Jakeydavies LIVE
Audited Community Profile@jakeydavieslive·United Kingdom (GB)
Gaming & Lifestyle Live StreamerGaming & EsportsLive Variety GamingUnited Kingdom (GB)Safety: Low
Confidence: High (90%)
“Jakeydavies LIVE offers consumer brands focused access to an active UK gaming demographic through high-dwell-time stream integrations and highlight VODs. Best deployed for FMCG, gaming peripherals, and entertainment apps seeking genuine cultural resonance rather than rigid corporate ad reads.”
Micro-Niches:EA Sports FC / FUT StreamingLive Challenge GamingGroup House VlogsFootball Fan Culture
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileMale-skewed, 18-28
Commercial Buyer IntentModerate Intent
Primary MarketUnited Kingdom
Secondary MarketsIreland, United States, Australia
Audience Interests Taxonomy
EA Sports FC / Ultimate TeamEnglish Premier LeagueGaming Peripherals & SetupsFast-Moving Consumer Goods (Energy Drinks, Snacks)Youth Streetwear & Casual Footwear
Content DNA & Top Themes
Format
Long-form video
Production
Medium
Consistency
High
Top Content Themes (% Affinity)
EA Sports FC & Competitive Gaming92%
Group Dynamic & House Antics85%
Real-World Challenge Quests78%
Football Commentary & Watchalongs74%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United Kingdom (GB)
Formula Verified via 16 Empirical Knots
YouTube
94.9K Subscribers
LF: 1.05%
YouTube Dedicated Video£810
Defended Range£650 – £1,000
YouTube 60s Integration£300
Defended Range£240 – £370
YouTube Short£210
Defended Range£170 – £260
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
Mid-tier British variety live streamer and content creator specializing in competitive EA Sports FC gameplay and collaborative lifestyle challenges.
Commercial Superpower
Ability to sustain long-form viewer attention and convert products into organic narrative fixtures during multi-hour streams.
Audience Buying Mindset
Viewers tune in for peer-level camaraderie, unscripted banter, and high-energy gaming escapism during leisure hours.
The #1 Creative Landmine to Avoid
Mandating a formal corporate telemarketing script that disrupts the casual stream atmosphere and invites audience cynicism.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United Kingdom (GB)
[ Reach ]
Mass Cultural Reach & Brand Association
Top-of-funnel brand awareness and organic cultural integration across the core gaming community.
Strategy Angle: Leverages a dedicated long-form gaming challenge video to deliver maximum contextual brand visibility, backed by a YouTube Short for algorithm-driven discovery.
Recommended Bundle Target
£920
Standalone Benchmark: £1,025(-10% Efficiency)
Defended Range: £740 – £1,150
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Dedicated Gaming Challenge / Stream Highlight Video (10-15m)
Full-length edited video centered on a high-stakes gaming challenge where the brand is introduced as the official session enabler and title partner.
Standalone Rate£810
Discovery Amplificationyoutube
1x Viral Highlight Short (30-60s)
Fast-paced vertical highlight focusing on the most comedic moment from the sponsored challenge, featuring seamless brand placement.
Standalone Rate£210
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Maintain Conversational Cadence
Allow the creator to introduce the sponsor using his natural stream vocabulary rather than rehearsed corporate copy.
Risk: Rigid corporate phrasing leads to viewer drop-off and sarcastic live chat reactions.
#2 Early Integration Placement
Execute the primary sponsor integration within the first 3 minutes of the edited video to maximize impression retention.
Risk: Placing sponsorships at the tail end results in a 40-60% drop in delivered brand impressions.
#3 Clear Visual Product Staging
Ensure physical products or software overlays remain unobstructed in the camera frame during the integration segment.
Risk: Obscured product visuals weaken brand recall among passive viewers.
[ Paid Creative ]
High-CTR Performance Creative & Shorts
Top RecommendationMiddle-of-funnel consideration and paid digital acquisition using native vertical video hooks.
