Dominic Barry
Audited Community Profile@cantstopdom·United States (US)
Combat Sports & Youth Athletic Development DocumentarianSports & AthleticsCombat Sports / Motorsports / F1United States (US)Safety: Low
Confidence: High (90%)
“Dominic Barry commands a highly dedicated audience of combat sports athletes, coaches, and sports parents. He is optimal for athletic apparel, combat gear, sports nutrition, and recovery hardware brands seeking deep narrative integration.”
Micro-Niches:Youth Brazilian Jiu-Jitsu (BJJ)Combat Sports Tournament VloggingAthletic Equipment BenchmarkingParental Athletic Coaching
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileMale-skewed, 25-44
Commercial Buyer IntentHigh Intent
Primary MarketUnited States
Secondary MarketsCanada, United Kingdom, Australia
Audience Interests Taxonomy
Brazilian Jiu-Jitsu & GrapplingYouth Sports Development & ParentingCombat Sports Equipment & ApparelStrength & Conditioning / HYROX
Content DNA & Top Themes
Format
Long-form video
Production
Medium-High
Consistency
High
Top Content Themes (% Affinity)
Youth BJJ & Tournament Competition95%
Martial Arts Rules, Governance & Controversy88%
Athletic Gear & Equipment Testing82%
Family Athletic Conditioning & Discipline79%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United States (US)
Formula Verified via 16 Empirical Knots
YouTube
1M Subscribers
LF: 3.17%
YouTube Dedicated Video$16,800
Defended Range$13,400 – $21,000
YouTube 60s Integration$8,050
Defended Range$6,450 – $10,100
YouTube Short$2,675
Defended Range$2,125 – $3,325
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
Dominic Barry is a 1M-subscriber combat sports documentarian and athletic coach focused on youth BJJ tournaments, competitive martial arts rules, and performance gear benchmarking.
Commercial Superpower
Unfiltered authenticity and strong father-coach credibility that turns everyday tournament preparation into high-retention narrative brand placements.
Audience Buying Mindset
Viewers watch with high emotional investment in the family's athletic progression and seek practical, field-tested guidance on sports equipment, coaching discipline, and competitive integrity.
The #1 Creative Landmine to Avoid
Imposing rigid corporate teleprompter copy that disconnects the sponsor from the real physical demands of competition and athletic training.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United States (US)
[ Reach ]
Mass Cultural Reach & Brand Association
Top-of-funnel mass awareness and athletic credibility through long-form competition storytelling
Strategy Angle: Leverages high-stakes tournament documentary footage to associate the sponsor with elite athletic discipline and authentic competition prep.
Recommended Bundle Target
$20,000
Standalone Benchmark: $22,200(-10% Efficiency)
Defended Range: $16,000 – $25,000
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Dedicated Tournament Prep & Competition Feature (10-14m)
Full long-form documentary episode covering intensive camp preparation, weight/gear check, and competition day where the brand's product is integrated as the core training asset.
Standalone Rate$16,800
Amplificationyoutube
2x High-Impact Training Highlight Shorts (30-60s)
Fast-paced vertical shorts capturing decisive tournament submissions or conditioning drills with visual brand placement and pinned sponsor link.
Standalone Rate$5,350
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Preserve Uncut Competition Narrative
Sponsor placement must occur naturally during the pre-fight preparation or post-match recovery rather than halting active match footage.
Risk: Interrupting decisive tournament action creates viewer drop-off and negative sponsor sentiment in comments.
#2 Authentic Athletic Utility
The product must be shown in genuine physical use by Dominic or his athletes during warm-ups, travel, or post-competition debriefs.
Risk: Static desk reads fail to convert an audience that values demonstrated athletic utility.
#3 Objective Tone Alignment
Allow the creator to highlight specific, functional product attributes in his natural coaching cadence.
Risk: Overly polished corporate buzzwords trigger audience skepticism.
[ Paid Creative ]
High-CTR Performance Creative & In-Video Integration
Top RecommendationMiddle-of-funnel consideration and high-retention sponsor integration designed for measurable engagement
Strategy Angle: Combines a seamless 90-second mid-roll integration with standalone vertical Shorts built with verbatim direct-response spoken hooks.
