docks
Audited Community Profile@jonadocks·United Kingdom (GB)
Sports Gaming Specialist & Football Simulation Content CreatorGaming & EsportsGame Reviews / Lore / GuidesUnited Kingdom (GB)Safety: Low
Confidence: High (90%)
“Docks offers endemic gaming and lifestyle brands high-retention mid-roll integration opportunities within an established long-form gameplay environment. His audience exhibits high trust and regular viewing habits, making his channel ideal for gaming hardware, peripherals, and direct-to-consumer digital services.”
Micro-Niches:EA FC Career ModeFootball Rebuild NarrativesTactical Simulation GameplayConsole & Gaming Peripherals
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileMale-skewed, 18-34
Commercial Buyer IntentModerate Intent
Primary MarketUnited Kingdom
Secondary MarketsUnited States, Ireland, Australia
Audience Interests Taxonomy
EA Sports FC / FIFA SeriesPremier League & English Football LeagueGaming Hardware & Console SetupsEnergy Drinks & Quick-Commerce DeliverySports Apparel & Fan Merchandise
Content DNA & Top Themes
Format
Long-form video
Production
Medium-High
Consistency
High
Top Content Themes (% Affinity)
EA FC Career Mode Rebuilds95%
Transfer Window Negotiation Analysis88%
Tactical Setups & In-Game Mechanics82%
Gaming Peripherals & Controller Settings65%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United Kingdom (GB)
Formula Verified via 16 Empirical Knots
YouTube
249K Subscribers
LF: 4.16%
YouTube Dedicated Video£2,800
Defended Range£2,250 – £3,500
YouTube 60s Integration£1,350
Defended Range£1,075 – £1,675
YouTube Short£580
Defended Range£460 – £720
784 Followers
ER: 2.15%
Instagram Reel (60-90s)£36
Defended Range£29 – £45
Instagram Carousel (3-5 Slides)£27
Defended Range£21 – £33
Instagram Static Post£22
Defended Range£18 – £28
Instagram Story (3-Frame Set)£14
Defended Range£11 – £17
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
UK-based sports gaming creator producing serialized football management simulation gameplay and tactical rebuilds.
Commercial Superpower
Sustained long-form retention that allows 60-90s sponsor integrations to feel like an authentic, uninterrupted part of the viewing session.
Audience Buying Mindset
Viewers tune in with habit-driven loyalty to follow ongoing narrative storylines, seeking tactical advice, entertaining career drama, and gaming setup inspiration.
The #1 Creative Landmine to Avoid
Forcing an aggressive, telemarketing-style scripted read that cuts abruptly into gameplay tension without connecting to the gaming session.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United Kingdom (GB)
[ Reach ]
Mass Gaming Awareness & Episodic Association
Top-of-funnel mass awareness across gaming and sports demographic
Strategy Angle: Integrates the brand as the headline partner of a marquee season finale or transfer deadline day episode on YouTube, reinforced by Instagram visual touchpoints.
Recommended Bundle Target
£2,550
Standalone Benchmark: £2,825(-10% Efficiency)
Defended Range: £2,050 – £3,200
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Dedicated Special Challenge Gameplay Episode (15-20m)
Brand-themed squad builder challenge or tactical simulation milestone featuring continuous on-screen branding and dedicated opening/closing sponsor features.
Standalone Rate£2,800
Social Amplificationinstagram
1x Gaming Setup & Episode Teaser Reel (30-45s)
Short-form highlight reel capturing a high-stakes in-game moment with on-desk product placement and call-to-action directing to full YouTube episode.
Standalone Rate£36
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Maintain Organic Narrative Context
Sponsor placement must be framed naturally around pre-match prep, halftime tactical analysis, or desk setup routine.
Risk: Disrupting high-tension match moments with sudden sponsor cuts causes audience skip rates to spike.
#2 Clear Visual Hardware Showcase
Ensure product is clearly framed within the creator's physical recording environment with adequate studio lighting.
Risk: Low-lit background placement leads to uncredited visual impression waste.
#3 Provide Verifiable Tracking Links
Include vanity discount code and tracking link in the top two lines of the video description.
Risk: Burying attribution links below the fold reduces click-through conversion by up to 70%.
