Jon B.
Audited Community Profile@jonbrollin·United States (US)
Outdoor Adventure & Angling Expedition CreatorTravel & HospitalityOverlanding / Camping / WildernessUnited States (US)Safety: Low
Confidence: High (92%)
“Jon B. commands an established male-skewed outdoor enthusiast audience across YouTube and Instagram, generating reliable view velocity for durable goods, technical gear, and marine sponsors. His partnership model is anchored in authentic field utility, making him ideal for narrative product integration and whitelisted performance creative.”
Micro-Niches:Freshwater & Bass AnglingMarine Boat Rigging & OutfittingWilderness Expedition VloggingTournament Fishing Challenges
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileMale-skewed, 18-34
Commercial Buyer IntentHigh Intent
Primary MarketUnited States
Secondary MarketsCanada, United Kingdom, Australia
Audience Interests Taxonomy
Freshwater Fishing & TackleMarine Electronics & WatercraftOutdoor Camping & Survival GearOff-Road & Overlanding EquipmentAction Sports Apparel
Content DNA & Top Themes
Format
Long-form video
Production
Medium-High
Consistency
High
Top Content Themes (% Affinity)
Expedition & Challenge Angling95%
Marine Watercraft & Rigging88%
Outdoor Survival & Wilderness Camping82%
Apparel & Tackle Collaboration Drops78%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United States (US)
Formula Verified via 16 Empirical Knots
YouTube
1.9M Subscribers
LF: 1.94%
YouTube Dedicated Video$20,400
Defended Range$16,300 – $25,500
YouTube 60s Integration$9,600
Defended Range$7,700 – $12,000
YouTube Short$2,925
Defended Range$2,325 – $3,650
625.5K Followers
ER: 0.57%
Instagram Reel (60-90s)$6,225
Defended Range$4,975 – $7,775
Instagram Carousel (3-5 Slides)$4,000
Defended Range$3,200 – $5,000
Instagram Static Post$3,100
Defended Range$2,475 – $3,875
Instagram Story (3-Frame Set)$1,550
Defended Range$1,250 – $1,950
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
Established North American outdoor expedition documentarian and angling creator with a dominant long-form YouTube footprint and active Instagram community.
Commercial Superpower
Ability to integrate high-ticket hardware and technical gear into demanding real-world outdoor tests without triggering viewer ad-fatigue.
Audience Buying Mindset
Viewers approach content with an enthusiast mindset, looking for rugged reliability, functional performance verification, and entertaining outdoor challenge narratives.
The #1 Creative Landmine to Avoid
Mandating scripted studio endorsements that isolate the product from authentic on-water field conditions.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United States (US)
[ Reach ]
Mass Cultural Reach & Brand Association
Top-of-funnel mass awareness and cultural association
Strategy Angle: Leverages Jon's high-retention long-form YouTube challenge format to anchor brand association, reinforced by cross-platform visual frequency on Instagram.
Recommended Bundle Target
$23,900
Standalone Benchmark: $26,600(-10% Efficiency)
Defended Range: $19,100 – $29,900
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Dedicated 24-Hour Expedition Episode (18-25m)
Full episodic narrative built around an endurance fishing mission where the partner brand serves as the essential enabling tool or utility partner.
Standalone Rate$20,400
Amplificationinstagram
1x Cinematic Expedition Teaser & Feature Reel (45-60s)
High-impact visual cutdown combining drone cinematography and field action highlights tagged with official brand co-authorship.
Standalone Rate$6,225
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Field Integration Mandate
All product appearances must occur during active outdoor watercraft or camping conditions.
Risk: Studio-only demonstrations create disconnect with the audience and reduce viewer engagement.
#2 Narrative Alignment
Integrate brand messaging naturally into the objective of the video challenge rather than halting the narrative.
Risk: Disruptive ad breaks trigger viewer drop-off during the first 5 minutes of long-form content.
