Bad Obsession Motorsport
Audited Community Profile@badobsessionmotorsport·United Kingdom (GB)
Bespoke Automotive Engineering & Fabrication ChannelTrades, DIY & CraftAutomotive Repair / Tuning / RestorationUnited Kingdom (GB)Safety: Low
Confidence: High (92%)
“Bad Obsession Motorsport is an institutional-grade technical media property ideal for industrial tooling, automotive aftermarket, and engineering software brands seeking uncompromising technical credibility. Their audience consists of serious practitioners who actively invest in the exact hardware and consumables showcased in the workshop.”
Micro-Niches:Custom Chassis FabricationMechanical Engineering & MachiningRestomod Automotive BuildsPrototyping & CAD/3D PrintingWorkshop Hand & Power Tooling
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileMale-skewed, 25-54
Commercial Buyer IntentHigh Intent
Primary MarketUnited Kingdom
Secondary MarketsUnited States, Australia, Canada
Audience Interests Taxonomy
Mechanical EngineeringAutomotive Restoration & RestomodsPrecision Metalworking & MachiningIndustrial Hand & Power ToolsAutomotive Electronics & 3D Prototyping
Content DNA & Top Themes
Format
Long-form video
Production
High
Consistency
Moderate
Top Content Themes (% Affinity)
Complex Automotive Chassis & Drivetrain Fabrication96%
Machining, Welding & Bracket Engineering94%
Workshop Electronics & 3D Prototyping88%
Motorsport Vehicle Preparation & Culture82%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United Kingdom (GB)
Formula Verified via 16 Empirical Knots
YouTube
443K Subscribers
LF: 7.9%
YouTube Dedicated Video£7,300
Defended Range£5,825 – £9,125
YouTube 60s Integration£3,500
Defended Range£2,800 – £4,375
YouTube Short£1,225
Defended Range£980 – £1,525
33.5K Followers
ER: 3.42%
Instagram Reel (60-90s)£760
Defended Range£610 – £950
Instagram Carousel (3-5 Slides)£500
Defended Range£400 – £630
Instagram Static Post£410
Defended Range£330 – £510
Instagram Story (3-Frame Set)£180
Defended Range£150 – £230
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
Bespoke automotive engineering duo celebrated for complex restomod fabrication, obsessive bracket design, and deadpan British workshop commentary.
Commercial Superpower
Unassailable technical credibility where tool and hardware usage serves as a definitive professional endorsement to hundreds of thousands of active builders.
Audience Buying Mindset
Viewers analyze content with the scrutiny of professional engineers and trade craftsmen; they respect patience, precision, and honest problem-solving over slick marketing claims.
The #1 Creative Landmine to Avoid
Imposing a scripted corporate sales pitch or requiring them to endorse a consumer product that does not genuinely withstand heavy workshop usage.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United Kingdom (GB)
[ Reach ]
Mass Cultural Reach & Brand Association
Top-of-funnel mass awareness and technical authority alignment across global automotive engineering communities
Strategy Angle: Leverage a milestone episodic release on YouTube paired with Instagram build-progress amplification to establish brand presence as an essential workshop asset.
Recommended Bundle Target
£4,000
Standalone Benchmark: £4,450(-10% Efficiency)
Defended Range: £3,200 – £5,000
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Seamless Workshop Fabrication Integration (90-120s)
Native organic integration showcasing the sponsor's tool or technical solution directly resolving an intricate fabrication or assembly challenge during a major project episode.
Standalone Rate£3,500
Social Amplificationinstagram
1x Machining & Fabrication Short-Form Highlight (45-60s)
High-pacing macro edit of the machining/fabrication process featuring clear tool-in-action visuals and deadpan voiceover narrative directing viewers to the full episode.
Standalone Rate£760
Community Activationinstagram
1x 3-Frame Workshop Behind-the-Scenes Sequence
Close-up photography of the finished fabricated component with direct trackable swipe-up/sticker link to the brand's catalog.
Standalone Rate£180
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Practical Utility Integration
The product must be shown performing a real engineering function on an active vehicle build rather than demonstrated on a static display block.
Risk: Failure to demonstrate genuine utility will lead the audience to dismiss the placement as paid tokenism.
#2 Preserve Organic Cadence
Allow the creators to introduce the integration using their customary narrative flow and dry deadpan comedic timing.
Risk: Stiff corporate transitions cause immediate viewer drop-off during the integration window.
