Cory Mac
Audited Community Profile@corymac·United Kingdom (GB)
Trade Professional & Renewable Energy Technical CreatorTrades, DIY & CraftHome Improvement / ConstructionUnited Kingdom (GB)Safety: Low
Confidence: High (90%)
“Cory Mac offers brands defensible trade authority in the domestic energy, smart home, and professional tooling sectors across the UK and international DIY markets. His audience exhibits high purchasing intent for hardware solutions that solve genuine installation, efficiency, and energy-cost problems.”
Micro-Niches:Residential Electrical InstallationsDomestic Solar & Off-Grid Energy SystemsSmart Home Automation HardwareVan Tool Storage & Site Fabrication
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileMale-skewed, 25-44
Commercial Buyer IntentHigh Intent
Primary MarketUnited Kingdom
Secondary MarketsUnited States, Australia, Ireland
Audience Interests Taxonomy
Electrical Trade & InstallationSolar Power & Renewable Energy SystemsSmart Home Automation & IoTPower Tools & Workshop EquipmentVan Racking & Jobsite Efficiency
Content DNA & Top Themes
Format
Long-form video
Production
Medium-High
Consistency
High
Top Content Themes (% Affinity)
Domestic Solar & Energy Storage Engineering95%
Smart Home & Automation Hardware Testing88%
Electrical Trade Craftsmanship & Jobsite Realities92%
Trade Tool Reviews & Van Fabrication82%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United Kingdom (GB)
Formula Verified via 16 Empirical Knots
YouTube
194K Subscribers
LF: 2.76%
YouTube Dedicated Video£4,400
Defended Range£3,525 – £5,500
YouTube 60s Integration£1,975
Defended Range£1,575 – £2,475
YouTube Short£580
Defended Range£460 – £720
40.1K Followers
ER: 1.08%
Instagram Reel (60-90s)£810
Defended Range£650 – £1,000
Instagram Carousel (3-5 Slides)£540
Defended Range£430 – £670
Instagram Static Post£440
Defended Range£350 – £550
Instagram Story (3-Frame Set)£200
Defended Range£160 – £250
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
Certified UK electrical contractor and digital creator specializing in domestic solar installations, smart home hardware, and trade workshop engineering.
Commercial Superpower
Legitimate professional installation authority that validates high-ticket hardware reliability and bypasses standard consumer skepticism.
Audience Buying Mindset
Viewers approach content with practical problem-solving mindsets, actively seeking hardware recommendations to reduce energy bills or improve jobsite productivity.
The #1 Creative Landmine to Avoid
Demanding a surface-level marketing script that avoids realistic installation friction or glosses over technical specifications.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United Kingdom (GB)
[ Reach ]
Mass Cultural Reach & Brand Association
Top-of-funnel mass awareness and trade authority association across the UK home improvement sector
Strategy Angle: Leverage high-concept renewable build projects on YouTube paired with native Instagram visual documentation to establish category leadership among homeowners and trade professionals.
Recommended Bundle Target
£4,675
Standalone Benchmark: £5,200(-10% Efficiency)
Defended Range: £3,750 – £5,850
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Dedicated Technical Build & Benchmark Video (12-16m)
Comprehensive project video solving a tangible domestic energy or electrical challenge, featuring end-to-end installation and real performance data logging.
Standalone Rate£4,400
Social Amplificationinstagram
1x Behind-The-Scenes Fast-Paced Installation Reel (60s)
High-tempo summary of the build focusing on the core hardware reveal, key specs, and final operational test.
Standalone Rate£810
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Real-World Installation Context
Hardware must be shown physically mounted, wired, and operational within an active build environment.
Risk: Desk-only unboxings deliver lower engagement and fail to activate his trade-heavy audience.
#2 Technical Metric Transparency
Include verified voltage, yield, or installation time savings in the narrative.
Risk: Vague performance claims generate skepticism in comment threads.
#3 Compliance Verification
Ensure product specifications match relevant UK/CE electrical safety standards.
