Disruptors

Disruptors

Audited Community Profile
@disruptorspodcast·United States (US)
Real Estate Investment & B2B Sales PodcasterBusiness, Finance & SaaSStock / Real Estate / Crypto InvestingUnited States (US)Safety: Low
Confidence: High (90%)

“Steve Trang offers verified access to US real estate investors, wholesalers, and sales professionals. His multi-channel footprint is optimized for B2B SaaS, PropTech, and transactional finance brands requiring direct-response lead acquisition.”

Micro-Niches:Real Estate WholesalingSales Objection HandlingAI Voice Calling & Lead GenTransactional Funding
YouTube
49.6K
@disruptorspodcast·1.49% LF ER
Instagram
84.7K
@steve.trang·0.02% ER
TikTok
109.8K
@stevetrang·4.54% ER

Audience Demographics & Content DNA

Audited buyer mindset, audience geography distribution, and production standards

Inferred Audience Profile

Demographic ProfileMale-skewed, 25-44
Commercial Buyer IntentHigh Intent
Primary MarketUnited States
Secondary MarketsCanada, United Kingdom
Audience Interests Taxonomy
Real Estate WholesalingB2B Sales TrainingAI Automation & CRM SystemsCommercial Banking & Lending

Content DNA & Top Themes

Format
Long-form video
Production
Medium-High
Consistency
High
Top Content Themes (% Affinity)
Real Estate Deal Structuring & Wholesaling95%
AI Sales Agents & Lead Generation Workflows88%
Sales Objection Handling & Scripting82%

Itemized 16-Knot Defended Rate Cards

Live statutory deliverable pricing calibrated for United States (US)

Formula Verified via 16 Empirical Knots

YouTube

49.6K Subscribers

LF: 1.49%
YouTube Dedicated Video$1,400
Defended Range$1,125 – $1,750
YouTube 60s Integration$530
Defended Range$430 – $670
YouTube Short$350
Defended Range$280 – $440

Instagram

84.7K Followers

ER: 0.02%
Instagram Reel (60-90s)$850
Defended Range$680 – $1,075
Instagram Carousel (3-5 Slides)$560
Defended Range$450 – $700
Instagram Static Post$470
Defended Range$370 – $580
Instagram Story (3-Frame Set)$210
Defended Range$170 – $270

TikTok

109.8K Followers

ER: 4.54%
TikTok Video (Dedicated)$1,075
Defended Range$850 – $1,325
SignCollab Talent DNA Analysis

Creator Strategic DNA & Talent Executive Brief

Vanity Voucher: DISRUPT10
B2B real estate podcast host and sales educator delivering operational playbooks and AI tooling workflows for real estate wholesalers and sales teams.
Commercial Superpower

Defensible authority in real estate sales mechanics with an established direct-response funnel that systematically converts passive viewers into active software trials.

Audience Buying Mindset

ROI-focused property investors and sales practitioners looking for concrete operational shortcuts, software leverage, and deal-closing scripts.

The #1 Creative Landmine to Avoid

Presenting abstract, high-level corporate brand awareness ads without demonstrating measurable cost reduction, time savings, or direct pipeline impact.

Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)

Itemized line-item pricing, strategic angles, and contract entitlements

Market Applied: United States (US)
[ Reach ]

Mass Cultural Reach & Brand Association

Top-of-funnel mass awareness and industry association across the real estate investment ecosystem

Strategy Angle: Leverages long-form podcast authority and cross-platform short-form syndication to establish category leadership among property investors and sales teams.
Recommended Bundle Target
$4,475
Standalone Benchmark: $5,250(-15% Efficiency)
Defended Range: $3,575 – $5,600
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Dedicated Operator Deep-Dive Interview (45-60m)
Full studio episode featuring the partner brand's executive or core software infrastructure, examining real-world deployment and operational scaling.
Standalone Rate$1,400
Cross-Platform Amplificationinstagram
2x High-Impact Podcast Cutdown Reels (60s)
High-retention vertical clips highlighting the most practical insight from the full episode with clear brand attribution.
Standalone Rate$1,700
Short-Form Distributiontiktok
2x Tactical Real Estate Insight Videos (45-60s)
Direct-to-camera breakdowns focusing on industry friction points and how enterprise solutions resolve them.
Standalone Rate$2,150
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Maintain Conversational Depth
Allow the interview to unpack concrete business unit economics rather than reciting scripted corporate talking points.
Risk: Overly scripted brand pitches cause significant viewer drop-off in long-form podcast formats.
#2 Preserve Uncut Studio Environment
Execute the interview within the standard Disruptors studio setup to match core channel visual identity.
Risk: Disrupting familiar production aesthetics reduces organic viewer trust.
#3 Ensure Clear Visual Branding
Display brand logomarks cleanly on in-studio digital backdrops during the interview.
Risk: Lack of visual cues diminishes top-of-funnel recall among audio-first audiences.
[ Paid Creative ]

