Jed Hockin
Audited Community Profile@jed_hockin·Australia (AU)
Freestyle Trickshot Athlete & Sports EntertainerSports & AthleticsAction Sports / Athlete EntertainmentAustralia (AU)Safety: Low
Confidence: High (90%)
“Jed Hockin delivers robust top-of-funnel reach among youth and young adult sports fans through visually arresting athletic challenges. Best deployed for brand awareness, product durability demonstrations, and paid social amplification across active sportswear, hydration, and entertainment verticals.”
Micro-Niches:Football TrickshotsGuinness World Record ChallengesMulti-Sport Precision FeatsAthletic Equipment Testing
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileMale-skewed, 13-24
Commercial Buyer IntentModerate Intent
Primary MarketAustralia
Secondary MarketsUnited States, United Kingdom, New Zealand
Audience Interests Taxonomy
Association Football / SoccerAthletic Gear & FootwearGuinness World RecordsRugby League (NRL)Basketball & NBA
Content DNA & Top Themes
Format
Short-form video
Production
Medium-High
Consistency
High
Top Content Themes (% Affinity)
Football & Multi-Sport Trickshots95%
Guinness World Record Stunts90%
Brand & Broadcaster Event Activations80%
Athletic Footwear & Hardware Demos75%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for Australia (AU)
Formula Verified via 16 Empirical Knots
YouTube
1.1M Subscribers
LF: 3.71%
YouTube Dedicated VideoAU$14,400
Defended RangeAU$11,500 – AU$18,000
YouTube 60s IntegrationAU$6,900
Defended RangeAU$5,525 – AU$8,650
YouTube ShortAU$2,950
Defended RangeAU$2,375 – AU$3,700
500.1K Followers
ER: 0.82%
Instagram Reel (60-90s)AU$7,525
Defended RangeAU$6,025 – AU$9,400
Instagram Carousel (3-5 Slides)AU$4,825
Defended RangeAU$3,850 – AU$6,025
Instagram Static PostAU$3,725
Defended RangeAU$3,000 – AU$4,675
Instagram Story (3-Frame Set)AU$1,875
Defended RangeAU$1,500 – AU$2,325
TikTok
1.4M Followers
ER: 3.42%
TikTok Video (Dedicated)AU$13,900
Defended RangeAU$11,100 – AU$17,400
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
Australian multi-sport precision athlete and short-form trickshot creator with established Guinness World Record credentials.
Commercial Superpower
Immediate visual retention and organic loop rate driven by high-stakes physical skill demonstrations.
Audience Buying Mindset
Viewers watch for athletic spectacle, suspense, and visual confirmation of seemingly impossible physical feats.
The #1 Creative Landmine to Avoid
Forcing the creator into a seated, static corporate script read that disrupts physical momentum and triggers audience swipe-away.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: Australia (AU)
[ Reach ]
Mass Cultural Reach & Brand Association
Top-of-funnel mass awareness and cultural association across global sports audiences
Strategy Angle: Leverages cross-platform viral distribution on YouTube Shorts, Instagram Reels, and TikTok to maximize brand impressions through high-difficulty athletic challenges.
Recommended Bundle Target
AU$22,000
Standalone Benchmark: AU$24,400(-10% Efficiency)
Defended Range: AU$17,600 – AU$27,500
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchortiktok
1x Branded Athletic Challenge TikTok (30-45s)
High-stakes trickshot stunt integrating the sponsor's product into the central challenge premise with immediate visual payoff.
Standalone RateAU$13,900
Cross-Platform Amplificationinstagram
1x Co-Authored Instagram Reel (45-60s)
High-definition multi-angle trickshot completion featuring organic product placement and branded hashtag prompt.
Standalone RateAU$7,525
YouTube Extensionyoutube
1x High-Retention YouTube Short (30-60s)
Fast-paced vertical cut capturing the setup, failed attempts, and final successful execution of the athletic stunt.
Standalone RateAU$2,950
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Physical Integration Priority
Embed the brand naturally into the athletic challenge mechanics rather than adding a disconnected verbal pitch.
Risk: Disjointed direct-sales pitches cause steep viewer drop-off within the first 3 seconds of short-form playback.
#2 Authentic Athletic Outcome
Maintain genuine physical difficulty and authentic reaction shots during stunt completion.
Risk: Staged or CGI-assisted stunts damage creator credibility and invite severe audience backlash in comments.
