Jason Fung
Audited Community Profile@drjasonfung·Canada (CA)
Clinical Nephrologist, Metabolic Health Author & Medical EducatorHealth & FitnessBiohacking / Longevity / NutritionCanada (CA)Safety: Low
Confidence: High (92%)
“Institutional-grade creator asset for diagnostic health tech, metabolic supplements, and clean functional nutrition seeking high-trust medical endorsement. Best leveraged through in-depth mid-roll scientific integrations supported by empirical physiological explanations.”
Micro-Niches:Therapeutic Fasting ProtocolsInsulin Resistance & Diabetes ManagementHormonal Obesity ResearchMetabolic Longevity & Cellular Health
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileBalanced, 35-54
Commercial Buyer IntentHigh Intent
Primary MarketCanada
Secondary MarketsUnited States, United Kingdom, Australia
Audience Interests Taxonomy
Nutritional BiochemistryMetabolic Biomarker OptimizationContinuous Glucose MonitoringLongevity & Healthspan InterventionsClinical Dietary Supplements
Content DNA & Top Themes
Format
Long-form video
Production
Medium-High
Consistency
High
Top Content Themes (% Affinity)
Insulin Resistance & Hormonal Regulation95%
Therapeutic Fasting Protocols92%
Metabolic Longevity & Biomarker Tracking88%
Pharmaceutical & Diet Industry Critiques84%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for Canada (CA)
Formula Verified via 16 Empirical Knots
YouTube
1.5M Subscribers
LF: 4.02%
YouTube Dedicated VideoCA$29,700
Defended RangeCA$23,700 – CA$37,100
YouTube 60s IntegrationCA$14,200
Defended RangeCA$11,400 – CA$17,800
YouTube ShortCA$3,600
Defended RangeCA$2,900 – CA$4,525
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
Clinical nephrologist and metabolic health educator translating complex endocrinology and fasting protocols into accessible consumer health directives.
Commercial Superpower
Unassailable clinical authority that instantly validates the biochemical mechanism and efficacy of health tech, diagnostic testing, and functional nutrition brands.
Audience Buying Mindset
Analytical, health-conscious consumers seeking scientifically verified solutions to improve insulin sensitivity, optimize metabolic biomarkers, and achieve sustainable weight regulation.
The #1 Creative Landmine to Avoid
Demanding scripted consumer testimonials or requiring promotion of products containing artificial sweeteners, seed oils, or unverified pseudo-scientific health claims.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: Canada (CA)
[ Reach ]
Mass Medical Authority & Category Education
Top-of-funnel category education and authoritative physician association
Strategy Angle: Leverages Dr. Fung's long-form YouTube reach to educate the market on a specific metabolic health problem before positioning the brand's technology as the primary clinical solution.
Recommended Bundle Target
CA$33,200
Standalone Benchmark: CA$36,900(-10% Efficiency)
Defended Range: CA$26,600 – CA$41,500
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Educational Anchoryoutube
1x Dedicated Masterclass Video (10-14m)
Comprehensive deep-dive explaining the underlying metabolic mechanism (e.g., glycemic variability, cellular autophagy) featuring direct integration of the partner's clinical data and diagnostic methodology.
Standalone RateCA$29,700
Short-Form Amplificationyoutube
2x Clinical Takeaway YouTube Shorts (45-60s)
High-density educational clips highlighting key biochemical takeaways from the masterclass, driving viewers back to the full long-form integration.
Standalone RateCA$7,200
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Mechanism-First Content Structure
Dedicate the first 60% of the video purely to the physiological science before introducing the brand as the applied practical tool.
Risk: Immediate viewer drop-off and severe negative comment sentiment if the video presents as a commercial infomercial rather than an educational lecture.
#2 Clinical Data Pre-Clearance
All product claims must be backed by published peer-reviewed literature provided to the creator prior to script outline development.
Risk: Creator refusal to record or public on-air caveats regarding unsupported marketing assertions.
#3 Clean Product Formulation Guarantee
Sponsoring brand must verify zero inclusion of artificial sweeteners, maltodextrin, or seed oils in physical products.
Risk: Public callout by Dr. Fung during review of ingredients, causing catastrophic brand credibility damage.
[ Paid Creative ]
Physician-Led Performance Creative & Asset Licensing
Top RecommendationCreation of high-authority video creative assets optimized for brand-led paid digital ad funnels
Strategy Angle: Captures Dr. Fung's clinical credibility in focused short-form vertical assets designed to overcome customer skepticism in paid acquisition funnels.
