KayKayEs
Audited Community Profile@kaykayes·United States (US)
Sports Gaming & Madden Gameplay CreatorGaming & EsportsCompetitive Esports / Ranked GameplayUnited States (US)Safety: Low
Confidence: High (89%)
“KayKayEs provides dependable top-of-funnel reach into the North American console gaming and NFL enthusiast market. Best leveraged for consumer FMCG, gaming peripherals, and sports app activations requiring native conversational ad delivery.”
Micro-Niches:Madden NFL GameplaySports Gaming ChallengesUltimate Team Roster BuildingSuperstar Career Mode
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileMale-skewed, 18-34
Commercial Buyer IntentModerate Intent
Primary MarketUnited States
Secondary MarketsCanada, United Kingdom
Audience Interests Taxonomy
NFL FootballMadden NFL Video GamesConsole Gaming & PeripheralsSports Apparel & Fan MerchandiseEnergy Drinks & Quick-Service Dining
Content DNA & Top Themes
Format
Long-form video
Production
Medium-High
Consistency
High
Top Content Themes (% Affinity)
NFL Player Card & Roster Testing92%
Madden Gameplay Challenges & Ranked Ladders88%
Superstar Career Mode Playthroughs78%
Personal Lifestyle & Family Updates45%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United States (US)
Formula Verified via 16 Empirical Knots
YouTube
1.6M Subscribers
LF: 2.61%
YouTube Dedicated Video$17,700
Defended Range$14,100 – $22,100
YouTube 60s Integration$8,475
Defended Range$6,775 – $10,600
YouTube Short$2,675
Defended Range$2,150 – $3,350
59.1K Followers
ER: 19.81%
Instagram Reel (60-90s)$2,050
Defended Range$1,650 – $2,575
Instagram Carousel (3-5 Slides)$1,375
Defended Range$1,100 – $1,725
Instagram Static Post$1,150
Defended Range$910 – $1,425
Instagram Story (3-Frame Set)$520
Defended Range$410 – $640
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
Sports gaming commentator and challenge creator specializing in Madden NFL gameplay series and player benchmark experiments.
Commercial Superpower
Sustained audience loyalty and genuine connection that allows sponsored integrations to feel like casual recommendations among peers.
Audience Buying Mindset
Viewers tune in for lighthearted competitive entertainment, sports banter, and relatable personality dynamics rather than clinical esports instruction.
The #1 Creative Landmine to Avoid
Imposing formal corporate language or multi-page script restrictions that disrupt the unscripted flow of his gameplay commentary.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United States (US)
[ Reach ]
Mass Cultural Reach & Brand Association
Top-of-funnel mass awareness across gaming and sports enthusiast demographics
Strategy Angle: Leverages high-traffic episodic YouTube gameplay combined with high-engagement Instagram community touchpoints to anchor broad consumer awareness.
Recommended Bundle Target
$17,800
Standalone Benchmark: $19,800(-10% Efficiency)
Defended Range: $14,200 – $22,300
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Branded Gameplay Challenge Episode (12-15m)
Full dedicated gameplay video built around a high-stakes challenge rule set themed with brand integration.
Standalone Rate$17,700
Social Amplificationinstagram
1x Highlight Reel with Visual Brand Tag (30-60s)
High-energy gameplay reaction clip capturing a viral in-game moment with branded lower third and caption callout.
Standalone Rate$2,050
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Maintain Organic Pacing
Permit the creator to embed the brand mention naturally into the challenge narrative rather than abruptly stopping gameplay.
Risk: Stiff transitions lead to viewer drop-off during the key first two minutes of the video.
#2 Avoid Overt Script Reading
Provide bullet points for product benefits instead of a verbatim script to preserve natural vocal cadence.
Risk: Audience immediately identifies scripted corporate reads and posts dismissive comments.
#3 Clear Visual Placement
Ensure product packaging or digital overlays are visible on camera for at least 15 continuous seconds during the mid-roll pitch.
