FPL Mate
Audited Community Profile@fplmate·United Kingdom (GB)
Fantasy Football Analyst & Premier League Content CreatorSports & AthleticsTeam Sports / League AnalysisUnited Kingdom (GB)Safety: Low
Confidence: High (92%)
“FPL Mate provides access to a dedicated demographic of UK male football enthusiasts aged 18 to 34 who make frequent weekly buying and lineup decisions. He is ideal for sports analytics tools, consumer electronics, streaming services, and male-targeted direct-to-consumer brands.”
Micro-Niches:Fantasy Premier League StrategyFootball Transfer AnalyticsGameweek Deadline Live StreamsSports Betting & Mini-League Advice
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileMale-skewed, 18-34
Commercial Buyer IntentModerate Intent
Primary MarketUnited Kingdom
Secondary MarketsIreland, Australia, United States
Audience Interests Taxonomy
English Premier LeagueFantasy Football AnalyticsSports Data AppsMen's Grooming & ApparelGaming & Sports Betting Platforms
Content DNA & Top Themes
Format
Long-form video
Production
Medium-High
Consistency
High
Top Content Themes (% Affinity)
Gameweek Transfer Tier Lists95%
Live Deadline Team Selection90%
Chip Strategy & Wildcard Drafting85%
Short-Form Buy/Sell/Keep Verdicts82%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United Kingdom (GB)
Formula Verified via 16 Empirical Knots
YouTube
265K Subscribers
LF: 1.95%
YouTube Dedicated Video£3,775
Defended Range£3,000 – £4,700
YouTube 60s Integration£1,625
Defended Range£1,300 – £2,025
YouTube Short£720
Defended Range£570 – £890
31.2K Followers
ER: 1.39%
Instagram Reel (60-90s)£550
Defended Range£440 – £690
Instagram Carousel (3-5 Slides)£360
Defended Range£290 – £460
Instagram Static Post£300
Defended Range£240 – £370
Instagram Story (3-Frame Set)£130
Defended Range£110 – £170
TikTok
54.8K Followers
ER: 2.24%
TikTok Video (Dedicated)£630
Defended Range£510 – £790
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
Leading UK Fantasy Premier League analyst delivering tactical gameweek previews, transfer tier lists, and deadline live streams.
Commercial Superpower
Predictable, high-frequency appointment viewing tied to weekly Premier League fixture schedules that guarantees immediate view velocity.
Audience Buying Mindset
Urgent, competitive decision-makers seeking immediate tactical advice and data tools to outperform rival mini-league managers before weekly deadlines.
The #1 Creative Landmine to Avoid
Delivering generic, non-endemic corporate copy that interrupts the analytical flow rather than presenting the product as part of the weekly matchday routine.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United Kingdom (GB)
[ Reach ]
Mass Cultural Reach & Brand Association
Top-of-funnel mass awareness and cultural association
Strategy Angle: Capitalize on peak mid-week gameweek preparation to generate immediate awareness across YouTube long-form, TikTok discoverability, and Instagram community touchpoints.
Recommended Bundle Target
£4,450
Standalone Benchmark: £4,950(-10% Efficiency)
Defended Range: £3,550 – £5,575
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Dedicated Gameweek Strategy Special (10-12m)
Comprehensive gameweek breakdown featuring organic brand integration framed around matchday preparation and statistical analysis.
Standalone Rate£3,775
Short-Form Amplificationtiktok
1x Top Picks Rapid-Fire Gameweek Video (45-60s)
High-energy vertical video ranking key fixture options with verbal and on-screen brand alignment.
Standalone Rate£630
Social Reinforcementinstagram
1x Gameweek Essential Checklist Reel (45s)
Fast-paced transfer recap highlighting the sponsor as an essential component of the weekly routine.
Standalone Rate£550
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Timing Alignment
Publish assets strictly between 24 and 48 hours prior to the official Premier League gameweek deadline.
Risk: Publishing after the deadline causes an immediate 70% drop in organic view velocity and relevance.
#2 Native Language Integration
Maintain creator's authentic British football colloquialisms and analytical terminology.
Risk: Overly sanitized corporate scripts cause immediate viewer drop-off during the sponsorship segment.
#3 Visual Branding Consistency
Feature brand logo and clear call-to-action on lower-third overlays during verbal mentions.
Risk: Audio-only integration risks lower brand recall among mobile viewers watching on reduced volume.