[ Paid Creative ]
High-CTR Performance Creative & Whitelisting
Top RecommendationMiddle-of-funnel conversion ads for Meta paid acquisition
Strategy Angle: Leverages authentic gamer testimonial style and desk setup visuals to run targeted Meta paid acquisition ads to gaming and football enthusiasts.
Recommended Bundle Target
£1,650
Standalone Benchmark: £1,825(-10% Efficiency)
Defended Range: £1,325 – £2,075
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Testinginstagram
2x Problem-Solution Gaming Lifestyle Reels (30-45s)
High-hook vertical creatives addressing gaming pain points (e.g. latency, fatigue, audio clarity) with clear direct-response CTAs.
Standalone Rate£72
Short-Form Organic Testingyoutube
1x Quick Tactical Tip & Sponsor Feature Short
Rapid 45-second gaming setup tip featuring practical sponsor integration with top-pinned attribution link.
Standalone Rate£1,150
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
The Long Session Fatigue Fixinstagram
""If you're grinding through weekend league or a five-hour career mode marathon, this is the one upgrade you actually need...""
Directly highlights eye strain, audio lag, or mental fatigue during long gaming sessions, presenting the sponsor product as the practical fix.
The Gear Benchmark Checkinstagram
""I've tested dozens of setups for my career mode saves, and this completely changed how my desk is arranged...""
Authentic creator review style contrasting standard peripherals against the sponsor's upgraded hardware.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Spoken Hook Within 3 Seconds
Deliver the core consumer value proposition or question in the first 3 seconds before introducing brand logos.
Risk: Slow corporate logo intros on Reels cause immediate swipe-aways.
#2 Dynamic Vertical Framing
Shoot in native 9:16 vertical resolution with crisp close-ups of product hardware in use.
Risk: Cropped horizontal footage appears low-effort and yields higher cost-per-click.
#3 Prominent On-Screen Text Overlays
Include high-contrast captions and vanity code callouts for sound-off mobile viewers.
Risk: Audio-only calls to action miss over 40% of mobile users who view without sound.
[ Conversion ]
Direct Response & Vanity Voucher Attribution
Bottom-of-funnel customer acquisition with traceable ROI
Strategy Angle: Pairs long-form YouTube mid-roll endorsements during high-performing episodes with structured Instagram story sequences for immediate click conversion.
Recommended Bundle Target
£2,325
Standalone Benchmark: £2,725(-15% Efficiency)
Defended Range: £1,850 – £2,900
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Pitchyoutube
2x Seamless 60-90s Mid-Roll Integration
Organic verbal mid-roll delivered directly by the creator during the episode's transfer window or halftime analysis, backed by code 'DOCKS10'.
Standalone Rate£2,700
Direct Conversion Pushinstagram
2x 3-Frame Instagram Story Swipe-Up Sequence
Frame 1: Behind-the-scenes recording setup; Frame 2: Product feature highlight in use; Frame 3: Direct link sticker with voucher code 'DOCKS10'.
Standalone Rate£28
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Enforce Narrative Halftime Transition
Place mid-rolls between gameplay match segments or tactical menus rather than interrupting active gameplay.
Risk: Abrupt cuts during live match action create viewer friction and negative brand associations.
#2 Standardize Promo Code Visuals
Display vanity code 'DOCKS10' clearly on-screen for a minimum of 6 continuous seconds during the integration.
Risk: Unclear code delivery leads to direct checkout abandonment.
#3 Coordinate Story Timing
Publish Instagram Story conversion sequences within 2 hours of the YouTube episode going live.
Risk: Delayed story posts miss the peak notification window of the initial upload.
[ Content Library ]
Asset Library Buyout & Production Stems
High-utility creator asset acquisition for brand-owned distribution channels
Strategy Angle: Generates high-resolution studio assets and clean product footage from a trusted gaming creator for use across brand landing pages and digital ads.
Recommended Bundle Target
£3,775
Standalone Benchmark: £3,775(Standard Benchmark)
Defended Range: £3,025 – £4,725
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Productionyoutube
1x 4K Clean Studio Product Showcase (16:9)
Comprehensive unboxing and ergonomic setup breakdown produced in 4K resolution with clean, professional lighting and clear audio stems.
Standalone Rate£2,800
Concrete Digital Asset Buyout Specifications
✓10x 4K high-resolution studio stills of product integrated into creator gaming setup with clean backplates.
