GuyKesTV
Audited Community Profile@guykestv·United Kingdom (GB)
Mountain Bike Technical Builder & Endurance Route ReviewerSports & AthleticsAction Sports / Athlete EntertainmentUnited Kingdom (GB)Safety: Low
Confidence: High (91%)
“GuyKesTV provides endemic cycling and hardware brands direct access to purchase-ready mechanical hobbyists and trail riders in the UK market. Collaborations are most effective when positioned as functional solutions within multi-part build projects.”
Micro-Niches:Custom Mountain Bike BuildsGravel Route ExplorationComponent Technical BenchmarkingBicycle Workshop Mechanics
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileMale-skewed, 25-54
Commercial Buyer IntentHigh Intent
Primary MarketUnited Kingdom
Secondary MarketsUnited States, Germany, Canada
Audience Interests Taxonomy
Mountain Biking & Trail RidingGravel Cycling & BikepackingHigh-End Bicycle Engineering & Frame GeometryOutdoor Technical Apparel & Tools
Content DNA & Top Themes
Format
Long-form video
Production
Medium-High
Consistency
High
Top Content Themes (% Affinity)
Custom Dream Builds & Frame Tech95%
Component Wear & Mechanics88%
Gravel Route Exploration & Mapping82%
Apparel & Protection Gear Testing76%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United Kingdom (GB)
Formula Verified via 16 Empirical Knots
YouTube
46.6K Subscribers
LF: 1.95%
YouTube Dedicated Video£900
Defended Range£720 – £1,125
YouTube 60s Integration£360
Defended Range£290 – £450
YouTube Short£200
Defended Range£160 – £250
19.6K Followers
ER: 0.87%
Instagram Reel (60-90s)£410
Defended Range£330 – £510
Instagram Carousel (3-5 Slides)£280
Defended Range£220 – £350
Instagram Static Post£220
Defended Range£180 – £280
Instagram Story (3-Frame Set)£100
Defended Range£81 – £130
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
Technical mountain bike fabricator, reviewer, and regional gravel route documentarian with an established UK enthusiast following.
Commercial Superpower
Defensible technical authority that converts component features into tangible ride and maintenance benefits without PR gloss.
Audience Buying Mindset
Analytical, engineering-focused cyclists seeking unbiased validation of frame geometry, component longevity, and mechanical serviceability before purchase.
The #1 Creative Landmine to Avoid
Imposing scripted commercial talking points that prevent honest assessment of product fitment, tolerances, or setup considerations.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United Kingdom (GB)
[ Reach ]
Mass Cultural Reach & Brand Association
Top-of-funnel mass awareness and technical authority association across YouTube and Instagram
Strategy Angle: Capitalizes on high-retention episodic build interest to introduce brand hardware into a prestige custom build narrative.
Recommended Bundle Target
£1,175
Standalone Benchmark: £1,300(-10% Efficiency)
Defended Range: £940 – £1,475
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Dedicated Dream Build & Shakedown Video (10-14m)
Full technical workshop installation, engineering breakdown, and immediate singletrack/gravel field test.
Standalone Rate£900
Amplificationinstagram
1x High-Paced Build Montage & Sound Design Reel (60s)
Crisp ASMR workshop audio and dynamic trail riding cuts highlighting product integration.
Standalone Rate£410
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Mechanical Context
Integrate the product during an actual mechanical build sequence rather than a static presentation.
Risk: Static presentations reduce watch-time retention among core technical subscribers.
#2 Authentic Vernacular
Allow the creator to explain tolerances and setup in his natural workshop tone.
Risk: Corporate marketing language triggers immediate skepticism in comment sections.
#3 Accurate Specs
Provide verified weight, material, and compatibility documentation prior to filming.
Risk: Inaccurate data leads to audience corrections and undermines campaign authority.
[ Paid Creative ]
High-CTR Performance Creative & Whitelisting
Top RecommendationMiddle-of-funnel direct consideration via Meta Paid Partnership ads targeting UK and EU cyclists
Strategy Angle: Utilizes unpolished, high-credibility workshop problem-solving reels to drive click-throughs from active cycling enthusiasts.
Recommended Bundle Target
£1,100
Standalone Benchmark: £1,225(-10% Efficiency)
Defended Range: £880 – £1,375
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Testinginstagram
2x Technical Problem-Solution Reels (30-45s)
Focused direct-to-camera evaluation testing component installation ease, real-world weight, and trail performance.
Standalone Rate£820
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
The Workshop Frustration Fixinstagram
""If you’ve ever spent forty-five minutes swearing at a misaligned brake caliper or a creaking bottom bracket, look at what they’ve done here.""
Directly addresses common home-mechanic pain points before demonstrating how the product's machining tolerances eliminate the hassle.
Trail Durability Shakedowninstagram
""On paper, every manufacturer claims their gear is indestructible, but let’s see what three months of North Yorkshire mud actually does to these seals.""
Leverages rugged local riding conditions to prove long-term product resilience to discerning buyers.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Immediate Hook Execution
Show the component in close-up action within the first 3 seconds of the Reel.
Risk: Slow narrative ramp-ups lead to high drop-off on paid Meta feed placements.
#2 Demonstrable Proof
Feature actual workshop tools, torque wrenches, or trail spray to substantiate claims visually.
Risk: Polished stock-style visuals underperform compared to authentic workshop realism.
#3 Clear Call-to-Action
Direct users to the specific retailer or landing page with explicit compatibility notes.
Risk: Vague CTA directives fail to convert high-intent buyers seeking specific fitment.