#3 Unscripted Tonality
Provide bulleted feature priorities rather than mandatory verbatim scripts.
Risk: Stiff corporate language alienates the core subscriber base and damages authentic endorsement value.
[ Paid Creative ]
High-CTR Performance Creative & Whitelisting
Top RecommendationMiddle-of-funnel conversion ads for Meta and digital acquisition funnels
Strategy Angle: Extracts high-energy field testing and direct-response problem-solving hooks for paid acquisition targeting outdoor and automotive demographics.
Recommended Bundle Target
$16,800
Standalone Benchmark: $18,700(-10% Efficiency)
Defended Range: $13,400 – $21,000
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Testinginstagram
2x High-Hook Performance Field Test Reels (30-45s)
Direct-to-camera vertical reels contrasting common gear failures against the partner product's durability in harsh conditions.
Standalone Rate$12,500
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
Tough Conditions Stress-Testinstagram
""If this gear can't survive 3 days in freezing rain out on the river, it's not going in my boat. Let's see how it holds up.""
Demonstrates product resilience under extreme weather to build immediate consumer trust for durability.
The Gear Upgrade Breakdowninstagram
""The single biggest mistake most guys make before heading out on a multi-day trip is cheaping out right here.""
Frames the product as an essential upgrade that prevents catastrophic equipment failure in the field.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Action-First Framing
The opening 3 seconds must showcase dynamic movement or harsh environmental conditions.
Risk: Static talking-head intros generate significantly higher scroll-away rates on paid feeds.
#2 Clear Call to Action
Conclude with an unambiguous prompt to swipe up or click the link using code JONB.
Risk: Ambiguous CTAs reduce click-through efficiency on paid social spend.
#3 Brand Attribution Tagging
Ensure clean visual display of the product logo and on-screen value proposition text.
Risk: Subtle or hidden branding lowers brand recall on sound-off mobile viewing.
[ Conversion ]
Direct Response & Vanity Voucher Attribution
Bottom-of-funnel sales conversions and trackable return on ad spend
Strategy Angle: Combines a dedicated mid-roll integration within high-intent long-form video with multi-frame Instagram Stories to drive trackable conversions.
Recommended Bundle Target
$10,100
Standalone Benchmark: $11,200(-10% Efficiency)
Defended Range: $8,075 – $12,600
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Pitchyoutube
1x Dedicated 90s In-Content Mid-Roll Integration
Seamless in-video segment showing hands-on operation of the product during an active expedition, paired with promotional discount code.
Standalone Rate$9,600
Direct Attributioninstagram
1x 3-Frame Story Sequence with Direct Link Stickers
Behind-the-scenes field context, product hero shot with discount code JONB10, and direct swipe/click link to promotional checkout.
Standalone Rate$1,550
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Dedicated Code Promotion
Voucher code 'JONB10' must be shown visually on-screen and articulated clearly in verbal audio.
Risk: Audio-only mentions fail to capture visual-first viewers, reducing direct-response tracking.
#2 Direct Friction Reduction
Landing pages must be optimized for mobile conversion and directly mirror the featured product bundle.
Risk: Sending traffic to generic homepages leads to cart abandonment and degraded ROAS.
#3 Timely Story Cadence
Instagram Stories must deploy within 2 hours of the primary YouTube video publication.
Risk: Staggered delivery dilutes cross-platform conversion momentum.
[ Content Library ]
Asset Library Buyout & Production Stems
High-production brand asset creation for brand-owned marketing channels
Strategy Angle: Provides brand procurement teams with premium outdoor visual assets, raw action B-roll, and product imagery shot in authentic wilderness settings.
Recommended Bundle Target
$27,600
Standalone Benchmark: $27,600(Standard Benchmark)
Defended Range: $22,100 – $34,500
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Productionyoutube
1x 4K High-Production Cinematic Showcase Video (16:9)
Polished documentary-style brand story highlighting product engineering and performance across rugged environments.
