DISORDERED Podcast
Audited Community Profile@thedisorderedpodcast·United States (US)
Clinical Psychoeducation & Mental Health Podcast DuoSpirituality & MindfulnessMeditation, Breathwork & Sound HealingUnited States (US)Safety: Low
Confidence: High (90%)
“DISORDERED Podcast offers institutional health, teletherapy, and wellness software brands an authoritative, low-noise environment with exceptional conversion potential among high-intent adults managing anxiety disorders. Brand deployments benefit from rigorous clinical trust, provided marketing narratives respect evidence-based standards.”
Micro-Niches:Anxiety & Panic RecoveryCognitive Behavioral Therapy (CBT)Exposure Therapy EducationOCD Psychoeducation
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileBalanced, 25-44
Commercial Buyer IntentHigh Intent
Primary MarketUnited States
Secondary MarketsUnited Kingdom, Canada, Australia
Audience Interests Taxonomy
Anxiety recovery literatureCognitive behavioral therapy toolsMental health apps and teletherapySleep hygiene and nervous system regulationMindfulness and habit-tracking software
Content DNA & Top Themes
Format
Long-form video
Production
Medium-High
Consistency
High
Top Content Themes (% Affinity)
Exposure & Habituation Frameworks96%
CBT & Cognitive Distortion Reframing92%
Psychiatric Medication Dialogue85%
Critique of Commercialized Wellness Gimmicks88%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United States (US)
Formula Verified via 16 Empirical Knots
YouTube
3K Subscribers
LF: 2.16%
YouTube Dedicated Video$530
Defended Range$430 – $670
YouTube 60s Integration$190
Defended Range$150 – $240
YouTube Short$120
Defended Range$94 – $150
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
Pragmatic mental health psychoeducation duo producing long-form analytical podcast episodes on exposure therapy and anxiety management.
Commercial Superpower
Clinical authority and radical transparency that converts high-friction mental health and wellness software considerations into high-trust adoptions.
Audience Buying Mindset
Viewers consume content with acute personal intent, seeking honest, non-reassurance-based psychological frameworks to overcome debilitating anxiety patterns.
The #1 Creative Landmine to Avoid
Demanding scripted claims that promise 'instant anxiety relief' or framing a product as a cure-all, which will trigger immediate host rejection and audience backlash.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United States (US)
[ Reach ]
Contextual Category Authority & Educational Association
Top-of-funnel category leadership and trusted mental health brand association
Strategy Angle: Leverage a comprehensive dedicated podcast episode focused on how structured behavioral tools complement formal exposure recovery.
Recommended Bundle Target
$900
Standalone Benchmark: $1,000(-10% Efficiency)
Defended Range: $720 – $1,125
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Dedicated Thematic Podcast Episode (30-45m)
Full episode exploring the role of structured routine, sleep hygiene, or licensed digital therapy in anxiety recovery, embedding the brand as the primary case study.
Standalone Rate$530
Content Amplificationyoutube
2x High-Impact Educational YouTube Shorts (60s)
Bespoke short-form breakdowns highlighting key cognitive takeaways with branded visual lower-thirds and verbal sponsor attribution.
Standalone Rate$480
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Maintain Psychoeducational Framework
Ground all brand messaging in clinical utility (e.g. tracking patterns, facilitating exposure) rather than commercial hype.
Risk: Over-promising outcomes results in audience skepticism and diminished brand credibility.
#2 Host-Led Conversational Delivery
Permit the hosts to articulate the brand integration in their natural conversational cadence without rigid corporate verbatim scripts.
Risk: Stiff corporate scripts create disconnect and lower engagement from a community accustomed to candid dialogue.
#3 Mandatory Medical Disclaimers
Include clear disclaimers that featured software or tools are supportive and do not replace individualized medical advice.
Risk: Regulatory compliance issues and potential community backlash.
[ Paid Creative ]
Direct-Response Problem-Solving Shorts & Licensing
Top RecommendationMiddle-of-funnel high-CTR video creative optimized for YouTube direct response and brand digital channels
Strategy Angle: Capitalize on the hosts' articulate communication by producing dedicated short-form video assets addressing explicit anxiety friction points.
