Fooligan
Audited Community Profile@fooliganvlogs·United States (US)
Powersports & Moto-Vlog CreatorAutomotive & MobilityMotorcycles, Powersports & Off-RoadUnited States (US)Safety: Moderate
Confidence: High (88%)
“Fooligan offers targeted access to mature motorcycle and e-mobility enthusiasts seeking unvarnished product durability tests. Optimal for non-endemic action cameras, rider protective gear, and emerging e-moto manufacturers looking for genuine credibility.”
Micro-Niches:Supermoto & Grom StuntingElectric Dirt Bikes & E-MotosHelmet Camera Action VloggingPowersports Safety Gear & Comms
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileMale-skewed, 18-34
Commercial Buyer IntentModerate Intent
Primary MarketUnited States
Secondary MarketsCanada, United Kingdom, Australia
Audience Interests Taxonomy
Motorcycles & SupermotoElectric Dirt Bikes & Micro-MobilityRiding Apparel & Protective GearAction Cameras & Intercom SystemsAftermarket Parts & Garage Maintenance
Content DNA & Top Themes
Format
Long-form video
Production
Medium
Consistency
Moderate
Top Content Themes (% Affinity)
E-Moto & Micro-Mobility Performance Testing88%
Street & Stunt Riding Motovlogs92%
Off-Road Trail & OHV Riding78%
Riding Gear & Hardware Demos74%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United States (US)
Formula Verified via 16 Empirical Knots
YouTube
1.7M Subscribers
LF: 5.53%
YouTube Dedicated Video$14,000
Defended Range$11,200 – $17,500
YouTube 60s Integration$6,700
Defended Range$5,375 – $8,375
YouTube Short$2,825
Defended Range$2,250 – $3,525
179.9K Followers
ER: 0.3%
Instagram Reel (60-90s)$2,475
Defended Range$1,975 – $3,100
Instagram Carousel (3-5 Slides)$1,550
Defended Range$1,250 – $1,950
Instagram Static Post$1,275
Defended Range$1,000 – $1,575
Instagram Story (3-Frame Set)$620
Defended Range$490 – $770
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
Midwestern motovlogger and powersports creator focused on hands-on riding, stunt maneuvers, and electric mobility field testing.
Commercial Superpower
Demonstrating dynamic product capability under heavy physical stress, establishing practical durability that polished studio reviews cannot replicate.
Audience Buying Mindset
Enthusiast riders and action-sports hobbyists seeking unfiltered evaluations of whether a vehicle or piece of gear can survive aggressive real-world use.
The #1 Creative Landmine to Avoid
Imposing a scripted, sanitized corporate dialogue that prevents genuine riding or forbids pointing out practical product quirks.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United States (US)
[ Reach ]
Mass Cultural Reach & Brand Association
Top-of-funnel category awareness and powersports authority alignment
Strategy Angle: Leverages primary long-form YouTube viewership and cross-promotional Instagram presence to showcase the product during high-energy trail or street riding.
Recommended Bundle Target
$14,900
Standalone Benchmark: $16,500(-10% Efficiency)
Defended Range: $11,900 – $18,600
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Full Riding Test & Unboxing (10-14m)
Dedicated video detailing initial impressions, assembly, first throttle test, and aggressive trail/street riding showing real-world capability.
Standalone Rate$14,000
Social Amplificationinstagram
1x Action Highlight Reel (30-45s)
High-energy vertical clip capturing top-speed runs and obstacle clearing with clear brand tag and call-to-action directing to YouTube.
Standalone Rate$2,475
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Action-First Framing
Integrate the product within active riding sequences rather than static desk presentations.
Risk: Static presentations cause steep viewer drop-off within the first 60 seconds.
#2 Closed-Course / Trail Compliance
Ensure high-speed or aggressive maneuvering is filmed on designated OHV trails or private property.
Risk: Mitigates platform safety flagging and preserves institutional brand safety.
