Dr Dray
Audited Community Profile@drdrayzday·United States (US)
Board-Certified Dermatologist & Clinical Skincare EducatorBeauty & CosmeticsDermatology / Medical SkincareUnited States (US)Safety: Low
Confidence: High (92%)
“Dr Dray offers institutional-grade medical authority for dermo-cosmetic, OTC, and clinical personal care brands seeking rigorous third-party formulation validation. Partnerships succeed when centered on transparent ingredient percentages, clinical trial data, and barrier-health education.”
Micro-Niches:Clinical DermatologyOTC Ingredient SciencePrescription Retinoids & ActivesBarrier Repair & Sun ProtectionRetail Formulation Audits
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileFemale-skewed, 25-54
Commercial Buyer IntentHigh Intent
Primary MarketUnited States
Secondary MarketsCanada, United Kingdom, Australia
Audience Interests Taxonomy
Evidence-Based SkincareDermatology & Skin DisordersSun Protection & PhotobiologyActive Ingredients (Retinoids, Azelaic Acid, AHA/BHA)Affordable Retail Skincare
Content DNA & Top Themes
Format
Long-form video
Production
Medium-High
Consistency
High
Top Content Themes (% Affinity)
Dermatological Ingredient Science & Retinoids96%
Retail & Drugstore Formulation Audits91%
Clinical Skin Condition Management88%
Sunscreen Efficacy & Photoprotection85%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United States (US)
Formula Verified via 16 Empirical Knots
YouTube
2.7M Subscribers
LF: 2.27%
YouTube Dedicated Video$20,100
Defended Range$16,100 – $25,100
YouTube 60s Integration$9,650
Defended Range$7,725 – $12,100
YouTube Short$4,050
Defended Range$3,250 – $5,075
656K Followers
ER: 0.14%
Instagram Reel (60-90s)$5,150
Defended Range$4,125 – $6,425
Instagram Carousel (3-5 Slides)$3,300
Defended Range$2,650 – $4,125
Instagram Static Post$2,575
Defended Range$2,050 – $3,200
Instagram Story (3-Frame Set)$1,300
Defended Range$1,025 – $1,625
TikTok
699.6K Followers
ER: 6.59%
TikTok Video (Dedicated)$6,625
Defended Range$5,300 – $8,275
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
Board-certified dermatologist and medical researcher delivering uncompromising, science-backed formulation and skincare audits.
Commercial Superpower
Clinical medical validation that eliminates buyer skepticism and establishes instant category trust for evidence-backed products.
Audience Buying Mindset
Consumers suffering from skin fatigue or active conditions who demand clinical proof and ingredient transparency before spending money.
The #1 Creative Landmine to Avoid
Mandating promotional buzzwords (e.g. 'miracle cure', 'clean beauty', 'chemical-free') that contradict clinical dermatology standards.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United States (US)
[ Reach ]
Clinical Authority & Mass Category Education
Establish widespread category authority and scientific credibility across YouTube, TikTok, and Instagram
Strategy Angle: Leverages long-form YouTube search authority paired with cross-platform short-form syndication to maximize educated consumer reach.
Recommended Bundle Target
$28,700
Standalone Benchmark: $31,900(-10% Efficiency)
Defended Range: $23,000 – $35,900
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Dedicated Formulation Deep Dive & Clinical Audit (8-12m)
Comprehensive clinical analysis detailing active ingredient mechanisms of action, clinical trial endpoints, and barrier tolerance protocols.
Standalone Rate$20,100
Short-Form Amplificationtiktok
1x Clinical Fact-Check & Myth-Busting Video (45-60s)
Rapid-fire breakdown deconstructing a common skincare misconception and highlighting the brand's verified formulation solution.
Standalone Rate$6,625
Community Discussioninstagram
1x Dermatologist Routine Integration Reel (60s)
Visual demonstration of product application order, proper dosing, and complementary ingredient layering.
Standalone Rate$5,150
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Scientific Accuracy First
All product claims must align strictly with peer-reviewed dermatological literature and published clinical testing.
Risk: Discrepancies will result in script rejection or on-screen clarification that dilutes brand messaging.
#2 INCI Transparency
Provide full ingredient disclosure and active concentration percentages prior to production.
Risk: Withholding formulation data prevents genuine medical endorsement and causes production delays.
#3 No Unsubstantiated Buzzwords
Prohibit marketing terms like 'toxic-free', 'clean beauty', or 'instant miracle cure'.