Risk: Audio-only mentions result in lower brand recall for packaged goods.
[ Paid Creative ]
High-CTR Performance Creative & Whitelisting
Top RecommendationMiddle-of-funnel conversion and paid acquisition via targeted Meta ad campaigns
Strategy Angle: Combines direct, relatable creator endorsement reels with targeted advertising whitelisting to capture conversion among sports and gaming consumers.
Recommended Bundle Target
$5,525
Standalone Benchmark: $6,150(-10% Efficiency)
Defended Range: $4,425 – $6,900
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Testinginstagram
2x Hook-Driven Creator Endorsement Reels (30-45s)
Direct-to-camera short-form videos highlighting daily routine usage, ergonomic comfort, or fast snack convenience.
Standalone Rate$4,100
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
Long-Session Fatigue Solutioninstagram
""If you've ever been stuck on a 5-game losing streak at 2 AM, your setup or your fuel is definitely the problem.""
Directly targets gamer frustration and positions the sponsor product as the performance reset tool.
Daily Routine Integrationinstagram
""Between running 4 kids around and grinding out Madden videos every week, I don't have time for complicated routines.""
Leverages real-life family authority to pitch convenience and everyday reliability to adult male demographics.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Front-Load Value Proposition
Introduce the product's primary functional benefit within the first 6 seconds of the video.
Risk: Slow intros result in high scroll-away rates on paid feeds.
#2 Maintain High Contrast Visuals
Film with dedicated three-point studio lighting and sharp product close-ups.
Risk: Dark or grainy bedroom camera setups lower ad click-through rates.
#3 Display Clear Call-To-Action
Feature on-screen text instructions and discount code overlay during the final 5 seconds.
Risk: Ambiguous CTAs reduce coupon code utilization and trackable conversion.
[ Conversion ]
Direct Response & Vanity Voucher Attribution
Bottom-of-funnel customer acquisition with direct discount code attribution
Strategy Angle: Leverages integrated mid-roll pitches in regular episodic uploads supported by Instagram Story swipe-up tracking to generate measurable return on ad spend.
Recommended Bundle Target
$8,100
Standalone Benchmark: $9,000(-10% Efficiency)
Defended Range: $6,475 – $10,100
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Pitchyoutube
1x 60-90s Native Mid-Roll Integration
Seamless in-video segment showcasing hands-on product usage with dedicated discount code callout and screen graphics.
Standalone Rate$8,475
Conversion Pushinstagram
1x 3-Frame Direct-Link Story Sequence
Frame 1: Context hook; Frame 2: Product unboxing/usage; Frame 3: Direct sticker link and vanity voucher code.
Standalone Rate$520
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Mid-Roll Timing Placement
Place the integrated segment between minute 3 and minute 7 of the video, avoiding the first 60 seconds.
Risk: Pre-roll sponsor placements cause immediate drop-off before viewer engagement stabilizes.
#2 Verbal Vanity Code Reinforcement
State the vanity code clearly twice during the audio read while displaying on-screen text graphics.
Risk: Unclear auditory cues result in lost coupon attribution.
#3 Active Link Verification
Verify that all YouTube description links and Instagram Story stickers redirect with correct UTM parameters prior to publishing.
Risk: Broken attribution URLs invalidate procurement ROI tracking.
[ Content Library ]
Asset Library Buyout & Production Stems
Creation of high-resolution gaming lifestyle assets for brand-owned marketing channels
Strategy Angle: Secures professional product photography, b-roll capture, and commercial usage rights without requiring long-term creator endorsement fees.
Recommended Bundle Target
$4,175
Standalone Benchmark: $4,650(-10% Efficiency)
Defended Range: $3,350 – $5,225
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Captureinstagram
3x High-Resolution Product Integration Stills
Professional studio stills featuring product integrated seamlessly into the creator's gaming desk environment.
