Hayrettin
Audited Community ProfileDigital Talk Show Host & Sketch ComedianLifestyle & EntertainmentComedy / Parody / Relatable MemesTurkey (TR)Safety: Moderate
Confidence: High (90%)
“Hayrettin is an established Turkish digital entertainer with high episodic watch-time on YouTube and an engaged Instagram presence. He represents a strong vehicle for mass-market FMCG, QSR, and telecom brands seeking cultural buzz and high recall.”
Micro-Niches:Talk Show HostingCharacter SketchesStreet ComedyPop Culture Parody
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileBalanced, 18-34
Commercial Buyer IntentLow Intent
Primary MarketTurkey
Secondary MarketsGermany, Azerbaijan, Cyprus
Audience Interests Taxonomy
Turkish Comedy & SitcomsDigital Talk ShowsPop Culture & Viral TrendsConsumer FMCG & Delivery ServicesGaming & Entertainment Events
Content DNA & Top Themes
Format
Long-form video
Production
Medium-High
Consistency
High
Top Content Themes (% Affinity)
Kaos Show Episodic Studio Formats92%
Character-Driven Comedy & Skits88%
Live Event & Comedy Tour Promotions74%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for Turkey (TR)
Formula Verified via 16 Empirical Knots
YouTube
3.6M Subscribers
LF: 1.53%
YouTube Dedicated Video₺284,000
Defended Range₺227,000 – ₺355,000
YouTube 60s Integration₺134,000
Defended Range₺107,000 – ₺167,000
YouTube Short₺53,200
Defended Range₺42,600 – ₺66,500
1.9M Followers
ER: 4.14%
Instagram Reel (60-90s)₺169,000
Defended Range₺135,000 – ₺211,000
Instagram Carousel (3-5 Slides)₺108,000
Defended Range₺86,700 – ₺136,000
Instagram Static Post₺83,000
Defended Range₺66,400 – ₺104,000
Instagram Story (3-Frame Set)₺41,200
Defended Range₺33,000 – ₺51,500
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
Prominent Turkish digital entertainer and host of 'Kaos Show', specializing in comedic panel talk shows and high-velocity sketch comedy.
Commercial Superpower
Mass cultural penetration in Turkey with the ability to turn brand talking points into organic, highly shared comedic sketches.
Audience Buying Mindset
Viewers tune in for unapologetic humor, unexpected guest clashes, and lighthearted Turkish pop-culture satire.
The #1 Creative Landmine to Avoid
Forcing a rigid, corporate telemarketing script that strips out comedic timing and triggers audience backlash in the comments.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: Turkey (TR)
[ Reach ]
Mass Cultural Reach & Episodic Brand Association
Top-of-funnel national mass awareness and association with peak 'Kaos Show' episode releases
Strategy Angle: Leverages multi-million view YouTube releases and synchronized Instagram Reels to generate nationwide brand recall across Turkey.
Recommended Bundle Target
₺408,000
Standalone Benchmark: ₺453,000(-10% Efficiency)
Defended Range: ₺326,000 – ₺510,000
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Integrated Kaos Show Episode Sponsorship (90s Segment + Product Placement)
Prominent mid-episode integrated comedy sketch where Hayrettin introduces the brand problem/solution organically among studio guests, backed by on-screen branding.
Standalone Rate₺284,000
Cross-Platform Amplificationinstagram
1x High-Impact Cutdown Comedy Reel (45-60s)
Fast-paced vertical cutdown highlighting the funniest moment of the branded segment with clear visual call-to-action.
Standalone Rate₺169,000
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Comedic Narrative Flexibility
Allow Hayrettin to adapt key product benefits into character dialogue and situational humor rather than verbatim corporate reading.
Risk: Stiff corporate readings cause high viewer drop-off during mid-roll segments.
#2 Guest Alignment & Content Guardrails
Ensure the brand integration occurs within a controlled segment separate from potentially contentious guest interactions.
Risk: Unfiltered guest banter adjacent to the brand placement risks brand safety infractions.
#3 Synchronized Cross-Platform Launch
Publish the Instagram Reel cutdown within 24 hours of the YouTube episode premiere for maximum cross-channel synergy.
