Funk Roberts
Audited Community Profile@funkroberts·Canada (CA)
Master Trainer & Longevity Fitness CoachHealth & FitnessBiohacking / Longevity / NutritionCanada (CA)Safety: Low
Confidence: High (90%)
“Funk Roberts provides brands with direct access to an affluent, male-dominated audience focused on metabolic conditioning, joint recovery, and longevity. His authoritative instructional style yields high conversion efficiency for clinical supplements, men's telehealth, and home fitness gear.”
Micro-Niches:Men's Health Over 40Metabolic Resistance TrainingHormone & Testosterone SupportClinical Longevity & Joint-Friendly Hypertrophy
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileMale-skewed, 35-55+
Commercial Buyer IntentHigh Intent
Primary MarketCanada
Secondary MarketsUnited States, United Kingdom
Audience Interests Taxonomy
Strength TrainingJoint HealthMetabolic NutritionTestosterone & Hormone HealthDietary Supplements
Content DNA & Top Themes
Format
Long-form video
Production
Medium-High
Consistency
High
Top Content Themes (% Affinity)
Over-40 Workout Protocols95%
Metabolic Nutrition & Supplements88%
Mindset & Habit Formation78%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for Canada (CA)
Formula Verified via 16 Empirical Knots
YouTube
737K Subscribers
LF: 0.97%
YouTube Dedicated VideoCA$7,100
Defended RangeCA$5,675 – CA$8,875
YouTube 60s IntegrationCA$2,850
Defended RangeCA$2,275 – CA$3,575
YouTube ShortCA$2,325
Defended RangeCA$1,875 – CA$2,925
51.9K Followers
ER: 0.06%
Instagram Reel (60-90s)CA$870
Defended RangeCA$700 – CA$1,100
Instagram Carousel (3-5 Slides)CA$580
Defended RangeCA$460 – CA$730
Instagram Static PostCA$480
Defended RangeCA$380 – CA$600
Instagram Story (3-Frame Set)CA$220
Defended RangeCA$170 – CA$270
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
Pioneering Canadian fitness educator and longevity coach specializing in metabolic strength training and nutrition for men over 40.
Commercial Superpower
Direct, uncompromised coaching trust among older male consumers who actively purchase supplements and hardware recommended for their demographic.
Audience Buying Mindset
Goal-oriented mature men seeking practical, time-efficient solutions to combat physical decline, sustain energy, and preserve joint longevity without reckless injury risk.
The #1 Creative Landmine to Avoid
Framing products with hyper-intense, young-adult bodybuilding tropes or unverified biohacking fads that disregard joint health and recovery.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: Canada (CA)
[ Reach ]
Mass Cultural Reach & Brand Association
Top-of-funnel mass awareness and category authority across YouTube and Instagram.
Strategy Angle: Leverages Funk's high-retention workout format on YouTube paired with Instagram community amplification to establish institutional credibility in the men's health sector.
Recommended Bundle Target
CA$7,175
Standalone Benchmark: CA$7,975(-10% Efficiency)
Defended Range: CA$5,750 – CA$8,975
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Dedicated Follow-Along Routine & Recovery Guide (15-20m)
Full workout integration featuring branded equipment or nutritional recovery protocol natively embedded into the training progression.
Standalone RateCA$7,100
Social Amplificationinstagram
1x Short-Form Form Breakdown & Key Principles (60s)
High-pacing educational reel detailing the core biomechanical and nutritional advantages of the partner brand.
Standalone RateCA$870
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Age-Calibrated Messaging
All workout drills and product benefits must specifically reference joint longevity, recovery speed, and metabolic efficiency for men over 40.
Risk: Generalizing the pitch to 20-year-old fitness enthusiasts breaks audience trust and lowers engagement.
#2 No Unsubstantiated Claims
Health claims must align with standard clinical literature regarding muscle retention and nutritional support.
Risk: Over-promising fat loss or hormone alteration leads to audience skepticism and regulatory scrutiny.
#3 Native Tool Integration
Hardware or supplements must be physically demonstrated within the natural rhythm of the workout session.