High-CTR Performance Creative & Whitelisting

Top Recommendation

Direct B2B customer acquisition and software trial signups via creator-licensed paid ad channels

Strategy Angle: Capitalizes on Steve Trang's direct sales cadence and proven short-form hook structures to drive qualified pipeline acquisition through Meta and TikTok paid campaigns.
Recommended Bundle Target
$4,900
Standalone Benchmark: $5,775(-15% Efficiency)
Defended Range: $3,925 – $6,125
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Testinginstagram
2x Direct Sales Script & Workflow Reels (30-45s)
High-urgency problem-agitation videos demonstrating the speed and operational return of using the sponsor platform.
Standalone Rate$1,700
TikTok Performance Adstiktok
2x Fast-Paced Objection Teardown Videos (30-45s)
Direct-to-camera vertical assets delivering practical sales scripting integrated with the partner solution.
Standalone Rate$2,150
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
The Missed Lead Cost Auditinstagram
""Most real estate teams are losing at least two closed deals a month simply because their follow-up takes longer than fifteen minutes.""
Quantifies revenue lost to delayed response times and introduces sponsor tooling as the automated solution.
The Frictionless Objectiontiktok
""The moment a prospect asks why your fee is so high, do not defend your price. Use this exact two-sentence frame instead.""
Delivers an immediate sales tactic and links full workflow automation to the partner platform.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Mandate Hook Directness
The first 3 seconds must state a concrete financial or operational friction point with zero introductory delay.
Risk: Slow narrative intros yield sub-1.0% CTRs on paid acquisition traffic.
#2 Native UI Screen Overlays
Incorporate crisp B-roll captures of the software interface resolving the stated problem.
Risk: Without product visibility, direct-response ads convert as generic advice rather than software demos.
#3 Clear Direct-Response Callout
Ensure the CTA directs viewers to a single trackable keyword comment or specific landing page link.
Risk: Multiple competing calls-to-action dilute overall conversion efficiency.
[ Conversion ]

Direct Response & Vanity Voucher Attribution

Bottom-of-funnel customer acquisition with trackable promotional onboarding terms

Strategy Angle: Combines a structured mid-roll endorsement in high-intent long-form episodes with multi-platform link distribution and vanity code tracking.
Recommended Bundle Target
$2,175
Standalone Benchmark: $2,550(-15% Efficiency)
Defended Range: $1,750 – $2,725
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Mid-Roll Integrationyoutube
2x Dedicated 90-Second Mid-Roll Integrations
Host-delivered sponsorship segments demonstrating software implementation and offering an exclusive onboarding discount.
Standalone Rate$1,050
Direct Conversion Sequenceinstagram
2x 3-Frame Actionable Story Sequences with Direct Link
Frame 1 establishes common operational bottleneck; Frame 2 demonstrates live software dashboard; Frame 3 delivers swipe link with code DISRUPT.
Standalone Rate$420
Short-Form Attributiontiktok
1x Dedicated Tactical Walkthrough Video (60s)
Problem-solution breakdown driving viewers to bio link utilizing promotional code DISRUPT.
Standalone Rate$1,075
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Maintain Organic Segment Transition
Transition organically from podcast discussion topics into the sponsor value proposition.
Risk: Abrupt, robotic ad reads trigger viewer segment skipping.
#2 Standardize Promo Code Prominence
Display code DISRUPT as a clear on-screen graphic overlay throughout the entire mid-roll.
Risk: Audio-only mentions result in severe attribution leakage.
#3 Provide Verified Onboarding Incentive
Ensure the vanity code offers a tangible trial credit or reduced setup fee.
Risk: Generic zero-discount codes depress immediate checkout conversion.
[ Content Library ]

Asset Library Buyout & Production Stems

Acquisition of high-authority commercial creative assets for brand-owned marketing channels and website placement