Risk: Delayed posting dissipates momentum and reduces overall campaign ROI.
[ Paid Creative ]
High-CTR Performance Comedy Creative & Whitelisting
Top RecommendationMiddle-of-funnel customer acquisition through high-converting comedic pain-point ads on Meta
Strategy Angle: Combines Hayrettin's high-recognition face and deadpan comedic delivery with paid Meta whitelisting to drive app downloads and retail conversions.
Recommended Bundle Target
₺456,000
Standalone Benchmark: ₺507,000(-10% Efficiency)
Defended Range: ₺365,000 – ₺570,000
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Productioninstagram
2x Performance UGC Sketch Ads (30-45s)
Two distinct comedic ad concepts: one situational 'everyday hassle' sketch and one direct-to-camera deadpan recommendation.
Standalone Rate₺338,000
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
The Overcomplicated Problem Skitinstagram
""Ya kardeşim siz hâlâ bu işi eski usul mü yapıyorsunuz? Bak şimdi beni iyi dinle...""
Hayrettin interrupts a relatable daily frustration with comedic exaggeration before introducing the brand app/service as the immediate shortcut.
The Deadpan Reality Checkinstagram
""Bana dediler ki 'Hayrettin bunu anlatamazsın.' Dedim ki 'Sen beni hiç tanımamışsın!'""
Direct-to-camera humorous unboxing / demo proving how intuitive and fast the service works.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Hook Pacing Mandatory
The primary joke and brand connection must be established within the first 4 seconds of the video.
Risk: Slow comedic setups result in high scroll-past rates on paid feeds.
#2 Dynamic CTA Placement
Ensure clean visual overlays for promo code 'HAYRETTIN' and download button on the bottom third.
Risk: Failure to include prominent visual CTAs reduces direct attribution rates.
#3 Clean Split-Testing Assets
Deliver two distinct opening hooks per concept to enable paid media A/B testing on Meta.
Risk: Single-creative ad fatigue increases blended CAC over a 60-day flight.
[ Conversion ]
Direct Response & Promo Voucher Attribution
Bottom-of-funnel customer acquisition, order volume, and measurable ROAS
Strategy Angle: Deploys targeted YouTube integrated pitch segments combined with active Instagram Story swipe-up funneling with trackable promo codes.
Recommended Bundle Target
₺194,000
Standalone Benchmark: ₺216,000(-10% Efficiency)
Defended Range: ₺155,000 – ₺243,000
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Pitchyoutube
1x Dedicated 90s Mid-Roll Integration
Structured mid-roll pitch inside a Kaos Show episode featuring product demonstration, value proposition breakdown, and unique voucher code.
Standalone Rate₺134,000
Direct Conversion Pushinstagram
2x 3-Frame Instagram Story Sequence with Direct Link
Direct-to-camera comedic endorsement with visual sticker link, swipe-up sticker, and limited-time discount code display.
Standalone Rate₺82,400
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Exclusive Incentive Offer
Pair the integration with an aggressive, limited-time discount or exclusive bonus code (e.g. 'HAYRETTIN20').
Risk: Without an urgent discount incentive, general comedy audiences will not convert immediately.
#2 Direct Frictionless URL
Use dedicated short links and bio placements to minimize checkout friction.
Risk: Complex checkout journeys lead to severe drop-off from mobile viewers.
#3 Immediate Retargeting Window
Activate retargeting pixels across landing pages during the 72-hour window following the episode drop.
Risk: Failure to capture early intent wastes the initial traffic spike.
[ Content Library ]
Studio Asset Library & Commercial Ad Buyout
High-production brand asset acquisition featuring Hayrettin for brand-owned marketing channels
Strategy Angle: Provides brand marketing teams with high-grade studio video assets, character sketches, and commercial usage rights without ongoing talent fees.
Recommended Bundle Target
₺341,000
Standalone Benchmark: ₺341,000(Standard Benchmark)
Defended Range: ₺273,000 – ₺426,000
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Productionyoutube
1x Studio-Produced Standalone Brand Skit Video (16:9 4K)
Full studio sketch co-written with brand team, shot on professional multi-cam setup for brand channel deployment.
