Hannah St Luce
Audited Community Profile@hanstluce·United Kingdom (GB)
Beauty & Cosmetics Reviewer and Product Swatch CreatorBeauty & CosmeticsDrugstore Makeup / Cosmetic SwatchesUnited Kingdom (GB)Safety: Low
Confidence: High (90%)
“Hannah St Luce offers beauty and skincare brands authentic visual trial and product education across a 580k+ combined audience footprint. Her strongest commercial utility lies in short-form shade demonstrations, texture showcases, and paid whitelisting funnels.”
Micro-Niches:Lip Combo & Liner SwatchesHigh-Street & Luxury Foundation TestingK-Beauty & Evening Skincare RoutinesBeauty Advent Calendar Unboxings
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileFemale-skewed, 18-34
Commercial Buyer IntentHigh Intent
Primary MarketUnited Kingdom
Secondary MarketsUnited States, Ireland, Australia
Audience Interests Taxonomy
Colour Cosmetics & Lip LinersHydrating & Barrier SkincareKorean Skincare FormulationsAffordable Drugstore Dupes & Luxury Makeup
Content DNA & Top Themes
Format
Short-form video
Production
Medium-High
Consistency
High
Top Content Themes (% Affinity)
Lip Combos & Shade Swatches95%
Skincare Layering & Barrier Support88%
Product Launch Reviews & Declutters82%
Advent Calendar & Bundle Unboxing78%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United Kingdom (GB)
Formula Verified via 16 Empirical Knots
YouTube
20.3K Subscribers
LF: 2.09%
YouTube Dedicated Video£520
Defended Range£420 – £650
YouTube 60s Integration£200
Defended Range£160 – £250
YouTube Short£120
Defended Range£97 – £150
352K Followers
ER: 0.01%
Instagram Reel (60-90s)£940
Defended Range£750 – £1,175
Instagram Carousel (3-5 Slides)£600
Defended Range£480 – £750
Instagram Static Post£470
Defended Range£380 – £590
Instagram Story (3-Frame Set)£230
Defended Range£190 – £290
TikTok
215.6K Followers
ER: 5.51%
TikTok Video (Dedicated)£870
Defended Range£700 – £1,100
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
Mid-tier UK beauty creator delivering cosmetic swatching, skin routine tutorials, and product performance benchmarks.
Commercial Superpower
High-fidelity visual product demos that translate complex textures and shade ranges into immediate, relatable purchase confidence.
Audience Buying Mindset
Product-conscious consumers seeking unvarnished visual verification of color payoff, texture, and wearability before buying.
The #1 Creative Landmine to Avoid
Over-scripting dialogue or demanding heavy studio filters that obscure real skin texture and compromise swatch authenticity.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United Kingdom (GB)
[ Reach ]
Mass Cultural Reach & Brand Association
Top-of-funnel brand awareness and cross-platform product discovery across UK beauty audiences
Strategy Angle: Deploys hero visual application assets across Instagram, TikTok, and YouTube to maximize discoverability during launch week.
Recommended Bundle Target
£1,725
Standalone Benchmark: £1,925(-10% Efficiency)
Defended Range: £1,375 – £2,150
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchorinstagram
1x High-Impact Product Launch Application Reel (60s)
Macro visual demonstration highlighting formula glide, pigment payoff, and final blended finish with clear on-screen shade callouts.
Standalone Rate£940
Viral Distributiontiktok
1x Fast-Paced Texture & Shade Test TikTok (30-45s)
Dynamic trend-aligned short-form video focusing on quick swatch passes, wear-feel commentary, and high-street stockist availability.
Standalone Rate£870
Deep-Dive Supportyoutube
1x YouTube Short Product Highlight (60s)
Vertical swatch summary directing viewers to the broader brand range and verified retail links in description.
Standalone Rate£120
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 True-to-Life Lighting Mandate
All swatch footage must be captured under balanced 5600K daylight or clean studio lighting without aggressive color grading.
Risk: Distorted shade representation leads to high retail return rates and audience distrust in comments.
#2 Clear Shade Code Tagging
Exact shade nomenclature and retail pricing must be permanently superimposed on-screen and listed in the primary caption.
Risk: Viewer drop-off occurs when shade information is missing, weakening point-of-sale conversion.
