Haley Kim
Audited Community Profile@haleykimaking·United States (US)
Minimalist Beauty Educator & Color-Theory SpecialistBeauty & CosmeticsDrugstore Makeup / Cosmetic SwatchesUnited States (US)Safety: Low
Confidence: High (92%)
“Haley Kim offers beauty and personal care procurement directors a highly credible channel for launching skin-first, hybrid complexion, and color-correction products. Her audience demonstrates above-average purchase intent driven by practical application techniques rather than superficial trend-following.”
Micro-Niches:No-Foundation MakeupOlive Undertone Color CorrectionDrugstore & K-Beauty Product TestingTexture-Inclusive Everyday Routines
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileFemale-skewed, 18-34
Commercial Buyer IntentHigh Intent
Primary MarketUnited States
Secondary MarketsCanada, United Kingdom, South Korea
Audience Interests Taxonomy
Skin-First Makeup ApplicationColor Correction & Undertone MatchingAffordable Drugstore FormulationsK-Beauty Skincare & Hybrid CosmeticsClean Aesthetic Routines
Content DNA & Top Themes
Format
Long-form video
Production
High
Consistency
High
Top Content Themes (% Affinity)
Color Theory & Undertone Correction96%
No-Foundation & Skin-First Minimalist Routines94%
Drugstore & Affordable Beauty Accessibility88%
K-Beauty Cushion & Tint Formulations82%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United States (US)
Formula Verified via 16 Empirical Knots
YouTube
1.4M Subscribers
LF: 4.19%
YouTube Dedicated Video$17,100
Defended Range$13,700 – $21,300
YouTube 60s Integration$8,200
Defended Range$6,550 – $10,200
YouTube Short$2,550
Defended Range$2,025 – $3,175
332.1K Followers
ER: 2.13%
Instagram Reel (60-90s)$5,325
Defended Range$4,275 – $6,675
Instagram Carousel (3-5 Slides)$3,375
Defended Range$2,700 – $4,225
Instagram Static Post$2,675
Defended Range$2,150 – $3,350
Instagram Story (3-Frame Set)$1,325
Defended Range$1,075 – $1,675
TikTok
179.9K Followers
ER: 6.04%
TikTok Video (Dedicated)$2,000
Defended Range$1,600 – $2,525
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
Haley Kim is an authoritative beauty educator specializing in unretouched, minimalist complexion routines and color theory for everyday consumers.
Commercial Superpower
Unretouched macro-demonstrations that establish clinical credibility, eliminating shade-matching doubt and accelerating checkout conversion for complexion products.
Audience Buying Mindset
Viewers engage with a problem-solving mindset, seeking reliable cosmetic formulations and precise application techniques to improve their natural skin appearance without heavy base layers.
The #1 Creative Landmine to Avoid
Mandating excessive post-production skin smoothing filters or requiring her to endorse full-coverage, heavy matte foundation formulas.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United States (US)
[ Reach ]
Mass Cultural Reach & Brand Association
Top-of-funnel mass awareness and category leadership positioning across beauty audiences
Strategy Angle: Combines a flagship long-form YouTube educational anchor with high-velocity short-form amplification on TikTok to capture both deep search intent and viral category discovery.
Recommended Bundle Target
$17,200
Standalone Benchmark: $19,100(-10% Efficiency)
Defended Range: $13,800 – $21,500
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Dedicated Formulation Deep-Dive & Wear-Test (8-10m)
Full dedicated video analyzing product ingredients, skin-prep requirements, multi-shade swatch tests, and an 8-hour unretouched wear-test.
Standalone Rate$17,100
Viral Distributiontiktok
1x Fast-Paced Step-by-Step Technique Video (45-60s)
High-hook vertical demonstration isolating the core problem (e.g., neutralizing hyperpigmentation without foundation) featuring the sponsor product.
Standalone Rate$2,000
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Preserve Unretouched Skin Policy
All footage must display natural skin texture without digital smoothing filters.
Risk: Applying digital beauty filters destroys creator credibility and triggers negative comment sentiment.
#2 Provide Complete Shade Kits
Brand must deliver full undertone shade ranges to allow genuine color-matching demonstrations.
