DIY With Emma
Audited Community Profile@diywithemma·United Kingdom (GB)
Home Renovation & Practical DIY BuilderTrades, DIY & CraftHome Improvement / ConstructionUnited Kingdom (GB)Safety: Low
Confidence: High (91%)
“DIY With Emma offers brands access to an active UK and international homeowner demographic engaged in residential improvement and hands-on making. Her commercial strength lies in authentic in-situ product usage across serialized short-form channels and long-form YouTube build records.”
Micro-Niches:Beginner-Friendly Home RenovationCustom Cabinetry & StoragePower Tool Testing & WorkflowsSmart Home Security & Utility
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileBalanced, 25-44
Commercial Buyer IntentHigh Intent
Primary MarketUnited Kingdom
Secondary MarketsUnited States, Australia, Canada
Audience Interests Taxonomy
Home Renovation & RemodelingPower Tools & Hardware AccessoriesSmart Home IntegrationSpace-Saving Storage SolutionsTrade Services & DIY Troubleshooting
Content DNA & Top Themes
Format
Short-form video
Production
Medium-High
Consistency
High
Top Content Themes (% Affinity)
Residential Renovation & Structural Remodeling92%
Custom Built-in Storage & Carpentry88%
Utility Hardware & Smart Home Tooling82%
DIY Troubleshooting & Error Recovery78%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United Kingdom (GB)
Formula Verified via 16 Empirical Knots
YouTube
33K Subscribers
LF: 8.16%
YouTube Dedicated Video£910
Defended Range£730 – £1,150
YouTube 60s Integration£440
Defended Range£350 – £550
YouTube Short£230
Defended Range£180 – £280
168.5K Followers
ER: 0.82%
Instagram Reel (60-90s)£2,200
Defended Range£1,775 – £2,750
Instagram Carousel (3-5 Slides)£1,400
Defended Range£1,100 – £1,725
Instagram Static Post£1,125
Defended Range£900 – £1,400
Instagram Story (3-Frame Set)£550
Defended Range£440 – £680
TikTok
420.7K Followers
ER: 8.77%
TikTok Video (Dedicated)£3,400
Defended Range£2,725 – £4,250
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
UK-based residential renovation creator delivering episodic home improvement, carpentry, and practical DIY build series.
Commercial Superpower
Ability to integrate functional hardware into genuine renovation bottlenecks without breaking organic storytelling pacing.
Audience Buying Mindset
Viewers seek practical problem-solving validation, approachable construction techniques, and reliable tooling recommendations for their own domestic spaces.
The #1 Creative Landmine to Avoid
Imposing rigid corporate scripting that eliminates the authentic trial-and-error process or prevents Emma from demonstrating actual project friction.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United Kingdom (GB)
[ Reach ]
Mass Cultural Reach & Brand Association
Top-of-funnel mass awareness and cultural association across UK DIY and homeowner communities
Strategy Angle: Deploys a multi-platform short-form blitz across TikTok and Instagram combined with a central long-form YouTube build integration to capture both broad algorithmic discovery and deep instructional watch time.
Recommended Bundle Target
£5,450
Standalone Benchmark: £6,050(-10% Efficiency)
Defended Range: £4,350 – £6,825
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Integrated Long-Form Build Segment (60-90s)
Seamless in-video demonstration of the partner's product directly resolving a core structural or design hurdle during an active room transformation.
Standalone Rate£440
Short-Form Amplificationtiktok
1x Episodic Transformation Video (45-60s)
High-velocity vertical project episode showcasing the product in live action with fast-paced visual cuts and natural problem-solution voiceover.
Standalone Rate£3,400
Instagram Extensioninstagram
1x High-Impact Project Reel (45-60s)
Co-authored reel showing the satisfying build reveal and immediate practical benefits of the featured hardware.
Standalone Rate£2,200
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Physical Jobsite Integration
The product must be utilized to complete a visible task on camera rather than discussed as a static talking-head segment.
Risk: Static dialogue segments in DIY content suffer immediate viewer drop-off and low message recall.
#2 Episodic Narrative Continuity
Ensure the brand appearance aligns naturally with Emma's ongoing season/episode numbering structure.
Risk: Disjointed standalone ad interruptions alienate regular viewers and reduce cross-video retention.
#3 Realistic Application Constraints
Allow Emma to state the precise scope and application where the product performs best.