#3 Visual Branding Placement
Ensure brand logos on sportswear, targets, or equipment remain clearly visible in 4K slow-motion replays.
Risk: Poor brand framing results in high view counts with negligible brand recall.
[ Paid Creative ]
High-CTR Performance Creative & Whitelisting
Top RecommendationMiddle-of-funnel customer acquisition and high-CTR paid ad creative for paid social channels
Strategy Angle: Combines dynamic hook-driven UGC creative with Meta and TikTok advertising permissions to scale proven athletic formats to targeted buyer demographics.
Recommended Bundle Target
AU$39,200
Standalone Benchmark: AU$43,500(-10% Efficiency)
Defended Range: AU$31,400 – AU$49,000
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Testinginstagram
2x Performance Hook Challenge Reels (30s)
Two distinct creative variations testing product durability and precision under high-impact athletic conditions.
Standalone RateAU$15,100
TikTok Performance Assettiktok
1x Direct-Response Challenge TikTok (30s)
High-energy problem-solution or challenge ad structured with a clear swipe-up call-to-action.
Standalone RateAU$13,900
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
The Durability Stress-Testinstagram
""You told me this gear was completely indestructible, so today we're putting that to the ultimate test from 40 yards out...""
Directly challenges brand claims by subjecting equipment or apparel to extreme athletic impact tests.
The World-Record Target Challengetiktok
""If I hit this target on the first attempt, you have to check out the link below—let's see if this gear holds up!""
Uses a high-stakes trickshot bet to drive immediate click-through intent on paid dark ads.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Hook Velocity Enforcement
The primary stunt setup and product mention must occur within the first 2.5 seconds of footage.
Risk: Slow narrative exposition leads to paid CPM waste and below-benchmark hook retention rates.
#2 Explicit In-Video Call to Action
Deliver a verbal and on-screen graphic directive driving viewers to the link in bio or checkout page.
Risk: Vague promotional endings produce high view vanity metrics with low outbound click volume.
#3 Native Platform Formatting
Ensure all text overlays, sound tracks, and graphics adhere strictly to vertical 9:16 safe-zones.
Risk: Cropped or obscured CTA text reduces conversion rates on targeted mobile feeds.
[ Conversion ]
Direct Response & Vanity Voucher Attribution
Bottom-of-funnel checkout conversions and trackable return on ad spend
Strategy Angle: Combines sequential multi-frame story updates with an integrated YouTube video to direct motivated sports enthusiasts toward trackable voucher purchases.
Recommended Bundle Target
AU$27,300
Standalone Benchmark: AU$32,100(-15% Efficiency)
Defended Range: AU$21,800 – AU$34,100
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Dedicated Video Anchoryoutube
1x Full Challenge Compilation Video (6-8m)
Dedicated athletic challenge video incorporating dedicated mid-roll integration and product demonstration.
Standalone RateAU$14,400
Conversion Pushinstagram
2x 4-Frame Conversion Story Sequence with Direct Link
Behind-the-scenes trickshot setup, product highlight frame, discount code reveal, and direct link sticker.
Standalone RateAU$3,750
TikTok Attribution Supporttiktok
1x Product Breakdown & Promo TikTok (30s)
Direct address explaining key product benefits with on-screen vanity discount code HOCKIN.
Standalone RateAU$13,900
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Vanity Code Visibility
Display the vanity discount code 'HOCKIN' clearly on screen with minimum 4-second dwell time.
Risk: Audience misses redemption mechanism resulting in unallocated attribution loss.
#2 Frictionless Link Directives
Include clear visual swipe-up and sticker tap prompts across all ephemeral story assets.
Risk: Passive story frames yield low click-through rates without clear user instruction.
#3 Offer Urgency Framing
Pair the voucher release with a defined time-limited discount window to drive immediate purchase action.
Risk: Lack of promotional urgency results in delayed checkout abandonment.
[ Content Library ]
Asset Library Buyout & Production Stems
High-production sports marketing asset creation for brand-owned commercial channels
Strategy Angle: Provides brand marketing teams with high-speed 4K slow-motion captures, raw B-roll, and athletic photography for digital PDP and social advertising use.
Recommended Bundle Target
AU$19,500
Standalone Benchmark: AU$19,500(Standard Benchmark)
Defended Range: AU$15,600 – AU$24,400
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Production Assetyoutube
1x 4K Cinematic Challenge Reel (16:9 Master)
Broadcast-grade production master documenting world-record level trickshot performance with branded equipment.
