don kim
Audited Community Profile@donkim3917·United States (US)
DIY Upcycling & Textile Craft CreatorCreative Arts & MediaTraditional Fine Arts, Pottery & CraftsUnited States (US)Safety: Low
Confidence: High (88%)
“Operates a specialized long-form YouTube inventory focused on textile repurposing and sewing craftsmanship with high international appeal. Best suited for sewing machine manufacturers, toolmakers, and craft supply brands seeking authentic, process-embedded utility demonstrations.”
Micro-Niches:Textile UpcyclingBag Making & Pattern DraftingSewing Tools & HaberdasherySustainable Craft Tutorials
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileFemale-skewed, 25-54
Commercial Buyer IntentModerate Intent
Primary MarketSouth Korea
Secondary MarketsUnited States, Canada, Italy
Audience Interests Taxonomy
Sewing & Pattern MakingSustainable UpcyclingCraft Tools & NotionsTextile Design & Handbags
Content DNA & Top Themes
Format
Long-form video
Production
Medium-High
Consistency
High
Top Content Themes (% Affinity)
Scrap Fabric & Garment Upcycling96%
Handbag & Tote Bag Fabrication92%
Sewing Technique & Notions Application85%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United States (US)
Formula Verified via 16 Empirical Knots
YouTube
983K Subscribers
LF: 4.98%
YouTube Dedicated Video$9,825
Defended Range$7,875 – $12,300
YouTube 60s Integration$4,725
Defended Range$3,775 – $5,900
YouTube Short$2,000
Defended Range$1,600 – $2,500
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
Mid-tier instructional textile artisan specializing in visual, step-by-step upcycled bag construction and pattern fabrication.
Commercial Superpower
Organic functional demonstration where tools and equipment are seamlessly validated through intricate hands-on execution rather than forced sales copy.
Audience Buying Mindset
Methodical craft enthusiasts seeking clear, replicable sewing patterns, practical upcycling methods, and trusted equipment recommendations.
The #1 Creative Landmine to Avoid
Demanding a high-pressure commercial telemarketing pitch that breaks the soothing, process-focused cadence of the tutorial.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United States (US)
[ Reach ]
Top-of-Funnel Craft Awareness & Benchmark Video
Establish mass visual brand awareness and technical authority across global craft audiences
Strategy Angle: Leverages the creator's long-form YouTube authority to demonstrate sponsor equipment during a full-length, high-utility upcycling project.
Recommended Bundle Target
$16,100
Standalone Benchmark: $17,900(-10% Efficiency)
Defended Range: $12,900 – $20,100
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Full-Length Upcycled Designer Tote Project (10-14m)
Complete end-to-end bag-making tutorial highlighting the sponsor's machine or tool as the primary instrument used across cutting, assembly, and finishing.
Standalone Rate$9,825
Audience Amplificationyoutube
2x Fast-Paced Process Highlights & Reveal Shorts (45-60s)
High-velocity transformation short cut to engaging tempo, showcasing the raw discarded garment transforming into the finished bag with clear tool branding.
Standalone Rate$8,050
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Maintain Organic Craft Workflow
Keep the sponsor tool embedded within the natural assembly process rather than stopping the video for an isolated commercial slide.
Risk: Disrupting tutorial flow triggers sharp drop-offs in viewer watch time.
#2 Provide Clear Technical Tool Specs
Include on-screen text overlays specifying needle size, thread tension, or blade model used during the segment.
Risk: Vague demonstrations fail to drive equipment purchase intent among serious hobbyists.
#3 Bilingual Captioning Requirement
Ensure on-screen callouts and tool features are presented with clear English and Korean subtitle overlays.
Risk: Monolingual Korean captions limit conversion velocity across North American and European viewers.
[ Paid Creative ]
Performance Video Creative & Licensing
Top RecommendationGenerate high-retention video assets for brand digital ad channels and YouTube promotion
Strategy Angle: Extracts high-intent macro footage of precision cutting and heavy-duty sewing for use in paid video acquisition funnels.