Recommended Bundle Target
$770
Standalone Benchmark: $860(-10% Efficiency)
Defended Range: $620 – $960
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Executionyoutube
3x High-Hook Clinical Education YouTube Shorts (45-60s)
Focused vertical video assets dissecting a specific behavioral hurdle (e.g. panic panic-looping, insomnia, avoidance) and positioning the brand as the actionable tool.
Standalone Rate$720
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
The Reassurance Trap Interruptyoutube
""If you're spending hours Googling your physical anxiety symptoms at 2 AM, you're feeding the panic cycle. Here is what we teach in exposure therapy instead...""
Directly calls out health anxiety rumination and introduces structured digital journaling/therapy tools as the healthy boundary.
The Habituation Reality Checkyoutube
""Exposure therapy isn't about making anxiety disappear; it's about learning you can handle the discomfort. Having a structured tracking tool changes everything...""
Demystifies recovery expectations and positions the product as an objective companion for daily exposure challenges.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Immediate Pain-Point Hook
Ensure the first 3 seconds address specific somatic or cognitive hurdles (e.g., derealization, heart palpitations, avoidance) before mentioning the tool.
Risk: Slow intros lead to high drop-off on short-form platforms.
#2 Zero Quick-Fix Language
Do not allow words like 'cure', 'instant fix', or 'erase anxiety' in any hook or script body.
Risk: Violates FTC/health ad guidelines and severely damages creator reputation.
#3 Clear Call-to-Action
End every short-form ad with a clear visual text overlay and voiceover pointing to the dedicated offer link.
Risk: Ambiguous calls to action result in wasted spend and weak click-through attribution.
[ Conversion ]
Direct-Response Mid-Roll & Dedicated Attribution
Bottom-of-funnel customer acquisition through dedicated podcast mid-roll integrations
Strategy Angle: Harness the captive attention of long-form listeners during peak engagement moments within episodic podcast releases.
Recommended Bundle Target
$380
Standalone Benchmark: $420(-10% Efficiency)
Defended Range: $300 – $480
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Mid-Roll Anchoryoutube
2x In-Depth Contextual Mid-Roll Integrations (90-120s)
Deep contextual sponsor segments integrated smoothly into consecutive podcast episodes, discussing real-world applications of the product.
Standalone Rate$380
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Seamless Narrative Segue
Integrate the mid-roll naturally following a discussion on coping strategies or therapeutic principles.
Risk: Abrupt, jarring ad cuts cause viewer skipping and drop in watch time.
#2 Incentivized Offer Structure
Provide a tangible value discount (e.g. '20% off first month' or 'extended 14-day trial') via vanity code 'DISORDERED'.
Risk: Lack of incentive decreases direct-response conversion velocity.
#3 Dual Host Endorsement
Ensure both Drew and Josh actively participate in introducing the sponsor to preserve the co-host dynamic.
Risk: Single-host reads feel detached from the main show energy.
[ Content Library ]
Authoritative Asset Library & Educational Masterclass Stems
Production of high-credibility educational brand assets for brand-owned marketing ecosystems
Strategy Angle: Acquire professional video explanations and expert Q&A modules featuring the hosts for deployment across brand onboarding funnels and paid ads.
Recommended Bundle Target
$1,450
Standalone Benchmark: $1,700(-15% Efficiency)
Defended Range: $1,150 – $1,825
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Productionyoutube
1x Branded Educational Video Module (10-15m)
Studio-grade co-branded masterclass addressing 'Building a Sustainable Daily Exposure Plan' hosted by Drew and Josh.
Standalone Rate$530
Asset Productionyoutube
4x Bespoke Educational Video Snippets (30-45s)
Modular Q&A clips answering common anxiety hurdles, formatted cleanly for brand digital channels.