Risk: Attempting to force non-medical jargon alienates her educated audience and harms creator credibility.
[ Paid Creative ]
Clinical Paid Acquisition & Whitelisting Suite
Top RecommendationGenerate high-converting, physician-led creative assets for Meta and TikTok paid performance funnels
Strategy Angle: Physician-led direct response hooks capture immediate attention, reducing CAC across paid social ad accounts.
Recommended Bundle Target
$22,900
Standalone Benchmark: $25,400(-10% Efficiency)
Defended Range: $18,300 – $28,600
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Testinginstagram
2x Direct-to-Camera Problem/Solution Performance Reels (30-45s)
High-hook vertical creative addressing common barrier irritation and presenting the product as the clinical solution.
Standalone Rate$10,300
Short-Form Acquisitiontiktok
1x Derm Reacts / Green Screen Ingredient Analysis (30-45s)
Engaging green-screen breakdown explaining why specific ingredient pairings fail versus how the partner product optimizes stability.
Standalone Rate$6,625
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
The Active Ingredient Mistakeinstagram
""Stop layering your retinoid with high-percentage acids before you completely wreck your skin barrier. Here is what you should do instead.""
Directly interrupts counterproductive consumer habits before introducing the partner product as the clinically safe barrier support.
Clinical Formulation Audittiktok
""As a dermatologist, whenever I see a brand claim 15% active concentration, I check the vehicle and the pH immediately. Let's look at the science.""
Appeals to consumer skepticism by clinically validating the product's formulation stability and delivery mechanism.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Mandatory Medical Disclaimers
All paid creative must include standard non-medical advice text overlays per professional guidelines.
Risk: Regulatory non-compliance risks platform ad disapproval and potential state medical board complaints.
#2 Natural Direct-to-Camera Framing
Allow the creator to record in her standard clinical studio setup without overproduced stage lighting.
Risk: Overproduced corporate aesthetics decrease CTR on organic-feeling paid social feeds.
#3 Strict Whitelisting Window
Brand media spend must cease immediately upon expiration of the 60-day whitelisting license.
Risk: Unauthorized post-term spend incurs contract penalty fees and legal remediation.
[ Conversion ]
Direct Response & Trackable Routine Attribution
Drive direct e-commerce checkout and trackable revenue through integrated educational pitches
Strategy Angle: Leverages high mid-roll retention on YouTube combined with multi-frame Instagram Stories and DM automation to drive immediate cart checkouts.
Recommended Bundle Target
$15,800
Standalone Benchmark: $17,600(-10% Efficiency)
Defended Range: $12,600 – $19,800
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Mid-Roll Integrationyoutube
1x Dedicated 90-120s Clinical Mid-Roll Integration
Seamless in-content transition connecting the video's educational theme to the partner product's specific clinical utility, paired with voucher code DRDRAY15.
Standalone Rate$9,650
Conversion Sequencinginstagram
1x 4-Frame Educational Story Sequence with Direct Link
Frame 1: Problem statement; Frame 2: Formulation breakdown; Frame 3: Texture/application demo; Frame 4: Direct link sticker and discount code.
Standalone Rate$1,300
Short-Form Direct Pitchtiktok
1x Step-by-Step Routine Solution Video (60s)
Direct demonstration of how to incorporate the product into an existing morning or evening regimen with code overlay.
Standalone Rate$6,625
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Seamless Narrative Bridge
The mid-roll topic must contextually link to the overarching subject of the main YouTube video.
Risk: Abrupt, disconnected brand insertions lead to viewer drop-off and lower conversion attribution.
#2 Prominent On-Screen Voucher Codes
Display DRDRAY15 on-screen alongside clear expiration deadlines and landing page URLs.
Risk: Failure to show clear visual redemption details reduces code utilization and ROAS reporting accuracy.
#3 Inventory Preparedness
Ensure adequate partner warehouse inventory prior to video publish date.
Risk: Stockouts during the initial 72-hour conversion surge directly destroy marketing ROI.
[ Content Library ]
Medical Asset Library & Digital Usage Rights
Secure institutional-grade dermatologist content assets for brand-owned marketing ecosystems
Strategy Angle: Supplies brand e-commerce product pages (PDPs) and CRM email flows with authoritative medical endorsement assets.
Recommended Bundle Target
$27,100
Standalone Benchmark: $27,100(Standard Benchmark)
Defended Range: $21,700 – $33,900
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Production Assetyoutube
1x 4K Clean Dermatologist Explainer Video (16:9)
High-resolution master explainer breaking down product active ingredients, clinical trial findings, and safety profiles for brand use.
