Chris's Morton tv
Audited Community Profile@chrissmortontv7012·United Kingdom (GB)
Grassroots Football Vlogger & Scottish League CommentatorSports & AthleticsTeam Sports / League AnalysisUnited Kingdom (GB)Safety: Low
Confidence: High (90%)
“Chris's Morton tv provides unvarnished access to lower-league Scottish football supporters with strong community trust and zero commercial clutter. Best deployed for endemic UK sports apparel, travel services, and fan-oriented utility apps.”
Micro-Niches:Scottish Championship FootballGreenock Morton FC Fan VlogsMatchday Atmosphere & Fan ReactionScottish Football League Analysis
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileMale-skewed, 25-54
Commercial Buyer IntentModerate Intent
Primary MarketUnited Kingdom
Secondary MarketsIreland, Australia, Canada
Audience Interests Taxonomy
Scottish Football & SPFLGreenock Morton FCMatchday Travel & CultureUK Grassroots SportsSports Merchandise & Memorabilia
Content DNA & Top Themes
Format
Long-form video
Production
Medium
Consistency
Moderate
Top Content Themes (% Affinity)
Matchday Vlogs & Stadium Atmospheres92%
Club Governance & Tactical Reaction84%
Scottish National Team Fan Coverage65%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United Kingdom (GB)
Formula Verified via 16 Empirical Knots
YouTube
3.4K Subscribers
LF: 2.66%
YouTube Dedicated Video£270
Defended Range£210 – £330
YouTube 60s Integration£100
Defended Range£81 – £130
YouTube Short£70
Defended Range£56 – £88
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
Grassroots Scottish football creator delivering unvarnished matchday vlogs and fan-led club analysis.
Commercial Superpower
Grassroots authenticity and complete absence of commercial ad-blindness among an attentive core community.
Audience Buying Mindset
Dedicated lower-league football supporters seeking authentic, peer-level matchday debriefs and club discussion.
The #1 Creative Landmine to Avoid
Imposing scripted corporate telemarketing copy that clashes with the raw, handheld matchday aesthetic.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United Kingdom (GB)
[ Reach ]
Grassroots Matchday Awareness Package
Establish contextual brand visibility within grassroots UK sports culture
Strategy Angle: Integrates the brand organically across high-retention matchday vlogs during critical league fixtures.
Recommended Bundle Target
£370
Standalone Benchmark: £410(-10% Efficiency)
Defended Range: £300 – £460
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Dedicated Away-Day Road Trip & Matchday Vlog (12-15m)
Full matchday episode built around the journey to a major Scottish Championship clash, seamlessly featuring brand travel gear or transport app throughout the trip.
Standalone Rate£270
Short-Form Amplificationyoutube
2x Matchday Highlights & Supporter Reaction Shorts
High-energy stadium Shorts capturing crucial match moments and fan reactions with clear on-screen brand overlay.
Standalone Rate£140
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Maintain Authentic Match Context
Integrate product naturally during the travel or pre-match phase of the vlog rather than pausing game action.
Risk: Disrupting match footage causes immediate viewer drop-off and negative comment sentiment.
#2 Natural Colloquial Phrasing
Allow creator to speak in their natural conversational cadence without forced corporate jargon.
Risk: Overly polished scripts alienate a grassroots working-class audience.
#3 Clear Link Attribution
Ensure clear verbal call-to-action directing viewers to the video description and pinned comment.
Risk: Without explicit verbal signposting, link click-through rates will decline significantly.
[ Paid Creative ]
Authentic Fan Voice & Organic Direct Response
Top RecommendationGenerate high-trust native testimonial creative for YouTube distribution and targeted digital campaigns
Strategy Angle: Leverages unvarnished, authentic supporter endorsements to drive direct engagement among sports fans.
Recommended Bundle Target
£290
Standalone Benchmark: £340(-15% Efficiency)
Defended Range: £230 – £360
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Native Direct Responseyoutube
2x 60-90s Native Mid-Roll Feature Integrations
Contextual mid-roll integrations filmed on location before kickoff, highlighting how the product solves a real matchday problem.
Standalone Rate£200
Short-Form Creativeyoutube
2x Native Matchday Problem-Solver Shorts
Fast-paced vertical videos shot pitchside demonstrating immediate real-world product utility.
Standalone Rate£140
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
The Away-Day Essentialyoutube
""Heading through to Dunfermline on a freezing Tuesday night, and there's one bit of kit I genuinely don't leave the house without...""
Frames the product as an indispensable travel or matchday companion for dedicated sports fans.
Post-Match Honest Assessmentyoutube
""Right, tough result on the pitch today, but let's talk about something that actually delivered when it mattered...""
Leverages post-match emotional authenticity to transition smoothly into a reliable sponsor solution.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Direct Problem-Solution Anchor
Anchor the product to genuine cold-weather, travel, or fan-engagement pain points.
Risk: Abstract or lifestyle-only messaging fails to convert practical match-going viewers.
#2 Keep Filming Setting Real
Film the integration on-site at the ground, in transit, or in a casual setting rather than an artificial studio.
Risk: Artificial backdrops break the vlog illusion and lower trust.
#3 Concise Message Duration
Cap the mid-roll pitch to 60-90 seconds maximum to prevent viewer scrubbing.
Risk: Overly long integrations trigger high skip rates on YouTube analytics.
[ Conversion ]
Direct-Response & Vanity Voucher Integration
Drive direct sales and trackable coupon code redemptions across dedicated matchday viewers
Strategy Angle: Pairs repeated mid-roll integrations with dedicated promotional discounts tailored to football supporters.