Recommended Bundle Target
$12,100
Standalone Benchmark: $13,400(-10% Efficiency)
Defended Range: $9,675 – $15,100
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Core Considerationyoutube
1x Seamless 90-Second Mid-Roll Segment
Mid-roll integration positioned directly between training breakdown and competition travel, detailing specific problem-solution product mechanics.
Standalone Rate$8,050
Direct-Response Creativeyoutube
2x Problem-Solution Direct Response Shorts (30-45s)
Short-form vertical video opening on common athletic pain points (gear wear-and-tear, hydration fatigue) with seamless product resolution.
Standalone Rate$5,350
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
The Tournament Day Breakdownyoutube
""If your gear fails you during a three-match tournament weekend, you're already at a disadvantage before you even step on the mat.""
Directly links equipment quality to competitive survival and athletic reliability under tournament pressure.
The Parent-Coach Reality Checkyoutube
""Most parents waste hundreds of dollars on cheap training gear that falls apart after two months of hard grappling. Here is what we actually use every single day.""
Leverages parental coaching authority to deliver high-trust purchasing validation for long-term gear durability.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Early Pain-Point Articulation
Ensure the first 5 seconds of the integration directly frame the specific athletic obstacle solved by the brand.
Risk: Slow narrative ramp-ups lead to mid-roll viewer skipping.
#2 Demonstrate Wear-and-Tear Resistance
Include visual b-roll of the product undergoing real training stress rather than studio-only clean shots.
Risk: Audiences dismiss sterile product beauty shots as unverified endorsements.
#3 Clear Verbal Call-to-Action
Creator must explicitly direct viewers to the description link and pinned comment code with precise offer terms.
Risk: Vague closing statements reduce direct-response conversion volume.
[ Conversion ]
Direct Response & Vanity Voucher Attribution
Bottom-of-funnel customer acquisition, immediate sales velocity, and measurable ROAS
Strategy Angle: Combines a dedicated benchmark-style evaluation with custom tracking links and vanity voucher codes to drive high-intent transactions.
Recommended Bundle Target
$16,900
Standalone Benchmark: $18,800(-10% Efficiency)
Defended Range: $13,500 – $21,100
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Acquisition Driveryoutube
2x High-Intent 90s Mid-Roll Integrations
Two separate long-form video integrations deployed across consecutive weeks, each highlighting exclusive promotional voucher code 'DOM15'.
Standalone Rate$16,100
Direct Conversion Reinforcementyoutube
1x Conversion-Focused Gear Review Short
Quick-hitting product teardown detailing key performance specs and direct discount code in on-screen graphics.
Standalone Rate$2,675
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Frictionless Checkout Direction
Maintain an explicit on-screen visual overlay showing the vanity discount code 'DOM15' throughout the integration pitch.
Risk: Failing to visually display the voucher code leads to lost affiliate attribution.
#2 Emphasize Limited-Time Value
Anchor the sponsorship around a time-sensitive incentive or seasonal tournament preparation bundle.
Risk: Lack of urgency results in passive viewing without direct checkout action.
#3 Mobile-Friendly Link Placement
Ensure tracking URLs are placed before the 'Show More' fold in the YouTube description box.
Risk: Buried links experience a 60%+ drop-off in click-through rates.
[ Content Library ]
Asset Library Buyout & Production Stems
Creation of high-production combat sports training assets and commercial licensing for brand channels
Strategy Angle: Delivers authentic athletic training b-roll, high-resolution product action stills, and raw footage for use across the brand's digital storefront and ad campaigns.
Recommended Bundle Target
$22,700
Standalone Benchmark: $22,700(Standard Benchmark)
Defended Range: $18,200 – $28,400
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Productionyoutube
1x 4K High-Production Training & Field Test Feature
Cinematic 8-10 minute production chronicling an exhaustive athletic training day, shot in 4K with clean product integration.
