Guinness Men's Six Nations
Audited Community Profile@sixnationsrugby·United Kingdom (GB)
Official Sports Tournament Broadcaster & League Media ChannelSports & AthleticsTeam Sports / League AnalysisUnited Kingdom (GB)Safety: Low
Confidence: High (92%)
“The channel offers blue-chip corporate sponsors verified association with high-prestige international rugby union. Best deployed for brand-recall campaigns and co-branded digital award segments rather than direct-response promotional pitches.”
Micro-Niches:International Rugby UnionMatch Highlights & AnalysisPlayer Profiles & Tactical Debates
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileMale-skewed, 25-54
Commercial Buyer IntentModerate Intent
Primary MarketUnited Kingdom
Secondary MarketsFrance, Ireland, Italy
Audience Interests Taxonomy
Rugby UnionInternational Sports TournamentsAthletic Performance & TrainingSports Fan Merchandise & Memorabilia
Content DNA & Top Themes
Format
Long-form video
Production
High
Consistency
High
Top Content Themes (% Affinity)
Official Match Highlights & Key Plays95%
Player Tributes & Historical Debates88%
Tournament Awards & Sponsored Segments82%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United Kingdom (GB)
Formula Verified via 16 Empirical Knots
YouTube
320K Subscribers
LF: 1.13%
YouTube Dedicated Video£3,850
Defended Range£3,075 – £4,800
YouTube 60s Integration£1,525
Defended Range£1,225 – £1,900
YouTube Short£690
Defended Range£550 – £860
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
The official digital media channel for international rugby union's premier European championship, producing broadcast-quality tournament recaps and player awards.
Commercial Superpower
Uncontested institutional authority and broadcast rights access to premier international sports footage with high brand safety.
Audience Buying Mindset
Passionate, sport-literate viewers seeking official verification of match outcomes, tactical breakdowns, and historical player debates with deep regional pride.
The #1 Creative Landmine to Avoid
Imposing awkward influencer-style personal product testimonials; integrations must be framed as official tournament presentations or analytical segments.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United Kingdom (GB)
[ Reach ]
Mass Cultural Reach & Brand Association
Top-of-funnel mass awareness and cultural association with elite international rugby union
Strategy Angle: Leverages high tournament search volume through dedicated match recap sponsorship and archival deep dives.
Recommended Bundle Target
£4,700
Standalone Benchmark: £5,225(-10% Efficiency)
Defended Range: £3,750 – £5,875
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Dedicated Tournament Retrospective Video (8-12m)
Archival compilation highlighting the top tactical plays or iconic moments with co-branded broadcast bumper graphics and mid-video presenting partnership.
Standalone Rate£3,850
High-Impact Shortyoutube
2x Sponsored Key Moments Shorts (30-60s)
High-intensity vertical cuts of critical match tries and defensive tackles featuring sponsor brand watermark and top-pinned commentary.
Standalone Rate£1,375
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Broadcast-Grade Asset Alignment
Brand graphics must conform to official broadcast lower-third specs and tournament style guides.
Risk: Amateurish graphic integration degrades official tournament equity and triggers viewer disconnect.
#2 Objective Tournament Neutrality
Sponsor messaging must remain neutral across all participating national unions.
Risk: Partisan team alignment risks alienating substantial cross-border fanbases in opposing markets.
#3 Clear Regulatory Compliance
All commercial bumpers must clearly display standard broadcast sponsorship identifiers.
Risk: Regulatory non-compliance risks ASA investigation across UK and European broadcast boundaries.
[ Paid Creative ]
High-CTR Performance Creative & Whitelisting
Top RecommendationHigh-impact YouTube video ads utilizing broadcast-grade sports action and official pacing
Strategy Angle: Utilizes tournament pacing and competitive intensity to capture viewer attention in YouTube ad inventory.
Recommended Bundle Target
£1,475
Standalone Benchmark: £1,650(-10% Efficiency)
Defended Range: £1,175 – £1,850
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Executionyoutube
2x High-Energy Branded Shorts (30-45s)
Fast-paced action reel featuring tournament highlights structured around brand performance pillars with clear call-to-action cards.
Standalone Rate£1,375
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
Precision Under Pressureyoutube
""When the match is on the line and eighty thousand fans are roaring, precision is the only thing that separates champions from contenders.""
Connects high-stakes international rugby moments to brand reliability and superior performance.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Pacing & Energy Match
Ad assets must maintain real broadcast audio atmosphere and dynamic crowd audio levels.
Risk: Over-muting crowd ambience creates synthetic infomercial feel with high skip rates.
#2 Prompt Call to Action
Ensure brand call-to-action visual is displayed within the final 5 seconds without obstructing play resolution.
Risk: Premature CTA overlays obscure key sports action and drive immediate viewer drops.
#3 Clear Verification Labels
Incorporate official partnership identifier text seamlessly alongside the brand mark.
Risk: Unclear association undermines the authority and conversion value of the official tournament license.
[ Conversion ]
Direct Response & Vanity Voucher Attribution
Mid-roll integration with measurable trackable links and vanity voucher redemption
Strategy Angle: Converts core sports enthusiast viewership through integrated mid-roll segment during high-demand analysis videos.
