38 Degrees
Audited Community Profile@38degreestv·United Kingdom (GB)
Civic Advocacy & Policy Campaigning OrganizationNews & CommentaryPolitical Commentary / Elections / PolicyUnited Kingdom (GB)Safety: Moderate
Confidence: High (92%)
“38 Degrees commands a highly engaged, politically conscious UK audience responsive to ethical transparency and consumer-rights campaigns. Commercial suitability is bounded by brand safety constraints and requires strict alignment with mission-led or certified B-Corp organizations.”
Micro-Niches:Public Service AdvocacyNHS & Healthcare ReformCost of Living & Tax JusticeEnvironmental & Water RegulationCivic Petition Mobilization
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileBalanced, 25-54
Commercial Buyer IntentModerate Intent
Primary MarketUnited Kingdom
Secondary MarketsIreland, Australia, Canada
Audience Interests Taxonomy
UK Politics & Current AffairsPublic Healthcare & NHS AdvocacyEnvironmental AccountabilityConsumer Rights & Cost of LivingEthical Business Practices
Content DNA & Top Themes
Format
Short-form video
Production
Medium
Consistency
High
Top Content Themes (% Affinity)
NHS & Public Healthcare Reform95%
Corporate Accountability & Utilities Regulation88%
Cost of Living & Progressive Tax Policy82%
Direct Political Q&A and Parliamentary Scrutiny78%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United Kingdom (GB)
Formula Verified via 16 Empirical Knots
YouTube
5.1K Subscribers
LF: 2.32%
YouTube Dedicated Video£360
Defended Range£290 – £450
YouTube 60s Integration£130
Defended Range£110 – £170
YouTube Short£85
Defended Range£68 – £110
58.4K Followers
ER: 9.24%
Instagram Reel (60-90s)£1,175
Defended Range£940 – £1,475
Instagram Carousel (3-5 Slides)£780
Defended Range£620 – £970
Instagram Static Post£650
Defended Range£520 – £810
Instagram Story (3-Frame Set)£290
Defended Range£230 – £370
TikTok
20.3K Followers
ER: 11.83%
TikTok Video (Dedicated)£160
Defended Range£130 – £200
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
UK civic campaigning organization producing short-form policy breakdowns, parliamentary Q&As, and consumer advocacy media.
Commercial Superpower
High-urgency community mobilization capable of driving tens of thousands of survey responses, consultation submissions, and organic shares on social policy issues.
Audience Buying Mindset
Civically engaged British adults seeking transparency, institutional accountability, and practical avenues to challenge perceived corporate or policy unfairness.
The #1 Creative Landmine to Avoid
Attempting to insert a standard transactional lifestyle ad or unvetted corporate PR message into their feed; the audience will interrogate and reject non-transparent corporate claims.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United Kingdom (GB)
[ Reach ]
Mass Cultural Reach & Brand Association
Top-of-funnel mass awareness and public trust alignment around ethical and transparent business practices
Strategy Angle: Leverages 38 Degrees' cross-platform credibility to position the partner brand as an industry outlier committed to fairness, ethical standards, and consumer empowerment.
Recommended Bundle Target
£1,525
Standalone Benchmark: £1,700(-10% Efficiency)
Defended Range: £1,225 – £1,900
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Dedicated Policy Explainer & Sector Accountability Deep Dive (8-10m)
Comprehensive long-form journalistic explainer investigating systemic issues in a given industry (e.g. green energy tariffs, ethical banking) and spotlighting ethical operating models.
Standalone Rate£360
Short-Form Amplificationinstagram
1x Data-Driven UK Consumer Impact Reel (60s)
High-impact vertical video breaking down key research findings on consumer costs, featuring on-screen statistics and practical consumer options.
Standalone Rate£1,175
Viral Distributiontiktok
1x Rapid-Fire Policy Breakdown Video (45-60s)
Direct-to-camera policy summary tailored for TikTok's current-affairs algorithm, contrasting standard corporate practices with ethical alternatives.
Standalone Rate£160
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Maintain Strict Editorial Independence
Allow the creator team to frame industry problems factually using independent data rather than brand-supplied promotional language.
Risk: Overly sanitized corporate messaging results in severe viewer skepticism and negative comment sentiment.
#2 Lead with Structural Consumer Benefit
Focus messaging entirely on how the service protects consumer rights, lowers hidden costs, or enforces fair practices.
Risk: Focusing on brand self-congratulation rather than consumer impact reduces organic sharing and engagement.
#3 Verify All Data Claims
All statistical claims regarding market pricing or environmental metrics must be substantiated by cited public sources.
Risk: Unsubstantiated claims will be publicly challenged by this highly research-literate audience.