Risk: Incomplete shade selections limit creator ability to demonstrate accurate undertone pairing.
#3 Contextualize Within Skin-First Routine
Feature the product alongside minimal complementary steps rather than heavy full-coverage routines.
Risk: Overloading the tutorial with heavy base makeup violates channel core positioning.
[ Paid Creative ]
High-CTR Performance Creative & Whitelisting
Top RecommendationMiddle-of-funnel direct-response acquisition across Meta and TikTok paid advertising
Strategy Angle: Deploys authentic, problem-interrupt ad assets optimized for paid social whitelisting to capture high-intent beauty shoppers.
Recommended Bundle Target
$17,100
Standalone Benchmark: $19,000(-10% Efficiency)
Defended Range: $13,700 – $21,400
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Testinginstagram
2x High-Hook Solution Demonstration Reels (30-45s)
Short-form direct-response assets showing side-by-side skin comparisons with and without product, highlighting effortless blending.
Standalone Rate$10,700
Short-Form Acquisitiontiktok
1x Direct Problem-Solution TikTok Ad (30s)
Fast-paced macro application focusing on targeted problem correction with on-screen text overlays.
Standalone Rate$2,000
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
The Heavy Foundation Alternativeinstagram
""If you hate the feeling of heavy foundation sitting on your skin all day, stop scrolling and look at this finish.""
Directly addresses consumer fatigue with heavy base products and positions the sponsored skin tint/cream as the breathable daily alternative.
Olive Undertone Shade Fixtiktok
""Why does every concealer look either too orange or completely ashy on olive skin? Let's fix that in ten seconds.""
Targets frustrated beauty consumers struggling with color matching, proving product shade neutrality with instant macro application.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Maintain Hook Authenticity
The opening 3 seconds must focus on real skin problem identification rather than standard commercial packaging glamor shots.
Risk: Traditional corporate ad intros produce immediate scroll-away behavior on paid social.
#2 Include Native Text Overlays
Utilize platform-native fonts and shade name callouts for muted sound playback environments.
Risk: Lack of visual text clarity reduces conversion efficiency among silent mobile scrollers.
#3 Standardized Lighting Consistency
Record under calibrated daylight studio lighting without artificial saturation boosting.
Risk: Altered color temperatures misrepresent product shade accuracy, driving product return rates.
[ Conversion ]
Direct Response & Vanity Voucher Attribution
Bottom-of-funnel customer acquisition with trackable promotional code attribution
Strategy Angle: Leverages integrated long-form YouTube positioning backed by multi-frame Instagram Stories with direct swipe-up links for measurable ROAS.
Recommended Bundle Target
$8,575
Standalone Benchmark: $9,525(-10% Efficiency)
Defended Range: $6,850 – $10,700
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Pitchyoutube
1x 90-Second Contextual Mid-Roll Integration
Seamless in-tutorial integration demonstrating product application within a broader routine, directing viewers to description box link and code.
Standalone Rate$8,200
Conversion Pushinstagram
1x 4-Frame Interactive Story Sequence with Direct Link
Frame 1: Problem callout. Frame 2: Macro application video. Frame 3: Final wear result. Frame 4: Direct retail link sticker with HALEY10 discount code.
Standalone Rate$1,325
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Provide Unique Vanity Tracking
Brand must provision custom URL parameters and code HALEY10 at standard checkout.
Risk: Broken attribution links prevent accurate media efficiency validation.
#2 Clear Offer Positioning
State promotional discount value, duration, and retail applicability clearly in voiceover and on-screen text.
Risk: Vague promotional terms depress immediate checkout conversion.
#3 Seamless Narrative Flow
Integrate the mid-roll at a logical point during skin preparation rather than an abrupt mid-sentence cut.
Risk: Abrupt sponsorship interruptions increase viewer drop-off rates.
[ Content Library ]
Asset Library Buyout & Production Stems
High-resolution digital asset acquisition for brand-owned marketing channels and product detail pages (PDP)
Strategy Angle: Secures professional macro photography and clean application demonstration video assets for brand e-commerce storefronts and email marketing.
