Chills
Audited Community Profile@chills·Canada (CA)
Horror & Mystery Narrative CuratorLifestyle & EntertainmentCultural Commentary / Video EssaysCanada (CA)Safety: Low
Confidence: High (88%)
“Chills provides reliable reach across young adult mystery and entertainment demographics, excelling in structured mid-roll integrations for cybersecurity, gaming, and subscription brands. His established channel format ensures consistent view pacing and predictable sponsorship execution.”
Micro-Niches:Paranormal CountdownsUnexplained MysteriesInternet Folklore & CreepypastaIndependent Hip-Hop & Rap
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileMale-skewed, 18-34
Commercial Buyer IntentModerate Intent
Primary MarketCanada
Secondary MarketsUnited States, United Kingdom, Australia
Audience Interests Taxonomy
Horror & Paranormal MediaInternet Mysteries & LoreGaming & CreepypastaStreaming Entertainment & VPNsIndependent Music
Content DNA & Top Themes
Format
Long-form video
Production
Medium
Consistency
High
Top Content Themes (% Affinity)
Caught on Camera Paranormal Phenomena95%
Unexplained Internet Mysteries85%
Independent Music & Personal Philanthropy60%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for Canada (CA)
Formula Verified via 16 Empirical Knots
YouTube
6.2M Subscribers
LF: 1.54%
YouTube Dedicated VideoCA$24,900
Defended RangeCA$19,900 – CA$31,100
YouTube 60s IntegrationCA$11,900
Defended RangeCA$9,550 – CA$14,900
YouTube ShortCA$6,900
Defended RangeCA$5,525 – CA$8,625
813.3K Followers
ER: 0.66%
Instagram Reel (60-90s)CA$8,850
Defended RangeCA$7,100 – CA$11,100
Instagram Carousel (3-5 Slides)CA$5,725
Defended RangeCA$4,575 – CA$7,150
Instagram Static PostCA$4,425
Defended RangeCA$3,550 – CA$5,550
Instagram Story (3-Frame Set)CA$2,225
Defended RangeCA$1,775 – CA$2,775
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
Long-form horror and internet mystery curator known for structured countdown video essays and recognizable deadpan narration.
Commercial Superpower
Instantly recognizable vocal delivery that creates high ad recall and sustained attention through structured countdown placements.
Audience Buying Mindset
Viewers watch during late-night leisure sessions seeking suspense, internet folklore, and communal video debunking.
The #1 Creative Landmine to Avoid
Forcing an overly energetic, bubbly corporate sales tone that clashes directly with the creator's deadpan, atmospheric persona.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: Canada (CA)
[ Reach ]
Mass Cultural Reach & Brand Association
Top-of-funnel mass awareness and audience association across long-form YouTube catalog and Instagram community
Strategy Angle: Leverages the creator's dedicated countdown format and active Instagram presence to anchor brand awareness inside an atmospheric video release.
Recommended Bundle Target
CA$30,400
Standalone Benchmark: CA$33,800(-10% Efficiency)
Defended Range: CA$24,300 – CA$38,000
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Countdown Video Integrated Title Sponsorship (18-22m)
Brand integrated as the primary presenting sponsor of a 20+ item mystery countdown video, featuring an opening verbal billboard and seamless mid-roll placement.
Standalone RateCA$24,900
Amplificationinstagram
1x Atmospheric Behind-The-Scenes / Highlight Reel (45s)
Short-form video highlighting a spooky mystery teaser with branded title card and end-screen call to action directing to the main release.
Standalone RateCA$8,850
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Preserve Signature Vocal Cadence
Allow Dylan to deliver the sponsored read using his natural, deadpan narration style without forcing artificial enthusiasm.
Risk: Forcing a high-energy delivery will trigger audience backlash and reduce sponsorship credibility in the comments.
#2 Strategic Countdown Placement
Position the integration between suspenseful countdown items (e.g., between Number 15 and 14) rather than abruptly interrupting active footage.
Risk: Abrupt cuts during climactic video clips increase viewer drop-off and ad skipping.
#3 Clear Visual Value Demonstration
Provide screen-capture b-roll illustrating app UI, cybersecurity protection dashboard, or gameplay mechanics.
