emily ha
Audited Community Profile@emilyha25·United States (US)
Young Adult Lifestyle & Beauty VloggerLifestyle & EntertainmentUniversity / Young Adult LifestyleUnited States (US)Safety: Low
Confidence: High (89%)
“Emily Ha offers reliable top-of-funnel reach and peer-level credibility among young adult female consumers in the United States. She is best suited for DTC beauty, lifestyle fashion, and youth-oriented consumer app sponsorships integrated organically into long-form vlogs.”
Micro-Niches:Get Ready With Me (GRWM)Sister Dynamics & Travel VlogsCollege Life TransitionAffordable Beauty & Skincare
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileFemale-skewed, 16-24
Commercial Buyer IntentModerate Intent
Primary MarketUnited States
Secondary MarketsCanada, United Kingdom, Australia
Audience Interests Taxonomy
Everyday Skincare RoutinesAffordable Teen & College FashionSister Dynamic & Family VloggingYouth Travel & Event Vlogs
Content DNA & Top Themes
Format
Long-form video
Production
Medium
Consistency
Moderate
Top Content Themes (% Affinity)
Conversational GRWM & Skincare92%
Sister Travel & Group Dynamics88%
Young Adult & College Milestones81%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United States (US)
Formula Verified via 16 Empirical Knots
YouTube
1.4M Subscribers
LF: 3.04%
YouTube Dedicated Video$16,200
Defended Range$13,000 – $20,300
YouTube 60s Integration$7,800
Defended Range$6,250 – $9,750
YouTube Short$2,675
Defended Range$2,150 – $3,350
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
Mid-tier Gen Z lifestyle and beauty vlogger delivering high-velocity long-form travel diaries and conversational GRWM routines.
Commercial Superpower
Effortless, high-trust integration of mass consumer products into casual long-form conversations without triggering viewer ad-fatigue.
Audience Buying Mindset
Viewers engage as digital peers, seeking accessible cosmetic advice, wardrobe inspiration, and collegiate lifestyle validation.
The #1 Creative Landmine to Avoid
Forcing a rigid, hyper-formal corporate teleprompter script that breaks her spontaneous, casual conversational rhythm.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United States (US)
[ Reach ]
Mass Cultural Reach & Brand Association
Top-of-funnel brand awareness and broad Gen Z consumer alignment
Strategy Angle: Capitalizes on six-figure median video velocity to establish high-impact brand visibility among young adult consumers.
Recommended Bundle Target
$19,400
Standalone Benchmark: $21,600(-10% Efficiency)
Defended Range: $15,500 – $24,300
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Dedicated College Prep & Lifestyle Vlog (15-20m)
Full thematic video dedicated to a major lifestyle routine or room makeover with comprehensive brand integration across the narrative arc.
Standalone Rate$16,200
Amplificationyoutube
2x High-Energy YouTube Shorts Highlight Cutdowns (45-60s)
Snappy, vertical micro-edits highlighting the primary product usage moment with seamless text overlays and audio hooks.
Standalone Rate$5,350
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Maintain Native Vlog Aesthetic
Permit handheld camera work and natural ambient lighting rather than demanding commercial studio staging.
Risk: Stiff studio lighting disrupts the authentic vlog format, triggering immediate drop-offs in viewer retention.
#2 Conversational Messaging Parameters
Provide bulleted key benefits rather than verbatim script mandates to preserve authentic speech patterns.
Risk: Rote script reading creates audience skepticism and negative sentiment in comments.
#3 Contextual Alignment
Integrate the product during an active lifestyle event (e.g. packing, getting ready, campus prep) rather than a static seated ad break.
Risk: Disconnected ad breaks suffer high viewer skipping rates.
[ Paid Creative ]
High-CTR Performance Creative & Shorts Testing
Top RecommendationDirect-response acquisition and performance testing across YouTube Shorts ad units
Strategy Angle: Leverages direct-to-camera peer authority to drive high click-through rates on beauty and lifestyle products.
Recommended Bundle Target
$5,775
Standalone Benchmark: $6,425(-10% Efficiency)
Defended Range: $4,625 – $7,225
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Testingyoutube
2x Problem-Solution & GRWM Shorts Creatives (30-45s)
Fast-paced vertical videos framing a daily grooming or lifestyle pain point with an immediate on-camera product resolution.
Standalone Rate$5,350
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
Campus Morning Rush GRWMyoutube
""I literally have ten minutes to get ready for class, and this is the one product saving my skin right now...""
Frames the product as an indispensable, time-saving solution during a hectic college morning routine.
Travel Bag What's-In-My-Carry-Onyoutube
""You guys always ask how I pack light when I travel with my sisters—this never leaves my bag...""
Leverages her signature sister travel content to establish the product as a travel-essential necessity.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Hook Delivery within First 3 Seconds
The spoken hook and product visual must appear within the opening 3 seconds of the Short.
Risk: Delayed branding leads to aggressive swipe-away rates on short-form feeds.
#2 Direct-to-Camera Eye Contact
Film the opening segment looking directly into the camera lens with energetic pacing.
Risk: Passive side-angle introductions significantly reduce click-through conversion.
#3 Clear On-Screen Call-to-Action
Incorporate explicit text overlay instructing viewers to access the pinned link and discount code.
Risk: Vague calls-to-action fail to generate measurable referral traffic.
[ Conversion ]
Direct Response & Vanity Voucher Attribution
Bottom-of-funnel customer acquisition through dedicated integrated mid-rolls
Strategy Angle: Combines in-depth 60-90 second organic mid-roll integration with promo code incentives to drive trackable ROAS.
