Deji 2nd
Audited Community Profile@deji2nd·United Kingdom (GB)
Digital Entertainment & Variety Gaming CreatorLifestyle & EntertainmentComedy / Parody / Relatable MemesUnited Kingdom (GB)Safety: Low
Confidence: High (91%)
“Deji offers enterprise brands direct access to an engaged UK male demographic through high-energy comedic delivery and culturally resonant social formats. Commercial campaigns perform best when utilizing unscripted humor, interactive product integration, and multi-asset paid whitelisting.”
Micro-Niches:Reaction & CommentaryCasual Gaming & Pack OpeningsCreator Challenges & CollabsUK Pop Culture & Boxing Entertainment
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileMale-skewed, 18-34
Commercial Buyer IntentModerate Intent
Primary MarketUnited Kingdom
Secondary MarketsUnited States, Nigeria, Canada
Audience Interests Taxonomy
Gaming (FIFA, Roblox, Fighting Games)Internet Memes & Reaction ContentCreator Boxing & Combat SportsCasual Streetwear & Consumer ElectronicsUK Music & Entertainment Culture
Content DNA & Top Themes
Format
Long-form video
Production
Medium-High
Consistency
High
Top Content Themes (% Affinity)
Reaction & Meme Commentary92%
Casual Variety Gaming88%
Peer Challenges & Collaborations82%
Mainstream Lifestyle & Pop Culture78%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United Kingdom (GB)
Formula Verified via 16 Empirical Knots
YouTube
1.5M Subscribers
LF: 2.45%
YouTube Dedicated Video£12,900
Defended Range£10,400 – £16,200
YouTube 60s Integration£6,225
Defended Range£4,975 – £7,775
YouTube Short£1,725
Defended Range£1,400 – £2,175
3.5M Followers
ER: 3.85%
Instagram Reel (60-90s)£14,400
Defended Range£11,500 – £18,000
Instagram Carousel (3-5 Slides)£9,200
Defended Range£7,375 – £11,500
Instagram Static Post£6,975
Defended Range£5,600 – £8,725
Instagram Story (3-Frame Set)£3,475
Defended Range£2,775 – £4,350
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
Prominent UK digital entertainer and gaming creator delivering unscripted reaction comedy, collaborative challenges, and mainstream lifestyle content.
Commercial Superpower
Massive youth cultural penetration in the UK that transforms branded campaigns into shareable, high-recall organic conversation.
Audience Buying Mindset
Viewers engage for relatable comedic relief and unpretentious entertainment; they view Deji as an approachable digital peer rather than an unapproachable celebrity.
The #1 Creative Landmine to Avoid
Mandating a rigid, word-for-word corporate teleprompter script that suppresses his spontaneous comedic reactions and natural vocal cadence.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United Kingdom (GB)
[ Reach ]
Mass Cultural Reach & Brand Association
Top-of-funnel mass awareness and cultural association across UK youth demographics
Strategy Angle: Combines a flagship dedicated challenge video on YouTube with supporting high-reach Instagram Reel distribution to maximize brand recall across both long-form and short-form touchpoints.
Recommended Bundle Target
£24,600
Standalone Benchmark: £27,300(-10% Efficiency)
Defended Range: £19,700 – £30,800
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Dedicated Themed Challenge Video (10-14m)
Full-length concept video built around a high-stakes comedic challenge or gaming tournament, seamlessly embedding the brand as the central challenge sponsor and enabler.
Standalone Rate£12,900
Short-Form Amplificationinstagram
1x High-Impact Highlight Reel (45-60s)
Fast-paced vertical edit capturing the funniest climax of the YouTube challenge, featuring co-branded visual overlays and direct callouts to the campaign landing page.
Standalone Rate£14,400
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Format Integration Freedom
Allow the brand to serve as the functional tool, prize, or rule-maker within the challenge rather than pausing the video for an artificial classroom-style lesson.
Risk: Stiff corporate segments cause immediate viewer drop-off on YouTube retention graphs.
#2 Platform-Native Tagging
Ensure clean ASA-compliant disclosures (#Ad) paired with clear brand social handles across all captions.
Risk: Regulatory non-compliance risks reputational scrutiny in the UK media environment.
#3 Tone Alignment
Permit self-deprecating banter and natural reaction dynamics during the brand reveal.
