3Blue1Brown
Audited Community Profile@3blue1brown·United States (US)
Mathematical Visualizer & Computational Science EducatorEducation & CareersTech Careers / Coding / Data ScienceUnited States (US)Safety: Low
Confidence: High (92%)
“3Blue1Brown offers enterprise B2B tech, EdTech, and quantitative financial brands direct access to a concentrated demographic of software engineers, researchers, and STEM students. Partnership value is derived from deep pedagogical trust and long-tail evergreen viewership rather than high-frequency promotional bursts.”
Micro-Niches:Higher Mathematics VisualizationInformation Theory & EntropyNeural Network ArchitectureMathematical Olympiad PuzzlesPython Open-Source Animation (Manim)
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileMale-skewed, 18-34
Commercial Buyer IntentHigh Intent
Primary MarketUnited States
Secondary MarketsIndia, United Kingdom, Germany
Audience Interests Taxonomy
Applied MathematicsMachine Learning & Artificial IntelligenceComputer Science & Software EngineeringSTEM Online Learning PlatformsQuantitative Finance & Algorithmic Problem Solving
Content DNA & Top Themes
Format
Long-form video
Production
High
Consistency
Moderate
Top Content Themes (% Affinity)
Machine Learning & Information Theory96%
Higher Mathematics Visualization & Calculus94%
Mathematical Logic & Algorithmic Puzzles88%
Physics & Computational Modeling82%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United States (US)
Formula Verified via 16 Empirical Knots
YouTube
8.7M Subscribers
LF: 3.3%
YouTube Dedicated Video$63,900
Defended Range$51,100 – $79,900
YouTube 60s Integration$30,700
Defended Range$24,500 – $38,300
YouTube Short$12,200
Defended Range$9,775 – $15,300
911.9K Followers
ER: 9.59%
Instagram Reel (60-90s)$13,900
Defended Range$11,100 – $17,300
Instagram Carousel (3-5 Slides)$8,975
Defended Range$7,175 – $11,200
Instagram Static Post$6,925
Defended Range$5,550 – $8,650
Instagram Story (3-Frame Set)$3,475
Defended Range$2,775 – $4,350
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
Principal mathematical visualizer and computer science educator producing programmatic animated video essays for a global technical audience.
Commercial Superpower
Uncompromising pedagogical authority that transforms complex technical concepts into intuitive visual models, conferring unmatched credibility onto partner tools.
Audience Buying Mindset
Viewers operate in an active learning state, prioritizing intellectual rigor, elegant conceptual models, and actionable problem-solving tools over passive entertainment.
The #1 Creative Landmine to Avoid
Demanding a disconnected, script-locked consumer promotional read that interrupts the pedagogical narrative flow without adding educational value.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United States (US)
[ Reach ]
Mass Cultural Reach & Brand Association
Top-of-funnel mass awareness and technical brand association across active platforms
Strategy Angle: Leverages 3Blue1Brown's high-retention long-form video production paired with Instagram puzzle extensions to establish authoritative brand alignment across millions of technical learners and professionals.
Recommended Bundle Target
$40,100
Standalone Benchmark: $44,600(-10% Efficiency)
Defended Range: $32,100 – $50,100
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Pedagogical Mid-Roll Integration (90-120s)
A seamlessly woven 90-120 second explanatory segment connecting the video's core mathematical thesis to an interactive challenge or workflow hosted on the sponsor platform.
Standalone Rate$30,700
Social Amplificationinstagram
1x Interactive Problem Reel & Solution Teaser (60s)
A visual mathematical puzzle formatted for vertical video, featuring a native visual hook and on-screen prompt directing viewers to the full breakdown and partner resource.
Standalone Rate$13,900
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Pedagogical Continuity Mandate
Sponsor messaging must directly reference or build upon a conceptual point established in the main video rather than acting as a disjointed commercial break.
Risk: Disjointed commercial reads cause viewer retention drop-off and trigger ad-skipping behaviors.
#2 Creator-Authored Scripting
Grant Sanderson must draft the explanatory sponsor script in his authentic pedagogical voice, adhering strictly to technical accuracy.
Risk: Corporate marketing jargon instantly damages creator credibility with technical viewers.
#3 Platform Optimization Separation
Instagram content must be natively framed as a standalone puzzle rather than a cropped horizontal excerpt.
Risk: Poorly adapted horizontal cutdowns underperform on Instagram algorithmic distribution feeds.