#3 Editorial Independence in First Impressions
Allow natural commentary on skin feel, dry-down time, and blending ease rather than mandating uniform promotional praise.
Risk: Overly staged endorsements trigger immediate skepticism from savvy beauty communities.
[ Paid Creative ]
High-CTR Performance Creative & Whitelisting
Top RecommendationMiddle-of-funnel customer acquisition through high-converting UGC ad variants on Meta and TikTok Spark Ads
Strategy Angle: Capitalizes on Hannah's strong TikTok engagement (5.51% ER) and clean demonstration style to deliver thumb-stopping paid social creatives.
Recommended Bundle Target
£3,725
Standalone Benchmark: £4,125(-10% Efficiency)
Defended Range: £2,975 – £4,650
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Testinginstagram
2x High-Hook UGC Performance Reels (30-45s)
Two distinct creative hooks: one focusing on problem-solving application (dryness/blurring) and one on luxury-formula comparison.
Standalone Rate£1,875
Short-Form Amplificationtiktok
1x Native Direct-Response TikTok Video (30s)
High-energy hook showing instant skin transformation with seamless call-to-action to claim promotional launch discount.
Standalone Rate£870
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
The Flawless Base Solutioninstagram
""If your foundation always separates around your nose by lunchtime, stop scrolling because you are skipping this step.""
Directly targets common makeup frustration before demonstrating the sponsor's primer/setting product as the exact fix.
High-End Formula Benchmarktiktok
""I spent over two hundred pounds testing new beauty launches this month, but this sixteen-pound formula is the only one I cannot stop wearing.""
Leverages price-to-performance comparison to drive impulse purchase intent for affordable and mid-tier cosmetic lines.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 3-Second Hook Retention Rule
The primary product application visual must begin within the first 1.5 seconds of the video timeline.
Risk: Slow introductory storytelling results in paid ad scroll-past and inflated cost-per-click.
#2 Native Platform Asset Delivery
Deliver clean, un-captioned video masters alongside platform-native subtitle versions for paid ad optimization.
Risk: Burned-in UI text overlapping native platform buttons decreases conversion rates.
#3 Exclusivity Adhesion During Paid Flight
Creator must not feature direct category competitors in primary feed posts during the initial 14-day paid optimization window.
Risk: Audience confusion and dilution of paid campaign return on ad spend.
[ Conversion ]
Direct Response & Vanity Voucher Attribution
Bottom-of-funnel customer conversion with trackable voucher codes and multi-touchpoint attribution
Strategy Angle: Combines in-depth routine integration on YouTube with sequential Instagram and TikTok touchpoints to drive measurable checkout volume.
Recommended Bundle Target
£1,175
Standalone Benchmark: £1,300(-10% Efficiency)
Defended Range: £940 – £1,475
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Instructional Anchoryoutube
1x Dedicated 90s In-Video Routine Integration
Contextual integration within a complete step-by-step skincare or makeup routine video, demonstrating application technique and vanity offer code.
Standalone Rate£200
Sequential Retargetinginstagram
1x 4-Frame Conversion Story Sequence with Direct Link
Frame 1: Before application challenge. Frame 2: Product in use. Frame 3: Final wear result. Frame 4: Direct link sticker with exclusive code.
Standalone Rate£230
Urgency Triggertiktok
1x Direct-Response Lip/Complexion Demo (45s)
Close-up tutorial reinforcing the limited-time discount code and showing wear-test results after multiple hours.
Standalone Rate£870
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Voucher Visibility Standard
The custom discount code 'HANNAH15' must be verbally stated and displayed on screen in bold typography for at least 4 seconds.
Risk: Misspelled or unremembered discount codes compromise campaign attribution reporting.
#2 Direct Link Placement Protocol
Ensure trackable campaign links are placed in the top two lines of YouTube description and active in Instagram Story stickers.
Risk: Hidden links behind 'show more' clicks reduce click-through conversion by up to 40%.
#3 Skin Type Context Disclosure
Creator must explicitly mention skin prep and skin type suitability during the routine breakdown.
Risk: Unclear suitability messaging drives inappropriate purchases and negative product reviews.
[ Content Library ]
Asset Library Buyout & Production Stems
High-resolution asset creation and commercial rights buyout for brand-owned marketing channels and retailer PDPs
Strategy Angle: Provides the brand with high-quality application video and macro photography assets for organic social, email newsletters, and website product detail pages.