Standalone Rate$3,450
Concrete Digital Asset Buyout Specifications
✓5x 4K high-resolution color-graded stills of product placed on gaming desk setup
✓10x 4K ProRes uncompressed 15-second b-roll video clips of hands-on product unboxing and interaction
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Clean Background Framing
Ensure no competitor logos, third-party trademarks, or unapproved branded merchandise are visible in the background.
Risk: Competitor presence violates asset licensing exclusivity and forces re-shoots.
#2 Strict Asset Resolution Standards
All delivered files must meet minimum 4K 60fps specifications with balanced color grading.
Risk: Low-quality assets cannot be scaled for brand website headers or digital retail displays.
#3 Timely File Delivery
Provide uncompressed raw asset links via cloud drive within 5 business days of video sign-off.
Risk: Delayed asset delivery stalls marketing campaign launch timelines.
[ Full-Funnel ]
Full-Funnel Omnichannel Takeover
360-degree major launch campaign uniting reach, paid conversion, and category protection
Strategy Angle: Provides a comprehensive commercial presence across YouTube and Instagram, locking out category competitors while driving both brand lift and trackable direct acquisition.
Recommended Bundle Target
$31,400
Standalone Benchmark: $34,900(-10% Efficiency)
Defended Range: $25,100 – $39,300
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Dedicated Challenge Benchmark Video (12-15m)
High-production challenge video themed around the product launch with integrated branding and callouts.
Standalone Rate$17,700
Social Frequencyinstagram
2x High-Energy Product Lifestyle Reels (30-45s)
Native short-form video content demonstrating real-world utility and personal creator recommendation.
Standalone Rate$4,100
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Synchronized Cross-Platform Launch
Coordinate the release of the YouTube hero video and initial Instagram Reel within a tight 24-hour window.
Risk: Disjointed upload timing diffuses the peak awareness impact of the launch.
#2 Strict Exclusivity Compliance
Ensure creator team signs off on explicit list of restricted competitor brand names prior to contract execution.
Risk: Overlapping competitive brand mentions dilute campaign authority.
#3 Dual-Layer Attribution Tracking
Deploy both dedicated vanity promo codes and platform-specific UTM links across all touchpoints.
Risk: Incomplete attribution parameters compromise full-funnel efficiency calculations.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentModerate
Brand Suitability RatingHigh for broad consumer, gaming, and sports lifestyle categories; low for enterprise B2B or ultra-luxury goods.
Brand Safety LevelLow Risk
Recommended Sponsor Categories
Gaming Peripherals & Console AccessoriesSnack & Beverage BrandsFantasy Sports & Sportsbook PlatformsMen's Casual Apparel & FootwearConsumer Tech & Streaming Hardware
Key Strategic Strengths & Brand Fit
• Long-Term Audience Retention
Multi-year viewing continuity creates established trust, insulating integrations from abrupt audience backlash.
• Predictable Baseline View Velocity
Consistent cadence of daily-to-weekly uploads provides stable media impressions in the North American male 18-34 demographic.
• High Multi-Platform Cross-Affection
Instagram channel shows exceptionally high engagement rates (19.8%), demonstrating personal audience affinity beyond gameplay.
Procurement Considerations & Safety
• Audience Ad-Sensitivity to Stiff Scripting
Community responds poorly to corporate or unnatural teleprompter ad scripts; mandates conversational, creator-led integration styles.
• Niche Price Ceiling
Audience skews heavily toward casual gamers and football enthusiasts; conversion drops sharply on high-ticket B2B or luxury consumer items.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeScoring a Touchdown With EVERY NFL Team in Madden 27
20,992
YouTubeJustin Jefferson is CRACKED In Madden 27.. Insane Catches!
53,512
YouTubeMichael Vick is UNSTOPPABLE in Madden 27. He's too Fast..
51,183
YouTubeJa’Marr Chase Catches EVERYTHING In Madden 27
45,796
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with KayKayEs
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.