CapgunTom
Audited Community Profile@capguntom·United Kingdom (GB)
Long-Form Sports Gaming & Football Esports CreatorGaming & EsportsCompetitive Esports / Ranked GameplayUnited Kingdom (GB)Safety: Low
Confidence: High (90%)
“CapgunTom delivers predictable reach within the UK football and console gaming community through structured, long-form episodic challenge formats. He represents an efficient vehicle for gaming hardware, FMCG, and mobile gaming brands targeting young male enthusiasts.”
Micro-Niches:EA Sports FC GameplaySquad Roulette & Draft ChallengesFootball Pack OpeningsGaming Challenge Collabs
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileMale-skewed, 16-28
Commercial Buyer IntentModerate Intent
Primary MarketUnited Kingdom
Secondary MarketsIreland, United States, Australia
Audience Interests Taxonomy
EA Sports FC / FIFAPremier League & European FootballConsole Gaming & PeripheralsFast Food & Energy DrinksSports Apparel
Content DNA & Top Themes
Format
Long-form video
Production
Medium
Consistency
High
Top Content Themes (% Affinity)
Squad Roulette & Team Challenges95%
FIFA Bingo & Trivia Formats88%
Football Gaming Pack Openings82%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United Kingdom (GB)
Formula Verified via 16 Empirical Knots
YouTube
974K Subscribers
LF: 1.13%
YouTube Dedicated Video£3,450
Defended Range£2,750 – £4,325
YouTube 60s Integration£1,450
Defended Range£1,150 – £1,800
YouTube Short£1,075
Defended Range£860 – £1,350
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
UK-based long-form football gaming creator specializing in EA Sports FC challenge episodes and squad roulette formats.
Commercial Superpower
Seamless integration of sponsor mechanics directly into high-retention episodic gaming rules without disrupting viewer flow.
Audience Buying Mindset
Viewers tune in for lighthearted football banter, pack-opening tension, and competitive gaming entertainment during recreational downtime.
The #1 Creative Landmine to Avoid
Imposing rigid, corporate-scripted product monologues that break up the fast-paced competitive momentum of the challenge.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United Kingdom (GB)
[ Reach ]
Episodic YouTube Sponsorship & Brand Association
Top-of-funnel brand awareness and association within the UK football gaming community
Strategy Angle: Leverages high viewer watch time on long-form challenge episodes to build brand recall among core football gaming enthusiasts.
Recommended Bundle Target
£4,075
Standalone Benchmark: £4,525(-10% Efficiency)
Defended Range: £3,250 – £5,100
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Branded FC Challenge Special Episode (15-20m)
Full episodic video structured around a custom brand-sponsored gaming challenge (e.g. sponsor-branded squad build rules and physical penalties).
Standalone Rate£3,450
Amplificationyoutube
1x Short-Form Highlight Cutdown (30-60s)
High-energy vertical clip capturing the peak funny moment or pack reaction from the challenge video with sponsor watermark and pinned comment.
Standalone Rate£1,075
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Format Integrity
Ensure the brand integration aligns with the natural flow of the gaming challenge rather than forcing an abrupt pause.
Risk: Audience drop-off during the video and skipped ad segments.
#2 Platform Exclusivity Constraint
All creative executions must remain strictly contained within YouTube long-form and short-form ecosystem.
Risk: Inefficient multi-platform expectations on inactive channels.
#3 Natural Banter Tone
Allow the creator to introduce the sponsor using his natural conversational delivery and British football phrasing.
Risk: Viewer cynicism toward overly formal commercial teleprompter reads.
[ Paid Creative ]
Direct-Response YouTube Video Integration
Top RecommendationMiddle-of-funnel consideration and click-through generation via high-intent mid-roll placement
Strategy Angle: Inserts a focused 60-90 second mid-roll segment right before the climax of a competitive challenge match to maximize viewer retention.
Recommended Bundle Target
£3,575
Standalone Benchmark: £3,975(-10% Efficiency)
Defended Range: £2,850 – £4,475
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Mid-Roll Integrationyoutube
2x 60-90s Mid-Roll Product Integrations
Two dedicated mid-roll segments placed across two sequential challenge uploads, demonstrating practical product utility or software sign-up on camera.
Standalone Rate£2,900
Short-Form Boosteryoutube
1x Direct Hook Gaming Short (30-45s)
Fast-paced YouTube Short showcasing the product in use at his gaming desk with an immediate value-proposition hook.
Standalone Rate£1,075
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
Desk Setup Gaming Upgradeyoutube
""Before we see who I've packed for the final squad, let's talk about how my setup just got a massive upgrade...""
Leverages cliffhanger suspense before a pack reveal to seamlessly transition into a physical hardware or energy product endorsement.
Gaming Fatigue Solutionyoutube
""If you've been grinding Weekend League for six hours straight like me, you know the exact point where your focus completely drops...""
Directly targets gamer fatigue and competitive focus issues, positioning the sponsor as the essential competitive solution.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Seamless Placement Timing
Position mid-rolls immediately before key gameplay outcomes (e.g. final roulette spin or high-value pack opening) to minimize skip rates.
Risk: High skip velocity if placed during low-energy transitions.
#2 Hands-On Visual Demonstration
Require physical hardware, app UI, or beverage to be physically held and used on camera during the integration.
Risk: Static verbal reads without visual proof yield poor click-through performance.
#3 Clear Description First-Line Link
Ensure the brand attribution URL occupies line 1 of the YouTube video description box above the 'Show More' fold.
Risk: Lost attribution and diminished direct click conversion.