Risk: Over-sanitized scripts reduce authenticity and trigger cynical audience comment backlash.
[ Paid Creative ]
High-CTR Performance Creative & Whitelisting
Top RecommendationMiddle-of-funnel conversion and paid user acquisition across Meta ad channels
Strategy Angle: Leverages Deji's expressive comedic charisma in high-energy vertical ad creative, coupled with a 60-day partnership ad authorization token to scale targeted acquisition campaigns.
Recommended Bundle Target
£38,900
Standalone Benchmark: £43,200(-10% Efficiency)
Defended Range: £31,100 – £48,600
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Performance Creativeinstagram
2x Direct-Response Performance Ad Reels (30-45s)
High-hook vertical video assets filmed specifically for Meta Partnership Ads, highlighting immediate product friction-solving with comedic demonstration.
Standalone Rate£28,800
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
The Relatable Hassle Meltdowninstagram
""Look at this. Every single day I deal with this absolute rubbish, man. But wait, look what they sent me...""
Opens on an exaggerated comedic reaction to everyday product failure before introducing the sponsor's solution as the obvious upgrade.
The Reality Check Comparisoninstagram
""You lot keep asking how I get this done so fast without losing my head. I'm telling you right now, stop using that old nonsense and switch to this.""
Direct, face-to-camera peer recommendation delivering immediate proof points and exclusive discount code incentives.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Immediate 3-Second Hook
The primary pain point and visual disruption must occur within the first 120 frames of the video without introductory logos.
Risk: Slow intros result in high paid scroll-past rates and depressed return on ad spend.
#2 Clear Visual CTA
Feature on-screen text graphics highlighting the exclusive vanity code and 'Swipe Up / Shop Now' prompts in the final 8 seconds.
Risk: Failure to reinforce CTA decreases click-through conversion rates.
#3 Aspect Ratio & Audio Standards
All assets must be delivered in native 9:16 vertical resolution with clean separate audio stems and burned-in dynamic captions.
Risk: Poorly formatted creative underperforms in algorithmic placement auctions.
[ Conversion ]
Direct Response & Vanity Voucher Attribution
Bottom-of-funnel customer acquisition, checkout conversion, and trackable sales attribution
Strategy Angle: Combines a dedicated organic integration during high-retention YouTube segments with a rapid-action Instagram Story sequence to capture active purchase demand.
Recommended Bundle Target
£8,725
Standalone Benchmark: £9,700(-10% Efficiency)
Defended Range: £6,975 – £10,900
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Mid-Roll Integrationyoutube
1x Dedicated 90s Mid-Roll Integration
Seamless in-video segment naturally pausing high-stakes gameplay or reaction content to demonstrate practical product benefits and announce a limited-time vanity promotion.
Standalone Rate£6,225
Conversion Spikeinstagram
1x 3-Frame Instagram Story Conversion Funnel
Sequential story frames featuring an unboxing teaser, direct product demonstration, and interactive swipe-up link sticker featuring vanity voucher 'DEJI15'.
Standalone Rate£3,475
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Vanity Code Simplicity
Deploy the simple alphanumeric code 'DEJI15' across visual graphics, verbal delivery, and video description headers.
Risk: Complex codes result in cart abandonment and misattributed sales.
#2 Native Contextual Transition
Transition organically into the mid-roll pitch from an in-video event (e.g. reacting to losing a game or needing high energy).
Risk: Abrupt cuts trigger viewer skipping on long-form video players.
#3 Direct Link Accessibility
Ensure the first line of the YouTube video description contains the direct promotional URL above the 'Show More' fold.
Risk: Hidden links drastically reduce direct-response click-through volume.
[ Content Library ]
Asset Library Buyout & Production Stems
High-impact creator asset acquisition for brand-owned digital marketing properties and retail PDPs
Strategy Angle: Provides brand marketing teams with high-resolution visual assets and commercial video collateral featuring Deji for use across e-commerce storefronts and paid social funnels.
Recommended Bundle Target
£15,500
Standalone Benchmark: £15,500(Standard Benchmark)
Defended Range: £12,400 – £19,400
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Asset Productionyoutube
1x Co-Branded Campaign Featurette (3-5m)
Polished high-energy promotional video produced for brand-channel syndication or creator co-posting, showcasing product features in a dynamic format.
