Jsm44

Jsm44

Audited Community Profile
@jsm44_·United Kingdom (GB)
Football Content Creator & Sports AnalystSports & AthleticsTeam Sports / League AnalysisUnited Kingdom (GB)Safety: Low
Confidence: High (88%)

“Provides brand partners with authentic access to young UK football fans through predictable weekly fixture-led viewership. Highly suited for sports apparel, gaming, grooming, and digital streaming platforms.”

Micro-Niches:Premier League PredictionsLive Football Watch-AlongsFIFA World Cup & Tournament AnalysisFootball Fan Culture & Travel
YouTube
531K
@jsm44_·4.29% LF ER
Instagram
36.2K
@_jsm44·1.32% ER
TikTok
62
@_jsm44·4.5% ER

Audience Demographics & Content DNA

Audited buyer mindset, audience geography distribution, and production standards

Inferred Audience Profile

Demographic ProfileMale-skewed, 18-34
Commercial Buyer IntentModerate Intent
Primary MarketUnited Kingdom
Secondary MarketsUnited States, Ireland, Australia
Audience Interests Taxonomy
Premier League FootballSports Gaming & Fantasy LeaguesSports Apparel & FootwearConsumer Tech & Streaming Hardware

Content DNA & Top Themes

Format
Long-form video
Production
Medium-High
Consistency
High
Top Content Themes (% Affinity)
Premier League & UEFA Tournament Predictions95%
Squad Building & Fantasy Best XI Debates90%
Live Watch-Along Reaction Streams82%
International Fan Culture & Matchday Travel76%

Itemized 16-Knot Defended Rate Cards

Live statutory deliverable pricing calibrated for United Kingdom (GB)

Formula Verified via 16 Empirical Knots

YouTube

531K Subscribers

LF: 4.29%
YouTube Dedicated Video£4,875
Defended Range£3,900 – £6,100
YouTube 60s Integration£2,350
Defended Range£1,875 – £2,925
YouTube Short£1,075
Defended Range£850 – £1,325

Instagram

36.2K Followers

ER: 1.32%
Instagram Reel (60-90s)£650
Defended Range£520 – £810
Instagram Carousel (3-5 Slides)£430
Defended Range£340 – £540
Instagram Static Post£350
Defended Range£280 – £440
Instagram Story (3-Frame Set)£160
Defended Range£130 – £200

TikTok

62 Followers

ER: 4.5%
TikTok Video (Dedicated)£23
Defended Range£19 – £29
SignCollab Talent DNA Analysis

Creator Strategic DNA & Talent Executive Brief

Vanity Voucher: JSM10
UK football creator specializing in weekly Premier League predictions, tactical tier lists, and matchday lifestyle coverage.
Commercial Superpower

High weekly engagement driven by domestic and international football schedules, providing reliable calendar-anchored media placements.

Audience Buying Mindset

Viewers tune in seeking opinionated football debate, confirmation of weekly fixture predictions, and authentic football fan camaraderie.

The #1 Creative Landmine to Avoid

Imposing generic non-endemic scripts that detach the creator from football culture or require artificial clinical product endorsements.

Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)

Itemized line-item pricing, strategic angles, and contract entitlements

Market Applied: United Kingdom (GB)
[ Reach ]

Mass Cultural Reach & Brand Association

Top-of-funnel mass awareness across core football supporter demographics during high-traffic matchday weeks

Strategy Angle: Leverages peak weekend football traffic by anchoring the brand inside high-interest match prediction discussions across YouTube, Instagram, and TikTok.
Recommended Bundle Target
£5,025
Standalone Benchmark: £5,575(-10% Efficiency)
Defended Range: £4,025 – £6,275
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Dedicated Gameweek Preview & Match Breakdown (10-15m)
Full-length gameweek preview featuring prominent brand integration linked to matchday preparation.
Standalone Rate£4,875
Cross-Platform Amplificationinstagram
1x Matchday Hot-Take & Prediction Reel (45-60s)
Fast-paced vertical reel breaking down weekend fixture upset possibilities with co-branded lower-third graphics.
Standalone Rate£650
Short-Form Syndicationtiktok
1x Football Rapid-Fire Tier List (30-45s)
High-velocity short-form clip evaluating player form with organic verbal brand shoutout.
Standalone Rate£46
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Fixture Calendar Alignment
Publish within 24 to 48 hours prior to major Premier League or Champions League matchdays to maximize view velocity.
Risk: Publishing during off-schedule mid-week windows reduces organic reach by up to 40%.
#2 Editorial Autonomy on Predictions
Allow the creator complete independence regarding tactical opinions and match forecasts.
Risk: Audience detects scripted sporting conclusions and discounts the authenticity of the sponsor integration.
#3 Native Format Continuity
Maintain standard channel graphics and match presentation styles rather than corporate overlays.
Risk: Disruptive branded title cards cause immediate viewer drop-off in the first 30 seconds.
[ Paid Creative ]

