Frankie Bailey
Audited Community Profile@frankiebailey·United Kingdom (GB)
Competitive Esports & Battle Royale Gameplay StreamerGaming & EsportsCompetitive Esports / Ranked GameplayUnited Kingdom (GB)Safety: Low
Confidence: High (85%)
“Frankie Bailey offers endemic access to dedicated battle royale competitive enthusiasts on YouTube. Partnerships are best structured around gaming peripherals, energy formulas, and gaming tech where real-time gameplay provides practical proof of product performance.”
Micro-Niches:Competitive FortniteFNCS TournamentsRanked Battle RoyaleLive Gaming VODs
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileMale-skewed, 13-24
Commercial Buyer IntentLow Intent
Primary MarketUnited Kingdom
Secondary MarketsUnited States, Germany
Audience Interests Taxonomy
Fortnite Battle RoyaleCompetitive Gaming GearGaming PeripheralsEnergy DrinksEsports Tournaments
Content DNA & Top Themes
Format
Long-form video
Production
Medium
Consistency
Moderate
Top Content Themes (% Affinity)
FNCS & Tournament Competitive Matches95%
Ranked Reload & Unreal Grind88%
Duo Competitive Strategy78%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United Kingdom (GB)
Formula Verified via 16 Empirical Knots
YouTube
18K Subscribers
LF: 5.25%
YouTube Dedicated Video£240
Defended Range£190 – £300
YouTube 60s Integration£110
Defended Range£87 – £140
YouTube Short£81
Defended Range£65 – £100
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
Niche UK competitive gaming creator delivering authentic battle royale tournament broadcasts and ranked session commentary.
Commercial Superpower
Unfiltered competitive credibility: products integrated into high-intensity match play receive immediate validation as pro-grade gear.
Audience Buying Mindset
Viewers tune in to observe high-level competitive mechanics, communication, and tournament strategies, looking for tools that improve their own competitive ranking.
The #1 Creative Landmine to Avoid
Scripted, non-endemic corporate reads that interrupt live tournament flow and disrupt audience immersion.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United Kingdom (GB)
[ Reach ]
Mass Cultural Reach & Brand Association
Top-of-funnel gaming awareness and association with competitive battle royale gameplay
Strategy Angle: Leverages high-stakes tournament VODs to secure prominent brand placement across dedicated gaming viewers.
Recommended Bundle Target
£500
Standalone Benchmark: £550(-10% Efficiency)
Defended Range: £400 – £630
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Dedicated Tournament Setup & Ranked Gameplay Video (8-12m)
Full dedicated video featuring high-level competitive ranked play with in-depth discussion on setup optimization, hardware responsiveness, and in-game performance.
Standalone Rate£390
Amplificationyoutube
2x High-Impact Ranked Clutch Gameplay Shorts (30-60s)
Fast-paced short-form gameplay highlight showcasing a high-intensity clutch round with seamless branded overlay and audio callout.
Standalone Rate£160
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Maintain Organic Match Context
Integrate the brand naturally into pre-match preparation or post-match review rather than cutting abruptly mid-fight.
Risk: Abrupt mid-fight interruptions generate negative sentiment and lower viewer retention.
#2 Prioritize Concrete Performance Attributes
Focus messaging on measurable gameplay benefits (e.g. latency, audio cue clarity, comfort during long grinds).
Risk: Vague promotional claims fail to convince competitive gaming audiences.
#3 Ensure Platform Alignment
Execute all promotional assets within native YouTube formats without relying on external off-platform funnels.
Risk: Fragmented campaign mechanics reduce viewer follow-through.
[ Paid Creative ]
High-CTR Performance Creative & Whitelisting
Top RecommendationDirect-response creative assets for video discovery and gaming ad campaigns
Strategy Angle: Generates native, gaming-native video hooks highlighting competitive advantage for paid digital distribution.
Recommended Bundle Target
£170
Standalone Benchmark: £190(-10% Efficiency)
Defended Range: £140 – £210
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Testingyoutube
2x Performance Hook Gaming Shorts (30-45s)
Direct hook creative demonstrating real-time in-game advantage, testing audio cues and hardware latency under tournament pressure.
Standalone Rate£160
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
The Audio Cue Advantageyoutube
""If you are missing footsteps in Division 2 lobbies, your current headset is costing you placement points.""
Directly links hardware capability to competitive ranked performance and tournament success.
Tournament Fatigue Fixyoutube
""Hour four of the tournament grind is usually where focus drops, but this completely reset my reaction time.""
Positions energy/focus product as an essential stamina tool for long gaming sessions.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Lead with Immediate In-Game Action
First 3 seconds must display high-tier gameplay footage paired with clear verbal value hook.
Risk: Slow visual introductions cause immediate viewer swipe-away on short-form feeds.
#2 Maintain Authentic Player Cadence
Deliver copy in a natural, competitive gamer tone without corporate jargon.
Risk: Stiff corporate scripts trigger ad-blindness among esports fans.
#3 Direct Call to Action
Conclude with a clear instruction to access the vanity link in the description or pinned comment.
Risk: Ambiguous CTAs reduce click-through efficiency.