Risk: Talking-head reads without dynamic on-screen proof yield lower click-through rates among gaming and tech audiences.
[ Paid Creative ]
High-CTR Performance Creative & Whitelisting
Top RecommendationMiddle-of-funnel conversion ads and paid social acquisition leveraging the creator's voice and visual identity
Strategy Angle: Transforms the creator's distinct voice and eerie narrative style into high-hook Meta paid ads calibrated for mobile downloads and digital sign-ups.
Recommended Bundle Target
CA$23,900
Standalone Benchmark: CA$26,600(-10% Efficiency)
Defended Range: CA$19,100 – CA$29,900
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Testinginstagram
2x High-Hook Mystery-Angle UGC Reels (30-45s)
Direct-to-camera short-form reels utilizing mysterious hooks and narrative problem-solving to introduce the sponsor.
Standalone RateCA$17,700
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
The Unsettling Truth Hookinstagram
""Number 15: The scariest thing on your computer right now... might actually be your unencrypted data.""
Leverages the iconic 'Number 15' meme cadence to instantly arrest viewer attention before pivoting to cybersecurity protection.
Late-Night Survival Angleinstagram
""If you are watching this in the dark at 2 AM, there is one tool you definitely need to install before your next search.""
Directly addresses the late-night browsing viewer persona, establishing immediate utility for browser safety or gaming.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 First 3-Second Audio Cue
The hook must feature Dylan's voice immediately in the opening frame to maximize pattern-interrupt thumb-stop rates.
Risk: Slow or silent video intros fail to leverage the creator's primary intellectual asset (his voice).
#2 Concise 40-Second Direct Response Limit
Keep paid creative pacing tight: 5s hook, 20s feature demonstration, 15s clear call to action.
Risk: Overly long storytelling on paid social increases drop-off before the conversion offer is stated.
#3 Mobile-Optimized Dynamic Text Overlays
Include high-contrast captions on all video creative to support sound-off social scrolling while reinforcing spoken audio.
Risk: Running ads without captions reduces conversion efficiency across sound-off mobile users by up to 40%.
[ Conversion ]
Direct Response & Vanity Voucher Attribution
Bottom-of-funnel customer acquisition with direct attribution tracking and promo code redemptions
Strategy Angle: Deploys a dedicated 90-second mid-roll segment within a high-retention long-form mystery video, paired with a multi-frame Instagram Story funnel.
Recommended Bundle Target
CA$12,700
Standalone Benchmark: CA$14,100(-10% Efficiency)
Defended Range: CA$10,200 – CA$15,900
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Pitchyoutube
1x Integrated 90s Mid-Roll Direct-Response Segment
A native narrative transition from a mystery segment into a structured problem-solution pitch with on-screen vanity URL and promo code overlay.
Standalone RateCA$11,900
Conversion Pushinstagram
1x 3-Frame Direct-Link Story Sequence
Direct-response Instagram Story series featuring product overview, personal endorsement, and native link sticker driving to landing page.
Standalone RateCA$2,225
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Prominent Promo Code Display
Ensure promo code 'CHILLS' and landing page URL remain visible on-screen for a minimum of 15 seconds during the YouTube integration.
Risk: Brief or absent on-screen text leads to attribution leakage as users search manually via Google.
#2 Native Narrative Bridge
Script a logical segue connecting the preceding countdown mystery item to the commercial solution.
Risk: Abrupt, uncontextualized commercial breaks disrupt watch time and decrease direct-response conversion.
#3 Description Box Prominence
Place the affiliate tracking link above the fold in the YouTube video description (within the first two lines).
Risk: Hiding links below the fold reduces click-through conversion by more than 50% on mobile devices.
[ Content Library ]
Asset Library Buyout & Production Stems
Creation of branded video and audio assets for brand-owned distribution and landing page integration
Strategy Angle: Procures high-quality custom audio narration stems, product demo footage, and commercial usage rights for brand website and social channels.
Recommended Bundle Target
CA$29,900
Standalone Benchmark: CA$29,900(Standard Benchmark)
Defended Range: CA$23,900 – CA$37,400
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Productionyoutube
1x Custom Branded Mystery Short Film / Explainer (16:9)
Clean, studio-quality narrative explainer video narrated by Dylan detailing product security or gaming features, delivered in raw master files.