Strategy Angle: Deploys short-form YouTube Shorts engineered around immediate problem-solution dynamics in gaming, paired with physical asset rights.
Recommended Bundle Target
£510
Standalone Benchmark: £570(-10% Efficiency)
Defended Range: £410 – £640
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Testingyoutube
2x High-Hook Performance Shorts (30-45s)
Two distinct short-form creative angles contrasting standard setup friction against the elevated sponsor solution.
Standalone Rate£420
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
Weekend League Setup Checkyoutube
""If you're still sweating through 20 games of Weekend League with gear that cuts out halfway through, you're literally throwing wins away...""
Directly targets competitive frustration before presenting the sponsor as the tactical upgrade.
Late-Night Energy Refuelyoutube
""It is 2:00 AM, we are three games away from rank one, and this is the only thing keeping the stream alive right now...""
Situational urgency hook anchoring the product as essential endurance fuel for gaming marathons.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Zero Stiff Scripts
Focus on the specific pain-point interrupt without forcing word-for-word legalistic claims.
Risk: Loss of authentic delivery reduces click-through performance on paid media.
#2 Immediate 3-Second Hook
Display the visual product or key gameplay tension immediately within the first frame.
Risk: Slow visual introductions cause immediate viewer swipe-away on vertical feeds.
#3 Clear Call-to-Action
Direct viewers specifically to the pinned link and vanity discount code in the description.
Risk: Vague calls-to-action degrade direct conversion and code attribution.
[ Conversion ]
Direct Response & Vanity Voucher Attribution
Bottom-of-funnel sales conversions and direct ROAS generation via tracked mid-roll integrations.
Strategy Angle: Blends an organic 90-second mid-roll integration in a high-traffic gaming video with clear attribution mechanisms and pinned community links.
Recommended Bundle Target
£460
Standalone Benchmark: £510(-10% Efficiency)
Defended Range: £370 – £580
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Pitchyoutube
1x Dedicated 90s Mid-Roll Integration
Native 90-second segment detailing personal use, value props, and active demonstration of the discount offer.
Standalone Rate£300
Attribution Pushyoutube
1x Direct-Response Highlight Short (30s)
Concise vertical clip driving viewers to utilize vanity code JAKEY10 before limited-time promotion expires.
Standalone Rate£210
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Audible Code Articulation
Creator must clearly pronounce the vanity code JAKEY10 twice and show on-screen text graphics.
Risk: Audio-only mentions result in viewer spelling errors and lost attribution.
#2 Demonstrable Benefit Proof
Show the product actively solving a problem (e.g., taste test, setup demonstration) rather than static holding.
Risk: Static holding reads as an insincere paid endorsement and suppresses conversion rates.
#3 Timely Link Deployment
Ensure tracking link and vanity code are live prior to video publication.
Risk: Publishing without active affiliate links wastes initial 24-hour peak traffic velocity.
[ Content Library ]
Asset Library Buyout & Production Stems
Acquisition of gaming creator footage and product lifestyle media for brand-owned marketing assets.
Strategy Angle: Delivers a bespoke product-focused video asset along with digital usage rights for brand e-commerce and retail channels.
Recommended Bundle Target
£970
Standalone Benchmark: £970(Standard Benchmark)
Defended Range: £780 – £1,225
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Productionyoutube
1x 4K Clean Setup / Product Showcase Video (16:9)
High-resolution production video highlighting the product within a modern creator gaming environment.
Standalone Rate£810
Concrete Digital Asset Buyout Specifications
✓10x 4K high-resolution studio stills of the product integrated into the desk gaming setup.
✓15 minutes of uncompressed 4K B-roll footage showcasing hands-on product interaction and unboxing.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Clean Lighting and Framing
Ensure gaming desk setup is properly lit without excessive monitor glare across brand labels.
Risk: Poor lighting renders raw assets unusable for brand-owned retail placements.