#3 Accurate Technical Nomenclature
Ensure all technical specifications, metallurgy terms, and tolerances cited in the brief match industry standards.
Risk: Engineering viewers will aggressively point out factual errors in comments, diluting brand prestige.
[ Paid Creative ]
High-CTR Performance Creative & Whitelisting
Top RecommendationMiddle-of-funnel customer acquisition utilizing high-credibility workshop problem-solving assets across Meta advertising
Strategy Angle: Deploy authentic, problem-first video assets directly into Meta Paid Ads to convert automotive hobbyists and trade professionals seeking reliable equipment.
Recommended Bundle Target
£2,050
Standalone Benchmark: £2,275(-10% Efficiency)
Defended Range: £1,650 – £2,575
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Asset Productioninstagram
2x Direct-to-Camera Workshop Problem-Solution Reels (30-45s)
High-hook vertical video demonstrating a specific fabrication roadblock (e.g. seized bolts, tight clearances, clean deburring) resolved cleanly using the partner's hardware.
Standalone Rate£1,525
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
The Over-Engineered Solutioninstagram
""Nik has spent three days engineering a bracket that should take twenty minutes, but at least the tooling didn't let us down...""
Leans into their signature perfectionist obsession to highlight tool durability and repeatable precision under extreme fabrication conditions.
Workshop Frustration Cutinstagram
""If you've ever sheared a tap off inside a bespoke cylinder head, you know exactly why we stopped buying cheap consumables.""
Direct pain-point hook targeting trade professionals and serious hobbyists who have experienced costly tool failures.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Front-Loaded Visual Hook
The opening 3 seconds must showcase an active machining, spark, or mechanical action shot to capture feed scrollers instantly.
Risk: Slow visual starts result in high cost-per-click on paid social feeds.
#2 Clear Direct-Response Value Proposition
State the specific model name, core functional benefit, and promotional offer clearly within the final 10 seconds.
Risk: Vague branding creative without explicit calls-to-action reduces direct conversion efficiency.
#3 Native Workshop Aesthetic
Maintain raw workshop lighting and genuine audio acoustics without synthetic studio background music.
Risk: Over-polished commercial sheen degrades the UGC authenticity that drives whitelisting ROI.
[ Conversion ]
Direct Response & Vanity Voucher Attribution
Bottom-of-funnel commercial revenue generation and measurable sales attribution through trackable vanity incentives
Strategy Angle: Capture high-intent tool purchasers during major project milestones by pairing an in-depth video walkthrough with exclusive promotional attribution.
Recommended Bundle Target
£3,475
Standalone Benchmark: £3,850(-10% Efficiency)
Defended Range: £2,775 – £4,350
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Pitchyoutube
1x Dedicated 90s In-Video Technical Demonstration
Detailed walkthrough explaining the mechanical advantages, metallurgy, or software capabilities of the product with on-screen vanity code callouts.
Standalone Rate£3,500
Direct Attribution Bridgeinstagram
2x 3-Frame Conversion Story Sequences
Targeted story frames released at launch and at 48 hours to capture final conversion push with direct affiliate links.
Standalone Rate£360
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Persistent On-Screen Code Display
The discount code 'BOM10' and vanity URL must remain visible on-screen throughout the entire 90-second YouTube segment.
Risk: Audio-only mentions result in severe attribution loss from secondary screen viewers.
#2 Compelling Commercial Incentive
The partner must offer a meaningful commercial discount (minimum 10-15%) or tangible bundle incentive to reward their core community.
Risk: Sub-par 5% discounts generate negligible direct checkout conversion.
#3 Description Box First-Line Placement
The trackable purchase link must occupy the top two lines of the YouTube video description above the 'Show More' fold.
Risk: Hiding the attribution link beneath timestamps lowers click-through rates by up to 70%.
[ Content Library ]
Asset Library Buyout & Production Stems
Creation of high-production industrial digital assets for brand-owned marketing channels, catalogs, and PDP landing pages
Strategy Angle: Harness the creators' exceptional macro cinematography and engineering craftsmanship to build a rich asset library for brand-owned ad channels.
Recommended Bundle Target
£9,850
Standalone Benchmark: £9,850(Standard Benchmark)
Defended Range: £7,875 – £12,300
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Productionyoutube
1x 4K Clean Technical Product Explainer (16:9)
Standalone, high-production technical showcase highlighting product internals, machining tolerances, and performance capabilities without narrative comedy.