✓5 minutes of uncompressed 4K 60fps b-roll footage demonstrating hands-on product interaction and ergonomic use.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Deliver Color-Balanced Raw Stems
Provide raw b-roll footage in standard Log or Rec.709 color profiles with no heavy stylization.
Risk: Over-graded footage limits internal brand editors' ability to match corporate visual identity.
#2 Maintain High-Resolution Still Fidelity
Supply all photography in uncompressed RAW/TIFF format with multiple angle variations.
Risk: Low-resolution compressed web exports cannot be deployed on high-DPI e-commerce PDPs.
#3 Clean Acoustic Voiceover Delivery
Record voiceover stems using professional studio condenser microphones with zero background fan or console noise.
Risk: Background gaming room noise renders voiceover tracks unusable for polished digital ads.
[ Full-Funnel ]
Full-Funnel Omnichannel Takeover
360-degree flagship campaign uniting reach, paid creative, and direct attribution
Strategy Angle: Combines a flagship YouTube gameplay episode integration, secondary short-form hooks, Instagram story direct-response links, and 60 days of Meta whitelisting for maximum commercial impact.
Recommended Bundle Target
£5,600
Standalone Benchmark: £6,600(-15% Efficiency)
Defended Range: £4,475 – £7,000
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Flagship Anchoryoutube
1x Dedicated Season-Opener Rebuild Episode (20-25m)
High-production career mode season kickoff video fully presented by the brand, integrating custom in-game challenges and physical desk features.
Standalone Rate£2,800
Mid-Roll Frequencyyoutube
1x Integrated Mid-Roll in Follow-Up Episode (60s)
Strategic follow-up mid-roll in the subsequent episode reinforcing promotion continuity and tracking code 'DOCKS10'.
Standalone Rate£1,350
Short-Form Amplificationinstagram
2x High-Impact Product Reels (30-45s)
Pair of dynamic vertical reels showcasing quick tactical gaming tips powered by the sponsor's hardware setup.
Standalone Rate£72
Direct Attribution Pushinstagram
2x 3-Frame Story Conversion Sequence
Direct link stickers, time-limited discount reminders, and unboxing highlights driving immediate traffic to checkout.
Standalone Rate£28
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Strict Category Exclusivity Enforcement
Ensure no competing peripherals or direct category sponsors are visible in video backgrounds for 30 days.
Risk: Visual brand clutter dilutes commercial sponsorship authority and customer recall.
#2 Synchronized Multi-Platform Release
Coordinate YouTube upload timing with Instagram Story and Reel deployments within a strict 4-hour window.
Risk: Fragmented release schedules dilute multi-touch attribution velocity.
#3 Transparent Commercial Disclosure
Implement clear #ad and formal YouTube commercial partnership tags across all deliverable assets.
Risk: Failure to comply with UK ASA guidelines creates brand regulatory risk and reputational friction.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentModerate
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
Gaming Hardware & MonitorsConsole Controllers & Ergonomic ChairsSports Apparel & Football KitsGaming Snacks & Functional Energy DrinksVPNs & Digital Utility Apps
Key Strategic Strengths & Brand Fit
• Long-Form Watch Time & Audience Retention
Episodic storytelling structure drives consecutive episode consumption and extended brand exposure across 20-30 minute uploads.
• High-Trust Community Dialogue
Creator maintains active comment interaction, fostering an invested community that accepts contextual endemic recommendations.
• Uncluttered Commercial Real Estate
Low baseline ad load on recent uploads ensures partner messaging achieves high cut-through without competing sponsor fatigue.
Procurement Considerations & Safety
• Secondary Platform Footprint
Instagram profile is nascent relative to YouTube scale; cross-platform packaging should leverage Instagram strictly for amplification rather than standalone primary delivery.
• Direct-Response AOV Ceiling
Gaming audience demographics skew toward value-conscious consumers; conversion campaigns perform best on sub-£80 average order value products.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeEA FC 27 | Career Mode | #23 | EFL Cup Final v Manchester United
3,742
YouTubeEA FC 27 | Career Mode | #22 | Two New Signings On Transfer Deadline Day
7,953
YouTubeEA FC 27 | Career Mode | #21 | EFL Cup Semi Final
7,710
YouTubeEA FC 27 | Career Mode | #20 | Rough Winter
10,134
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with docks
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.