Risk: Treating the integration as an isolated commercial break causes viewer drop-off.
[ Paid Creative ]
High-CTR Performance Creative & Whitelisting
Top RecommendationMiddle-of-funnel direct-response acquisition across Meta paid channels.
Strategy Angle: Deploys Funk's commanding visual presence and clear spoken delivery to generate high-converting ad creative for targeted male demographics.
Recommended Bundle Target
CA$2,350
Standalone Benchmark: CA$2,600(-10% Efficiency)
Defended Range: CA$1,875 – CA$2,950
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Testinginstagram
2x Direct Problem-Solution UGC Reels (30-45s)
Action-oriented video assets targeting joint stiffness, low energy, and metabolic slowing, positioning the partner brand as the non-negotiable solution.
Standalone RateCA$1,750
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
The 40+ Recovery Shiftinstagram
""If you're still training and recovering like you're in your twenties, you're setting yourself up for burnout. Here is the one adjustment you need to make today.""
Directly addresses fatigue and joint strain before introducing the sponsor's supplement or recovery tool.
Non-Negotiable Daily Routineinstagram
""At 56 years old, people always ask me what I take every single morning without fail. Let me show you my exact protocol.""
Leverages personal credibility and age transparency to validate the partner brand's product efficacy.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Spoken Hook Retention
The first 3 seconds must deliver the exact verbatim hook without corporate preamble or logos.
Risk: Slow intros lead to immediate drop-off on paid Meta feeds.
#2 Direct CTA Integration
Visual text overlays and verbal cues must explicitly point users to the voucher link in bio or shop button.
Risk: Vague calls to action result in inflated cost-per-acquisition (CPA).
#3 Authentic Setting
Creative must be filmed in Funk's regular gym or kitchen environment rather than a staged studio set.
Risk: Over-polished corporate aesthetic lowers click-through rates on performance ads.
[ Conversion ]
Direct Response & Vanity Voucher Attribution
Bottom-of-funnel customer acquisition with measurable voucher attribution.
Strategy Angle: Combines a detailed educational mid-roll on YouTube with a multi-frame Instagram Story sequence driving direct traffic to a dedicated discount code.
Recommended Bundle Target
CA$2,775
Standalone Benchmark: CA$3,075(-10% Efficiency)
Defended Range: CA$2,225 – CA$3,475
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Pitchyoutube
1x 90-Second Structured Educational Mid-Roll
Deep-dive integration explaining the clinical or mechanical benefits of the product within a high-traffic workout or Q&A video.
Standalone RateCA$2,850
Direct Conversion Pushinstagram
1x 3-Frame Instagram Story Sequence with Link Sticker
Problem callout, personal use demonstration, and direct checkout link with custom vanity discount code.
Standalone RateCA$220
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Code Simplicity
Discount code must strictly use standard format (e.g., FUNK15) without complex alphanumeric strings.
Risk: Complex codes cause checkout friction and misattributed sales.
#2 Contextual Placement
The YouTube mid-roll must occur right after an intense training segment or relevant nutritional discussion.
Risk: Poor mid-roll timing causes viewers to skip the sponsorship segment entirely.
#3 Clear Offer Framing
The incentive (percentage off or free gift) must be explicitly stated in audio and on-screen graphics.
Risk: Ambiguous promotions reduce direct-response checkout velocity.
[ Content Library ]
Asset Library Buyout & Production Stems
Creation of high-authority brand visual assets for e-commerce PDPs and digital marketing channels.
Strategy Angle: Procures professional instructional and demonstration assets featuring Funk Roberts for brand-owned marketing ecosystems.
Recommended Bundle Target
CA$9,575
Standalone Benchmark: CA$9,575(Standard Benchmark)
Defended Range: CA$7,650 – CA$12,000
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Productionyoutube
1x 4K High-Production Product Demonstration & Technique Video (16:9)
Professional workout and demonstration footage showcasing the product in full functional use.
