Fight Network
Audited Community Profile@fightnetwork·Canada (CA)
Combat Sports & Pro Wrestling Broadcast Media NetworkSports & AthleticsCombat Sports / Motorsports / F1Canada (CA)Safety: Low
Confidence: High (90%)
“Fight Network provides media buyers with a targeted male demographic passionate about MMA, boxing, and wrestling. The channel is optimal for sports betting, energy beverage, and streaming service activations requiring authentic combat sports association.”
Micro-Niches:Mixed Martial Arts HighlightsPro Wrestling Archival RetrospectivesBare Knuckle Boxing CoverageFighter Profile Documentaries
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileMale-skewed, 25-44
Commercial Buyer IntentModerate Intent
Primary MarketCanada
Secondary MarketsUnited States, United Kingdom
Audience Interests Taxonomy
Mixed Martial ArtsProfessional WrestlingCombat Sports Event StreamingSports Wagering & Fantasy PoolsStrength & Conditioning Gear
Content DNA & Top Themes
Format
Short-form video
Production
High
Consistency
High
Top Content Themes (% Affinity)
Archival Combat Finishes & Knockouts95%
Professional Wrestling Retrospectives90%
Athlete Profile Mini-Docs (Immersed Series)82%
Live Promotion Broadcast Promos78%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for Canada (CA)
Formula Verified via 16 Empirical Knots
YouTube
205K Subscribers
LF: 3.65%
YouTube Dedicated VideoCA$3,075
Defended RangeCA$2,450 – CA$3,825
YouTube 60s IntegrationCA$1,450
Defended RangeCA$1,150 – CA$1,800
YouTube ShortCA$930
Defended RangeCA$750 – CA$1,175
34.8K Followers
ER: 3.36%
Instagram Reel (60-90s)CA$1,400
Defended RangeCA$1,125 – CA$1,750
Instagram Carousel (3-5 Slides)CA$930
Defended RangeCA$740 – CA$1,150
Instagram Static PostCA$760
Defended RangeCA$600 – CA$940
Instagram Story (3-Frame Set)CA$340
Defended RangeCA$270 – CA$420
TikTok
156 Followers
ER: 4.03%
TikTok Video (Dedicated)CA$46
Defended RangeCA$36 – CA$57
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
Multi-platform combat sports broadcast brand providing curated archival finishes, fighter profile series, and promotion event previews.
Commercial Superpower
Established broadcast brand credibility with instant recognition across hardcore MMA, boxing, and professional wrestling communities.
Audience Buying Mindset
Viewers are high-intensity sports consumers seeking technical finishes, nostalgic pro wrestling narratives, and live event tune-in data.
The #1 Creative Landmine to Avoid
Placing non-endemic, scripted lifestyle direct-response ads that break the fast-paced sports highlight format or conflict with fight broadcast pacing.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: Canada (CA)
[ Reach ]
Mass Cultural Reach & Brand Association
Top-of-funnel mass awareness and cultural association
Strategy Angle: Leverages the network's high-velocity fight finish clips across YouTube, Instagram, and TikTok to maximize raw sporting brand association.
Recommended Bundle Target
CA$5,075
Standalone Benchmark: CA$5,975(-15% Efficiency)
Defended Range: CA$4,050 – CA$6,350
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Top 10 Knockouts of the Month (Presented by Brand)
Broadcast-quality highlight countdown integrating verbal host brand endorsements and on-screen dynamic graphics throughout the 10-minute compilation.
Standalone RateCA$3,075
Amplificationinstagram
2x Fast-Paced Finish Breakdowns (Co-Branded)
High-engagement 30-45s vertical reels showcasing definitive bout stoppages with continuous lower-third brand presence.
Standalone RateCA$2,800
TikTok Distributiontiktok
2x Viral Knockout Moments
Short-form vertical fight clips optimized for TikTok sound trends and sports commentary algorithms with clear sponsor tag.
Standalone RateCA$92
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Maintain Sports Highlight Integrity
Ensure brand lower-thirds do not obstruct the primary combat action or referee stoppage angles.
Risk: Viewer backlash and diminished watch-time if critical strike footage is obscured.
#2 Platform-Native Aspect Ratios
All vertical cutdowns for Instagram and TikTok must be natively reframed in 9:16 format with high-contrast text overlays.