[ Conversion ]
Direct Response & Trackable Voucher Campaign
Bottom-of-funnel customer acquisition with dedicated promo code attribution
Strategy Angle: Deploys a concentrated mid-roll with an explicit discount incentive and clickable description card to drive direct purchases.
Recommended Bundle Target
£2,275
Standalone Benchmark: £2,525(-10% Efficiency)
Defended Range: £1,825 – £2,850
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Conversion Mid-Rollyoutube
1x 90s Dedicated Mid-Roll with Offer Code Pitch
Comprehensive product walkthrough detailing key specs, unboxing, and clear step-by-step instructions on applying discount code 'CAPGUN10'.
Standalone Rate£1,450
Attribution Assetyoutube
1x Call-To-Action Short with On-Screen Promo Code
Punchy 30-second YouTube Short focusing exclusively on the limited-time discount code and core product benefit.
Standalone Rate£1,075
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Verbal & Visual Code Synchronization
The discount code 'CAPGUN10' must be shown as a clear graphic overlay on screen while the creator speaks the code aloud.
Risk: Viewer drop-off due to confusion over coupon spelling.
#2 Time-Sensitive Call to Action
Emphasize a specific promotional window or stock availability to drive prompt checkout behaviour.
Risk: Passive viewing without direct checkout urgency.
#3 End-Card Link Annotation
Incorporate interactive YouTube end-screen card linking to the brand landing page.
Risk: Underutilization of native YouTube conversion features.
[ Content Library ]
Brand Asset Creation & Digital Commercial Rights
High-utility creator asset creation for brand product display pages and digital distribution
Strategy Angle: Provides the brand with raw creator gameplay endorsements and product demonstration footage for digital usage.
Recommended Bundle Target
£4,650
Standalone Benchmark: £4,650(Standard Benchmark)
Defended Range: £3,725 – £5,825
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Productionyoutube
1x 4K Clean Hands-On Gameplay & Gear Review (8-10m)
In-depth review and unboxing video capturing crisp facecam, clean studio audio, and direct product screen capture.
Standalone Rate£3,450
Concrete Digital Asset Buyout Specifications
✓8x 4K Clean Gaming Desk Setup Stills featuring the product in frame
✓1080p60 Uncompressed Facecam & Gameplay Capture Stems (ProRes / MP4)
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Asset Delivery Standards
All raw assets must be supplied via cloud drive in uncompressed format within 5 business days of video upload.
Risk: Production delays in downstream marketing asset preparation.
#2 Clean B-Roll Framing
Capture dedicated product b-roll without background clutter or competing third-party brand logos in the shot.
Risk: Usability issues on official brand digital properties.
#3 Audio Quality Benchmark
Maintain studio broadcast microphone clarity across all testimonial recordings.
Risk: Unusable audio stems for secondary brand asset repurposing.
[ Full-Funnel ]
Full-Takeover YouTube Campaign Series
Complete YouTube takeover combining dedicated episodic branding, mid-roll integrations, and category exclusivity
Strategy Angle: Maximizes brand share of voice across the channel over a 30-day window through repeated viewer touchpoints across long-form and Shorts.
Recommended Bundle Target
£10,900
Standalone Benchmark: £12,800(-15% Efficiency)
Defended Range: £8,725 – £13,600
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Flagship Anchoryoutube
1x Brand-Sponsored Ultimate FC Tournament Episode (20m)
High-production headline challenge video featuring custom brand graphics, branded wheel spins, and full episode title co-branding.
Standalone Rate£3,450
Mid-Roll Frequencyyoutube
2x Follow-Up 60s Mid-Roll Integrations
Two sequential mid-roll integrations across subsequent weekly challenge videos reinforcing campaign messaging and voucher code.
Standalone Rate£2,900
Short-Form Amplificationyoutube
2x Viral Gameplay Shorts Highlights
Two high-retention vertical clips highlighting the most intense challenge moments with embedded sponsor bumper.
Standalone Rate£2,150
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Sequential Storytelling
Ensure the brand narrative evolves across the three long-form videos rather than repeating an identical script.
Risk: Audience ad blindness and declining engagement over successive uploads.
#2 Strict Platform Containment
Execution must be managed entirely within YouTube's native desktop and mobile ecosystem without relying on external social channels.
Risk: Campaign operational fragmentation.
#3 Clear Milestone Deliverables
Video preview links must be submitted 48 hours prior to public scheduling for brand factual accuracy verification.
Risk: Last-minute editing bottlenecks or delayed upload schedules.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentModerate
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
Gaming Peripherals & Console HardwareFootball Apparel & Fan MerchandiseSnack Foods & Energy DrinksSports Mobile Games & Digital Subscriptions
Key Strategic Strengths & Brand Fit
• Niche Audience Concentration
Direct, uncluttered access to dedicated UK/European male football and console gaming enthusiasts.
• Native Format Integration
Established challenge frameworks (Roulette, Bingo) allow commercial sponsors to be written directly into gameplay rules.
• Production Cadence
High upload consistency ensuring rapid campaign turnaround and immediate scheduling availability.
Procurement Considerations & Safety
• Audience Monetization Profile
Audience demographic skews toward younger demographics with moderate discretionary income; optimal for mid-market gaming gear, snacks, and apps rather than premium luxury items.
• Reach Benchmarking
Commercial valuations should be benchmarked against active 30-day view averages (~10k-20k views) rather than historical subscriber count (974k).
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeEden Hazard FC27 Squad Roulette!!!
6,486
YouTubeThe Best Player in the FC27!!!
5,544
YouTubeFC27 FIFA Bingo VS A New Opponent!!!
8,337
YouTubeInsane Destined For Glory 2 Packs Squad Roulette!!!
7,724
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with CapgunTom
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.