JianHao Tan

JianHao Tan

Audited Community Profile
@jianhao·United States (US)
Ensemble Sketch Comedian & Narrative Video ProducerLifestyle & EntertainmentComedy / Parody / Relatable MemesUnited States (US)Safety: Low
Confidence: High (90%)

“JianHao Tan provides media buyers with expansive top-of-funnel reach and high-retention character storytelling. Best leveraged for consumer FMCG, mobile gaming, and lifestyle brands seeking integrated contextual brand awareness rather than dry technical direct response.”

Micro-Niches:Student Tropes ComedySchool Relatability SketchesEnsemble Character StorylinesFamily & Travel Vlogging
YouTube
7.8M
@jianhao·2.56% LF ER
Instagram
700.4K
@thejianhaotan·0.6% ER
TikTok
No linked TikTok handle

Audience Demographics & Content DNA

Audited buyer mindset, audience geography distribution, and production standards

Inferred Audience Profile

Demographic ProfileBalanced, 13-24
Commercial Buyer IntentLow Intent
Primary MarketUnited States
Secondary MarketsSingapore, Malaysia, United Kingdom
Audience Interests Taxonomy
Student Culture & NostalgiaSketch Comedy & ParodiesGaming & Childhood ChallengesYouth Lifestyle Trends

Content DNA & Top Themes

Format
Long-form video
Production
Medium-High
Consistency
High
Top Content Themes (% Affinity)
Types of Students Comedy Skits95%
Titan Academy Narrative Episodes90%
Snack & Challenge Experiments75%
Family Lifestyle & Milestones70%

Itemized 16-Knot Defended Rate Cards

Live statutory deliverable pricing calibrated for United States (US)

Formula Verified via 16 Empirical Knots

YouTube

7.8M Subscribers

LF: 2.56%
YouTube Dedicated Video$30,800
Defended Range$24,600 – $38,400
YouTube 60s Integration$14,800
Defended Range$11,800 – $18,500
YouTube Short$7,075
Defended Range$5,650 – $8,850

Instagram

700.4K Followers

ER: 0.6%
Instagram Reel (60-90s)$6,775
Defended Range$5,400 – $8,450
Instagram Carousel (3-5 Slides)$4,350
Defended Range$3,475 – $5,425
Instagram Static Post$3,375
Defended Range$2,700 – $4,225
Instagram Story (3-Frame Set)$1,700
Defended Range$1,350 – $2,125
SignCollab Talent DNA Analysis

Creator Strategic DNA & Talent Executive Brief

Vanity Voucher: JIANHAO10
Macro-tier narrative comedy producer and ensemble director known for the Titan Academy school sketch universe.
Commercial Superpower

Ability to weave brand messaging into established fictional character storylines without disrupting organic entertainment value.

Audience Buying Mindset

Viewers tune in for lighthearted episodic character nostalgia, escapism, and relatable social dynamics.

The #1 Creative Landmine to Avoid

Imposing rigid corporate teleprompter copy that forces the creator out of character or breaks comedic pacing.

Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)

Itemized line-item pricing, strategic angles, and contract entitlements

Market Applied: United States (US)
[ Reach ]

Mass Cultural Reach & Brand Association

Top-of-funnel mass awareness and cultural association

Strategy Angle: Leverages primary long-form episodic video reach combined with companion short-form assets to drive broad category recall across youth demographics.
Recommended Bundle Target
$33,800
Standalone Benchmark: $37,600(-10% Efficiency)
Defended Range: $27,000 – $42,300
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Dedicated Themed Episode Integration (10-14m)
Full episode where the brand or product serves as the central plot catalyst in a classic school trope scenario.
Standalone Rate$30,800
Amplificationinstagram
1x Companion Sketch Reel (45-60s)
Fast-paced vertical comedic sketch highlighting key product utility using top recurring ensemble characters.
Standalone Rate$6,775
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Preserve Character Tropes
Ensure brand placement is assigned to an appropriate character archetype whose in-universe personality aligns with the product.
Risk: Assigning tech or lifestyle products to conflicting character personas causes audience detachment and lower retention.
#2 Maintain Native Skit Flow
Integrate product interaction within the first 4 minutes of the storyline to maximize view retention overlap.
Risk: Placing brand reveals strictly at the video conclusion results in significant viewership drop-off before exposure.
#3 Avoid Overt Script Reading
Allow natural conversational dialogue rather than verbatim corporate legal disclaimers during the sketch.
Risk: Stiff commercial delivery leads to negative comment sentiment and decreased shareability.
[ Paid Creative ]