Recommended Bundle Target
£2,000
Standalone Benchmark: £2,225(-10% Efficiency)
Defended Range: £1,600 – £2,500
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Pitchyoutube
1x Dedicated 60s Mid-Roll Segment Integration
Seamless in-video segment introducing the brand offer as the 'Official Performance Partner of the Round' with verbal URL direction.
Standalone Rate£1,525
Direct Attributionyoutube
1x Supporting Call-to-Action Short
Action clip concluding with clear vanity code overlay and direct link placement in comments.
Standalone Rate£690
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Contextual Placement Timing
Position mid-roll segment between natural content breaks rather than interrupting active gameplay sequences.
Risk: Abrupt cuts during live game action cause immediate comment backlash and negative brand association.
#2 Prominent On-Screen Vanity Code
Ensure clean on-screen text graphic displaying vanity code SIXNATIONS during spoken read.
Risk: Audio-only promotion leads to high attribution leakage.
#3 Audience Value Alignment
Pair call to action with a legitimate high-value sports fan proposition (e.g. exclusive gear or subscription tier).
Risk: Generic low-value consumer propositions suffer poor conversion against mature sports audiences.
[ Content Library ]
Asset Library Buyout & Production Stems
Production of clean broadcast-standard commercial assets for brand digital ecosystem
Strategy Angle: Supplies brand with officially co-branded sports content and licensing stems for external channel deployment.
Recommended Bundle Target
£4,625
Standalone Benchmark: £4,625(Standard Benchmark)
Defended Range: £3,700 – £5,775
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Productionyoutube
1x Co-Branded 4K Tactical Analysis Feature (6-8m)
Custom long-form breakdown produced with brand title placement and analytical co-branding throughout.
Standalone Rate£3,850
Concrete Digital Asset Buyout Specifications
✓10x 4K Clean Co-Branded Graphic Stills & High-Res Tournament Production Frames
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Strict IP Rights Verification
All external asset usage must strictly comply with agreed Six Nations tournament licensing guidelines.
Risk: Unauthorized athlete image use outside agreed terms creates legal and union liabilities.
#2 High-Fidelity Render Delivery
Deliver clean ProRes master files alongside compressed web distribution formats.
Risk: Sub-standard export compression diminishes brand quality standards across external displays.
#3 Usage Window Adherence
Ensure clear internal archiving of assets upon expiration of the 90-day licensing window.
Risk: Post-term broadcast usage triggers penalty buyout fees from sporting rights holders.
[ Full-Funnel ]
Full-Funnel Omnichannel Takeover
360-degree tournament sponsorship package combining reach, attribution, and digital usage rights
Strategy Angle: Maximizes brand integration across primary YouTube formats during major championship milestones.
Recommended Bundle Target
£8,575
Standalone Benchmark: £10,100(-15% Efficiency)
Defended Range: £6,850 – £10,700
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Dedicated Tournament Showcase & Awards Feature (8-12m)
Full presenting sponsorship of an official award recap or tactical tournament review video.
Standalone Rate£3,850
Mid-Roll Integrationyoutube
1x Mid-Roll Feature in Round Highlights
Integrated 60s commercial spotlight embedded inside peak round highlight cutdowns.
Standalone Rate£1,525
Short-Form Amplificationyoutube
2x Co-Branded Highlight Shorts (30-60s)
High-velocity vertical shorts featuring critical tournament match moments and sponsor lower-thirds.
Standalone Rate£1,375
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Multi-Asset Timing Coordination
Coordinate release schedule to coincide precisely with peak tournament fixture weekends.
Risk: Off-cycle publishing wastes organic search spikes and diminishes overall campaign ROI.
#2 Consistent Unified Messaging
Maintain identical brand proposition and promo codes across dedicated videos and supporting shorts.
Risk: Disjointed CTAs across video formats reduce customer conversion and attribution accuracy.
#3 Rigorous Category Definition
Explicitly define competitor product classes in contract to guarantee absolute exclusivity coverage.
Risk: Ambiguous category terms risk conflicts with overarching tournament tier-one partners.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentModerate
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
Beverage & CPG BrandsAutomotive & MobilitySports Apparel & FootwearFinancial Services & Wealth ManagementConsumer Tech & Streaming Hardware
Key Strategic Strengths & Brand Fit
• Broadcast Authority
Exclusive access to premium international rugby broadcast footage and official tournament intellectual property.
• Demographic Purchasing Power
Core rugby union audience skews toward high-income professional homeowners and sports enthusiasts across Western Europe.
• Established Sponsorship Mechanics
Native packaging of named awards and recurring branded segments without creating audience resistance.
Procurement Considerations & Safety
• Seasonal Content Volatility
View velocity peaks during the active tournament window; non-tournament off-season requires historical debate formats to maintain engagement.
• Strict Editorial Governance
As an official governing entity channel, brand messaging must remain aligned with formal broadcast standards and non-endemic regulatory compliance.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeTHE BEST OF | Johnny Sexton | The reigning Men's Six Nations top points scorer! Ireland's Star! 🌟
17,951
YouTubeGuinness Men's Six Nations 2026 Awards 🏆 ⏐ Scrum Believable Edition.
3,457
YouTubeSuper Saturday Review - Was This The Best Six Nations Ever?
1,997
YouTubeTROPHY LIFT | France take Championship title in unforgettable encounter with England 🏆
51,561
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with Guinness Men's Six Nations
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.