[ Paid Creative ]
High-CTR Performance Creative & Whitelisting
Top RecommendationMiddle-of-funnel conversion ads and targeted paid acquisition across Meta platforms
Strategy Angle: Combines high-trust pedagogical visual hooks with 60-day Meta partnership ad licensing to capture active learners and software professionals directly inside algorithmic feeds.
Recommended Bundle Target
$37,500
Standalone Benchmark: $41,700(-10% Efficiency)
Defended Range: $30,000 – $46,900
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Testinginstagram
2x High-Hook Visual Puzzle & Intuition Reels (30-45s)
Two distinct vertical creative assets: one opening with an unexpected geometric counter-intuition, the second opening with a real-world algorithmic optimization problem, both driving to the partner sign-up.
Standalone Rate$27,800
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
The Counter-Intuition Paradox Hookinstagram
""Most people assume this probability is 50-50, but if you simulate 10,000 runs, something completely bizarre happens...""
Visualizes a counter-intuitive probability puzzle using animated geometry before introducing the partner's interactive simulation tool.
The Practical Neural Net Visualization Hookinstagram
""If you look under the hood of how a loss function actually updates weights in high-dimensional space, the standard textbook diagram is completely misleading.""
Demonstrates a clean programmatic 3D loss surface and positions the sponsor platform as the optimal environment to build and test models.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Zero Clickbait Assurance
Every hook question must be fully answered or demonstrably solved within the creative or directly inside the linked partner landing page.
Risk: Unresolved cognitive hooks alienate high-intent technical users and inflate bounce rates.
#2 High-Resolution Manim Asset Delivery
All visual animation assets must be rendered at 60fps native vertical aspect ratio (1080x1920) for crisp typography and line geometry.
Risk: Artifacted or blurry mathematical diagrams suppress CTR and degrade perception of software quality.
#3 Strict Whitelisting Window Governance
Paid ad usage is strictly bound to the 60-day licensed window and must run exclusively under approved educational copy angles.
Risk: Unauthorized perpetual ad deployment breaches licensing agreements and compromises creator trust.
[ Conversion ]
Direct Response & Vanity Voucher Attribution
Bottom-of-funnel customer acquisition with trackable promotional attribution
Strategy Angle: Pairs an integrated long-form YouTube problem sequence with dedicated Instagram Story swipe-up funnels and custom landing page vanity code attribution.
Recommended Bundle Target
$33,900
Standalone Benchmark: $37,700(-10% Efficiency)
Defended Range: $27,100 – $42,400
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Pitchyoutube
1x Dedicated 90s Educational Solution Mid-Roll
An integrated mid-roll illustrating an unsolved step in the video's mathematical derivation, demonstrating how viewers can solve it directly using the sponsor platform with promo code 3BLUE.
Standalone Rate$30,700
Direct Response Retargetinginstagram
2x 3-Frame Problem-Solution Story Sequence with Link
A 3-frame Instagram Story sequence breaking down an algorithmic challenge with direct conversion sticker linking to the customized onboarding page.
Standalone Rate$6,950
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Dedicated Landing Page Alignment
The sponsor must maintain a custom landing page carrying the 3BLUE vanity code and featuring the specific companion problem referenced in the video.
Risk: Generic homepage redirects result in severe conversion leakage.
#2 Prompt Attribution Verification
Discount codes and extended trial tokens must be active 48 hours prior to video publish time.
Risk: Broken promotional discount codes at launch destroy first-wave impulse sign-ups.
#3 Transparent Commercial Disclosure
On-screen and verbal sponsor disclosures must remain clear and compliant with regulatory standards while preserving narrative flow.
Risk: Ambiguous sponsorship disclosures violate FTC and platform compliance mandates.
[ Content Library ]
Asset Library Buyout & Production Stems
Creation of high-precision mathematical animation assets for brand-owned marketing channels
Strategy Angle: Provides enterprise brands with bespoke 4K Manim programmatic animation stems, clean mathematical diagrams, and commercial usage rights for technical landing pages and product explainers.
Recommended Bundle Target
$86,300
Standalone Benchmark: $86,300(Standard Benchmark)
Defended Range: $69,000 – $108,000
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Productionyoutube
1x 4K Custom Programmatic Explainer Video (16:9)
A bespoke 5-8 minute technical explainer built completely around the brand's core computational architecture, published natively with clean distribution stems.
