Ian Cheeseman - Forever Blue
Audited Community Profile@cheesyforeverblue·United Kingdom (GB)
Football Broadcaster & Matchday DocumentarianSports & AthleticsTeam Sports / League AnalysisUnited Kingdom (GB)Safety: Low
Confidence: High (90%)
“Ian Cheeseman commands high credibility among adult UK football supporters, providing a trusted long-form platform for sports, travel, and men's lifestyle brands seeking uncluttered, high-recall integrations.”
Micro-Niches:Manchester City Matchday VlogsPremier League CommentaryFan Culture & Stadium VlogsFootball Podcasting
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileMale-skewed, 25-54
Commercial Buyer IntentModerate Intent
Primary MarketUnited Kingdom
Secondary MarketsIreland, United States, Norway
Audience Interests Taxonomy
Premier League FootballManchester City FCMatchday Travel & Away DaysSports Memorabilia & MerchandiseSports News & Podcasting
Content DNA & Top Themes
Format
Long-form video
Production
Medium-High
Consistency
High
Top Content Themes (% Affinity)
Matchday Vlogs & Away Day Travel95%
Forever Blue Podcast & Expert Panels88%
Premier League & Club Governance Commentary75%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United Kingdom (GB)
Formula Verified via 16 Empirical Knots
YouTube
29.1K Subscribers
LF: 3.94%
YouTube Dedicated Video£830
Defended Range£660 – £1,025
YouTube 60s Integration£370
Defended Range£290 – £460
YouTube Short£120
Defended Range£97 – £150
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
Veteran British football journalist and former BBC broadcaster producing matchday travel vlogs and community podcasts for Manchester City supporters.
Commercial Superpower
Established journalistic trust and high-retention long-form viewing time across travel and match debriefs.
Audience Buying Mindset
Loyal, adult football fans seeking measured, professional analysis and shared stadium culture rather than sensationalized clickbait.
The #1 Creative Landmine to Avoid
Demanding aggressive, clickbait telemarketing reads or forcing artificial corporate buzzwords that contradict his understated journalistic persona.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United Kingdom (GB)
[ Reach ]
Mass Cultural Reach & Brand Association
Top-of-funnel brand visibility and credible association within UK football and sports culture
Strategy Angle: Leverages high-traffic fixture vlogs to secure prominent brand alignment among passionate matchday viewers.
Recommended Bundle Target
£970
Standalone Benchmark: £1,075(-10% Efficiency)
Defended Range: £780 – £1,225
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Dedicated Away-Day Matchday Feature & Brand Showcase (15-20m)
Full episode narrative centering on the journey, prep, and matchday experience with organic product utility framing throughout the vlog.
Standalone Rate£830
Supportyoutube
2x Matchday Behind-The-Scenes YouTube Shorts (30-60s)
Snappy on-the-whistle stadium reactions and travel soundbites featuring verbal brand mention and pinned comment link.
Standalone Rate£240
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Maintain Authentic Matchday Context
Ensure product placement occurs organically during transit, pre-match setup, or post-match review rather than halting the narrative.
Risk: Audience drops off if promotional segments interrupt matchday tension.
#2 Avoid Polarizing Club Bias in Brand Copy
Keep brand-authored copy club-neutral so national viewers across the league perceive the product as universally applicable.
Risk: Over-indexing on club-specific tribalism limits brand appeal outside the core fan base.
#3 Journalistic Voice Freedom
Allow host to formulate personal talking points in his natural broadcast cadence.
Risk: Stiff corporate scripts create viewer skepticism and reduce commercial trust.
[ Paid Creative ]
High-CTR Performance Creative & Whitelisting
Top RecommendationMiddle-of-funnel direct-response acquisition via creator-led video creative assets
Strategy Angle: Deploys authoritative host-read video hooks tailored for digital sports performance campaigns.
Recommended Bundle Target
£320
Standalone Benchmark: £360(-10% Efficiency)
Defended Range: £260 – £400
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Testingyoutube
3x High-Hook Vertical Problem-Solver Shorts (30-45s)
Focused vertical product reviews highlighting real matchday pain points such as dead phone batteries, cold travel transit, or grooming prep.
Standalone Rate£360
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
The Away-Day Essentialyoutube
""If you're traveling across the country for mid-week away games like I do, this is the one piece of kit you cannot leave home without.""
Frames the product as non-negotiable matchday travel gear for football fans.
Pre-Match Routine Upgradeyoutube
""Before heading down to the ground today, let me show you what's completely changed my matchday morning prep.""
Focuses on daily grooming, coffee, or footwear comfort before stadium transit.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Clear Audio Quality Standard
Record product hooks in quiet pre-match or studio environments to ensure crisp dialogue.
Risk: Stadium crowd noise can obscure spoken product features and discount codes.
#2 Fast Hook Delivery
Deliver the primary product utility within the first 4 seconds of vertical creative.
Risk: Slow narrative ramp-ups lead to poor swipe-through retention.
#3 Transparent Commercial Disclosure
Include prominent on-screen sponsorship labels and clear description voucher codes.
Risk: Regulatory non-compliance risks platform penalties and audience friction.
[ Conversion ]
Direct Response & Vanity Voucher Attribution
Top RecommendationBottom-of-funnel customer acquisition with trackable direct response voucher attribution
Strategy Angle: Integrates high-trust host-read mid-rolls across high-viewership matchday vlogs and podcast episodes.