#3 Technical Accuracy
Provide exact technical spec sheets (voltage, battery amp-hours, motor wattage, weight) prior to filming.
Risk: Prevents accidental misstatement of vehicle performance metrics in commentary.
[ Paid Creative ]
High-CTR Performance Creative & Whitelisting
Top RecommendationDirect-response acquisition and paid social prospecting across Meta platforms
Strategy Angle: Utilizes native first-person helmet POV footage to create thumb-stopping paid social ads optimized for customer acquisition.
Recommended Bundle Target
$6,675
Standalone Benchmark: $7,425(-10% Efficiency)
Defended Range: $5,350 – $8,350
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Testinginstagram
2x POV Problem-Solution Reels (30-45s)
High-hook vertical ad assets demonstrating immediate acceleration, hill-climb power, and ergonomic comfort under demanding conditions.
Standalone Rate$4,950
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
The Power Shock Testinstagram
""They claimed this budget e-moto could handle full throttle up Bluff Creek... let's see if it actually makes it or snaps in half.""
Direct stress test that immediately hooks powersports buyers questioning electric vehicle durability.
Daily Commute vs. Trail Beastinstagram
""I've been riding this for the past two weeks to see if it can replace my daily gas bike... and the torque is honestly ridiculous.""
Pragmatic utility comparison focusing on acceleration, battery efficiency, and ease of maintenance.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Immediate 3-Second Hook
Feature high-speed motion or an immediate audio bite within the opening 3 seconds of the asset.
Risk: Slow intros result in sub-optimal paid CTR and higher acquisition costs.
#2 Visible Branding Overlay
Include clear product badging and lower-third discount codes during active throttle demonstrations.
Risk: Ensures brand attribution even during sound-off feed scrolling.
#3 Native Audio Cadence
Maintain creator's standard helmet mic audio tone without artificial voiceover polish.
Risk: Polished studio voiceovers decrease organic ad engagement.
[ Conversion ]
Direct Response & Vanity Voucher Attribution
Bottom-of-funnel customer conversion with measurable sales attribution
Strategy Angle: Blends an organic mid-roll integration in long-form content with direct Instagram Story sequences driving immediate promotional checkout.
Recommended Bundle Target
$6,600
Standalone Benchmark: $7,325(-10% Efficiency)
Defended Range: $5,275 – $8,250
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Pitchyoutube
1x Dedicated 90s Mid-Roll Integration
Seamless in-video segment highlighting specific purchase incentives, build features, and exclusive discount redemption.
Standalone Rate$6,700
Direct Conversioninstagram
1x 3-Frame Story Sequence with Direct Link
Action frame, spec breakdown frame, and direct swipe/tap sticker frame with vanity voucher code.
Standalone Rate$620
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Clear Incentive Presentation
Clearly state the specific dollar savings or bonus accessory package unlocked by code FOOLIGAN.
Risk: Vague discounts lower purchase conversion rates.
#2 Mobile-Optimized Destination
Ensure the landing page directly reflects the featured product and applies the discount automatically.
Risk: Cart friction causes drop-off on mobile traffic.
#3 Stock Availability Assurance
Confirm immediate inventory fulfillment prior to campaign launch date.
Risk: Backordered products generate negative sentiment in comment threads.
[ Content Library ]
Asset Library Buyout & Production Stems
High-production action media creation for brand-owned marketing assets
Strategy Angle: Supplies the brand with field-tested dynamic action footage, high-resolution photography, and uncompressed POV audio for digital channels.
Recommended Bundle Target
$18,900
Standalone Benchmark: $18,900(Standard Benchmark)
Defended Range: $15,100 – $23,600
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Productionyoutube
1x 4K Cinematic Riding & Spec Demo (16:9)
High-definition comprehensive product showcase combining wide riding shots, close-up component inspection, and real-time audio.
