FILTHYFELLAS
Audited Community Profile@filthyfellas·United Kingdom (GB)
Football Culture & Sports Debate CollectiveSports & AthleticsTeam Sports / League AnalysisUnited Kingdom (GB)Safety: Low
Confidence: High (90%)
“FILTHYFELLAS offers institutional media buyers access to an engaged young-adult male sports audience in the UK market. The channel excels at conversational sponsor integrations, fantasy/gaming app acquisition campaigns, and sportswear brand affinity.”
Micro-Niches:Premier League DebateFootball Fan CultureUK Streetwear & Sneaker CultureSports Commentary Podcasts
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileMale-skewed, 18-34
Commercial Buyer IntentModerate Intent
Primary MarketUnited Kingdom
Secondary MarketsUnited States, Nigeria, Ireland
Audience Interests Taxonomy
Premier League FootballSports Betting & Fantasy SportsStreetwear & FootwearVideo Gaming & EA FCUK Music & Urban Culture
Content DNA & Top Themes
Format
Long-form video
Production
Medium-High
Consistency
High
Top Content Themes (% Affinity)
Premier League Debate & Hot Takes95%
Player Tier Lists & Drafts88%
Fan Culture & Interpersonal Banter85%
Urban Lifestyle & Footwear Crossover72%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United Kingdom (GB)
Formula Verified via 16 Empirical Knots
YouTube
219K Subscribers
LF: 1.72%
YouTube Dedicated Video£3,425
Defended Range£2,750 – £4,275
YouTube 60s Integration£1,425
Defended Range£1,150 – £1,800
YouTube Short£520
Defended Range£420 – £650
111.2K Followers
ER: 0.5%
Instagram Reel (60-90s)£1,325
Defended Range£1,075 – £1,650
Instagram Carousel (3-5 Slides)£860
Defended Range£690 – £1,075
Instagram Static Post£710
Defended Range£570 – £890
Instagram Story (3-Frame Set)£330
Defended Range£260 – £410
TikTok
153.5K Followers
ER: 9.52%
TikTok Video (Dedicated)£990
Defended Range£790 – £1,225
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
Premier UK-based football culture and panel debate channel delivering high-energy Premier League roundtables and viral sports commentary.
Commercial Superpower
High-retention conversational host reads that transform sponsor messaging into engaging, banter-driven studio dialogue without viewer fatigue.
Audience Buying Mindset
Passionate male sports fans seeking unfiltered validation, contentious banter, and authentic matchday cultural commentary.
The #1 Creative Landmine to Avoid
Imposing rigid, formal corporate scripts that silence the panel's authentic London vernacular and conversational rhythm.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United Kingdom (GB)
[ Reach ]
Mass Cultural Reach & Brand Association
Top-of-funnel mass awareness and cultural association across UK football lifestyle audiences
Strategy Angle: Leverages flagship long-form episode integration paired with high-velocity TikTok and Instagram short-form cutdowns to maximize cross-platform impressions during key football matchweek cycles.
Recommended Bundle Target
£3,375
Standalone Benchmark: £3,750(-10% Efficiency)
Defended Range: £2,700 – £4,225
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x 60-90s Host-Read Episode Integration in Flagship Show
Organic host-led conversational mid-roll segment within a top-performing episode (FILTHY @ FIVE / FILTHY @ FREE), naturally linking the sponsor product to football matchday lifestyle.
Standalone Rate£1,425
Short-Form Amplificationtiktok
1x High-Energy Studio Debate Cutdown (30-45s)
Fast-paced TikTok video featuring the panel's most contentious debate moment with seamless visual and verbal brand attribution.
Standalone Rate£990
Social Amplificationinstagram
1x Co-Authored Highlight Reel (45s)
Instagram Reel cutdown capturing high-impact studio banter with on-screen brand tag and call-to-action in the caption.
Standalone Rate£1,325
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Conversational Anchor Delivery
Allow the lead host to introduce the commercial partner naturally as part of the studio conversation rather than cutting to an off-brand voiceover.
Risk: Abrupt corporate cuts alienate the audience and lead to immediate timestamp skipping.
#2 Matchday Topicality Alignment
Schedule episode releases to align with high-interest Premier League or Champions League matchweeks for optimal organic reach velocity.
Risk: Publishing during international breaks or off-season periods reduces view delivery velocity by up to 35%.
#3 Subtle Physical Set Placement
Include brand hardware, apparel, or physical collateral subtly within the studio set frame during filming.
Risk: Overt, cluttered product staging detracts from the authentic barbershop visual aesthetic.