High-CTR Performance Creative & Whitelisting

Top Recommendation

Middle-of-funnel conversion ads for Meta paid acquisition

Strategy Angle: Combines character-driven comedic hooks with dark-post optimization to drive measurable traffic and click-through rates.
Recommended Bundle Target
$18,300
Standalone Benchmark: $20,300(-10% Efficiency)
Defended Range: $14,600 – $22,900
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Testinginstagram
2x Comedic Problem/Solution Paid Ads (30-45s)
High-hook vertical performance assets featuring relatable everyday friction resolved instantly by the product.
Standalone Rate$13,600
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
The Over-Prepared Studentinstagram
""There are two types of people when finals week starts... and then there is this life-saving shortcut.""
Contrasts a chaotic character struggling with daily tasks against an organized peer utilizing the sponsor product.
Everyday Hassle Solutioninstagram
""Tell me why nobody told me this existed before I wasted three hours doing it the hard way?""
Direct-to-camera relatable realization highlighting time-saving or convenience features of the product.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Early Visual Hook
Showcase the primary visual problem and product within the initial 3 seconds of the creative.
Risk: Slow comedic narrative ramp-up leads to low thumb-stop rates on paid feeds.
#2 Clear Call-to-Action
Include clear on-screen visual banners directing viewers to swipe or tap the designated link.
Risk: Vague CTA copy decreases overall conversion efficiency in paid acquisition funnels.
#3 Platform-Specific Formatting
Deliver assets in native 9:16 vertical resolution with closed captions for sound-off consumption.
Risk: Uncaptioned creative loses up to 40% of initial mobile feed engagement.
[ Conversion ]

Direct Response & Vanity Voucher Attribution

Bottom-of-funnel sales conversions and trackable return on ad spend

Strategy Angle: Deploys mid-roll narrative product integrations paired with interactive story swipe-ups and custom discount vouchers for measurable attribution.
Recommended Bundle Target
$14,900
Standalone Benchmark: $16,500(-10% Efficiency)
Defended Range: $11,900 – $18,600
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Pitchyoutube
1x Seamless 90s In-Episode Mid-Roll Integration
Dedicated narrative mid-roll skit demonstrating product unboxing, practical utility, and vanity promo code.
Standalone Rate$14,800
Attribution Pushinstagram
1x 3-Frame Story Sequence with Link Sticker
Direct-to-camera recommendation slide, product feature highlight, and direct checkout link with discount code.
Standalone Rate$1,700
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Prominent Vanity Code Display
Ensure voucher code 'JIANHAO' is graphically rendered on-screen and pinned in video description text.
Risk: Omission of clear visual code markers reduces direct attribution accuracy.
#2 Frictionless Link Routing
Use clean, direct-to-product UTM URLs that bypass multi-step landing page redirects.
Risk: Complex checkout journeys increase cart abandonment rates among mobile viewers.
#3 Time-Sensitive Offer
Frame promo code redemption around a defined promotional window to stimulate purchase urgency.
Risk: Indefinite discounts reduce immediate checkout velocity.
[ Content Library ]