Risk: Unformatted letterboxing leads to immediate algorithmic penalty and viewer drop-off.
#3 Accurate Promotion Clearance
Utilize only pre-cleared promotional footage from partnered combat promotions.
Risk: Third-party broadcast copyright claims resulting in video demonetization or removal.
[ Paid Creative ]
High-CTR Performance Creative & Whitelisting
Top RecommendationMiddle-of-funnel conversion ads for Meta and TikTok paid acquisition
Strategy Angle: Combines dynamic combat finishes with structured direct-response hooks whitelisted through Fight Network's established media handles.
Recommended Bundle Target
CA$3,850
Standalone Benchmark: CA$4,275(-10% Efficiency)
Defended Range: CA$3,075 – CA$4,825
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Testinginstagram
2x Fight-Hook Direct-Response UGC Reels (30-45s)
Split-tested short-form ad creatives contrasting fighter physical demands with the sponsor's product solution.
Standalone RateCA$2,800
TikTok Testingtiktok
1x Rapid Sports Betting / Product Pitch (30s)
Punchy vertical video directly pitching sponsor benefits immediately following an adrenaline-inducing fight highlight.
Standalone RateCA$46
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
The Adrenaline Recovery Angleinstagram
""You just watched a five-round war in the cage, but your daily grind requires the exact same recovery protocol.""
Connects extreme physical exertion in professional combat with everyday athlete hydration, nutrition, or wellness.
The Underdog Odds Breakdowntiktok
""Before this weekend's main card kicks off, let's look at the numbers you need to know.""
Direct statistical lead-in designed for sports betting, gaming platforms, and fantasy sports conversion.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Immediate 3-Second Hook
Start each paid asset with a high-motion punch, kick, or submission before introducing the brand proposition.
Risk: High cost-per-click and low click-through rate if opening frames mimic static talking-head infomercials.
#2 Clear Visual Call-to-Action
Display promotional vanity codes and discount triggers on screen during the final 8 seconds.
Risk: Lost attribution and reduced bottom-of-funnel customer acquisition efficiency.
#3 Regulatory Compliance in Betting/Supplements
Include required regional legal disclaimers on all sports wagering or health supplement creatives.
Risk: Ad account suspension by platform policy enforcement teams.
[ Conversion ]
Direct Response & Vanity Voucher Attribution
Bottom-of-funnel sales conversions and trackable return on ad spend
Strategy Angle: Deploys targeted mid-roll video integrations and dedicated story sequences driving users to unique attribution landing pages.
Recommended Bundle Target
CA$1,925
Standalone Benchmark: CA$2,125(-10% Efficiency)
Defended Range: CA$1,550 – CA$2,400
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Pitchyoutube
1x 60-90s Mid-Roll Integration in Fight Preview
Dedicated analytical mid-roll segment within a high-traffic weekend bout breakdown video featuring an exclusive offer code.
Standalone RateCA$1,450
Direct Conversioninstagram
2x 3-Frame Story Sequence with Direct Link
Swipe-up / link sticker story series highlighting event odds or product benefits with promo code FIGHT15.
Standalone RateCA$680
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Contextual Alignment
Embed mid-roll sponsor reads naturally between fight card segment transitions rather than abruptly cutting off match action.
Risk: Viewer skip behavior and high bounce rates during mid-roll duration.
#2 Code Standardization
Utilize short, easily memorable vanity vouchers matching the network brand identity (e.g., FIGHT15).
Risk: Friction in checkout attribution resulting in underreported conversion performance.
#3 Real-Time Link Monitoring
Ensure tracking UTM parameters are fully active and validated prior to story publication.
Risk: Lost tracking data on short 24-hour expiring story inventory.
[ Content Library ]
Asset Library Buyout & Production Stems
High-production brand asset creation for brand-owned marketing channels
Strategy Angle: Leverages Fight Network's documentary production resources to generate premium commercial video assets and photography for external brand use.
Recommended Bundle Target
CA$3,700
Standalone Benchmark: CA$3,700(Standard Benchmark)
Defended Range: CA$2,950 – CA$4,625
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Productionyoutube
1x Broadcast-Grade Athlete Profile (16:9 4K)
A cinematic, unbranded or co-branded 5-minute athlete mini-documentary delivering high-production storytelling.