[ Paid Creative ]
High-CTR Performance Creative & Whitelisting
Top RecommendationMiddle-of-funnel customer acquisition and app installs powered by authentic host-led paid ad creative
Strategy Angle: Extracts high-hook studio debate assets and creator-led direct-to-camera hooks optimized specifically for paid Meta and TikTok advertising channels with full ad token rights.
Recommended Bundle Target
£4,925
Standalone Benchmark: £5,475(-10% Efficiency)
Defended Range: £3,950 – £6,150
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Testinginstagram
2x High-Hook Native Ad Reels (30-45s)
Direct-to-camera creator reels opening with high-friction football debate hooks, resolving into product utility.
Standalone Rate£2,650
TikTok Ad Creativetiktok
1x UGC Performance Ad Concept (30s)
Native vertical ad highlighting customer friction (e.g. tracking match stats, ordering matchday food) and direct app download CTA.
Standalone Rate£990
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
The Matchday Debate Interruptinstagram
""You lot are still arguing about who's the best winger in the Prem, but nobody's talking about how you're sorting your matchday setup...""
Leverages passionate football debate energy to pivot directly into matchday food delivery or sports app utility.
Prove You Know Balltiktok
""Think you actually know ball better than the panel? Put your money where your mouth is before the weekend kicks off.""
Direct challenge to the viewer's sports ego driving high-intent mobile app and fantasy sports platform installs.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Spoken Hook Authenticity
Ensure the first 3 seconds use natural colloquial phrasing and immediate high-energy delivery without corporate disclaimers.
Risk: Stiff corporate openings cause over 70% drop-off within the first 3 seconds of paid impression delivery.
#2 Clear On-Screen Value Proposition
Incorporate bold, native-style typography highlighting the vanity voucher code and immediate download link.
Risk: Vague promotional messaging without clear visual incentives increases customer acquisition costs.
#3 Rapid B-Roll Product Demo
Cut to clean over-the-shoulder UI or product usage B-roll within seconds 8 to 15 of the creative.
Risk: Delaying the product showcase past the 15-second mark reduces click-through conversion rates.
[ Conversion ]
Direct Response & Vanity Voucher Attribution
Bottom-of-funnel customer sign-ups, downloads, and measurable attribution via vanity codes
Strategy Angle: Combines a dedicated mid-roll integration with multi-platform swipe-up stories and link-in-bio placements to capture direct consumer conversions during peak weekend engagement windows.
Recommended Bundle Target
£2,475
Standalone Benchmark: £2,750(-10% Efficiency)
Defended Range: £1,975 – £3,100
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Pitchyoutube
1x Dedicated 90s Direct-Response Integration
High-urgency host-read integration featuring clear vanity voucher code callout, on-screen promo graphics, and verbal step-by-step instruction.
Standalone Rate£1,425
Direct Traffic Sequenceinstagram
1x 3-Frame Direct-Link Story Sequence
Sequential Instagram Stories published on matchday: Frame 1 banter hook, Frame 2 product UI demo, Frame 3 direct sticker link with vanity promo code.
Standalone Rate£330
Short-Form Direct Responsetiktok
1x Dedicated CTA TikTok Video (30s)
Creator-led promotional short form demonstrating app sign-up / checkout with direct-link bio referral.
Standalone Rate£990
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Matchday Weekend Timing
Coordinate conversion drop times precisely on Friday afternoons or Saturday mornings ahead of the Premier League weekend fixtures.
Risk: Mid-week timing results in lower direct-response intent for matchday consumer products.
#2 Explicit Promo Code Repetition
State the vanity code clearly twice verbally and maintain persistent on-screen lower-third text throughout the read.
Risk: Audience fails to recall complex URL parameters without clear visual reinforcement.
#3 Frictionless Link Architecture
Ensure tracking URLs link directly to mobile deep-links or streamlined landing pages without multi-step redirects.
Risk: Multi-step redirects lead to immediate checkout abandonment on mobile traffic.
[ Content Library ]
Asset Library Buyout & Production Stems
Production of high-energy sports lifestyle creative assets for brand-owned marketing ecosystems
Strategy Angle: Secures professional multi-angle studio assets, high-resolution lifestyle stills, and raw B-roll stems featuring the ensemble panel for brand digital channels and paid media.
Recommended Bundle Target
£5,825
Standalone Benchmark: £6,475(-10% Efficiency)
Defended Range: £4,650 – £7,275
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Productionyoutube
1x Co-Branded Studio Challenge Feature Video (10-15m)
Custom studio challenge episode (e.g. 'The Ultimate Matchday Draft - Powered by [Brand]') filmed in high-end multi-cam 4K.