Recommended Bundle Target
$9,450
Standalone Benchmark: $10,500(-10% Efficiency)
Defended Range: $7,550 – $11,800
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Mid-Roll Integrationyoutube
1x Seamless 60-90s Mid-Roll Integration in Long-Form Vlog
Native demonstration of the product during a natural break in the vlog narrative, accompanied by an on-screen vanity discount code.
Standalone Rate$7,800
Conversion Extensionyoutube
1x Supporting Direct-Response YouTube Short (30s)
Vertical recap pointing back to the main video integration with clear vanity code callout in title and description.
Standalone Rate$2,675
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Seamless Narrative Insertion
The transition from organic vlog footage into the sponsored segment must feel natural and unforced.
Risk: Abrupt, jarring transitions encourage viewers to scrub past the sponsored segment.
#2 Visible On-Screen Code Placement
Maintain the vanity promo code on screen throughout the entire 60-second integration.
Risk: Audio-only code mentions suffer from poor attribution and lower checkout conversion.
#3 Authentic Personal Benefit Demonstration
Show the product physically in use with clear before-and-after or active application steps.
Risk: Holding a closed product package without application generates low purchase confidence.
[ Content Library ]
Asset Library Buyout & Production Stems
Creator-led asset generation for brand-owned marketing channels and paid digital licensing
Strategy Angle: Secures authentic, high-relatability Gen Z video assets for brand digital ad pipelines and website PDP integrations.
Recommended Bundle Target
$21,900
Standalone Benchmark: $21,900(Standard Benchmark)
Defended Range: $17,500 – $27,400
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Productionyoutube
1x 1080p/4K High-Production Lifestyle & Product Demo Video
Clean, modular product showcase video delivered in 16:9 format with separate voiceover and b-roll tracks.
Standalone Rate$16,200
Concrete Digital Asset Buyout Specifications
✓10x 4K Clean Product Application B-Roll Clips (16:9 and 9:16)
✓8x High-Resolution Digital Lifestyle Stills Holding & Using Product
✓Uncompressed 24-bit Spoken Audio Tracks for Dialogue Remixing
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Clean Product Label Framing
Ensure brand packaging is clearly focused and unobstructed by fingers or glare in all b-roll assets.
Risk: Blurry or partially obscured product logos reduce utility for paid acquisition repurposing.
#2 Deliver Uncompressed Master Files
Provide raw footage exports via cloud drive within 5 business days of video finalization.
Risk: Compressed social downloads degrade image quality when scaling across digital ad units.
#3 Modular Hook Variations
Record at least 3 distinct opening hook variations during production to facilitate creative A/B testing.
Risk: A single creative hook limits testing velocity for paid media acquisition teams.
[ Full-Funnel ]
Full-Funnel Omnichannel YouTube Takeover
Complete YouTube flagship campaign uniting top-of-funnel reach, organic integration, and direct conversion attribution
Strategy Angle: Delivers a multi-touchpoint brand immersion across Emily Ha's long-form video inventory, Shorts ecosystem, and community touchpoints.
Recommended Bundle Target
$37,500
Standalone Benchmark: $44,100(-15% Efficiency)
Defended Range: $30,000 – $46,900
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Prestige Anchoryoutube
1x Dedicated Thematic Lifestyle & Travel Milestone Vlog (15-25m)
Comprehensive long-form video framing the brand as the primary enabler of a major travel, college, or daily routine milestone.
Standalone Rate$16,200
Native Frequencyyoutube
1x Organic 60s Mid-Roll Integration in Subsequent Vlog
Secondary touchpoint reinforcing the initial brand narrative to solidify brand recall and voucher conversion.
Standalone Rate$7,800
Short-Form Amplificationyoutube
2x High-Impact YouTube Shorts Direct-Response Creatives (45s)
Two dedicated short-form highlight edits driving immediate traffic to the dedicated long-form video and pinned affiliate links.
Standalone Rate$5,350
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Strategic Campaign Pacing
Space the dedicated video and integrated follow-up video across a 10-14 day window for optimal frequency.
Risk: Back-to-back uploads cause viewer fatigue and diminish engagement on the second asset.
#2 Synchronized Shorts Scheduling
Publish supporting YouTube Shorts within 24 to 48 hours of each long-form release to maximize algorithmic lift.
Risk: Unsynchronized short-form distribution fails to cross-pollinate traffic to the hero long-form integrations.
#3 Consistent Vanity Discount Framing
Ensure the same promotional code and value proposition are communicated consistently across all deliverables.
Risk: Conflicting promotional offers across assets create checkout confusion and degrade attribution accuracy.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentModerate
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
Direct-to-Consumer Beauty & SkincareFast-Moving Consumer Goods (FMCG)Gen Z Apparel & AccessoriesStudent Productivity & Lifestyle AppsTravel Booking & Luggage Brands
Key Strategic Strengths & Brand Fit
• Audience Demographic Alignment
Direct, highly engaged line of communication to Gen Z and young adult female consumers in the US market.
• Cross-Ecosystem Multiplier
Integration within the wider Ha Sisters content universe increases ambient social velocity and recurring view volume.
• Native Product Integration
Conversational GRWM format allows non-disruptive, highly organic demonstrations of beauty, fashion, and consumer items.
Procurement Considerations & Safety
• Audience Purchasing Power
Audience demographic skews heavily toward students (16-24) with price-conscious spending habits; optimal for mass-market and mid-tier retail rather than luxury.
• Commercial Format Rigidity
Audience reacts critically to overly commercialized, rigid corporate reading scripts; requires conversational creative freedom.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeGRWM #emilyha #grwm
97,713
YouTubeGoing to Turkey for 24 hours with my sisters!!!!!
772,981
YouTubeI WENT TO ITALY WITH MY SISTERS!! FT. my mom
936,103
YouTubeTURKEY!!!! #grwm #emilyha
88,000
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with emily ha
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.