Standalone Rate£12,900
Concrete Digital Asset Buyout Specifications
✓10x High-Resolution 4K Studio Product Lifestyle Stills with creator framing
✓4K 60fps Clean Uncut Product Handling and Reaction B-Roll (ProRes 422)
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Asset Usage Term Compliance
Brand usage of likeness and video assets is strictly bounded to the 90-day digital PDP window unless extended via written addendum.
Risk: Exceeding license terms creates legal exposure and breaches procurement compliance.
#2 Raw Deliverable Handover
Deliver clean uncompressed video and raw photography files via secure cloud repository within 5 business days of review sign-off.
Risk: Delays in raw asset delivery stall scheduled e-commerce launch timelines.
#3 Brand Safety Standards
All imagery and video produced for library buyout must adhere to strict corporate brand guidelines and maintain clean neutral backgrounds.
Risk: Cluttered or off-brand creative cannot be cleared for commercial storefront deployment.
[ Full-Funnel ]
Full-Funnel Omnichannel Takeover
360-degree flagship campaign uniting top-of-funnel reach, mid-funnel whitelisting, and direct sales attribution
Strategy Angle: The complete cross-platform deployment orchestrating long-form YouTube authority, high-frequency Instagram reach, paid Meta whitelisting, and category exclusivity to dominate category share of voice.
Recommended Bundle Target
£64,200
Standalone Benchmark: £75,500(-15% Efficiency)
Defended Range: £51,400 – £80,300
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Prestige Long-Form Anchoryoutube
1x Flagship Dedicated YouTube Showpiece (10-15m)
Major tentpole video (high-stakes challenge or custom entertainment concept) fully integrated around the brand's primary campaign narrative.
Standalone Rate£12,900
Short-Form Cultural Velocityinstagram
2x Co-Branded Instagram Campaign Reels (45-60s)
Two distinct short-form comedic assets deployed across the campaign flight to sustain cultural visibility and drive continuous traffic.
Standalone Rate£28,800
Direct Story Activationinstagram
2x Interactive Story Funnels (3 Frames Each)
Timed story sequences deployed at launch and final-call phases featuring native interactive stickers and trackable direct conversion links.
Standalone Rate£6,950
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Synchronized Multi-Platform Flighting
Coordinate YouTube long-form drop and initial Instagram Reel publication within a 48-hour launch window to compound organic algorithm signals.
Risk: Fragmented release schedules dilute overall cultural impact and cross-platform momentum.
#2 Exclusivity Scope Definition
Explicitly enumerate direct competitive brands in the legal agreement schedule to prevent commercial ambiguity.
Risk: Vague category definitions risk partner disputes and conflicting creator posts.
#3 Active Feedback Loop
Establish a weekly performance review rhythm between creator talent management and brand procurement to optimize paid whitelisting parameters.
Risk: Static ad management leads to creative fatigue and higher cost-per-acquisition.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentModerate
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
Consumer Electronics & Mobile HardwareFMCG Personal Care & GroomingVideo Game Publishers & PeripheralsFast-Casual Food Delivery & SnacksAthletic & Streetwear Apparel
Key Strategic Strengths & Brand Fit
• Mass Youth Culture Penetration
Established cross-generational digital presence in the UK market with high name recognition across social platforms and mainstream media.
• Multi-Platform Commercial Scalability
Proven ability to execute seamless long-form video integrations on YouTube alongside high-polish, co-branded campaign assets on Instagram.
• Community Loyalty & Meme Velocity
High comment section affinity where brand slogans and promotional hooks are frequently adopted into user-generated discussion.
Procurement Considerations & Safety
• Scripted Messaging Resistance
Audience demonstrates sensitivity to overly formal corporate ad copy; integrations must allow creator-led phrasing and comedic adaptation.
• Demographic Purchasing Power Calibration
Primary skew toward younger consumers makes direct-response conversion highly efficient for accessible FMCG, apps, and mid-tier consumer tech, but less suitable for enterprise B2B or ultra-luxury offerings.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeTHIS GUY NEEDS TO BE STOPPED
59,179
YouTubeI Am Michael Myers
109,988
YouTubeTRY NOT TO LAUGH: EXTREMELY HARD
434,632
YouTubeI Challenged Joe Bart To A Bro V Bro
450,189
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with Deji 2nd
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.