[ Paid Creative ]
High-CTR Performance Creative & Whitelisting
Top RecommendationMiddle-of-funnel conversion ads for Meta and TikTok paid acquisition
Strategy Angle: Deploy authentic direct-to-camera short-form creative engineered for paid acquisition funnels, leveraging creator credibility to lower cost-per-acquisition.
Recommended Bundle Target
£2,350
Standalone Benchmark: £2,600(-10% Efficiency)
Defended Range: £1,875 – £2,950
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Testinginstagram
2x Direct-Response Problem/Solution Reels (30-45s)
Authentic vertical videos addressing common weekly pain points and positioning the brand as the direct solution.
Standalone Rate£1,100
Short-Form Acquisitiontiktok
1x High-Hook TikTok Performance Ad (30s)
Paced short-form video featuring bold text hooks and immediate problem identification for paid boosting.
Standalone Rate£630
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
The Deadline Panictiktok
""Still staring at your lineup 20 minutes before deadline with no idea what to do? Here is the exact fix.""
Directly tackles user anxiety before presenting the product as the decisive tool that saves time and improves results.
Mini-League Rivalryinstagram
""If you are sick of sitting middle of the table in your work mini-league, stop making this one mistake.""
Leverages social proof and competitive status to drive app downloads and software sign-ups.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 First 3-Second Retention
Front-load the core visual and spoken hook within the first 3 seconds without brand title cards.
Risk: Slow branding intros produce severe 2-second drop-off rates on paid traffic.
#2 Clear Direct Response CTA
Include explicit verbal instruction and on-screen gesture directing viewers to the link in bio or tap target.
Risk: Ambiguous calls to action reduce click-through efficiency by up to 40%.
#3 Format Optimization
Deliver clean vertical 9:16 assets with key text elements framed within safe display zones.
Risk: Text obscured by UI overlays reduces ad readability and algorithmic performance.
[ Conversion ]
Direct Response & Vanity Voucher Attribution
Bottom-of-funnel sales conversions and trackable return on ad spend
Strategy Angle: Harness high-intent weekly YouTube viewership and Instagram story swipe-ups to drive immediate trackable sales and trial registrations via vanity code MATE10.
Recommended Bundle Target
£2,150
Standalone Benchmark: £2,375(-10% Efficiency)
Defended Range: £1,725 – £2,700
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Pitchyoutube
1x Mid-Roll 90-Second Gameweek Feature Integration
Seamless in-video segment detailing personal usage workflow and demonstrating concrete benefits to the audience.
Standalone Rate£1,625
Direct Action Sequenceinstagram
1x 3-Frame Conversational Story Sequence with Direct Link
Casual direct-to-camera endorsement followed by product screen capture and direct sticker link with code MATE10.
Standalone Rate£130
Short-Form CTAtiktok
1x Gameweek Quick-Tip Video with Bio Link CTA (30s)
Actionable tactical snippet ending with explicit instruction to use vanity code MATE10 in bio.
Standalone Rate£630
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Voucher Visibility
Display code MATE10 prominently on screen for at least 15 continuous seconds during the mid-roll pitch.
Risk: Failure to reinforce the vanity code visually results in lost direct attribution.
#2 Immediate Link Provision
Ensure tracking URL is placed in the first two lines of the YouTube description above the fold.
Risk: Hiding links below the 'Show More' fold reduces mobile click-through rates by more than 50%.
#3 Offer Exclusivity
Provide a minimum 10-15% discount or exclusive trial window to incentivize immediate purchase.
Risk: Standard pricing without clear incentive yields passive viewing without immediate checkout.
[ Content Library ]
Asset Library Buyout & Production Stems
High-production brand asset creation for brand-owned marketing channels
Strategy Angle: Acquire high-credibility sports creator assets and b-roll for brand digital marketing, website landing pages, and owned social feeds.
Recommended Bundle Target
£5,100
Standalone Benchmark: £5,100(Standard Benchmark)
Defended Range: £4,075 – £6,375
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Productionyoutube
1x Clean Studio Explainer Video (16:9)
Fully produced tutorial and review walkthrough designed specifically for brand website embedding and YouTube repository use.