High-CTR Performance Creative & Whitelisting

Top Recommendation

Middle-of-funnel customer acquisition utilizing authentic creator-led video hooks for Meta and TikTok paid advertising

Strategy Angle: Combines direct sports fan pain points with paid media dark-posting permissions to drive optimized outbound click-through rates.
Recommended Bundle Target
£1,700
Standalone Benchmark: £1,875(-10% Efficiency)
Defended Range: £1,350 – £2,125
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Testinginstagram
2x Direct-Response Problem/Solution Reels (30-45s)
High-hook vertical ad creatives addressing common sports fan frustrations, demonstrating product solution natively.
Standalone Rate£1,300
Short-Form Paid Creativetiktok
1x Native TikTok Performance Ad (20-30s)
Quick-cut mobile format focused on instant visual hook and clear call-to-action.
Standalone Rate£46
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
Matchday Routine Upgradeinstagram
""If your weekend matchday setup still looks like this, you're doing it completely wrong...""
Directly challenges outdated viewer habits before introducing the product as the definitive upgrade.
The Unfiltered Verdicttiktok
""Everyone keeps asking me if this is actually worth the hype, so I put it to the test all weekend...""
Leverages creator analytical credibility to deliver a balanced, high-conversion product review.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Spoken Hook Pacing
The primary problem statement must be articulated within the first 3 seconds without background music overpowering voiceover.
Risk: Slow intros result in sub-20% 3-second hook retention on paid media.
#2 Clear Visual Value Demonstration
Show the product in physical use during the first 10 seconds of the creative.
Risk: Abstract benefits without visual proof lower downstream conversion rates.
#3 Single Clear CTA
Direct users to a single action link with simple discount verification.
Risk: Multiple competing calls-to-action dilute direct-response attribution.
[ Conversion ]

Direct Response & Vanity Voucher Attribution

Bottom-of-funnel sales conversions and direct commercial return on investment

Strategy Angle: Seamlessly embeds product utility into long-form tactical breakdowns paired with trackable vanity discount codes.
Recommended Bundle Target
£2,250
Standalone Benchmark: £2,500(-10% Efficiency)
Defended Range: £1,800 – £2,825
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Pitchyoutube
1x Dedicated 60-90s Mid-Roll Integration
Contextual mid-roll placement positioned right before premier match prediction segment.
Standalone Rate£2,350
Attribution Pushinstagram
1x 3-Frame Direct-Link Story Sequence
Interactive story sequence showing product unboxing, user verdict, and direct swipe-up discount sticker.
Standalone Rate£160
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Mid-Roll Placement Timing
Integrate ad segment between minutes 4 and 7, transitioning smoothly from tactical debate to product pitch.
Risk: Placing ads in the final 10% of long-form videos drastically reduces impression capture.
#2 On-Screen Promo Code Display
Ensure vanity code 'JSM10' is displayed prominently on screen alongside an audio callout.
Risk: Audio-only calls-to-action lose over 50% of trackable conversion credit.
#3 Seamless Segment Transition
Connect product utility logically to football viewing, training, or gaming setups.
Risk: Abrupt, jarring transitions encourage viewers to use video scrubbing tools.
[ Content Library ]

Asset Library Buyout & Production Stems

Acquisition of high-resolution digital visual assets and raw video footage for brand-owned marketing channels