Standalone Rate₺284,000
Concrete Digital Asset Buyout Specifications
✓4K ProRes 422 Master Export of Dedicated Brand Skit (16:9 & 9:16 vertical cuts)
✓10x High-Resolution Clean Studio Promo Stills with Transparent Background Backplates
✓Uncompressed 24-bit WAV dialogue stems and sound-effect tracks
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Pre-Production Script Sign-Off
Finalize storyboard and script milestones 7 business days prior to scheduled studio shoot date.
Risk: On-set script rewrites escalate production costs and delay asset delivery.
#2 Clear Deliverable Formats
Specify all required aspect ratios (16:9, 9:16, 1:1) in the production rider prior to shoot day.
Risk: Reframing 16:9 footage into 9:16 post-production results in suboptimal visual composition.
#3 Usage Duration Enforcement
Strictly track the 90-day license expiration window across all brand-owned digital ad accounts.
Risk: Unauthorized usage past the 90-day buyout creates legal liability and breach of contract penalty fees.
[ Full-Funnel ]
Full-Funnel Omnichannel Takeover
360-degree nationwide campaign uniting episodic talk show reach, paid Meta acquisition, and conversion tracking
Strategy Angle: The complete flagship package maximizing Hayrettin's full omnichannel footprint across YouTube and Instagram with full paid amplification rights.
Recommended Bundle Target
₺868,000
Standalone Benchmark: ₺964,000(-10% Efficiency)
Defended Range: ₺694,000 – ₺1,085,000
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Awareness Anchoryoutube
1x Kaos Show Episode Brand Partnership & Custom Skit Segment
Primary long-form integration within a marquee season episode including custom comedic skit and physical product engagement.
Standalone Rate₺284,000
Social Frequencyinstagram
2x Dual High-Impact Instagram Reels (60s)
One episodic viral cutdown Reel and one standalone comedy sketch Reel directing followers to the campaign offer.
Standalone Rate₺338,000
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Staggered Flight Timing
Sequence deliverables across 3 weeks: YouTube hero launch on Day 1, followed by Instagram Reels on Day 5 and Day 12.
Risk: Dumping all deliverables simultaneously burns through audience attention prematurely.
#2 Whitelisting Activation Speed
Configure and test Meta partnership permissions at least 5 business days before the first post goes live.
Risk: Delayed token access stalls paid media launch during the peak organic viral window.
#3 Category Exclusivity Definition
Clearly delineate competitor list in writing within the Master Services Agreement.
Risk: Vague category definitions risk conflicts with other entertainment sponsors.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentModerate
Brand Suitability RatingModerate
Brand Safety LevelModerate Risk
Recommended Sponsor Categories
Food Delivery & QSR AppsMass-Market FMCG & Snack BrandsE-Commerce Marketplaces & Promo CampaignsConsumer Tech & TelecommunicationsMobile Gaming & Entertainment Platforms
Key Strategic Strengths & Brand Fit
• Mass Domestic Scale
Multi-million view consistency on long-form YouTube releases provides exceptional top-of-funnel reach across the Turkish national market.
• Organic Narrative Integration
Demonstrated ability to turn commercial brand integrations into comedic skits that preserve viewer retention rather than triggering ad skips.
• Strong Cross-Platform Synergy
Active parallel audience on Instagram (1.95M followers, 4.14% ER) allowing effective amplification of YouTube episodic moments.
Procurement Considerations & Safety
• Audience Purchase Intent
Audience watches primarily for free comedic escapism; conversion efficiency drops on high-ticket, enterprise, or premium B2B products.
• Brand Safety & Script Adherence
Improvisational comedy format requires contractual boundaries on guest banter to avoid unintended brand juxtapositions.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeHayrettin ile Kaos Show - 3.Sezon 1.Bölüm | Bülent Ersoy ile Kaos Yeni Sezon
1,546,074
YouTubeHayrettin ile Kaos Show | 3.Sezon Trailer
1,388,722
YouTubeHayrettin ile Kaos Show | 3.Sezon Trailer
1,215,511
YouTubeHayrettin ile Kaos Show - 2.Sezon 17.Bölüm | Kaos Allstar (2. Sezon Finali)
6,897,123
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with Hayrettin
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.