Standalone Rate$14,000
Concrete Digital Asset Buyout Specifications
✓12x High-Resolution 4K Action & Detail Stills (Suspension, Motor, Cockpit)
✓15 Minutes of Uncut 4K 60fps POV Helmet-Cam Trail Footage
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Clean Lens & Stabilization Standards
Utilize modern optical and digital stabilization to ensure commercial-grade clarity on high-speed passes.
Risk: Excessive camera shake reduces utility on brand website PDP embeds.
#2 Comprehensive Angle Coverage
Capture dedicated close-up b-roll of switches, battery latch, brakes, and instrument display.
Risk: Missing mechanical details limit the effectiveness of asset repurposing.
#3 Clean Audio Delivery
Provide raw audio tracks without background music to enable modular re-editing.
Risk: Baked-in music tracks prevent custom sound design in brand-produced ads.
[ Full-Funnel ]
Full-Funnel Omnichannel Takeover
Comprehensive product launch takeover maximizing reach, paid distribution, and conversion
Strategy Angle: Combines a flagship YouTube evaluation, ongoing Instagram short-form support, paid ad whitelisting, and category exclusivity to dominate the powersports conversation during launch week.
Recommended Bundle Target
$26,500
Standalone Benchmark: $29,400(-10% Efficiency)
Defended Range: $21,200 – $33,100
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Prestige Anchoryoutube
1x Flagship Launch Video & Torture Test (12-15m)
Comprehensive launch video featuring initial unboxing, full spec overview, speed test, and rigorous obstacle course testing.
Standalone Rate$14,000
Social Frequencyinstagram
2x Launch Teaser & Action Highlights (30-60s)
Coordinated Instagram Reels highlighting key features, acceleration clips, and direct-to-retail conversion prompts.
Standalone Rate$4,950
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Simultaneous Launch Alignment
Coordinate YouTube long-form publication with Instagram Reels and brand PR announcements within a 2-hour window.
Risk: Desynchronized releases dilute launch-day organic search momentum.
#2 Category Exclusivity Enforcement
Ensure strict adherence to the 30-day competitive blackout across both YouTube and Instagram feeds.
Risk: Competitor clutter degrades message authority and attribution clarity.
#3 Dedicated Q&A Engagement
Creator actively responds to technical inquiries regarding product performance in the YouTube comments during the first 24 hours.
Risk: Unanswered technical questions hinder direct-checkout buyer confidence.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentModerate
Brand Suitability RatingModerate
Brand Safety LevelModerate Risk
Recommended Sponsor Categories
Electric Dirt Bikes & Micro-MobilityMotorcycle Protective Gear & HelmetsAction Cameras & MountsBluetooth Helmet Communication SystemsAutomotive & Powersports Hand Tools
Key Strategic Strengths & Brand Fit
• Long-Term Audience Trust
Multi-year follower tenure where mature viewers directly credit the creator for purchasing decisions in powersports.
• Authentic Field Testing
Demonstrates hardware functionality in dynamic, demanding environments rather than sterile studio setups.
• High Electric Mobility Relevance
Proven editorial transition into testing emerging electric dirt bikes and high-powered commuter e-bikes.
Procurement Considerations & Safety
• View-to-Subscriber Calibration
Active view delivery represents a fraction of the historical 1.68M subscriber count; media value must be priced on current active impressions.
• Brand Safety & Stunt Context
Brands requiring strict adherence to highway safety codes should focus campaigns on closed-course, trail, or OHV park environments.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeMy Grom is dead, again... | Jon got SOAKED | "I can't see the road!"
16,820
YouTubeRiding streets for the first time in FOUR years | Nearly hit a crashed rider (We're back!)
29,959
YouTubeThis New E-Moto is INSANE | Segway Xaber 300 Electric Dirt Bike | Unboxing & First Ride
8,166
YouTubeThis e-bike has a 50mi range... | Exploring on the AOTOS Flux X26 (First Ride & Review)
2,821
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with Fooligan
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.