Recommended Bundle Target
$8,675
Standalone Benchmark: $9,650(-10% Efficiency)
Defended Range: $6,950 – $10,800
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Testingyoutube
2x Macro Action & Problem-Solving YouTube Shorts (30-45s)
Focused shorts demonstrating specific tool capabilities, such as stitching through 6 layers of tough denim or cleanly slicing intricate curved patterns.
Standalone Rate$8,050
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
Heavy-Duty Fabric Puncture Testyoutube
""Can this compact machine stitch through 8 layers of heavy upcycled denim without skipping? Let's test it.""
Direct stress-test demonstration proving hardware durability on tough upcycled materials.
Scrap-to-Bag Speed Transformationyoutube
""Don't throw away that old jacket. With the right rotary cutter, here is how you turn it into a structured tote.""
Visual before-and-after value hook emphasizing tool precision and material sustainability.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Prioritize Extreme Macro Angles
Capture tight 4K close-up framing of the needle plate, blade path, and clean seam lines.
Risk: Wide, indistinct camera framing reduces the perceived quality and mechanical precision of the tool.
#2 Focus on Practical Utility
Highlight practical capabilities (e.g. automatic thread tension, zero blade slip) that solve daily sewing frictions.
Risk: Generic lifestyle angles fail to convert bottom-of-funnel tool buyers.
#3 Raw Audio Clarity
Retain crisp mechanical ASMR audio stems of machine stitching and fabric slicing.
Risk: Over-processing audio with generic royalty-free music diminishes the satisfying craftsmanship aesthetic.
[ Conversion ]
Direct Response & Trackable Pattern Attribution
Drive direct sales conversions for craft tools, hardware, and pattern kits via tracked attribution
Strategy Angle: Pairs a dedicated project integration with description links and pinned discount codes to capture immediate viewer purchase intent.
Recommended Bundle Target
$7,875
Standalone Benchmark: $8,750(-10% Efficiency)
Defended Range: $6,300 – $9,850
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Integrated Hero Pitchyoutube
1x Dedicated 90-120s Mid-Roll Workflow Integration
Seamlessly structured mid-roll within a popular upcycling project highlighting exact tool benefits, package inclusions, and promotional discount details.
Standalone Rate$4,725
Attribution Companionyoutube
1x Direct CTA Companion YouTube Short (30s)
Fast-paced summary of the bag result pointing viewers directly to the full tutorial and voucher link in the description.
Standalone Rate$4,025
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Clear Link Description Positioning
Place the affiliate/tracking URL and discount code above the fold in the video description box.
Risk: Burying links below the fold causes a steep decline in direct attribution.
#2 Contextual Problem-Solution CTA
Position the product as the exact reason the seams are straight and durable rather than a generic promotional plug.
Risk: Disconnect between project execution and sponsor pitch weakens audience conversion intent.
#3 Fixed Duration Integrity
Keep the integrated segment within 90-120 seconds to prevent audience skipping behavior.
Risk: Excessively prolonged pitches trigger viewer drop-off.
[ Content Library ]
High-Production Craft Asset Library & B-Roll Buyout
Deliver clean, brand-owned fabrication assets and product B-roll for multi-channel usage
Strategy Angle: Secures professional workbench footage and studio macro photography for the brand's own eCommerce catalog and retail screens.
Recommended Bundle Target
$11,300
Standalone Benchmark: $11,300(Standard Benchmark)
Defended Range: $9,050 – $14,100
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Master Asset Creationyoutube
1x 4K Clean Studio Product Fabrication Video (16:9)
Aesthetically styled craftsmanship video highlighting the brand's complete tool kit in an upscale workshop environment.
Standalone Rate$9,825
Concrete Digital Asset Buyout Specifications
✓15x 4K Studio Macro Stills of Tool in Operation with Clean Wooden Workbench Backgrounds
✓30 Minutes of Clean 4K/60fps Overhead Cutting and Machine Stitching B-Roll with No On-Screen Graphics
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Neutral Workbench Aesthetic
Maintain an organized, clean workspace free from competing third-party manufacturer logos.