Standalone Rate£3,775
Concrete Digital Asset Buyout Specifications
✓1x 4K Master Video (16:9, 1080p export, ProRes 422 + uncompressed 24-bit WAV audio)
✓3x 9:16 Vertical Video Cutdowns (1080x1920, clean without burnt-in captions)
✓8x High-Resolution Digital Product Stills with Creator Likeness (RAW + JPEG)
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Master Technical Standards
Deliver footage shot in 4K at 24fps with balanced multi-point lighting and studio-grade microphone audio.
Risk: Low-resolution or echoing footage cannot be repurposed effectively for enterprise digital landing pages.
#2 Prompt Asset Delivery
Deliver all raw project files and stems via secure cloud transfer within 5 business days of script sign-off.
Risk: Delays in asset delivery disrupt brand paid acquisition testing schedules.
#3 Clear Product Framing
Ensure clean visual framing of the product interface and packaging without third-party sports trademarks.
Risk: Unauthorized club logos in raw b-roll introduce IP infringement risks for brand advertising.
[ Full-Funnel ]
Full-Funnel Omnichannel Takeover
360-degree flagship campaign uniting reach, paid creative, and direct attribution
Strategy Angle: Synchronize an all-platform brand takeover across YouTube, Instagram, and TikTok timed to a major football milestone (e.g. season opening, festive fixtures, or double gameweeks).
Recommended Bundle Target
£8,075
Standalone Benchmark: £9,500(-15% Efficiency)
Defended Range: £6,450 – £10,100
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Prestige Anchoryoutube
1x Dedicated Gameweek Milestone Special (10-15m)
Flagship dedicated long-form episode showcasing the sponsor brand as the cornerstone partner for the season phase.
Standalone Rate£3,775
Short-Form Frequencyinstagram
2x Gameweek Takeover Instagram Reels (60s)
Co-branded short-form analytical reels driving immediate community engagement and profile visits.
Standalone Rate£1,100
Viral Discoverytiktok
2x Strategic Matchday TikTok Breakdowns (45s)
High-hook vertical breakdowns integrating product benefits with matchday decision-making.
Standalone Rate£1,250
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Simultaneous Omnichannel Deployment
Coordinate publishing across YouTube, Instagram, and TikTok within a single 48-hour promotional window.
Risk: Staggered releases dilute campaign momentum and reduce cross-platform brand recall.
#2 Exclusivity Enforcement
Maintain strict 30-day competitor category blackout across all public channels.
Risk: Adjacent competitor promotions dilute brand trust and confuse audience purchase intent.
#3 Active Audience Moderation
Creator must actively engage in the YouTube and TikTok comment sections during the first 2 hours post-publish.
Risk: Unanswered comment queries regarding product details decrease direct-response conversion rate.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentModerate
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
Sports Analytics & Fantasy Football SaaSMen's Grooming & Personal CareSports Streaming & Broadcast PlatformsSnack & Beverage BrandsConsumer Tech & Mobile Hardware
Key Strategic Strengths & Brand Fit
• Cyclical High-Intent Viewership
Weekly gameweek deadlines establish an unyielding appointment-viewing routine, ensuring consistent short-burst view accumulation within 48 hours of publishing.
• Proven Track Record in Sports SaaS Attribution
Consistent partnership history with fantasy analytics platforms demonstrates established audience familiarity with tracking links, voucher codes, and software sign-ups.
• Balanced Omnichannel Footprint
Maintains an active long-form YouTube anchor paired with strong short-form discoverability on TikTok (118k+ median views) and visual reach on Instagram.
Procurement Considerations & Safety
• Seasonal Content Dependency
Audience attention and view velocity fluctuate during international breaks and the summer Premier League off-season (June-July).
• Demographic Specificity
Heavy male skew (18-34) focused on British football narrows commercial conversion efficiency outside sports, gaming, and young-male lifestyle categories.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeFPL GW6 DEADLINE LIVE! ⏰ Transfers, Team News & Wildcard 🚨 | Get Your Last Minute FPL Questions In!
55,164
YouTubeFPL GW6 Team Selection: Injury Updates & Final Decisions ⚠️ | Transfers & Captain
78,393
YouTubeFPL GW6 EXPERT Transfer Trends, Captains & Wildcard Team ! 🧠 100 Experts Reveal Gameweek 6 Plans
99,309
YouTubeFPL GW6 TRANSFER TIPS! | Top Picks Tier List for Gameweek 6 - 2026/27! ⭐
90,248
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with FPL Mate
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.