[ Paid Creative ]
High-CTR Performance Creative & Whitelisting
Top RecommendationMiddle-of-funnel customer acquisition and awareness through authentic policy-angle ad units
Strategy Angle: Utilizes authoritative direct-to-camera issue hooks across Meta and TikTok paid feeds to capture high-intent users interested in ethical consumer transitions.
Recommended Bundle Target
£3,375
Standalone Benchmark: £3,750(-10% Efficiency)
Defended Range: £2,700 – £4,225
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Performance Creativeinstagram
2x Direct-to-Camera Issue & Solution Reels (30-45s)
Two distinct concept variations addressing common UK consumer frustrations (hidden utility fees, pension fossil-fuel exposure) with clear calls to transition.
Standalone Rate£2,350
Platform Scalingtiktok
1x TikTok Direct-Response Explainer Ad (30s)
High-velocity vertical ad using native typography and split-screen evidence to drive traffic to an ethical switching tool.
Standalone Rate£160
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
The Hidden Cost Calloutinstagram
""Did you know that your monthly bills might be funding the exact corporate practices you’re fighting against? Here is the breakdown...""
Directly links everyday household bills to broader systemic issues, offering an ethical brand switch as the immediate resolution.
The 3-Minute Switch Testtiktok
""Most people think moving away from the big legacy providers is complicated. We tested how long it actually takes to switch to an ethical alternative.""
Eliminates switching friction by demonstrating how seamless it is to adopt a fair, certified service provider.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Native Documentary Aesthetic
Ad assets must match the native visual styling, font weights, and pacing of standard 38 Degrees campaign alerts.
Risk: Polished, high-gloss corporate ad visuals will cause immediate feed scroll-past and low click-through rates.
#2 Transparent Commercial Disclosure
Clearly mark paid advertisements in compliance with UK ASA guidelines and platform partnership labels.
Risk: Opaque sponsorship labeling will lead to severe regulatory scrutiny and erosion of community trust.
#3 Frictionless Destination Landing Page
Ensure the whitelisted ad points to an informational comparison landing page rather than an aggressive hard-checkout page.
Risk: Directing civically minded traffic to hard-sell ecommerce pages results in high bounce rates and wasted ad spend.
[ Conversion ]
Direct Response & Action Attribution
Bottom-of-funnel customer acquisition, ethical account switches, and trackable engagement
Strategy Angle: Combines in-depth YouTube mid-roll framing with immediate multi-frame Instagram and TikTok stories to drive trackable sign-ups via specialized campaign URLs.
Recommended Bundle Target
£740
Standalone Benchmark: £870(-15% Efficiency)
Defended Range: £590 – £930
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Mid-Roll Integrationyoutube
1x Dedicated 90s In-Content Educational Integration
Seamless mid-roll segment embedded within a topical policy video, explaining the brand's ethical charter and providing a direct vanity action link.
Standalone Rate£130
Direct Conversion Sequenceinstagram
2x 4-Frame Interactive Story Action Funnels
Multi-frame interactive stories utilizing polls, quiz stickers, and swipe-up/link stickers leading to an exclusive onboarding portal.
Standalone Rate£580
Short-Form Direct Responsetiktok
1x Direct Action Callout TikTok (45s)
Pacing focused on a clear, single call-to-action encouraging users to check their eligibility or calculate their savings via the bio link.
Standalone Rate£160
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Empowerment-Focused Call to Action
Frame the CTA as 'Take back control of your bills' or 'Choose transparency' rather than 'Buy now'.
Risk: Overt consumerist phrasing reduces click-through conversion by alienating non-profit audience sensibilities.
#2 Provide Tangible Incentive Value
Ensure the partnership vanity code provides a legitimate tangible benefit (e.g. fee waiver, charity contribution match, or ethical bonus).
Risk: Generic discount codes without ethical alignment fail to trigger action from values-driven consumers.
#3 Ensure Rapid Landing Page Load Speeds
The external campaign link must resolve instantly on mobile devices with zero intrusive pop-ups.
Risk: Complex or slow sign-up forms result in significant drop-off among mobile story viewers.
[ Content Library ]
Asset Library Buyout & Educational Stems
Creation of authoritative consumer-rights and educational assets for brand-owned communication channels
Strategy Angle: Provides brand procurement with high-credibility explainer media, video stems, and Q&A assets for brand websites, newsletters, and stakeholder presentations.
Recommended Bundle Target
£490
Standalone Benchmark: £490(Standard Benchmark)
Defended Range: £390 – £610
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Long-Form Master Productionyoutube
1x 4K Industry Standards & Consumer Guide Video (16:9)
Fully produced master educational asset detailing consumer rights, industry pitfalls, and best practices, filmed in broadcast quality.