Asset Library Buyout & Production Stems

High-production brand asset creation for brand-owned marketing channels

Strategy Angle: Captures studio-quality production stills and clean digital assets during episodic filming for brand-owned digital properties and PDP usage.
Recommended Bundle Target
$41,600
Standalone Benchmark: $41,600(Standard Benchmark)
Defended Range: $33,300 – $52,000
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Productionyoutube
1x Branded Custom Showcase Video (16:9)
High-production standalone narrative video engineered for multi-platform repurposing and digital catalog display.
Standalone Rate$30,800
Concrete Digital Asset Buyout Specifications
✓10x 4K high-resolution production stills of product interactions on set
✓3x 15-second clean vertical hooks without overlaid channel branding
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Clean Asset Delivery
Provide all B-roll and stills free of hardcoded graphical overlays or embedded channel watermarks.
Risk: Burned-in graphics restrict internal creative team repurposing flexibility.
#2 Clear Technical Specifications
Ensure raw footage is captured in minimum 4K ProRes or LOG profiles with separate audio stems.
Risk: Compressed low-bitrate exports degrade visual quality on large display formats and paid ad scaling.
#3 Strict Asset Turnaround Timeline
Submit digital asset library within 5 business days following principal photography.
Risk: Delays in raw asset handoff disrupt coordinated multi-channel product launch schedules.
[ Full-Funnel ]

Full-Funnel Omnichannel Takeover

360-degree flagship campaign uniting reach, paid creative, and direct attribution

Strategy Angle: Synchronizes high-impact episodic YouTube storytelling with Instagram social amplification and paid whitelisting to maximize omni-channel visibility.
Recommended Bundle Target
$63,900
Standalone Benchmark: $71,000(-10% Efficiency)
Defended Range: $51,100 – $79,900
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Prestige Anchoryoutube
1x Flagship Episodic Integration (10-14m)
Primary campaign hero episode integrating product as the core narrative solution.
Standalone Rate$30,800
Social Amplificationinstagram
2x Supporting Comedic Reels (45s)
Two standalone vertical sketches adapting episode themes for high algorithmic distribution.
Standalone Rate$13,600
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Synchronized Cross-Platform Launch
Coordinate the simultaneous publishing of the YouTube flagship episode and supporting Instagram assets within a 24-hour window.
Risk: Fragmented release schedules dilute omni-channel momentum and reduce launch impact.
#2 Enforce Strict Category Exclusivity
Confirm that no competing brands are featured in auxiliary channel content during the 30-day window.
Risk: Competitive overlap creates audience confusion and dilutes brand recall equity.
#3 Pre-Production Script Approval
Finalize narrative script outline and product placement staging 7 business days prior to scheduled shoot dates.
Risk: Late script adjustments during ensemble production increase overhead costs and shoot delays.

Brand Fit, Strategic Strengths & Procurement Safety

Audited commercial intent, sponsor suitability, and institutional brand safety scorecard

Commercial IntentModerate
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
FMCG Snack & BeverageMobile Gaming & Entertainment AppsConsumer Tech & Personal GadgetsYouth Apparel & Footwear

Key Strategic Strengths & Brand Fit

• IP & Character Universe Recognition
Extensive catalog of established comedic characters enabling seamless, non-intrusive brand placements integrated directly into storyline plots.
• Mass Youth Audience Scale
Large macro-level reach across Gen Z and family demographics suitable for top-of-funnel brand recall and product launches.
• Multi-Platform Production Capability
Established production team capable of delivering polished multi-camera episodic videos and coordinated short-form adaptations.

Procurement Considerations & Safety

Safety: Low
• Conversion for High-Ticket B2B/Luxury Products
Audience composition skews young, resulting in lower direct-response efficiency for high-AOV items; best deployed for mass-market FMCG and entertainment.
• Commercial Script Sensitivity
Audience expects native character banter; overt direct-to-camera corporate telemarketing scripts risk viewer fatigue and diminished engagement.

Recent Content & Performance Audit

Audited uploads with validated view counts and engagement velocity

13 Types of Students in an Online Class - All of Titan Academy Season 3YouTube

13 Types of Students in an Online Class - All of Titan Academy Season 3

83,158
13 Types of Students in Pair WorkYouTube

13 Types of Students in Pair Work

566,854
Boys VS Girls: Childhood Games EditionYouTube

Boys VS Girls: Childhood Games Edition

106,904
Three DIY Projects you can do with Recyclables ♻️YouTube

Three DIY Projects you can do with Recyclables ♻️

45,817
SignCollab Bilateral Execution Protocol

Execute a Legally Binding Agreement with JianHao Tan

Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.

SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.