Standalone RateAU$14,400
Concrete Digital Asset Buyout Specifications
✓12x 4K high-speed athletic action stills capturing product in mid-motion with clean backgrounds
✓5x uncompressed 4K 120fps slow-motion ball impact and footwear flex video files
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Lighting & Clean Framing Standards
All deliverable raw assets must be shot with professional lighting and without third-party trademark clutter.
Risk: Competitor logo contamination invalidates assets for corporate brand marketing deployment.
#2 Format Delivery Specifications
Deliver raw files in ProRes 422 or uncompressed MP4 format with clean audio stems within 5 business days.
Risk: Compressed social downloads fail quality benchmarks for PDP and paid advertising deployment.
#3 Clear Model & Property Release
Secure full location and talent releases for all featured training venues and participating talent.
Risk: Incomplete legal releases create enterprise procurement compliance friction.
[ Full-Funnel ]
Full-Funnel Omnichannel Takeover
360-degree flagship campaign uniting mass reach, paid creative whitelisting, and direct sales attribution
Strategy Angle: Deploys a synchronized multi-platform activation across YouTube, Instagram, and TikTok combined with competitor category exclusivity and paid social ad rights.
Recommended Bundle Target
AU$80,400
Standalone Benchmark: AU$94,600(-15% Efficiency)
Defended Range: AU$64,300 – AU$101,000
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Flagship Anchoryoutube
1x Dedicated Master Challenge Video (8-10m)
Major tentpole challenge video centered on an ambitious trickshot feat completely sponsored by the brand partner.
Standalone RateAU$14,400
Short-Form Amplificationtiktok
2x Omnichannel Challenge TikToks (30-45s)
High-velocity short-form clips highlighting critical challenge moments and directing traffic to the primary launch.
Standalone RateAU$27,800
Visual Social Presenceinstagram
2x High-Impact Instagram Reels (60s)
Cinematic vertical video showcasing the precision athletic execution with integrated brand product tags.
Standalone RateAU$15,100
Ephemeral Retargetinginstagram
2x Interactive Story Sequences (4 Frames Each)
Poll stickers, audience Q&A on stunt difficulty, and direct attribution links with voucher code HOCKIN.
Standalone RateAU$3,750
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Synchronized Omnichannel Rollout
All flagship assets must publish across YouTube, Instagram, and TikTok within a coordinated 48-hour launch window.
Risk: Fragmented release schedules dilute cross-platform momentum and reduce campaign launch impact.
#2 Strict Category Exclusivity Enforcement
Creator must observe complete promotional blackouts for competing brands across all active channels during the contracted window.
Risk: Competing brand overlaps undermine campaign authority and dilute sponsor share of voice.
#3 Integrated Measurement & Reporting
Provide complete 14-day performance telemetry including link clicks, reach metrics, and paid ad CTRs.
Risk: Lack of transparent post-campaign analytics impedes accurate commercial ROI calculation.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentModerate
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
Athletic Footwear & Sportswear ApparelSports Drinks & Hydration BrandsConsumer Hardware, Action Cameras & SmartwatchesSports Broadcast, Streaming Services & Gaming Titles
Key Strategic Strengths & Brand Fit
• Visual Retention & Hook Strength
High instantaneous visual capture rate driven by physical skill setups that incentivize full-length video completion.
• Multi-Platform Short-Form Scale
Established audience scale exceeding 1.4M on TikTok and 500K on Instagram with established commercial delivery capabilities.
• Brand-Safe Sports Integration
Clean athletic positioning suitable for global enterprise sports properties, telcos, and beverage brands.
Procurement Considerations & Safety
• Demographic Purchasing Power
Audience skews toward younger sports enthusiasts with limited disposable income; conversion efficiency is optimal for mass FMCG, sportswear, and digital entertainment rather than high-ticket B2B or luxury items.
• Direct-Response Conversion Friction
Viewers engage primarily for entertainment; long-form static sales pitches underperform relative to native in-action product usage.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeThe World's MOST IMPOSSIBLE Soccer trickshots...
480
YouTubeRecreating the MOST VIRAL Football Moments!
570
YouTubeThe World’s BEST footballer 🤷🏻♂️ #Shorts
19,156
YouTubeWhat sport is most popular? 🤷🏻♂️ #Shorts
635,164
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with Jed Hockin
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.