Recommended Bundle Target
£700
Standalone Benchmark: £700(Standard Benchmark)
Defended Range: £560 – £880
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Brand Asset Creationyoutube
1x 4K Clean Master Routine & Application Video (16:9)
Comprehensive 4K studio-quality application master with neutral background, suitable for website hero integration and counter displays.
Standalone Rate£520
Concrete Digital Asset Buyout Specifications
✓10x 4K high-resolution macro stills of product texture, arm swatches, and on-lip application finishes
✓5x 4K raw vertical video b-roll clips (60fps) showing formula blending and unboxing without overlays
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Zero Compression Master Delivery
All visual assets must be delivered via uncompressed cloud storage in native ProRes or 4K H.264 formats.
Risk: Downscaled or compressed social media rips are unsuitable for high-resolution e-commerce PDP integration.
#2 Clean Background Staging
Asset shoots must feature neutral, clutter-free backgrounds that align with brand packaging aesthetics.
Risk: Messy vanity backgrounds reduce the perceived luxury value of product assets on brand sites.
#3 Comprehensive Shade Array Capture
Macro stills must capture the complete contracted shade lineup in a unified, consistently lit composite shot.
Risk: Incomplete shade coverage requires costly re-shoots or produces disjointed PDP swatch guides.
[ Full-Funnel ]
Full-Funnel Omnichannel Takeover
Complete omnichannel launch takeover combining YouTube educational depth, Instagram visual reach, and TikTok viral paid amplification
Strategy Angle: Maximizes launch impact across all three verified platforms, securing maximum brand share-of-voice during key retail launch windows.
Recommended Bundle Target
£5,625
Standalone Benchmark: £6,625(-15% Efficiency)
Defended Range: £4,500 – £7,025
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Long-Form Foundationyoutube
1x Dedicated Masterclass / Full Range Review (8-10m)
Comprehensive brand showcase testing every item in the launch collection with live wear testing and routine integration.
Standalone Rate£520
Aesthetic Reachinstagram
2x Aesthetic Application & Swatch Reels (60s)
Two dedicated Reels focusing on trending application styles and multi-shade comparisons with seamless transitions.
Standalone Rate£1,875
Viral Amplificationtiktok
2x High-Engagement Trend & Wear-Test TikToks (30-45s)
Fast-paced TikTok videos capturing immediate first impressions, transfer resistance tests, and high-street stock alerts.
Standalone Rate£1,750
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Synchronized Omnichannel Deployment
All launch assets across YouTube, Instagram, and TikTok must go live within a coordinated 48-hour launch window.
Risk: Staggered releases dilute cross-platform algorithm momentum and weaken initial retail traffic spikes.
#2 Category Exclusivity Strictness
No competing product reviews or haul videos featuring direct substitutes may be posted during the 30-day exclusivity window.
Risk: Co-mingling competitor products immediately diminishes campaign recall and premium brand positioning.
#3 Mandatory Pre-Flight Approval
Brand procurement and regulatory compliance must receive all final video cuts and shade callouts 72 hours prior to scheduled upload.
Risk: Unapproved medical skincare or cosmetic claims can trigger ASA advertising compliance penalties.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentHigh
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
Mass Market & Drugstore CosmeticsPrestige Colour CosmeticsClinical & K-Beauty SkincareBeauty E-Commerce & Retailers
Key Strategic Strengths & Brand Fit
• Visual Product Demonstration
Clean camera setups and sharp lighting isolate formula textures, finish, and shade accuracy effectively.
• Multi-Platform Coverage
Balanced distribution across YouTube (long-form retention), Instagram (reach), and TikTok (engagement velocity).
• Category Authority
High credibility across both budget-friendly drugstore options and luxury prestige cosmetic houses.
Procurement Considerations & Safety
• Format Saturation
High volume of beauty product reviews requires clear brand brief differentiation to prevent sponsor fatigue.
• Long-Form Reach Scale
YouTube audience size (20k subs) represents a niche testing cohort relative to larger Instagram and TikTok footprints.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubecurrent makeup favourites
2,836
YouTubeUnboxing @caiacosmetics advent calendar 2026 🤍✨
10,462
YouTubemy step by step evening skincare routine - double cleanse, retinal & peptides
3,974
YouTubeorganise my perfumes with me + empties
4,447
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with Hannah St Luce
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.