Standalone Rate$20,400
Concrete Digital Asset Buyout Specifications
✓15x 4K high-resolution field stills of product in wet/rugged conditions with clean negative space
✓10x uncompressed 4K drone landscape establishing shots featuring branded equipment
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Asset Technical Standards
All delivered files must be shot in Log/RAW profiles with minimum 4K 60fps specification.
Risk: Compressed files restrict internal brand creative teams from professional color grading.
#2 Clean Branding Execution
Ensure equipment is kept free of third-party competing logos during dedicated asset filming.
Risk: Unintended competitor visual presence renders asset library unlicensable.
#3 Defined Usage Scope
Usage terms are bounded strictly to 90 days digital PDP and paid social channels.
Risk: Exceeding agreed media channels exposes the procurement team to commercial license breach.
[ Full-Funnel ]
Full-Funnel Omnichannel Takeover
360-degree flagship campaign uniting reach, paid creative, and direct attribution
Strategy Angle: Delivers a comprehensive flagship product launch across YouTube and Instagram, combining long-form storytelling, paid whitelisting, and direct conversion mechanics.
Recommended Bundle Target
$49,000
Standalone Benchmark: $57,600(-15% Efficiency)
Defended Range: $39,200 – $61,300
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Flagship Anchoryoutube
1x Dedicated 20-Minute Challenge Expedition Video
Central hero video detailing an ambitious wilderness expedition powered by the partner brand's flagship product release.
Standalone Rate$20,400
Social Amplificationinstagram
2x High-Impact Instagram Reels (45-60s)
Dual vertical video sequence highlighting product stress-tests and behind-the-scenes expedition action.
Standalone Rate$12,500
Conversion Driverinstagram
2x Direct-Response Story Sequences with Link Stickers
Sequential story frames directing traffic to the launch landing page with unique voucher code JONB10.
Standalone Rate$3,100
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Coordinated Launch Synchronization
All long-form and short-form assets must launch within a synchronized 48-hour global go-live window.
Risk: Fragmented release schedules dilute initial social algorithm surge and lower campaign impact.
#2 Exclusivity Enforcement
Strict category audit of past 30-day content to ensure zero competitive brand overlap.
Risk: Adjacent competing mentions reduce brand equity and commercial conversion clarity.
#3 Whitelisting Asset Optimization
Run creative iterations targeting high-intent outdoor lookalike audiences throughout the 60-day window.
Risk: Failing to refresh paid creative iterations leads to ad fatigue and rising customer acquisition costs.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentHigh
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
Marine Watercraft & Outboard MotorsOutdoor Technical Apparel & FootwearAll-Terrain Vehicles & Overlanding AccessoriesRugged Action Cameras & Power StationsDirect-to-Consumer Energy & Beverage Brands
Key Strategic Strengths & Brand Fit
• Authentic Field-Testing Credibility
Long-term established track record in outdoor media ensures that hardware and apparel demonstrated on water receive immediate category credibility.
• Multi-Platform Visual Production
Professional camera and drone operators capture high-resolution wilderness environments that translate effectively into high-performing digital ad creatives.
• Commercial Track Record
Proven commercial capability executing co-branded manufacturing releases, sweepstakes mechanics, and OEM ambassadorships.
Procurement Considerations & Safety
• Niche Audience Demographics
Audience composition skews predominantly male and outdoor-focused; general lifestyle or non-utilitarian consumer goods experience lower conversion velocity.
• Production Lead Times
Expedition-based long-form filming schedules require extended advance planning around weather conditions and seasonal fishing cycles.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeCan I Fish 100 Lakes in 24 Hours?
202,128
YouTubeBuilding My Dream Fishing Boat!
205,652
YouTubeWherever The Dart Lands...I Fish For 24 Hours!
609,563
YouTube3 Days Fishing Canadas Untouched River
259,359
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with Jon B.
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.