Standalone RateCA$3,075
Concrete Digital Asset Buyout Specifications
✓10x 4K High-Res Gym & Fight Training Production Stills with Clean Backplates
✓5x 60s Uncut 4K High-Frame-Rate Training B-Roll Clips (Heavy Bag, Sparring, Pad Work)
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Raw Delivery Specifications
All b-roll and athlete footage must be delivered in uncompressed 4K ProRes with separate multi-track audio.
Risk: Inability for brand post-production teams to color match or grade footage.
#2 Signed Talent Releases
Acquire complete signed commercial image releases for all featured athletes and background talent.
Risk: Legal disputes regarding unauthorized likeness usage in paid brand campaigns.
#3 Clean Gym Branding
Ensure training facilities feature clean backdrops free from competing sponsor banners.
Risk: Visual trademark conflicts across brand website landing pages.
[ Full-Funnel ]
Full-Funnel Omnichannel Takeover
360-degree flagship campaign uniting reach, paid creative, and direct attribution
Strategy Angle: Orchestrates a comprehensive cross-platform blitz across YouTube, Instagram, and TikTok, paired with paid whitelisting and category exclusivity.
Recommended Bundle Target
CA$7,875
Standalone Benchmark: CA$9,250(-15% Efficiency)
Defended Range: CA$6,300 – CA$9,850
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Prestige Anchoryoutube
1x Flagship Fight Breakdown & Prediction Special (10-15m)
Comprehensive event breakdown episode anchored by Fight Network analysts with full sponsor integration.
Standalone RateCA$3,075
Social Frequencyinstagram
2x Bout Analysis Reels (60s)
Dynamic technical breakdown videos on Instagram Reels showcasing key fight metrics and sponsor branding.
Standalone RateCA$2,800
TikTok Distributiontiktok
2x Fight Week Prediction Shorts (30-60s)
Fast-paced TikTok analytical videos driving fan engagement on fight predictions with featured brand partner.
Standalone RateCA$92
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Synchronized Fight-Week Staging
Coordinate content release schedule precisely around major fight week media days and weigh-ins.
Risk: Missed cultural peak and reduced organic social impressions if scheduled post-event.
#2 Cross-Platform Narrative Continuity
Ensure messaging on YouTube, Instagram, and TikTok links back to a unified promotional hook.
Risk: Fragmented campaign messaging diluting overall brand recall and attribution.
#3 Strict Exclusivity Enforcement
Audit all outgoing organic and sponsored content to ensure no rival category sponsors appear during the 30-day window.
Risk: Contractual breach leading to financial penalties or campaign termination.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentModerate
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
Sports Wagering & Fantasy AppsEnergy & Functional Beverage BrandsCombat Sports & Training EquipmentMen's Grooming & Personal CareStreaming & OTT Subscription Services
Key Strategic Strengths & Brand Fit
• Multi-Promotion Combat Authority
Legitimate institutional status across MMA, bare-knuckle, kickboxing, and professional wrestling verticals.
• Omnichannel Platform Coverage
Active simultaneous distribution across YouTube, Instagram, and TikTok capturing both short-form and long-form audiences.
• Documentary Production Capacity
Demonstrated capability to produce broadcast-grade long-form athlete narrative content ('Immersed' series) for deep brand storytelling.
Procurement Considerations & Safety
• Audience Concentration
Audience demographic is heavily male and specialized in combat sports; non-endemic lifestyle campaigns may experience reduced relevance.
• Mature YouTube View Velocity
YouTube view velocity centers on specific high-interest historical clips and dedicated series; commercial pricing must benchmark against median view delivery rather than gross subscriber counts.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeImmortal is revealed at TNA Bound for Glory 2010! #wrestling
1,571
YouTubeRic Flair and Jay Lethal WOO off! TNA Throwback Thursday #wrestling
2,221
YouTubeBare Knuckle Ice Wars 4: River Cree Rumble | Watch Saturday, May 23rd at 10p ET/7p PT
23,091
YouTubeTENSIONS ARE HIGH ahead of Mike Santana vs. Trick Williams at TNA Bound for Glory 2025 | Immersed
985
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with Fight Network
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.