#2 Deliver Uncompressed Master Stems
Provide uncompressed 4K master files via secure cloud transfer within 5 business days of filming.
Risk: Compressed social media exports degrade quality in downstream ad production.
#3 Maintain Neutral Background Branding
Ensure no conflicting third-party competitor logos are visible in primary showcase frames.
Risk: Competitor logo contamination invalidates retail usage on brand storefronts.
[ Full-Funnel ]
Full-Funnel YouTube Omnichannel Takeover
360-degree brand launch combining hero dedicated video, integrated continuity, and short-form discovery.
Strategy Angle: Maximizes brand share of voice across the channel with multi-touchpoint integration over a 30-day promotional window.
Recommended Bundle Target
£1,625
Standalone Benchmark: £1,900(-15% Efficiency)
Defended Range: £1,300 – £2,025
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Prestige Anchoryoutube
1x Dedicated Flagship Challenge Video (10-15m)
Hero sponsored challenge video establishing primary partnership and campaign narrative.
Standalone Rate£810
Sustained Frequencyyoutube
1x Follow-Up 90s Mid-Roll Integration
Secondary mid-roll integration 14 days later reinforcing the value proposition and voucher incentive.
Standalone Rate£300
Short-Form Supportyoutube
2x Supporting Campaign Shorts (30-60s)
Two complementary vertical shorts capturing comedic outtakes and direct product benefit hooks.
Standalone Rate£420
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Phased Release Cadence
Space dedicated hero video and follow-up integrated video at least 10–14 days apart for sustained frequency.
Risk: Clustering deliverables in the same week creates viewer ad fatigue.
#2 Category Exclusivity Enforcement
Creator management must confirm no overlapping endorsements within the same consumer vertical.
Risk: Concurrent competing sponsorships dilute campaign recall and brand authority.
#3 Consistent Vanity Call-to-Action
Ensure code JAKEY10 is synchronized across all video descriptions and pinned comments throughout the campaign window.
Risk: Inconsistent promotional links across multiple videos disrupt attribution data.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentModerate
Brand Suitability RatingHigh for consumer gaming, beverage, and youth entertainment brands; low for formal corporate, financial advisory, or luxury luxury goods.
Brand Safety LevelLow Risk
Recommended Sponsor Categories
Gaming Peripherals & HeadsetsEnergy Drinks & RTD BeveragesSnack Foods & Delivery AppsConsumer Tech AccessoriesDigital Video Games & Mobile Titles
Key Strategic Strengths & Brand Fit
• High Watch-Time Retention
Live stream formats deliver extended attention windows, exposing active viewers to brand touchpoints over 60+ continuous minutes.
• Authentic Peer Demographic Fit
Direct, unscripted connection with young adult UK gaming enthusiasts who resist traditional digital display advertising.
• Native In-Stream Placement Flexibility
Ability to integrate products directly into live gameplay scenarios (e.g., foot-cam challenges, marathon reward incentives) with high contextual relevance.
Procurement Considerations & Safety
• Platform Footprint Concentration
Commercial activation is constrained exclusively to YouTube; cross-platform campaigns cannot rely on auxiliary Instagram or TikTok inventory.
• Audience Price Elasticity
Viewer base is optimized for sub-$100 impulsive consumer purchases, snack FMCG, and software installs, underperforming on enterprise or luxury propositions.
• Resistance to Strict Corporate Scripting
Stiff copy reads create immediate friction in live chat; talking points must be adapted to creator's conversational vernacular.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTube🔴COMPLETING FUT CHAMPS WITH A FOOT CAM🔴UTD WATCHALONG AFTER!🔴
7,910
YouTubeThis Video Doesn’t End Until I FIND My Way Home..
2,443
YouTube🔴FUT CHAMPS WITH A FOOT CAM🔴
14,083
YouTubeOUR FINAL MIDNIGHT SHIFT
6,900
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with Jakeydavies LIVE
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.