Standalone Rate£7,300
Concrete Digital Asset Buyout Specifications
✓15x High-Resolution (45MP) RAW/JPEG Studio Macro Workshop Stills of Tool Interfaces & Machined Parts
✓20x 4K 60fps ProRes Clean Backplate Clips of Metalworking, Sparks, and Tool Operation
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Asset Specification Compliance
All delivered stills and footage must be shot on professional cinema sensors with clean backplates free of extraneous workshop clutter.
Risk: Improperly framed or poorly lit raw assets require expensive post-production cleanup.
#2 Zero Brand Co-Mingling
Ensure no competitor logos or third-party tool brands are visible in the background of delivered macro assets.
Risk: Visible competitor branding invalidates assets for paid catalog deployment.
#3 Prompt RAW Delivery Workflow
Deliver raw ProRes footage stems and uncompressed stills via secure cloud storage within 10 business days of shoot wrap.
Risk: Delays in asset handoff disrupt brand media buying schedules.
[ Full-Funnel ]
Full-Funnel Omnichannel Takeover
360-degree flagship campaign uniting long-form technical integration, social amplification, and paid whitelisting
Strategy Angle: Deliver an integrated, multi-platform brand takeover surrounding a marquee project episode, capturing maximum industry attention and direct conversion.
Recommended Bundle Target
£7,300
Standalone Benchmark: £8,600(-15% Efficiency)
Defended Range: £5,850 – £9,125
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Long-Form Anchoryoutube
1x Hero Project Episode Integration (120s Dedicated Segment)
Prominent, in-depth technical workbench segment within a flagship YouTube build episode solving a core engineering milestone.
Standalone Rate£3,500
Social Frequencyinstagram
2x High-Impact Instagram Reels (60s)
Technical fabrication breakdowns highlighting specific features and workflow optimizations enabled by the sponsor.
Standalone Rate£1,525
Attribution Pushinstagram
2x Multi-Frame BTS Sequences with Link Stickers
Detailed close-up documentation of the finished vehicle sub-assembly driving traffic directly to the partner landing page.
Standalone Rate£360
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Synchronized Cross-Platform Launch
Coordinate the release of the primary YouTube episode and the opening Instagram Story sequence within a 2-hour window.
Risk: Staggered launches dissipate initial traffic momentum and reduce early algorithm velocity.
#2 Rigid Category Exclusivity Enforcement
Define precise competing manufacturer boundaries in the contract to protect the sponsor's exclusive window.
Risk: Ambiguity regarding adjacent tool categories can cause commercial disputes.
#3 Rapid Comment Moderation & Engagement
The brand's social team should actively reply to technical inquiries in the video comments within the first 24 hours.
Risk: Unanswered technical questions in comments result in lost sales conversions from highly engaged prospective buyers.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentModerate
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
Professional Hand & Power ToolsWelding, Machining & Metalworking EquipmentCAD/CAM & Engineering SoftwareAutomotive Fluids, Lubricants & Chemical SolutionsSpecialty Fasteners & Workshop Storage Systems
Key Strategic Strengths & Brand Fit
• Peerless Technical Authority
Viewers view the creators as master craftsmen; any tool, fastener, or software integrated into the fabrication process gains instant professional endorsement.
• Exceptional View Duration & Evergreen Shelf Life
Build episodes retain commercial value for years, accumulating hundreds of thousands of views as audiences re-watch sequential fabrication milestones.
• Highly Targeted Trade & Engineering Demographics
High concentration of practicing engineers, fabricators, and serious hobbyists with substantial tool purchasing budgets.
Procurement Considerations & Safety
• Extended Production Timelines
Due to the extreme complexity of bespoke engineering builds, upload frequency is intermittent; campaigns require flexible scheduling around release windows.
• Zero Tolerance for Superficial Scripting
The audience will immediately reject and mock forced marketing scripts or low-quality consumer gadgets that lack workshop utility.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeProject Binky - Episode 43 - Austin Mini GT-Four - Turbocharged 4WD Mini
718,550
YouTubeRe-engineering the Alternator Drive - Project Binky
340,270
YouTubeThe Escargot - RV/Camper Car Transporter Conversion - Part 6
294,676
YouTubeProject Binky - Episode 42 - Austin Mini GT-Four - Turbocharged 4WD Mini
396,271
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with Bad Obsession Motorsport
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.