Standalone Rate$63,900
Concrete Digital Asset Buyout Specifications
✓10x 4K uncompressed 60fps alpha-channel animation clips (ProRes 4444) of custom mathematical models and data structures
✓25x high-resolution SVG and PNG mathematical schematics formatted for web integration
✓24-bit 48kHz uncompressed clean voiceover audio stems of custom technical scripts
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Scope & Mathematical Rigor Sign-Off
All mathematical proofs, equations, and visual representations must undergo mutual technical audit prior to final animation rendering.
Risk: Late-stage conceptual revisions require complete re-rendering of programmatic code pipelines.
#2 Attribution Consistency
Brand web deployments must retain standard visual aesthetic credit acknowledging 3Blue1Brown/Manim production origin.
Risk: Uncredited asset repurposing violates standard creative licensing clauses.
#3 Prohibition of Claim Alteration
The brand may not edit voiceover stems or text overlays to make unsupported technical claims about performance benchmarks.
Risk: Distorted technical claims expose both creator and brand to regulatory and reputational scrutiny.
[ Full-Funnel ]
Full-Funnel Omnichannel Takeover
Comprehensive 360-degree flagship campaign uniting long-form authority, social discovery, and paid retargeting
Strategy Angle: The definitive commercial deployment combining a hero YouTube integrated video, synchronized Instagram puzzle reels, link-in-bio attribution, and 60-day paid whitelisting for maximum market penetration.
Recommended Bundle Target
$89,300
Standalone Benchmark: $105,000(-15% Efficiency)
Defended Range: $71,400 – $112,000
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Prestige Anchoryoutube
1x Deep Pedagogical Video Integration (90-120s)
Hero mid-roll integration anchoring the primary mathematical thesis to an interactive challenge or computational tool on the sponsor platform.
Standalone Rate$30,700
Short-Form Amplificationinstagram
2x Interactive Mathematical Puzzle Reels (45-60s)
Two standalone vertical puzzle videos designed to capture social curiosity and funnel viewers to the full breakdown and partner offer.
Standalone Rate$27,800
Conversion Pushinstagram
2x Attribution Story Sequences with Swipe-Up Links
Timed Story drops timed with YouTube release day and day 7 follow-up, featuring custom promo code 3BLUE and direct landing page integration.
Standalone Rate$6,950
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Cross-Platform Synchronization
YouTube video release, Instagram puzzle reels, and Story conversion funnels must go live within a coordinated 24-hour window.
Risk: Fragmented releases dilute cross-platform momentum and reduce launch impact.
#2 Exclusivity Scope Definition
The 30-day competitor blackout must clearly list named competing brands in the primary contract addendum.
Risk: Vague exclusivity terms create operational friction regarding adjacent non-competing technical tools.
#3 Infrastructure Load Readiness
Partner servers and landing pages must be pre-scaled to handle sudden multi-thousand concurrent user spikes upon video release.
Risk: Server downtime upon release results in immediate bounce spikes and wasted media spend.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentHigh
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
Interactive STEM & EdTech PlatformsData Science & Machine Learning ToolingQuantitative Finance & Algorithmic Trading RecruitmentDeveloper Productivity Software & Cloud InfrastructureTechnical Hardware & Workstations
Key Strategic Strengths & Brand Fit
• Pedagogical Authority & Viewer Trust
Widely recognized benchmark in technical visual communication, ensuring exceptionally high receptivity for aligned technical and educational products.
• Evergreen Long-Tail Media Value
Content functions as perpetual educational reference material, generating sustained view delivery and attribution for years beyond initial publishing.
• High-Value Professional Demographics
Concentration of software engineers, data scientists, quantitative researchers, and graduate students representing high-LTV acquisition targets for technical brands.
Procurement Considerations & Safety
• High Production Lead Times & Low Release Cadence
Complex programmatic animation requires extensive production cycles; campaigns must be planned with 6-8 week lead windows.
• Strict Editorial Rejection of Non-Technical Consumer Products
Audience rejects tangential consumer FMCG or low-utility sponsors; brand integrations must maintain direct cognitive or utility relevance.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeThe last IMO problem AI could not solve
2,892,411
YouTubeBut what is cross-entropy? | Compression is Intelligence Part 2
849,458
YouTubeMeasuring the entropy of English
504,193
YouTubeReinventing Entropy | Compression is Intelligence Part 1
1,624,502
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with 3Blue1Brown
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.