Risk: Audience actively highlights regulatory non-compliance, risking brand reputation.
[ Paid Creative ]
High-CTR Performance Creative & Whitelisting
Top RecommendationMiddle-of-funnel conversion ads for Meta paid acquisition targeting homeowners, renovators, and trade contractors
Strategy Angle: Harness authentic jobsite and workshop environments to generate scroll-stopping UGC ads with high CTR and verified trade validation.
Recommended Bundle Target
£2,175
Standalone Benchmark: £2,425(-10% Efficiency)
Defended Range: £1,750 – £2,725
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Testinginstagram
2x High-Hook Problem-Solution Trade Reels (30-45s)
Short-form direct-to-camera videos breaking down an immediate trade headache and demonstrating how the product resolves it.
Standalone Rate£1,625
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
Trade Friction Hookinstagram
""If you're an electrician or fitting your own smart home setup, you've probably run into this exact nightmare with backbox space...""
Directly highlights a common installation bottleneck before showcasing the product's compact design and rapid termination time.
Energy Cost Reality Checkinstagram
""Most people think cutting electricity bills requires a £15k overhaul, but let me show you what we actually installed this week...""
Appeals to cost-conscious homeowners looking for high-ROI domestic energy upgrades with measurable payback.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Immediate Visual Hook
The first 3 seconds must display the physical tool in hand or active wiring issue.
Risk: Slow narrative intros lead to high drop-off on paid feeds.
#2 Direct Call-to-Action
Direct viewers specifically to the link in bio or trackable code with clear value proposition.
Risk: General brand mentions reduce click-through efficiency.
#3 Authentic Audio Environment
Maintain natural workshop acoustics and trade vernacular without synthetic voiceovers.
Risk: Over-polished corporate audio reduces credibility.
[ Conversion ]
Direct Response & Vanity Voucher Attribution
Bottom-of-funnel customer acquisition, software sign-ups, or e-commerce hardware orders with trackable ROI
Strategy Angle: Combine a detailed mid-roll integration in a high-retention YouTube build with multi-frame Instagram Story sequences driving direct traffic to a dedicated discount portal.
Recommended Bundle Target
£1,950
Standalone Benchmark: £2,175(-10% Efficiency)
Defended Range: £1,550 – £2,450
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Pitchyoutube
1x Dedicated 90s In-Video Trade Workflow Integration
Native demonstration of the hardware or software embedded directly into the central problem-solving arc of a full-length YouTube video.
Standalone Rate£1,975
Conversion Pushinstagram
1x 3-Frame Direct Link Instagram Story Sequence
Visual proof of installation results, clear value offer, and direct sticker link with vanity voucher code.
Standalone Rate£200
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Organic Narrative Weaving
Integrate the sponsorship pitch at a natural transition point in the installation process.
Risk: Abrupt cuts to unrelated ads trigger audience drop-off.
#2 Verifiable Value Incentive
Pair the integration with a meaningful discount code (e.g., CORY10 or CORY15).
Risk: Generic non-discounted pitches underperform with value-seeking trade buyers.
#3 Mobile-Optimized Landing Page
Ensure the brand landing page clearly features the creator's code and single-click checkout.
Risk: Friction on destination landing pages severely degrades attribution.
[ Content Library ]
Asset Library Buyout & Production Stems
Production-grade technical visual asset generation for brand-owned marketing, PDP listings, and trade catalogues
Strategy Angle: Leverage professional jobsite access and technical electrical setups to generate authentic high-resolution imagery and B-roll for brand digital properties.
Recommended Bundle Target
£5,275
Standalone Benchmark: £5,275(Standard Benchmark)
Defended Range: £4,225 – £6,600
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Productionyoutube
1x 4K Clean Technical Product Walkthrough (16:9)
Unbranded, high-production demonstration video detailing product assembly, wiring terminals, and operating parameters for brand hosting.