Standalone Rate£3,425
Social Asset Stemstiktok
2x Raw Vertical Challenge Clips for Brand Owned Channels
Two dedicated 9:16 vertical edits tailored for direct publishing on the brand's official TikTok and Instagram feeds.
Standalone Rate£1,975
Concrete Digital Asset Buyout Specifications
✓10x High-Resolution 4K Studio Lifestyle Stills with Brand Product Placement
✓Clean Multi-Cam 4K Studio ProRes Video Stems with Uncompressed Audio Tracks
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Pre-Approved Challenge Framework
Finalize the studio challenge game mechanics and scoring rules with talent management prior to shoot day.
Risk: Unstructured challenge mechanics result in awkward pacing and increased editing overhead.
#2 Production-Grade Lighting & Color Stems
Maintain standard FILTHYFELLAS multi-camera studio color profile and lighting for visual consistency.
Risk: Mismatched third-party lighting compromises the authentic look of the collective's native content.
#3 Talent Likeness Approvals
Submit finalized brand-owned static cutdowns to talent representation for standard 48-hour approval turnaround.
Risk: Unauthorized creative edits risk creator pushback and delayed campaign deployment.
[ Full-Funnel ]
Full-Funnel Omnichannel Takeover
360-degree flagship campaign uniting mass reach, paid performance whitelisting, and direct conversion attribution
Strategy Angle: Comprehensive flagship sponsorship dominating YouTube long form, Instagram Reels, and TikTok short form, synchronized with 60-day Meta whitelisting and 30-day competitor category exclusivity.
Recommended Bundle Target
£9,850
Standalone Benchmark: £11,600(-15% Efficiency)
Defended Range: £7,875 – £12,300
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Flagship Anchoryoutube
2x Dedicated 90s Mid-Roll Integrations in Consecutive Episodes
Two sequential flagship episode integrations delivering narrative continuity across a two-week Premier League campaign window.
Standalone Rate£2,850
Instagram Frequencyinstagram
2x High-Impact Instagram Debate Reels (45-60s)
Two co-authored Instagram Reels showcasing debate highlights and seamless brand integration.
Standalone Rate£2,650
TikTok Distributiontiktok
2x Native TikTok Debate Cutdowns (30-45s)
High-energy vertical videos capturing panel banter with pinned brand attribution comment.
Standalone Rate£1,975
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Holistic Campaign Messaging Synchronization
Align all YouTube, Instagram, and TikTok deliverables to go live within a structured 14-day flight window for maximum frequency impact.
Risk: Scattered posting schedules dilute audience touchpoint frequency and weaken conversion velocity.
#2 Strict Category Exclusivity Enforcement
Ensure no competing brands in the primary vertical are integrated or visibly placed during the 30-day campaign flight.
Risk: Competing sponsor clutter creates audience confusion and diminishes brand recall.
#3 Real-Time Whitelisting Optimization
Begin testing creative hooks through Meta Ads Manager within 48 hours of primary organic post publication.
Risk: Delayed whitelisting deployment misses the peak organic engagement wave of the campaign.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentModerate
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
Sports Betting & Fantasy Sports AppsConsumer Electronics & Gaming HardwareSportswear & Streetwear FootwearFood Delivery & Quick-Service RestaurantsMen's Grooming & Personal Care
Key Strategic Strengths & Brand Fit
• Audience Passion & Watch-Time Retention
Long-form episodic format commands extended attention spans from a dedicated core demographic of UK football fans.
• Multi-Talent Panel Reach
Ensemble cast features prominent UK creators with individual followings, amplifying organic cross-platform reach and cultural relevance.
• Seamless Conversational Integration
Format allows brands to be introduced as a natural part of the conversation rather than a disruptive corporate commercial break.
Procurement Considerations & Safety
• Heated Dialogue Style
High-energy, opinionated debates occasionally feature casual swearing; brands requiring sterile or conservative environments may require specific pacing guidelines.
• Male Demographic Concentration
Audience profile heavily skews toward young adult males; broad lifestyle campaigns targeting balanced demographics will experience skew.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeTOP 10 STRIKERS IN THE PREMIER LEAGUE RIGHT NOW! | FILTHY @ FREE
44,874
YouTubeRONALDO IS 41… SHOULD HE REALLY BEHAVE LIKE THIS?! FT. AFTV's CECIL | FILTHY @ FIVE
86,490
YouTubeTOP 10 MIDFIELDERS IN THE PREMIER LEAGUE RIGHT NOW! | FILTHY @ FREE
104,386
YouTubeOI, MAN CITY! GET OUTTA OUR LEAGUE! FT. TWO TOUCH KING | FILTHY @ FIVE
122,985
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with FILTHYFELLAS
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.