[ Conversion ]
Direct Response & Vanity Voucher Attribution
Measurable bottom-of-funnel acquisitions via discount incentives in long-form tournament VODs
Strategy Angle: Combines a dedicated mid-roll demonstration with pinned discount tracking to capture high-intent buyers.
Recommended Bundle Target
£210
Standalone Benchmark: £210(Standard Benchmark)
Defended Range: £170 – £260
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Pitchyoutube
1x Dedicated 60-90s Mid-Roll Integration in Tournament Match VOD
Native mid-roll segment positioned right before a decisive endgame match, highlighting product benefits with dedicated on-screen voucher graphics.
Standalone Rate£190
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Strategic Mid-Roll Timing
Place integration during natural downtime between tournament rounds to prevent viewer drop-off.
Risk: Placing ads during peak combat action frustrates viewers and increases skip rates.
#2 Clear On-Screen Voucher Code
Display code FRANKIE10 prominently on screen with a bold graphic for at least 10 seconds.
Risk: Audio-only mentions result in severe attribution loss.
#3 Direct Endorsement Delivery
Creator must explain specifically why they personally rely on the item during ranked matches.
Risk: Generic reads yield substandard conversion rates.
[ Content Library ]
Asset Library Buyout & Production Stems
Production-grade gameplay and setup asset acquisition for brand-owned marketing channels
Strategy Angle: Secures clean, unbranded competitive gameplay captures and high-resolution setup footage for brand commercial use.
Recommended Bundle Target
£450
Standalone Benchmark: £450(Standard Benchmark)
Defended Range: £360 – £560
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Productionyoutube
1x Clean Gameplay Showcase & Product Integration (1080p60)
High-framerate gameplay capture showing seamless product interaction and hands-on peripheral use during ranked play.
Standalone Rate£390
Concrete Digital Asset Buyout Specifications
✓5x 60-second 1080p60 uncompressed clutch gameplay capture clips without overlay
✓3x 30-second clean 4K desktop setup panning shots highlighting brand hardware in position
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Deliver Uncompressed Direct Captures
Provide raw gameplay recordings at a minimum of 1080p 60fps with clean separate audio tracks.
Risk: Compressed or low-bitrate captures cannot be repurposed for high-standard paid ads.
#2 Clean Setup Environment
Ensure desk setup and peripheral cables are neatly managed during hardware b-roll capture.
Risk: Cluttered staging diminishes brand perception.
#3 Separate Audio Stems
Deliver microphone voiceover and game audio as isolated tracks.
Risk: Combined audio prevents dynamic audio mixing in post-production.
[ Full-Funnel ]
Full-Funnel Omnichannel Takeover
Integrated YouTube campaign combining dedicated long-form integration, short-form highlights, and conversion tracking
Strategy Angle: Maximizes brand presence across all available channel inventory during a major product launch or tournament cycle.
Recommended Bundle Target
£670
Standalone Benchmark: £740(-10% Efficiency)
Defended Range: £540 – £840
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Dedicated Tournament Setup & Ranked Gameplay Video (8-12m)
Comprehensive dedicated gaming showcase reviewing the product's impact on tournament performance and competitive stamina.
Standalone Rate£390
Short-Form Frequencyyoutube
2x Ranked Highlight Shorts with Integrated Product Callout
High-retention vertical gameplay clips capturing tournament clutch plays with clear brand integration.
Standalone Rate£160
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Synchronize Video & Short Drops
Publish the short-form highlight within 24 hours of the long-form dedicated video release.
Risk: Uncoordinated release schedules dilute initial campaign momentum.
#2 Maintain Category Exclusivity Integrity
Enforce complete absence of competing gaming brands across all active channel content during the 30-day window.
Risk: Competing brand mentions cause audience confusion and reduce sponsor exclusivity value.
#3 Persistent Tracking Maintenance
Ensure all description and pinned links remain functional and correctly tagged throughout the campaign term.
Risk: Broken vanity links eliminate measurable conversion data.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentLow
Brand Suitability RatingModerate
Brand Safety LevelLow Risk
Recommended Sponsor Categories
Gaming Peripherals (Keyboards, Mice, Headsets)Energy & Focus DrinksGaming Monitors & ComponentsDigital Gaming Marketplaces
Key Strategic Strengths & Brand Fit
• Endemic Gaming Relevance
Direct connection to a targeted demographic of dedicated Fortnite competitive players looking to optimize their personal setups.
• Long-Form Attention Capture
Multi-hour gameplay broadcasts provide sustained visual exposure for hardware, on-screen overlays, and peripheral branding.
• Authentic In-Game Deployment
Integration within high-stakes competitive environments creates natural proof-of-performance context for gaming gear.
Procurement Considerations & Safety
• View Velocity Concentration
Active view velocity represents a niche fraction of total subscriber scale, requiring media buys to be priced on active delivery rather than legacy follower counts.
• Commercial Intent Constraints
Younger audience demographic with low non-endemic purchasing power; partnerships should focus on low-AOV gaming products, apps, or entry-level hardware.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTube🔴FNCS Division 2 With Tommy🔴
192
YouTube🔴FNCS Division 2 With Tommy🔴
141
YouTube🔴FNCS Division 2 With Tommy🔴
163
YouTube🔴FNCS Division 2 With Tommy🔴
144
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with Frankie Bailey
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.