Standalone Rate£360
Concrete Digital Asset Buyout Specifications
✓1x Master 1080p/4K 16:9 Uncompressed Educational Explainer Video (6-8 Minutes)
✓4x 9:16 Vertical Cutdowns with Burned-In Captions for Social Channels
✓High-Definition 24-bit WAV Voiceover and Interview Dialogue Stems
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Pre-Agreed Editorial Scope
Finalize a detailed script outline and factual brief prior to production commencing.
Risk: Scope divergence during filming can delay delivery timelines and cause contractual disputes.
#2 Brand Reputation Guardrails
Ensure all partner branding remains factual, accurate, and non-partisan to preserve the longevity of library assets.
Risk: Partisan political statements in brand-owned library assets restrict long-term commercial utility.
#3 Standardized Legal Sign-Off
Execute standard asset transfer agreements covering third-party music licensing and talent releases.
Risk: Unlicensed background audio or visual media can lead to copyright strikes on brand-owned channels.
[ Full-Funnel ]
Full-Funnel Omnichannel Takeover
360-degree flagship campaign uniting long-form authority, multi-platform short-form reach, and paid whitelisting
Strategy Angle: Maximizes brand association and performance by synchronizing hero long-form storytelling on YouTube with high-velocity short-form bursts across Instagram and TikTok, backed by 60 days of paid whitelisting.
Recommended Bundle Target
£4,900
Standalone Benchmark: £5,775(-15% Efficiency)
Defended Range: £3,925 – £6,125
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Long-Form Anchoryoutube
1x Dedicated Sector Scrutiny & Alternative Solutions Documentary (10-12m)
Flagship YouTube deep dive examining market failures in a specific sector and presenting the sponsor's ethical model as a benchmark.
Standalone Rate£360
Cross-Platform Short-Forminstagram
2x High-Impact Instagram Explainer Reels (60s)
Dual vertical video releases covering key consumer takeaways and direct comparisons between legacy providers and ethical services.
Standalone Rate£2,350
Short-Form Engagementtiktok
2x TikTok Policy & Consumer Rights Videos (45-60s)
Two dedicated TikTok clips focused on breaking down complex policy jargon and driving traffic to the campaign hub.
Standalone Rate£320
Interactive Real-Time Pushinstagram
2x 4-Frame Instagram Story Poll & Link Sequence
Interactive poll sequences testing audience awareness of industry fees, directing respondents to the partner action tool.
Standalone Rate£580
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Synchronized Cross-Platform Launch Date
Coordinate simultaneous release of YouTube long-form and short-form assets across Instagram and TikTok within a 24-hour window.
Risk: Fragmented releases dilute omnichannel cultural momentum and weaken paid retargeting funnels.
#2 Proactive Moderation & Community Engagement
Brand community teams must actively engage with positive, constructive replies in pinned comment sections within the first 6 hours of release.
Risk: Unmoderated discussions can allow bad-faith actors or misinformation to dominate the comment narrative.
#3 Strict Adherence to Commercial Exclusivity
Ensure strict verification that no adjacent advocacy content conflicts with the sponsor's verified ethical credentials.
Risk: Conflicting campaign messaging creates perceived hypocrisy and severely damages sponsor return on investment.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentLow
Brand Suitability RatingModerate
Brand Safety LevelModerate Risk
Recommended Sponsor Categories
Ethical Banking & Green FinTechRenewable Energy & Sustainability ServicesPublic Health & Preventative WellnessTrade Unions & Educational PlatformsCertified B-Corps & Consumer Rights Services
Key Strategic Strengths & Brand Fit
• Civic Trust & Mobilization Power
High community credibility when advocating for public transparency, generating reliable action on petitions, surveys, and policy consultations.
• UK Policy Resonance
Deep penetration within British domestic current affairs, commanding high organic comment engagement across adult UK demographics.
• Direct Access to Decision-Makers
Demonstrated access to high-profile UK politicians and cabinet ministers for direct Q&A formats that drive high authority.
Procurement Considerations & Safety
• Brand Safety & Keyword Filtering
Content frequently touches politically sensitive topics, necessitating strict alignment with brands comfortable adjacent to progressive political commentary.
• Overt Commercial Resistance
Audience maintains high skepticism toward standard direct-to-consumer commercial pitches; integrations must be mission-driven or focused on structural consumer benefit.
• Geographic Boundary
Audience is strictly concentrated in the United Kingdom; non-UK brands will experience severe attribution leakage.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeSelling off our public services was a disaster, it’s time to bring them back.
1,167
YouTubeWe asked the BBC boss your questions.
6,200
YouTube“Listen to his family, they don’t want this” Lessons must be learnt, but violence isn't the answer.
1,014
YouTubeStephen Kinnock shares dentistry update with 38 Degrees supporters
2,875
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with 38 Degrees
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.