Standalone Rate$20,100
Concrete Digital Asset Buyout Specifications
✓10x 4K Ultra-HD Macro Stills of product texture, viscosity swatches, and packaging labels
✓5x Uncompressed 4K 60fps B-roll clips of topical application, dispensing, and skin absorption
✓3x Clinically verified dermatologist endorsement pull-quotes formatted for PDP integration
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 No Misleading Editing
Brand may not edit raw footage in a way that alters clinical context or misrepresents safety claims.
Risk: Miscontextualized medical claims create severe legal and regulatory liability for both parties.
#2 Exact Asset Expiration
All PDP embeds and digital banner assets must be removed upon conclusion of the 90-day term unless renewed.
Risk: Failure to sunset assets breaches intellectual property agreements and incurs penalty fees.
#3 Accurate Credential Attribution
Creator must be attributed accurately as 'Andrea Suarez, MD, PhD, FAAD' or 'Dr Dray' without fabricating institutional endorsements.
Risk: Improper professional attribution violates medical board communication standards.
[ Full-Funnel ]
Full-Funnel Omnichannel Clinical Takeover
Execute an all-inclusive 360-degree brand launch combining long-form education, viral short-form, and paid whitelisting
Strategy Angle: Maximum commercial impact delivering top-of-funnel reach, mid-funnel consideration, paid acquisition scaling, and direct checkout attribution.
Recommended Bundle Target
$59,400
Standalone Benchmark: $69,900(-15% Efficiency)
Defended Range: $47,500 – $74,300
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Anchor Authorityyoutube
1x Flagship Educational Video (10-15m)
Comprehensive dedicated masterclass breaking down category science, clinical study results, and full product evaluation.
Standalone Rate$20,100
Multi-Platform Frequencyinstagram
2x High-Impact Clinical Reels (60s)
Dual-focus Reels: one highlighting active ingredient benefits, the second demonstrating correct routine layering.
Standalone Rate$10,300
Viral Discoverytiktok
2x Rapid-Fire TikTok Derm Breakdowns (45-60s)
Engaging short-form videos tackling consumer skincare errors and presenting the partner brand as the solution.
Standalone Rate$13,300
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Comprehensive Clinical Review Period
Provide full dossier of independent clinical trial data at least 3 weeks prior to initial filming.
Risk: Insufficient review time prevents thorough scientific script development and risks campaign postponement.
#2 Synchronized Cross-Platform Scheduling
Stagger YouTube anchor release and short-form TikTok/Reels deliverables across a tightly coordinated 14-day window.
Risk: Fragmented release schedules dilute omni-channel momentum and reduce conversion velocity.
#3 Strict Adherence to Regulatory Monograph
All therapeutic claims must comply strictly with FDA cosmetic vs. drug classification rules.
Risk: Unsubstantiated medical claims expose the brand to regulatory warning letters and mandate immediate content takedowns.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentHigh
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
Dermo-Cosmetics & Clinical SkincareBroad-Spectrum SunscreensHair & Scalp Health FormulationsBarrier Repair & Sensitive Skin CareEvidence-Based Body Care
Key Strategic Strengths & Brand Fit
• Board-Certified Medical Credibility
MD/PhD qualifications deliver defensible, authoritative endorsement that insulates partner brands from clean-beauty skepticism.
• High-Intent Commercial Conversion
Audience watches specifically to guide purchasing decisions for OTC active treatments, barrier creams, and sun protection.
• Cross-Platform Educational Footprint
Proven ability to translate complex clinical trials into accessible long-form YouTube analysis and high-velocity short-form TikTok/Reels hooks.
Procurement Considerations & Safety
• Strict Formulation Scrutiny
Creator will openly decline or critique products containing high concentrations of volatile essential oils, unnecessary fragrance, or unproven marketing claims.
• Resistance to Hard-Sell Telemarketing
Commercial integrations must be framed as educational ingredient discussions rather than superficial lifestyle promotions to prevent community friction.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubePlague Is Trending: What Does Plague Look Like on the Skin?
15,734
YouTubeGLP-1s & Nail Detachment? New Study Reveals a Surprising Side Effect
27,227
YouTubeAmazon Prime Big Deal Days 2026: Best Skincare & Hair Care Deals | Dermatologist Picks
105,902
YouTubeCostco Skincare Finds: What's Worth It? | Dermatologist Shops Costco
44,967
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with Dr Dray
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.