Recommended Bundle Target
CA$7,775
Standalone Benchmark: CA$8,650(-10% Efficiency)
Defended Range: CA$6,225 – CA$9,725
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Executionyoutube
2x Direct-to-Camera Educational Shorts (45-60s)
High-retention vertical educational videos addressing common metabolic misconceptions and introducing the sponsor's clinical solution.
Standalone RateCA$7,200
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
The Insulin Spike Misconceptionyoutube
""Most people think calorie restriction is the only way to lose body fat, but if your insulin stays elevated, your body physically cannot access stored energy.""
Breaks down the hormonal model of fat storage and presents the sponsor's glycemic monitoring tool as the missing diagnostic element.
Fasting Protocol Optimizationyoutube
""When you're fasting for 16 or 24 hours, the biggest mistake is breaking down your electrolyte balance before autophagy even peaks.""
Directly identifies the primary physical discomfort of fasting and introduces the partner's zero-calorie mineral formulation as the solution.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Zero Direct-Sales Telemarketing Copy
Creative must use clinical terminology and observational framing rather than urgency-driven infomercial sales phrasing.
Risk: Stiff, unnatural delivery that erodes viewer trust and generates below-benchmark ad click-through rates.
#2 Direct Attribution of Creator Title
All licensed assets on PDPs and ads must accurately display 'Dr. Jason Fung, Nephrologist & Author' with appropriate standard medical disclaimers.
Risk: Regulatory compliance risks with medical advertising standards boards.
#3 Mandatory Raw Cut Approval
Brand must submit finalized ad cutdowns for creator clearance prior to putting media spend behind digital campaigns.
Risk: Contractual breach and immediate revocation of digital licensing permissions.
[ Conversion ]
Direct Response & Trackable Clinical Acquisition
Bottom-of-funnel customer acquisition driven by native contextual mid-roll placements and vanity discounts
Strategy Angle: Integrates a seamless, high-context 90-second clinical breakdown inside high-performing long-form YouTube uploads to capture immediate viewer purchase intent.
Recommended Bundle Target
CA$16,000
Standalone Benchmark: CA$17,800(-10% Efficiency)
Defended Range: CA$12,800 – CA$20,000
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Native Mid-Rollyoutube
1x 90-Second Native Scientific Mid-Roll Integration
Contextually matched sponsorship segment appearing at the natural midpoint of a major metabolic lecture, connecting the video theme to the brand's practical utility.
Standalone RateCA$14,200
Short-Form Amplificationyoutube
1x Actionable Protocol Short (45-60s)
Vertical summary short reiterating the primary diagnostic takeaways and referencing the dedicated link in video description.
Standalone RateCA$3,600
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Seamless Narrative Bridge
The sponsor integration must directly connect to the immediate educational concept discussed in the first half of the video.
Risk: Jarring audience drop-off and ad skipping if the transition feels abrupt or disconnected from the lecture topic.
#2 Frictionless Checkout Architecture
The landing page behind the custom URL must pre-populate the 'DRFUNG' voucher code and immediately display scientific testing certifications.
Risk: Significant drop-off in post-click conversion rates among mature, analytical health consumers.
#3 Authentic Physician Usage Context
The integration should reflect how the creator or his clinical peers utilize the category in everyday metabolic health optimization.
Risk: Loss of authentic clinical voice resulting in low audience conversion efficiency.
[ Content Library ]
Clinical Asset Library & B-Roll Buyout
Production of high-resolution scientific assets and educational content for brand-owned marketing ecosystems
Strategy Angle: Provides the brand with an evergreen repository of physician-led video assets, clean product handling footage, and scientific whiteboard diagrams for long-term marketing utility.
Recommended Bundle Target
CA$34,200
Standalone Benchmark: CA$34,200(Standard Benchmark)
Defended Range: CA$27,400 – CA$42,800
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Productionyoutube
1x 4K Clean Scientific Deep-Dive (16:9)
Fully produced master educational asset breaking down the clinical problem space with professional studio lighting, audio, and visual data graphics.