Standalone Rate$16,800
Concrete Digital Asset Buyout Specifications
✓15x 4K high-resolution action stills of athletes using the product in active training and gym environments
✓20 minutes of raw 4K uncompressed 60fps training, grappling, and conditioning b-roll clips
✓8x studio-lit macro detail photos highlighting material stitching, closures, and structural design
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Deliver Clean Backplates
All delivered b-roll must include clean framing without third-party non-endemic apparel logos.
Risk: Competitor logo contamination invalidates digital ad repurposing utility.
#2 Maintain High Frame-Rate Capture
Action grappling sequences must be captured at minimum 60fps/120fps for slow-motion promotional editing.
Risk: Standard 24fps motion blur limits versatility in high-energy performance marketing ads.
#3 Timely Asset Delivery
Raw assets and photography must be delivered within 7 business days following video publication.
Risk: Delayed asset transfers disrupt scheduled e-commerce campaign launches.
[ Full-Funnel ]
Full-Funnel Omnichannel Takeover
Comprehensive 360-degree brand launch combining dedicated storytelling, mid-roll reinforcement, and commercial rights
Strategy Angle: Delivers maximum multi-touchpoint dominance across Dominic Barry's active YouTube channel to establish undisputed category leadership.
Recommended Bundle Target
$52,200
Standalone Benchmark: $61,400(-15% Efficiency)
Defended Range: $41,800 – $65,300
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Flagship Anchoryoutube
1x Dedicated Flagship Tournament Feature (12-15m)
Comprehensive hero video centered on a major national tournament journey with primary brand presenting sponsorship.
Standalone Rate$16,800
Mid-Funnel Frequencyyoutube
2x Follow-Up 90-Second Mid-Roll Integrations
Two subsequent long-form video integrations maintaining sustained brand recall and tracking performance across 4 weeks.
Standalone Rate$16,100
Short-Form Amplificationyoutube
3x High-Velocity YouTube Shorts (30-60s)
Vertical highlight clips reinforcing brand benefits and directing traffic to the long-form flagship video and purchase link.
Standalone Rate$8,025
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Maintain Integrated Narrative Flow
Sponsorship messaging must evolve across the 4-week window (Introduction -> In-Depth Training Utility -> Tournament Performance Validation).
Risk: Repetitive, identical copy reads across multiple uploads degrade viewer responsiveness.
#2 Strict Category Exclusivity Enforcement
Channel must strictly reject sponsorships or product seeding from direct competitors within the contracted product vertical.
Risk: Competing product appearances dilute brand association and undermine campaign ROI.
#3 Prompt Community Moderation
Creator must actively monitor and pin top-level brand discussions to support positive brand sentiment.
Risk: Unmoderated comment sections can allow misinformation to distract from the core product value proposition.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentHigh
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
Combat Sports & Martial Arts EquipmentAthletic Footwear & Performance ApparelSports Hydration & Clean Family NutritionAthletic Recovery & Injury Prevention Hardware
Key Strategic Strengths & Brand Fit
• High Audience Emotional Investment
Viewers follow the competitive trajectory of his daughters closely, resulting in above-average watch-time retention and comment volume.
• Dual-Segment Appeal
Simultaneously engages core combat sports practitioners and athletic parents navigating competitive youth sports infrastructure.
• Defensible Equipment Authority
Proven ability to produce comparative review assets (e.g. boxing glove benchmarks) that drive tangible consumer purchase validation.
Procurement Considerations & Safety
• Narrative Scripting Sensitivity
Audience resists scripted telemarketing reads; commercial integrations must be woven natively into real competition travel or training sessions.
• Single Active Platform Channel
Commercial campaigns must rely exclusively on YouTube ecosystem formats (dedicated long-form, mid-rolls, and Shorts) for media delivery.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeThe rules of JIUJITSU explained for beginners and parents
20,953
YouTubeNalah bounced back immediately after and won the final match of the day
3,204,090
YouTubeADCC Nashville got crazy
237,803
YouTubeADCC responds to Salma kicking Nalah in the face
340,714
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with Dominic Barry
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.