Strategy Angle: Generates a comprehensive library of studio-grade video demonstrations, sales breakdowns, and macro product captures for brand landing pages and paid ads.
Recommended Bundle Target
$1,900
Standalone Benchmark: $1,900(Standard Benchmark)
Defended Range: $1,525 – $2,375
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Studio Asset Creationyoutube
1x 4K Studio Software Breakdown Video (16:9)
Polished, clean studio explainer covering platform features, setup workflow, and practical enterprise use cases.
Standalone Rate$1,400
Concrete Digital Asset Buyout Specifications
✓1x 4K Master Studio Video (16:9, Pro-Res 422, uncompressed 24-bit audio)
✓4x Clean Vertical Cutdowns (9:16, 1080x1920, no burned-in captions, clean audio split)
✓8x High-Resolution Studio Stills of Host Utilizing Software Interface
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Deliver Uncut Audio Stems
Provide isolated microphone WAV tracks alongside final mixed audio master.
Risk: Baked-in audio mixing prevents custom sound design in downstream video edits.
#2 Ensure Clean Screen Captures
Record software UI interactions in native 4K resolution at 60 FPS without cursor lag.
Risk: Blurry or compressed UI captures cannot be repurposed on high-resolution landing pages.
#3 Adhere to Technical Spec Delivery
Deliver raw files via high-speed cloud drive within 5 business days of principal recording.
Risk: Production delays disrupt scheduled brand product launch timelines.
[ Full-Funnel ]

Full-Funnel Omnichannel Takeover

360-degree category domination uniting long-form thought leadership, multi-platform short-form reach, and paid whitelisting

Strategy Angle: Delivers comprehensive visibility across the entire real estate and sales audience through dedicated YouTube integration, synchronized Instagram and TikTok releases, and performance ad whitelisting.
Recommended Bundle Target
$7,475
Standalone Benchmark: $8,800(-15% Efficiency)
Defended Range: $5,975 – $9,350
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Anchor Deep-Diveyoutube
1x Dedicated Masterclass Episode (45-60m)
Comprehensive interview and workflow teardown centering on the sponsor's platform solving enterprise challenges.
Standalone Rate$1,400
Social Amplificationinstagram
2x Tactical Breakdown Reels (60s)
High-velocity vertical assets dissecting specific deal mechanics and software implementation.
Standalone Rate$1,700
Short-Form Velocitytiktok
2x Sales Framework Videos (45-60s)
Direct sales script demonstrations integrated with partner brand CTA.
Standalone Rate$2,150
Conversion Driversinstagram
2x Direct Link Conversion Sequences (3 Frames)
Story sequences driving targeted registration via promotional code DISRUPT.
Standalone Rate$420
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Synchronize Campaign Release Schedule
Coordinate YouTube long-form drop with immediate short-form syndication across Instagram and TikTok within 24 hours.
Risk: Staggered or fragmented releases dilute launch momentum and social algorithmic lift.
#2 Strict Category Exclusivity Enforcement
Ensure no direct competing SaaS or lending services appear on the channel during the 30-day window.
Risk: Competing sponsor placements create message dilution and weaken campaign attribution.
#3 Direct-to-Demo Attribution Protocol
Maintain consistent vanity tracking across all organic descriptions, pinned comments, and whitelisted ad units.
Risk: Inconsistent UTM tracking hinders accurate multi-touch ROAS calculation.

Brand Fit, Strategic Strengths & Procurement Safety

Audited commercial intent, sponsor suitability, and institutional brand safety scorecard

Commercial IntentHigh
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
B2B SaaS & CRM PlatformsPropTech & Real Estate Data ToolsCommercial Banking & Lending ServicesSales Enablement Software

Key Strategic Strengths & Brand Fit

• B2B Commercial Alignment
Direct access to real estate operators and business owners actively investing in enterprise software, dialers, and data services.
• Direct-Response Conversion Infrastructure
Established comment-to-DM automated sales funnels across Instagram and TikTok that systematically capture qualified business leads.
• Long-Form Deep-Dive Authority
Extended YouTube interview format allows thorough product positioning and practical workflow demonstrations without feeling hurried.

Procurement Considerations & Safety

Safety: Low
• Audience Margin Scrutiny
Viewership includes experienced real estate professionals who critically analyze software pricing, unit economics, and conversion claims.
• Limited Mass-Market Consumer Appeal
Content is strictly optimized for real estate and B2B sales verticals; low conversion efficiency for broad FMCG or lifestyle products.

Recent Content & Performance Audit

Audited uploads with validated view counts and engagement velocity

The One Hire Every Real Estate Business Needs Right NowYouTube

The One Hire Every Real Estate Business Needs Right Now

37,300
One Change Added $3 Million To Their Wholesale BusinessYouTube

One Change Added $3 Million To Their Wholesale Business

11,671
He Made $400M And Built A Prison He Could Not EscapeYouTube

He Made $400M And Built A Prison He Could Not Escape

1,343
How 3 People Can Do $3 Million In Wholesale Real EstateYouTube

How 3 People Can Do $3 Million In Wholesale Real Estate

15,999
SignCollab Bilateral Execution Protocol

Execute a Legally Binding Agreement with Disruptors

Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.

SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.