Standalone RateCA$29,700
Concrete Digital Asset Buyout Specifications
✓1x 4K ProRes 422 master video file with isolated 24-bit 48kHz medical lecture vocal track
✓10x 4K B-roll clips (product handling, diagnostic device application, chart analysis)
✓5x high-resolution vector infographic slides illustrating metabolic pathways discussed
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Strict Asset Context Preservation
Brand may not edit video stems to alter the scientific meaning, context, or clinical qualifications stated by Dr. Fung.
Risk: Immediate legal cease-and-desist and reputational liability regarding medical misinformation.
#2 Pre-Production Script Collaboration
Both technical teams must align on scientific terminology and visual slide references prior to physical filming.
Risk: Costly studio reshoots and production timeline delays.
#3 Editorial Watermark & Disclaimer Compliance
All edited stems utilized on brand platforms must retain standard medical educational disclaimers.
Risk: Non-compliance with national digital health advertising regulatory frameworks.
[ Full-Funnel ]
Flagship Omnichannel Authority Launch
Comprehensive multi-touch commercial partnership establishing category leadership and dominant market share
Strategy Angle: Combines a dedicated educational YouTube masterclass, high-frequency YouTube Shorts, and category exclusivity to establish the sponsor as the definitive clinical choice in its sector.
Recommended Bundle Target
CA$65,200
Standalone Benchmark: CA$76,700(-15% Efficiency)
Defended Range: CA$52,200 – CA$81,500
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Flagship Anchoryoutube
1x Dedicated Masterclass Video (12-15m)
High-impact educational video deconstructing a major metabolic health challenge, featuring complete integration of the brand's technology, clinical study data, and protocol implementation.
Standalone RateCA$29,700
Mid-Funnel Continuityyoutube
1x 90-Second Contextual Mid-Roll Integration
Follow-up integration in an adjacent clinical lecture upload 14 days later, reinforcing key benefits and maintaining acquisition momentum.
Standalone RateCA$14,200
Vertical Distributionyoutube
2x Clinical Takeaway YouTube Shorts (45-60s)
Two dedicated short-form clips distilling key physiological takeaways from the masterclass to capture algorithmic discovery reach.
Standalone RateCA$7,200
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Staggered Flight Scheduling
Execute the dedicated masterclass on Day 1, followed by short-form amplification on Days 5-9, and the integrated mid-roll on Day 14.
Risk: Audience ad fatigue and diminished conversion returns if deliverables are released without sufficient spacing.
#2 Stock & Supply Chain Preparedness
Brand procurement and logistics must ensure robust inventory levels to accommodate sudden volume surges from Dr. Fung's dedicated audience.
Risk: Immediate stockouts resulting in unfulfilled orders, customer backlash, and wasted media spend.
#3 Absolute Category Boundary Definition
The 30-day exclusivity agreement must clearly define the protected product class in writing prior to contract execution.
Risk: Ambiguity regarding adjacent wellness categories leading to contractual disputes.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentModerate
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
Continuous Glucose Monitors (CGMs) & Health Diagnostic TechClinical Blood Biomarker & Epigenetic Testing ServicesSingle-Origin High-Polyphenol Olive Oils & Clean Functional FoodsElectrolyte & Hydration Formulations Designed for FastingEvidence-Backed Longevity Supplements (e.g., NMN, Creatine, Omega-3)
Key Strategic Strengths & Brand Fit
• Clinical Medical Authority
Board-certified nephrologist credentials convert complex nutritional biochemistry into defensible, trusted health recommendations that drive high commercial conversion.
• Evergreen Search Engine Authority
Content library captures high-intent organic search queries regarding diabetes, fasting, and weight loss, providing multi-year recurring brand impressions.
• High-Ticket Demographic Alignment
Audience skews toward mature, health-conscious consumers with high discretionary capital to invest in continuous monitoring hardware, diagnostic panels, and premium supplements.
Procurement Considerations & Safety
• Strict Scientific Scrutiny
Audience actively reviews clinical citations and will publicly challenge brands that make unverified wellness claims or contain artificial additives.
• Single-Platform Delivery Footprint
Active reach is concentrated on YouTube; multi-channel paid social retargeting must be built via digital rights rather than native cross-platform posting.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeWhy Calories In Calories Oout always fails
45,447
YouTubeThey Deliver Superior Health Benefits / Jason Fung
86,297
YouTubeCholesterol is barely relevant to heart disease.
790,258
YouTubeWhy almost 80% of my patients are quietly quitting Ozempic
278,943
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with Jason Fung
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.