Standalone Rate$960
Concrete Digital Asset Buyout Specifications
✓1x 4K UHD Master (16:9, ProRes 422) with mixed 24-bit audio stems
✓4x 1080x1920 60fps vertical clips with burned-in dynamic captions
✓Uncompressed WAV multi-track stems of host dialogue
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Pre-Approved Thematic Curriculum
Agree on outline and core learning objectives prior to studio filming session.
Risk: Scope creep and divergent expectations regarding educational depth.
#2 Institutional Visual Polish
Ensure clean, neutral studio lighting and pro audio without competing physical brand props cluttering the frame.
Risk: Cluttered staging detracts from authoritative institutional feel.
#3 Strict Commercial Licensing Scope
Restrict asset usage to agreed brand digital domains, barring unapproved sub-licensing to third parties.
Risk: Breach of contract and talent relationship friction.
[ Full-Funnel ]
Full-Funnel Mental Health Authority Takeover
Complete channel integration combining top-of-funnel authority, episodic mid-rolls, and performance video licensing
Strategy Angle: Deliver an integrated, multi-touchpoint partnership over a 30-day window to maximize conversion and establish the sponsor as the definitive tool in anxiety management.
Recommended Bundle Target
$2,375
Standalone Benchmark: $2,800(-15% Efficiency)
Defended Range: $1,900 – $2,975
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Dedicated Co-Branded Podcast Episode (35-50m)
Flagship episode exploring an overarching mental health theme with comprehensive, native sponsor case-study integration.
Standalone Rate$530
Mid-Roll Frequencyyoutube
2x Contextual Episodic Mid-Rolls (90-120s)
Sponsor segments featured in consecutive standard releases reinforcing the core messaging and promotional offer.
Standalone Rate$380
Short-Form Amplificationyoutube
4x Clinical Education YouTube Shorts (45-60s)
High-velocity short-form clips highlighting key insights from the dedicated episode with direct link attribution.
Standalone Rate$960
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Synchronized Campaign Cadence
Coordinate release schedule so the dedicated anchor video precedes the mid-roll frequency wave within 10 days.
Risk: Disjointed scheduling reduces compounding attribution effect.
#2 Rigorous Category Boundary Adherence
Define precise exclusion list (e.g. teletherapy, CBT software, anxiety wearables) to enforce blackout effectively.
Risk: Commercial disputes over adjacent category sponsorships.
#3 Weekly Attribution Tracking
Review vanity code 'DISORDERED' redemption and link clicks weekly to optimize secondary mid-roll talking points.
Risk: Inability to adapt messaging to audience response patterns mid-campaign.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentModerate
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
Telehealth & Teletherapy PlatformsDigital CBT Workbooks & Journaling AppsSleep & Nervous System Tracking HardwareEvidence-Based Mental Health PublishingErgonomic & Calm Work Environment Hardware
Key Strategic Strengths & Brand Fit
• Clinical Trust & Credibility
Hosts maintain rigorous evidence-based positioning, establishing near-zero audience skepticism when recommending legitimate, vetted tools.
• High-Intent Problem-Solving Audience
Viewers actively suffer from acute behavioral hurdles (agoraphobia, panic) and allocate budget toward books, therapy, and functional symptom management tools.
• Anti-Hype Analytical Integrity
The hosts explicitly call out predatory marketing, creating immense defensive equity for any brand that passes their endorsement threshold.
Procurement Considerations & Safety
• Channel Scale & Media Inventory
Modest top-of-funnel view volumes require structuring campaigns around high conversion and customer lifetime value rather than low-cost mass impressions.
• Rigid Claim Substantiation Requirements
Any brand featuring wellness or biohacking claims must provide clinical evidence; audience will actively reject and criticize unsupported health promises.
• Single Active Platform Footprint
Footprint is strictly anchored to YouTube, restricting campaign inventory to long-form episodic integrations, dedicated videos, and YouTube Shorts.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeCognitive Reframing in Anxiety Disorders (Episode 176)
763
YouTubeMeditations on Anxiety Medications (Episode 175)
758
YouTubeExposure Is Learning To Be Uncomfortable (Episode 174)
1,114
YouTubeMaking It Right Once You're Better? (Episode 173)
1,003
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with DISORDERED Podcast
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.