Risk: Background clutter compromises the asset's utility for corporate marketing materials.
#2 Color-Accurate Delivery
Deliver assets in standard Rec.709 color profiles alongside raw flat profiles for custom brand grading.
Risk: Inconsistent color rendering requires costly post-production correction.
#3 High-Frame-Rate Capture
Record mechanical movements at 60fps or 120fps to facilitate smooth slow-motion edits.
Risk: Standard 24fps capture limits speed ramping flexibility in commercial post-production.
[ Full-Funnel ]
Full-Funnel Craft Flagship Takeover
Execute an extensive single-channel YouTube campaign combining awareness, conversion, and digital usage rights
Strategy Angle: Provides complete saturation across the creator's long-form and short-form YouTube footprint during a major product launch window.
Recommended Bundle Target
$23,300
Standalone Benchmark: $25,900(-10% Efficiency)
Defended Range: $18,600 – $29,100
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Launch Anchoryoutube
1x Flagship 4K Upcycling Masterclass (12-15m)
Hero project tutorial positioned as an advanced design masterclass exclusively powered by the brand's new product lineup.
Standalone Rate$9,825
Short-Form Velocityyoutube
2x Viral Transformation Teasers (45s)
Two complementary YouTube Shorts highlighting the most impressive assembly stages and driving viewers to the flagship video.
Standalone Rate$8,050
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Coordinate Staggered Publishing
Publish the dedicated hero tutorial on Day 1, followed by Short #1 on Day 4 and Short #2 on Day 9 to sustain algorithmic momentum.
Risk: Releasing all deliverables simultaneously cannibalizes internal channel traffic.
#2 Strict Category Exclusivity
Enforce a 30-day post-launch blackout preventing any competing sewing or cutting tool brands from appearing on the channel.
Risk: Adjacent competitor appearances dilute brand positioning and customer acquisition.
#3 Explicit Tracking Continuity
Maintain consistent discount code naming and active tracking links across pinned comments and video descriptions on all deliverables.
Risk: Inconsistent promo codes prevent accurate cross-format attribution analysis.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentModerate
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
Sewing Machines & Craft HardwareFabric & Haberdashery RetailersPrecision Cutting & Measuring ToolsEco-friendly Laundry & Fabric Care Brands
Key Strategic Strengths & Brand Fit
• Visual Universality
Content functions without heavy dialogue dependency, enabling smooth cross-border engagement across Asian, North American, and European craft demographics.
• Product Utility Demonstration
Hardware and tools are showcased directly during complex operational tasks, creating clear functional credibility for sewing machinery, rotary tools, and hardware.
• Evergreen Shelf Life
Instructional bag-making tutorials sustain steady search-driven viewership over multi-month and multi-year timeframes.
Procurement Considerations & Safety
• Platform Concentration
Creator operates exclusively on YouTube; commercial campaigns cannot leverage secondary distribution via Instagram or TikTok.
• Pacing & Ad Placement Sensitivity
Audience expects continuous, soothing workflow pacing; intrusive direct-response commercial pitches will face audience pushback if not integrated seamlessly into the crafting process.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeDIY"자투리 원단"을 재활용. "원과 사각형"으로 만든 "아름다운 가방"!/Don't throw away the scraps. It can be a "beautiful bags"
9,656
YouTubeDIY"안입는 옷, 자투리 원단"을 재활용 "아름다운 가방"을 만드는 3가지 놀라운 아이디어!/3 ideas for the "cute bags"/old clothes/scraps
9,047
YouTubeDIY"자투리 원단, 안입는 옷"을 재활용 "아름다운 가방"을 만드는 3가지 놀라운 아이디어!/3 ideas for the "cute bags"/scraps/old clothes
9,944
YouTubeDIY"오래된 안입는 셔츠"를 재활용 "귀여운 가방"을 만들었어요! 만족하실 겁니다!/cute "plaid" tote bag from old shirt/old jeans
10,103
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with don kim
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.