Standalone RateCA$7,100
Concrete Digital Asset Buyout Specifications
✓1x 4K 90-second horizontal high-production product explainer with clean audio stems
✓10x 4K high-resolution fitness action and product integration stills
✓15 minutes of uncompressed 4K 60fps workout B-roll featuring product integration
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Technical Accuracy
All exercise demonstrations must reflect proper bio-mechanical form and safe load parameters.
Risk: Sub-optimal form damages both creator credibility and brand authority.
#2 Clean Asset Delivery
All deliverables must be provided with separate clean audio and color-graded video tracks without burnt-in graphics.
Risk: Burnt-in text prevents internal creative teams from re-cutting assets for localized campaigns.
#3 Usage Window Adherence
Brand usage on commercial PDPs must strictly respect the agreed 90-day window unless extended via contract addendum.
Risk: Unauthorized usage beyond the term triggers contractual penalty liabilities.
[ Full-Funnel ]
Full-Funnel Omnichannel Takeover
Comprehensive brand launch uniting long-form authority, social frequency, and paid amplification.
Strategy Angle: Delivers an all-encompassing commercial presence across YouTube and Instagram, locking out competitors while maximizing brand penetration.
Recommended Bundle Target
CA$12,700
Standalone Benchmark: CA$14,900(-15% Efficiency)
Defended Range: CA$10,200 – CA$15,900
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Prestige Anchoryoutube
1x Dedicated Masterclass Workout & Nutritional Protocol (20m)
Flagship YouTube video integrating the partner brand as the foundational core of the training masterclass.
Standalone RateCA$7,100
Social Frequencyinstagram
2x Educational Form & Recovery Reels (60s)
High-impact short-form videos reinforcing the key product advantages with direct profile links.
Standalone RateCA$1,750
Direct Conversioninstagram
2x Strategic Story Sequences with Interactive Polls & Links
Interactive narrative sequences engaging followers on recovery bottlenecks and driving voucher redemptions.
Standalone RateCA$440
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Synchronized Cross-Platform Scheduling
The YouTube anchor video and primary Instagram Reel must go live within the same 24-hour window.
Risk: Staggered releases dilute omnichannel impact and diminish initial launch momentum.
#2 Exclusivity Enforcement
Creator must confirm no direct category competitors have run promotions within the preceding 14 days.
Risk: Overlapping category messaging confuses audience and degrades conversion performance.
#3 Active Community Moderation
Creator and brand must actively respond to technical product questions in the comments for the first 48 hours post-launch.
Risk: Unanswered consumer inquiries lead to lost checkout conversions.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentHigh
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
Nutritional Supplements (Creatine, Protein, Omega-3s)Men's Longevity & Telehealth ServicesHome Fitness & Recovery Hardware (Dumbbells, Massage Guns)Functional Athletic Apparel
Key Strategic Strengths & Brand Fit
• Demographic Targeting Precision
Exclusively captures the historically high-spending, hard-to-reach male 40–60 demographic actively investing in health maintenance.
• High Educational Trust
Translates complex topics (insulin resistance, metabolic muscle, hypertrophy) into pragmatic, joint-friendly daily actions.
• Direct-Response Conversion Efficiency
Proven ability to drive paid subscriptions, digital products, and physical supplement purchases through clear calls to action.
Procurement Considerations & Safety
• Mature View Velocity Profile
Recent median view velocity on YouTube sits lower than total historical subscriber count; deals should be valued on active 30-day medians rather than headline subscriber numbers.
• High Proprietary Promotion Frequency
Regularly promotes his own Over 40 Alpha ecosystem; partner brands must ensure strict non-compete isolation against his internal offerings.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeNutrition for Men Over 40: What to Eat to Build Muscle & Burn Fat | #AskFunk LIVE
2,665
YouTube20 Minute Lower Body Dumbbell Workout for Men Over 40
3,246
YouTubeEp 209 Mindset Monday #13 — Live Life on Life’s Terms
1,462
YouTubeEp 208: GLP-1s After 40: Weight Loss, Muscle Loss & What Men NEED to Know | Dr. Q
2,599
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with Funk Roberts
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.