Strategy Angle: Leverages the creator's sports aesthetic and production environment to generate reusable marketing assets for digital storefronts and social ads.
Recommended Bundle Target
£6,575
Standalone Benchmark: £6,575(Standard Benchmark)
Defended Range: £5,250 – £8,225
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Productionyoutube
1x 4K Studio Product Feature Video (16:9)
High-production studio breakdown highlighting core product technical features in a sports-focused environment.
Standalone Rate£4,875
Concrete Digital Asset Buyout Specifications
✓10x High-Resolution 4K Studio Lifestyle & Product Stills
✓15 Minutes of Uncut 4K Studio B-Roll & Product Handling Footage
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Asset Specification Compliance
All assets must be delivered in uncompressed ProRes 422 4K 60fps with color-balanced profiles.
Risk: Compressed delivery limits brand post-production utility and ad rendering quality.
#2 Clean Framing Without Channel Branding
Studio stills and B-roll must feature neutral backgrounds free of third-party sports logos or channel watermarks.
Risk: Third-party trademark presence creates legal clearance barriers on brand PDPs.
#3 Pre-Approved Usage Boundaries
Usage is strictly digital (web, social ads, email) and excludes out-of-home broadcast television.
Risk: Unclear distribution scope leads to talent licensing disputes.
[ Full-Funnel ]

Full-Funnel Omnichannel Takeover

360-degree campaign dominating creator touchpoints across YouTube, Instagram, and TikTok with performance ad amplification

Strategy Angle: Maximizes brand reach and conversion velocity by coordinating high-visibility long-form YouTube integration, short-form social syndication, and paid ad amplification.
Recommended Bundle Target
£8,275
Standalone Benchmark: £9,725(-15% Efficiency)
Defended Range: £6,625 – £10,300
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Flagship Anchoryoutube
1x Dedicated Gameweek Flagship Video (10-15m)
Comprehensive fixture analysis and tactical prediction video centered around the brand partnership.
Standalone Rate£4,875
Social Amplificationinstagram
2x High-Impact Instagram Reels (45-60s)
Dynamic matchday reaction and debate reels incorporating organic brand integration.
Standalone Rate£1,300
Viral Syndicationtiktok
2x Rapid-Fire TikTok Debates (30s)
High-energy hot-take videos designed to capture mobile sports audiences.
Standalone Rate£92
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Synchronized Campaign Window
All launch assets across YouTube, Instagram, and TikTok must release within an aligned 72-hour campaign window.
Risk: Staggered, disconnected releases reduce omnichannel brand recall.
#2 Strict Category Exclusivity Enforcement
Confirm absence of direct competing commercial placements across all channels during the 30-day window.
Risk: Overlapping brand messages dilute audience purchase attribution.
#3 Platform-Tailored Delivery
Re-format and re-edit content natively for TikTok and Instagram rather than simple 16:9 YouTube crops.
Risk: Unoptimized vertical crops suffer up to 50% lower algorithmic distribution.

Brand Fit, Strategic Strengths & Procurement Safety

Audited commercial intent, sponsor suitability, and institutional brand safety scorecard

Commercial IntentModerate
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
Sports Apparel & FootwearSports Streaming & Media AppsGaming Hardware & Sports Video GamesMale Grooming & FMCG Essentials

Key Strategic Strengths & Brand Fit

• Core Football Demographic Concentration
Direct access to an engaged UK-centric male demographic (18-34) with regular weekly viewing habits.
• Event-Driven Traffic Spikes
Ability to capture high organic reach surrounding Premier League title races and international FIFA tournaments.
• Multi-Platform Visual Versatility
Demonstrated execution across long-form YouTube discussions, Instagram stadium content, and short-form video hooks.

Procurement Considerations & Safety

Safety: Low
• Commercial Price Elasticity
Audience intent is anchored on sports entertainment; conversion performs best on accessible mass-market AOVs rather than premium luxury goods.
• Platform Imbalance
Footprint is heavily weighted toward long-form YouTube, requiring strategic short-form repackaging to maximize TikTok and Instagram impact.

Recent Content & Performance Audit

Audited uploads with validated view counts and engagement velocity

Football BingoYouTube

Football Bingo

44,738
Building a World Cup 2026 Best XI 🏆⚽️YouTube

Building a World Cup 2026 Best XI 🏆⚽️

38,556
Sunderland vs Arsenal - LIVE Watch Along!!YouTube

Sunderland vs Arsenal - LIVE Watch Along!!

6,164
UEFA Champions League - Match Day 1 Predictions YouTube

UEFA Champions League - Match Day 1 Predictions

21,796
SignCollab Bilateral Execution Protocol

Execute a Legally Binding Agreement with Jsm44

Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.

SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.