Standalone Rate£4,400
Concrete Digital Asset Buyout Specifications
✓10x 4K high-resolution studio and jobsite macro stills of wiring terminations, terminal blocks, and mounted hardware
✓5x 1080p 60fps clean B-roll clips of hands-on tool operation and live multimeter/testing readouts
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Clean Technical Backplates
All visual assets must feature clean background backplates with clear focal separation on hardware ports.
Risk: Cluttered workshop frames diminish commercial utility for brand PDP pages.
#2 High-Spec Color Delivery
Deliver raw or neutral-graded 4K footage ready for brand color pipelines.
Risk: Heavy stylistic LUTs restrict brand creative teams during repurposing.
#3 Pre-Approved Tool List
Ensure all complementary tools shown in frame meet pro-grade industry standards.
Risk: Low-grade auxiliary tools reduce perceived hardware prestige.
[ Full-Funnel ]
Full-Funnel Omnichannel Takeover
Complete flagship product launch or seasonal campaign integrating top-of-funnel reach, conversion mid-rolls, and whitelisted acquisition
Strategy Angle: Deliver comprehensive market penetration across the UK trade and DIY landscape through coordinated YouTube long-form authority, Instagram visual storytelling, and 60 days of paid performance whitelisting.
Recommended Bundle Target
£8,675
Standalone Benchmark: £10,200(-15% Efficiency)
Defended Range: £6,950 – £10,800
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Prestige Anchoryoutube
1x Dedicated Technical Build & Benchmark Video (12-16m)
Flagship YouTube build documenting complete system integration, technical stress-testing, and verified output measurements.
Standalone Rate£4,400
Short-Form Velocityyoutube
1x High-Impact YouTube Short Installation Highlight (60s)
Fast-paced vertical cut focused on the most visually compelling problem-solving moment from the flagship build.
Standalone Rate£580
Visual Social Amplificationinstagram
2x Dual-Angle Installation & Feature Reels (60s)
Two dedicated short-form reels focusing on installation efficiency and long-term cost benefits.
Standalone Rate£1,625
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Synchronized Multi-Platform Release
Coordinate long-form YouTube publishing with immediate Instagram Reel and Story support within 24 hours.
Risk: Fragmented releases dilute launch momentum and cross-platform algorithmic synergy.
#2 Technical Verification Protocol
Provide full technical documentation and spec sheets to creator 14 days prior to filming.
Risk: Delays in technical onboarding cause scheduling conflicts on active build sites.
#3 Commercial Link Maintenance
Ensure tracking URLs and vanity vouchers remain active across all video descriptions throughout the 60-day lifecycle.
Risk: Broken attribution links during paid whitelisting leads to unrecoverable CAC waste.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentHigh
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
Solar Panels, Inverters & Domestic Battery StoragePro-Grade Power Tools & Hand Tool ManufacturersSmart Home Automation, Thermostats & RelaysCommercial Work Vans, Racking & Storage SolutionsElectrical Test Equipment & Safety Gear
Key Strategic Strengths & Brand Fit
• Technical Credibility & Trade Authority
Certified trade background eliminates the skepticism common with generalist tech reviewers when evaluating physical electrical hardware.
• Long-Tail Search Monetization
Project-based solar and smart-relay content sustains steady search-driven views for 12–24 months post-upload.
• High-Ticket Commercial Intent
Audience consists of homeowners and contractors with immediate capital expenditure plans for energy infrastructure and pro-grade tools.
Procurement Considerations & Safety
• Mandatory Technical Scrutiny
The creator requires hands-on testing and will not read generic marketing scripts without addressing installation realities and limitations.
• Trade Safety Scrutiny
Audience actively spots regulatory infractions; campaigns must ensure products meet standard UK/EU compliance certifications.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeWhy Every Smart Home is Becoming a SCAM
101,088
YouTubeWhy Every Electrician is Worried about THIS
2,040,589
YouTubeI Built an E-Scooter WIND TURBINE
137,309
YouTubeThe Secret Solar Giveaway - £0 Energy Bills
59,883
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with Cory Mac
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.