Recommended Bundle Target
£990
Standalone Benchmark: £1,100(-10% Efficiency)
Defended Range: £790 – £1,250
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Pitchyoutube
2x Native 90s Mid-Roll Integrations in Matchday Vlogs
Seamless 60-90 second host-read integrations positioned directly between the travel narrative and stadium entry sequence, featuring custom vanity code overlay.
Standalone Rate£740
Follow-Up Pitchyoutube
1x Podcast Segment Sponsorship Integration (90s)
Host-read segment sponsor spot in the opening 10 minutes of the weekly Forever Blue panel podcast.
Standalone Rate£370
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 On-Screen Code Persistence
Display the vanity code and web address clearly on screen for at least 8 seconds during the integration.
Risk: Purely verbal calls-to-action suffer from lower conversion rates.
#2 Direct Experiential Endorsement
Creator must reference personal usage (e.g. 'I used this on the train down to London this weekend').
Risk: Impersonal generic script readings reduce buyer urgency.
#3 Link Above The Fold
Ensure the trackable attribution URL occupies the first two lines of the video description.
Risk: Buried description links fail to capture high-intent click-throughs.
[ Content Library ]
Asset Library Buyout & Production Stems
Production of clean broadcast-quality video assets for brand digital marketing use
Strategy Angle: Leverages the creator's broadcast journalism delivery to create modular video explainers and product demonstrations.
Recommended Bundle Target
£1,000
Standalone Benchmark: £1,000(Standard Benchmark)
Defended Range: £800 – £1,250
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Productionyoutube
1x Broadcast-Grade 4K Product Explainer (16:9)
A dedicated studio-quality video presentation detailing key features, travel utility, and seasonal promotional offerings.
Standalone Rate£830
Concrete Digital Asset Buyout Specifications
✓1x 4K ProRes master file of studio product demonstration with clean audio stem
✓5x 1080p clean B-roll clips of product in natural matchday travel settings
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 High-Definition Studio Staging
Record explainer assets with directional studio lighting and professional vocal microphone capture.
Risk: Casual handheld footage reduces value for official product landing pages.
#2 Clean Uncluttered Backdrops
Keep background branding minimal and neutral for brand PDP integration.
Risk: Cluttered fan memorabilia in background may limit suitability for generic customer segments.
#3 Complete Delivery Stems
Supply separate voiceover audio stems and clean video masters without burned-in lower-thirds.
Risk: Burned-in graphics prevent flexible re-editing for localized brand campaigns.
[ Full-Funnel ]
Full-Funnel Omnichannel Takeover
Comprehensive multi-touch sponsorship uniting mass matchday reach, podcast integration, and direct response
Strategy Angle: Coordinates across major fixture vlogs and weekly podcast debates to establish sustained brand presence over an active competition month.
Recommended Bundle Target
£2,325
Standalone Benchmark: £2,725(-15% Efficiency)
Defended Range: £1,850 – £2,900
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Prestige Anchoryoutube
1x Dedicated Derby/European Away-Day Feature (15-20m)
Hero feature matchday travel vlog with dedicated headline brand integration and on-screen presentation.
Standalone Rate£830
Conversion Frequencyyoutube
3x Native 90s Mid-Roll Integrations in Consecutive Match Vlogs
Sustained mid-roll placements across three consecutive high-profile fixture vlogs driving cumulative reach.
Standalone Rate£1,100
Short-Form Amplificationyoutube
2x Matchday Travel Shorts with Pinned Discount Links
Short-form vertical highlights highlighting key product moments with tracked comments.
Standalone Rate£240
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Coordinated Multi-Video Rollout
Align integration uploads with major fixture dates to capitalize on peak post-match search traffic.
Risk: Poor scheduling around low-stakes fixtures reduces view acceleration.
#2 Consistent Value Proposition
Maintain a unified discount code and value angle across both dedicated and mid-roll deliverables.
Risk: Conflicting promotional messaging dilutes direct attribution.
#3 Prompt Attribution Monitoring
Ensure tracking URLs are verified prior to the initial hero upload and maintained throughout the 30-day window.
Risk: Broken attribution links during high post-match traffic spikes result in unrecovered media spend.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentModerate
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
Sports Apparel & Outdoor FootwearTravel Booking & Train Ticketing PlatformsMen's Grooming & Shaving SubscriptionsConsumer Electronics (Noise-Cancelling Headphones, Power Banks)Sports Memorabilia & Licensed MerchandiseBeverage Brands (Craft Beer, Coffee)
Key Strategic Strengths & Brand Fit
• Journalistic Authority
Decades of professional radio broadcasting experience provide polished audio-visual delivery and high audience trust.
• High-Intent Dedicated Community
Engaged demographic of adult football supporters with disposable income for match tickets, away travel, and related lifestyle consumer goods.
• Uncluttered Commercial Environment
Minimal competing brand sponsorships on the channel, ensuring high memorability and brand recall for launch partners.
Procurement Considerations & Safety
• Tribal Fan Segmentation
Content is explicitly focused on Manchester City FC; non-endemic national campaigns must ensure brand messaging does not alienate broader regional football demographics.
• Single-Platform Footprint
Active reach is concentrated on YouTube; campaigns requiring multi-channel short-form distribution (TikTok/IG) are out of scope.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeForever Blue Podcast | The 114 Charges, Khaldoon’s letter & Thrilling Victory Over Sunderland
6,042
YouTubeMan City 5-3 Sunderland | Matchday Vlog | That’s why we love football 🩵
13,203
YouTubeMan City 5-0 Norwich | Matchday Vlog | Blues fly against Canaries
12,211
YouTubeForever Blue podcast | Derby celebrations
4,208
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with Ian Cheeseman - Forever Blue
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.