Recommended Bundle Target
£240
Standalone Benchmark: £270(-10% Efficiency)
Defended Range: £190 – £300
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Pitchyoutube
2x Dedicated 90s Problem-Solution Mid-Rolls
Structured mid-roll segments incorporating on-screen vanity discount codes and explicit value propositions.
Standalone Rate£200
Conversion Catalystyoutube
1x Exclusive Fan Discount Announcement Short
Direct vertical call-to-action video spotlighting a limited-time exclusive discount code for subscribers.
Standalone Rate£70
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Prominent Code Visibility
Ensure the discount code 'MORTON15' is clearly rendered on-screen for at least 8 seconds during the integration.
Risk: Audio-only mentions result in low code retention and lost attribution.
#2 Clear Supporter Incentive
Frame the discount as a dedicated offer specifically secured for the channel's supporter community.
Risk: Generic non-customized offers generate lower direct-response conversion.
#3 Immediate Description Link Placement
Place the affiliate or tracking URL in line 1 of the YouTube description above the 'Show More' fold.
Risk: Links hidden below the fold suffer a 60%+ drop in direct click-through rate.
[ Content Library ]
Authentic Fan B-Roll & Raw Asset Buyout
Acquire unvarnished grassroots stadium b-roll and authentic supporter footage for brand marketing libraries
Strategy Angle: Provides brand creative teams with genuine UK football atmosphere and fan reaction assets at a fraction of full production costs.
Recommended Bundle Target
£370
Standalone Benchmark: £370(Standard Benchmark)
Defended Range: £300 – £460
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Productionyoutube
1x Full Matchday Experience Feature Video (16:9)
Comprehensive 12-minute documentary vlog featuring extensive product interaction throughout the matchday.
Standalone Rate£270
Concrete Digital Asset Buyout Specifications
✓20 minutes of 1080p/4K raw stadium atmosphere, crowd reaction, and outdoor product interaction footage
✓10x unedited high-resolution stills of product in real matchday weather conditions
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Capture Varied Environmental Angles
Collect diverse b-roll shots including ground approach, turnstiles, terrace viewing, and post-match debrief.
Risk: Repetitive angles restrict post-production utility for brand editing teams.
#2 Clean Raw Audio Delivery
Deliver footage with separate natural atmospheric audio tracks free of copyrighted background music.
Risk: Embedded commercial music renders footage legally unusable in brand advertising.
#3 Timely File Transfer
Deliver all raw video files via cloud drive within 72 hours of match completion.
Risk: Delays prevent timely paid marketing rollout aligned with current sporting events.
[ Full-Funnel ]
Full-Season Campaign Anchor & Category Exclusivity
Deliver sustained, multi-fixture brand presence across a complete Scottish football campaign phase
Strategy Angle: Combines dedicated episodic coverage, recurring mid-rolls, short-form highlights, and category exclusivity to establish definitive brand presence.
Recommended Bundle Target
£1,000
Standalone Benchmark: £1,175(-15% Efficiency)
Defended Range: £800 – £1,250
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Flagship Anchoryoutube
1x Season-Defining Derby Matchday Feature (15-20m)
Headline matchday documentary covering a high-stakes Scottish Championship rivalry with extensive brand co-presentation.
Standalone Rate£270
Sustained Frequencyyoutube
3x Integrated Matchday Mid-Rolls across Consecutive Fixtures
Recurring 60-90s mid-roll features maintaining continuous brand frequency across three subsequent league matches.
Standalone Rate£300
Short-Form Amplificationyoutube
3x Matchday Shorts with On-Screen Brand Placement
Rapid-fire terrace moments and match commentary Shorts highlighting brand partnership.
Standalone Rate£210
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Strict Fixture Coordination
Coordinate upload schedules to release within 24 hours of match completion for maximum viewing velocity.
Risk: Delayed uploads lose topical relevance and suffer significant view attenuation.
#2 Protect Editorial Integrity
Allow the creator complete freedom to analyze the match honestly regardless of game result.
Risk: Mandating forced artificial cheerfulness after a heavy defeat destroys creator credibility with fans.
#3 Enforce Category Exclusivity
Ensure no adjacent direct competitors are featured or mentioned during the active partnership window.
Risk: Sponsor message dilution if conflicting brands appear in adjacent content.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentModerate
Brand Suitability RatingHigh for endemic UK sports and regional brands; Low for global luxury or high-fashion campaigns.
Brand Safety LevelLow Risk
Recommended Sponsor Categories
Sports Apparel & Matchday OuterwearUK Travel & Rail Booking AppsSports Memorabilia & Fan PlatformsMale Grooming & Everyday CarryScottish Regional FMCG & Food Delivery
Key Strategic Strengths & Brand Fit
• Audience Loyalty & Trust
Hyper-dedicated core follower base with zero commercial ad-fatigue and authentic grassroots credibility.
• Niche Regional Penetration
Direct access to West of Scotland football demographic that traditional national media often misses.
• High Organic Retention
Viewers watch long-form matchday narratives end-to-end to hear candid post-match reactions.
Procurement Considerations & Safety
• Absolute Audience Scale
Micro-tier footprint (3.4k subscribers, ~500 median views) requires campaigns focused on high-frequency regional targeting rather than broad national reach.
• Production Format Constraints
Lo-fi handheld shooting style requires native, unpolished brand integrations rather than high-gloss corporate visual assets.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeNot Getting Luck | Morton V Raith | Matchday Vlog
222
YouTubeMorton Sacked Ian Murray
485
YouTubeTYPICAL SCOTLAND | Scotland V Switzerland | Matchday Vlog
185
YouTubeStill Without A Win | Morton V Dunfermline | Matchday Vlog
762
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with Chris's Morton tv
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.