Recommended Bundle Target
$23,100
Standalone Benchmark: $23,100(Standard Benchmark)
Defended Range: $18,500 – $28,900
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Productionyoutube
1x 4K Clean Application Master Video (16:9)
Unbranded, high-production tutorial footage focusing purely on texture, swatch spreads, and application techniques.
Standalone Rate$17,100
Concrete Digital Asset Buyout Specifications
✓12x 4K Studio Macro Stills showing product texture, swatch streaks on skin, and unretouched finished application.
✓5x 4K 60fps vertical application video clips (10-15s each) without background music for native brand ad assembly.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Deliver Color-Graded RAW Files
All visual assets must be delivered in neutral color grade representing accurate product shade tones.
Risk: Improperly calibrated footage distorts product shades on e-commerce landing pages.
#2 Define Scope of Digital Usage
Usage is strictly licensed for digital owned channels (PDP, email, social organic) for 90 days.
Risk: Unauthorized out-of-home or broadcast deployment violates standard licensing terms.
#3 Maintain High-Resolution Standards
All photography must be shot at minimum 24MP with professional studio macro lenses.
Risk: Low-resolution mobile stills fail e-commerce zoom inspection standards on product pages.
[ Full-Funnel ]
Full-Funnel Omnichannel Takeover
360-degree flagship product launch dominating reach, paid performance, and retail conversion
Strategy Angle: Synchronizes YouTube authority, Instagram aesthetic reach, TikTok engagement, and paid whitelisting for maximum commercial launch impact.
Recommended Bundle Target
$35,200
Standalone Benchmark: $39,100(-10% Efficiency)
Defended Range: $28,200 – $44,000
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Dedicated Launch Review & Masterclass (8-10m)
In-depth educational masterclass showcasing the launch formula, ingredient benefits, and application methods.
Standalone Rate$17,100
Aesthetic Reachinstagram
1x High-Impact Instagram Reel (60s)
Polished, aesthetic routine Reel demonstrating real-world wearability and immediate finish.
Standalone Rate$5,325
Short-Form Amplificationtiktok
1x High-Velocity TikTok Demonstration (30-45s)
Direct problem-solution video targeting viral beauty discovery and retailer availability.
Standalone Rate$2,000
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Simultaneous Multi-Platform Launch Window
All assets across YouTube, Instagram, and TikTok must be published within a coordinated 48-hour window.
Risk: Disjointed posting schedules dilute cumulative launch momentum and retail sell-through.
#2 Retail Availability Verification
Ensure retail inventory at partner stockists (Sephora, Ulta) is fully live prior to content deployment.
Risk: Driving traffic to out-of-stock retail landing pages permanently wastes high-intent buyer interest.
#3 Exclusivity Enforcement
Strictly monitor the 30-day blackout window to prevent adjacent competitor reviews from diluting brand impact.
Risk: Overlapping competitive mentions reduce single-brand recall and ad spend efficiency.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentHigh
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
Hybrid BB/CC Creams & Skin TintsTargeted Color Correctors & ConcealersMulti-Use Cream Blushes & Lip BalmsDermatological Sunscreens & Barrier SkincarePrecision Makeup Brushes & Sponges
Key Strategic Strengths & Brand Fit
• Technique-Driven Authority
High consumer trust built on unretouched skin close-ups and educational color theory, reducing consumer hesitation on shade-matching.
• Multi-Platform Audience Distribution
Balanced cross-channel presence across YouTube (1.37M), Instagram (332k), and TikTok (180k) enabling synchronized full-funnel rollouts.
• Retail-Ready Demographic
Audience actively buys across accessible drugstore tiers and prestige specialty retail (Ulta, Sephora, Target).
Procurement Considerations & Safety
• Heavy Base Formulation Incompatibility
Campaigns requiring promotion of thick, full-coverage matte foundations conflict directly with her established no-foundation positioning.
• Filter and Retouching Resistance
Audience expects raw, unretouched skin textures; heavy post-production beauty filters provided by brand briefs will provoke community backlash.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeHB makeup look with drugstore products!
10,704
YouTubemy soft brown fall makeup (no foundation)
38,488
YouTubeno foundation drugstore makeup!
34,373
YouTubeThe "Anti-Blush" Trend Explained: My Top Recommendations!
160,685
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with Haley Kim
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.