Risk: Exaggerated claims create audience skepticism and trigger critical comments regarding tool safety or durability.
[ Paid Creative ]
High-CTR Performance Creative & Whitelisting
Top RecommendationMiddle-of-funnel conversion ads optimized for Meta and TikTok paid customer acquisition
Strategy Angle: Capitalizes on Emma's dynamic pacing and relatable delivery to produce high-performing direct-response UGC assets backed by 60-day partnership whitelisting.
Recommended Bundle Target
£10,500
Standalone Benchmark: £11,700(-10% Efficiency)
Defended Range: £8,400 – £13,100
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Meta Creative Testinginstagram
2x Direct-Response Problem-Solver Reels (30-45s)
Two distinct conceptual hooks tackling DIY frustration points, showcasing the product as the efficient turnaround solution.
Standalone Rate£4,400
TikTok Creative Testingtiktok
1x High-Hook TikTok Ad Creative (30-45s)
Fast-paced, hook-optimized vertical ad demonstrating immediate tactile product utility and unboxing-to-application workflow.
Standalone Rate£3,400
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
The DIY Frustration Fixinstagram
""I spent three hours struggling with this awkward space until I finally figured out this shortcut...""
Leads with an immediate, relatable DIY bottleneck before introducing the sponsor's tool as the clear solution.
The Power Problem Workaroundtiktok
""If you've ever tried doing renovations without power in the room, you know the absolute nightmare this is...""
Directly addresses off-grid or unpowered work zones, positioning utility power hardware as an essential jobsite asset.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Hook Pacing Mandate
Visual action must commence within the first 1.5 seconds without brand splash logos or intro cards.
Risk: Standard corporate intros reduce 3-second short-form hook retention by up to 60%.
#2 Clear Text Overlays
Feature bold, platform-native captions highlighting the key product benefit and discount voucher.
Risk: Sound-off viewing without captions loses substantial paid acquisition efficiency.
#3 Demonstrable Proof Points
Every claim made in the spoken hook must be visually backed by on-screen mechanical or structural execution.
Risk: Unsubstantiated claims trigger high ad drop-off and lower conversion rates.
[ Conversion ]
Direct Response & Vanity Voucher Attribution
Bottom-of-funnel measurable sales attribution via custom tracked discount mechanics
Strategy Angle: Combines a detailed long-form YouTube workflow integration with multi-story Instagram swipe-up sequences and TikTok link-in-bio placements to capture active buyers.
Recommended Bundle Target
£3,950
Standalone Benchmark: £4,400(-10% Efficiency)
Defended Range: £3,150 – £4,950
Itemized Deliverables & Defended Rates16-Knot Formula Verified
YouTube Conversion Anchoryoutube
1x 90-Second Mid-Roll Value Demonstration
Dedicated procedural breakdown highlighting specific technical features, build quality, and direct call-to-action with on-screen vanity code.
Standalone Rate£440
Instagram Story Funnelinstagram
1x 4-Frame Instagram Story Sequence with Link Sticker
Sequential narrative showing: (1) The jobsite challenge, (2) The product in use, (3) Key technical benefit, (4) Direct discount code sticker.
Standalone Rate£550
TikTok Attribution Spiketiktok
1x Conversion-Focused Short-Form Demo (45s)
Focused demonstration highlighting cost efficiency, time savings, and vanity code overlay.
Standalone Rate£3,400
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Verifiable Voucher Display
Ensure the discount code is clearly vocalized and visibly superimposed during the final CTA frame.
Risk: Hidden or solely description-based codes result in poor checkout attribution.
#2 Friction-Free Purchase Path
Direct link stickers must take users directly to the featured product page rather than a generic root domain.
Risk: Additional landing page navigation steps severely degrade conversion rates.
#3 Value-Add Contextualization
Frame the discount as a limited-time opportunity to save on an essential home upgrade.
Risk: Generic discount pitches lack urgency and reduce direct sales velocity.
[ Content Library ]
Asset Library Buyout & Production Stems
Acquisition of high-production DIY imagery, video b-roll, and product demonstration assets for brand-owned marketing
Strategy Angle: Provides the brand with authentic jobsite photography and 4K video stems to power email newsletters, e-commerce PDP pages, and catalog collateral.