Standalone RateCA$24,900
Concrete Digital Asset Buyout Specifications
✓3x 24-bit uncompressed WAV voiceover stems delivered in signature narration cadence for brand ads
✓5x 4K B-roll clips showing direct product UI interaction and branded screen assets
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Studio-Quality Audio Delivery
Ensure all raw voiceover files are recorded on pro-grade studio microphones with zero background hiss or clipping.
Risk: Subpar audio quality prevents clean mixing into paid advertising production pipelines.
#2 Clean Split Audio & Video Tracks
Deliver voiceover stems isolated from background ambient music to allow brand audio engineers full mixing control.
Risk: Baked-in background tracks limit brand usability across different marketing collateral.
#3 Specific Exclusivity Window
Clearly document category exclusivity parameters for the 90-day usage window to avoid conflicts with other software tools.
Risk: Ambiguity around usage rights can create legal disputes during active marketing pushes.
[ Full-Funnel ]
Full-Funnel Omnichannel Takeover
Complete cross-platform campaign uniting top-of-funnel video integration, paid ad whitelisting, and direct conversion mechanics
Strategy Angle: Synchronizes a flagship YouTube integration with Meta paid amplification and Instagram Story touchpoints to dominate digital share-of-voice during product launches.
Recommended Bundle Target
CA$59,400
Standalone Benchmark: CA$66,000(-10% Efficiency)
Defended Range: CA$47,500 – CA$74,300
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Full Channel Takeover Countdown Episode (20m+)
Title sponsorship of a major countdown release featuring custom opening title bumper, 90s narrative mid-roll, and pinned conversion link.
Standalone RateCA$24,900
Conversion Pushinstagram
2x Custom Instagram Reel Integrations (45-60s)
Dual vertical video releases teasing the mystery theme and presenting the product solution to cross-platform mobile followers.
Standalone RateCA$17,700
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Synchronized Cross-Platform Launch
Coordinate the YouTube release, Instagram Reels, and initial paid ad flight to go live within a 48-hour window.
Risk: Staggered releases dilute campaign momentum and diminish retargeting pool efficiency.
#2 Unified Tracking Architecture
Ensure vanity promo code 'CHILLS' and corresponding UTM parameters are aligned across all YouTube descriptions, pinned comments, and Instagram links.
Risk: Mismatched tracking codes distort attribution data and complicate ROAS evaluation.
#3 Pre-Screened Footage Alignment
Review the specific countdown clips adjacent to the integration to ensure compliance with brand safety guidelines.
Risk: Placing a family-friendly brand directly adjacent to excessively graphic paranormal footage creates brand-safety friction.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentModerate
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
VPN & Cybersecurity ServicesMobile & PC Gaming TitlesStreaming Services & Horror EntertainmentSnack & Beverage SubscriptionsAudiobooks & Digital Media Platforms
Key Strategic Strengths & Brand Fit
• High Brand Recall Voice Delivery
Creator's distinct vocal cadence provides instant auditory recognition, driving above-average script retention for sponsored ad reads.
• Long-Form Watch Time Retention
Structured numbered countdowns keep audiences engaged through multiple chapter breaks, maximizing exposure for mid-roll integrations.
• Direct-Response Conversion Track Record
Proven performance history across core direct-response digital verticals including VPNs, browser extensions, and mobile titles.
Procurement Considerations & Safety
• Demographic Purchasing Power
Audience demographic skews toward young entertainment seekers; campaigns should focus on digital subscriptions and low-friction mobile downloads rather than high-AOV physical luxury products.
• Atmospheric Context Matching
Commercial creative must naturally transition from dark, mysterious content themes into commercial messaging without jarring mood dissonance.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTube27 Scariest Paranormal Activity Videos Caught on Camera
8,309
YouTube27 Scary Ghost Videos Caught on Camera
47,991
YouTube27 Scary Videos Caught on Camera That Feel Too Real
20,782
YouTube15 Scary Videos Loud Enough To Wake The House
32,639
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with Chills
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.