[ Conversion ]
Direct Response & Vanity Voucher Attribution
Bottom-of-funnel customer acquisition with trackable voucher code attribution
Strategy Angle: Combines in-depth YouTube mid-roll technical endorsement with multi-frame Instagram stories to capture active buyers.
Recommended Bundle Target
£410
Standalone Benchmark: £460(-10% Efficiency)
Defended Range: £330 – £510
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Pitchyoutube
1x Integrated 90-120s Mid-Roll Technical Feature
In-video demonstration seamlessly embedded during a major frame review or route guide video.
Standalone Rate£360
Conversion Pushinstagram
1x 3-Frame Story Sequence with Direct Link & Voucher
Direct swipe/link stickers featuring exclusive offer code GUYKES10 and key compatibility reminders.
Standalone Rate£100
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Native Placement
Position mid-roll segment right after a riding segment where the relevant component function is highlighted.
Risk: Abrupt topic jumps increase viewer drop-off rates.
#2 Voucher Visibility
Display code GUYKES10 visually on screen while verbally stating the discount value.
Risk: Audio-only mentions result in lower attribution tracking.
#3 Link Persistence
Ensure trackable URL remains in YouTube description permanently.
Risk: Removing links diminishes long-tail search monetization.
[ Content Library ]
Asset Library Buyout & Production Stems
Procuring high-resolution workshop macro photography and 4K B-roll for brand-owned marketing assets
Strategy Angle: Provides brand with authentic, high-quality workshop and trail assets without incurring full agency production costs.
Recommended Bundle Target
£1,225
Standalone Benchmark: £1,225(Standard Benchmark)
Defended Range: £980 – £1,525
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Productionyoutube
1x 4K Clean Technical Product Showcase (16:9)
Cinematic studio/workshop overview of product features without overlay graphics.
Standalone Rate£900
Concrete Digital Asset Buyout Specifications
✓12x 4K high-resolution studio macro stills of machining details, logos, and installation interfaces
✓10 minutes of 4K 60fps trail riding and workshop assembly B-roll with clean natural audio stems
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Asset Cleanliness
Capture dedicated B-roll passes without third-party competitor branding visible in background.
Risk: Competitor logos compromise usability on brand product detail pages.
#2 Technical Detail Focus
Prioritize high-depth-of-field shots on mechanical pivot points, threads, and adjustment dials.
Risk: Wide generic shots lack the technical detail required for technical web pages.
#3 File Standards
Deliver raw stills in uncompressed RAW/TIFF and video in ProRes or 10-bit MP4 format.
Risk: Compressed social exports degrade when repurposed in paid advertising.
[ Full-Funnel ]
Full-Funnel Omnichannel Takeover
Comprehensive product launch blitz maximizing prestige authority, organic social engagement, and paid acquisition
Strategy Angle: Combines a flagship YouTube long-form dedicated piece with multi-post Instagram storytelling and Meta whitelisting for complete market coverage.
Recommended Bundle Target
£2,625
Standalone Benchmark: £3,075(-15% Efficiency)
Defended Range: £2,100 – £3,275
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Prestige Anchoryoutube
1x Dedicated Flagship Build & Review Film (10-15m)
Comprehensive deep-dive covering unboxing, engineering rationale, custom build integration, and trail testing.
Standalone Rate£900
Social Frequencyinstagram
2x Workshop Feature & Trail Shakedown Reels (60s)
High-impact short-form cutdowns highlighting specific product innovations and on-trail action.
Standalone Rate£820
Direct Conversioninstagram
2x Launch Day & Follow-Up Story Sequences (3 Frames Each)
Time-sensitive link sequences sharing launch availability, initial ride feedback, and exclusive offer code.
Standalone Rate£200
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Launch Date Synchronization
Coordinate YouTube long-form publish time precisely with global embargo lifts and Instagram assets.
Risk: Premature or delayed posting dilutes coordinated product announcement momentum.
#2 Engineering Focus
Ensure creator has direct access to brand technical engineers for pre-filming Q&A on unique design features.
Risk: Unanswered technical questions reduce the depth and defensiveness of the review.
#3 Community Management
Creator actively responds to technical fitment inquiries in comments during the first 48 hours.
Risk: Unanswered community questions stall warm prospective buyers at the evaluation stage.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentHigh
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
High-End Cycling Components & WheelsWorkshop Tooling & Bike MaintenanceTechnical Outdoor Apparel & HelmetsGPS Navigation & Action Cameras
Key Strategic Strengths & Brand Fit
• Technical Credibility
Audience trusts mechanical observations without questioning impartiality, making component recommendations highly defensible.
• High-AOV Commercial Receptivity
Viewer base regularly invests in four-figure frames, premium wheelsets, and professional workshop equipment.
• Long-Tail Evergreen Value
Dream build and tech check videos maintain search utility for months as riders research specific frames and parts.
Procurement Considerations & Safety
• Niche Volume Ceiling
Total viewer reach is bounded by specific MTB and gravel technical sub-sectors rather than mass consumer lifestyle appeal.
• Critical Inspection Norms
Audience will scrutinize exact engineering claims, requiring brands to provide precise technical specifications.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeSanta Cruz Techno Tallboy Dream Build #2: Shocking scenes
3,498
YouTubeSanta Cruz Techno Tallboy Dream Build #1: Ultimate Stop and Go?
8,032
YouTubeDo you want to buy my custom Carbon Wasp frame?
5,085
YouTubeRocky Mountain Element Carbon 30 Tech Check
4,743
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with GuyKesTV
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.