Recommended Bundle Target
£1,225
Standalone Benchmark: £1,225(Standard Benchmark)
Defended Range: £980 – £1,525
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Productionyoutube
1x 4K Clean Process Video (16:9 Landscape)
Comprehensive 5-8 minute standalone build documenting full project execution featuring the brand's product ecosystem.
Standalone Rate£910
Concrete Digital Asset Buyout Specifications
✓12x High-Resolution (4K+) In-Situ Jobsite Stills of Product in Action with Clean Backgrounds
✓15x Uncut 4K 60fps Close-Up B-Roll Clips of Tool Operation, Grip, and Resulting Finishes
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Asset Specification Compliance
All stills and video stems must be captured in minimum 4K resolution with professional lighting and clean framing.
Risk: Low-resolution or poorly lit assets cannot be repurposed across commercial e-commerce channels.
#2 Clean Safety Standards
Ensure proper PPE (eye protection, dust masks where appropriate) is consistently worn during tool operation captures.
Risk: Safety standard violations render imagery unusable for corporate brand marketing campaigns.
#3 Timely Asset Handoff
Deliver raw b-roll packages via secure cloud link within 5 business days of video release.
Risk: Delayed asset delivery bottlenecks downstream paid creative production pipelines.
[ Full-Funnel ]
Full-Funnel Omnichannel Takeover
Flagship 360-degree brand campaign uniting top-of-funnel reach, paid whitelisting, and direct conversion attribution
Strategy Angle: The definitive commercial partnership model deploying synchronized activations across YouTube, Instagram, and TikTok with category exclusivity and extended paid media usage.
Recommended Bundle Target
£16,500
Standalone Benchmark: £19,400(-15% Efficiency)
Defended Range: £13,200 – £20,600
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Long-Form Foundationyoutube
1x Dedicated Room Makeover Video (8-12m)
Full-scale project transformation built entirely around the partner's tools, materials, or smart home solutions.
Standalone Rate£910
TikTok Episodic Pushtiktok
2x Serialized Transformation Episodes (60s)
Two connected short-form episodes driving high algorithmic discovery and directing viewers to the main YouTube reveal.
Standalone Rate£6,800
Instagram Reach & Conversioninstagram
2x High-Impact Visual Reels (60s)
Before-and-after reveals highlighting product integration, project milestones, and clear discount voucher CTA.
Standalone Rate£4,400
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Omnichannel Synchronized Launch
Coordinate the release of YouTube, Instagram, and TikTok assets within a 72-hour launch window for maximum impact.
Risk: Staggered, uncoordinated drops dilute algorithmic momentum and cross-platform campaign synergy.
#2 Exclusivity Enforcement
Define exact competitor brand names and product categories in the contract annex prior to signature.
Risk: Vague exclusivity terms create brand friction and commercial ambiguity.
#3 Interactive Community Management
Creator must actively respond to initial technical inquiries in the comments during the first 24 hours of each upload.
Risk: Unanswered technical questions reduce viewer purchase confidence at peak interest.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentHigh
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
Power Tools & Cordless EquipmentBuilding Materials & Architectural HardwareSmart Home Security & Clean Energy StorageHome Improvement Marketplaces & Trade ServicesWorkwear & Protective Safety Gear
Key Strategic Strengths & Brand Fit
• Process Transparency & Authenticity
Exhibits genuine trial-and-error, including mistake correction, which builds high viewer trust and de-risks product recommendations.
• Cross-Platform Short-Form Distribution
Maintains an active presence across TikTok (420k+) and Instagram (168k+), enabling synchronized cross-network campaign amplification.
• Natural In-Situ Product Integration
Seamlessly weaves utility hardware, battery stations, and trade apps directly into active jobsite narratives rather than artificial ad breaks.
Procurement Considerations & Safety
• Long-Form View Volume
YouTube audience scale (33k subscribers) delivers stabilized niche reach; commercial value is maximized when combining YouTube integration with short-form TikTok/Instagram deliverables.
• Narrative Scripting Resistance
Audience expects unfiltered project workflows; strict teleprompter corporate scripts will encounter negative sentiment and diminished CTR.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeI Made Custom Drawers for This Awkward Cupboard
2,413
YouTubethis looked VERY suspicious
12,544
YouTubeI Almost Joined a Cult (And Had No Idea)
3,731
YouTubeI Built a SECRET Drawer Under My Kitchen Sink!
3,065
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with DIY With Emma
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.