KickThePj
Audited Community Profile@kickthepj·United Kingdom (GB)
Artistic Maker & Whimsical Creative StorytellerCreative Arts & MediaTraditional Fine Arts, Pottery & CraftsUnited Kingdom (GB)Safety: Low
Confidence: High (90%)
“KickThePj offers brand-safe integration opportunities within traditional art, illustration, and creative studio workflows on YouTube.”
Micro-Niches:Lino PrintingDIY Studio CraftingPainting & IllustrationWhimsical Storytelling
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileFemale-skewed, 18-34
Commercial Buyer IntentModerate Intent
Primary MarketUnited Kingdom
Secondary MarketsUnited States, Canada, Australia
Audience Interests Taxonomy
Art & IllustrationPrintmaking & CraftingDIY & Studio SetupCreative Storytelling
Content DNA & Top Themes
Format
Long-form video
Production
Medium-High
Consistency
Moderate
Top Content Themes (% Affinity)
Art & Painting Projects92%
Studio DIY & Woodworking85%
Printmaking & Comics88%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United Kingdom (GB)
Formula Verified via 16 Empirical Knots
YouTube
1.3M Subscribers
LF: 10.95%
YouTube Dedicated Video£14,000
Defended Range£11,200 – £17,500
YouTube 60s Integration£6,700
Defended Range£5,375 – £8,375
YouTube Short£1,575
Defended Range£1,250 – £1,975
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
UK-based artistic maker and visual documentarian crafting whimsical art projects, studio builds, and narrative vlogs.
Commercial Superpower
Organic creative trust that turns sponsored tools or software into aspirational components of an artistic project.
Audience Buying Mindset
Viewers seek relaxing, inspirational creative processes and authentic artistic experimentation, accepting native tool integrations within project narratives.
The #1 Creative Landmine to Avoid
Imposing a rigid, scripted corporate read that disrupts the natural pacing of the creative process.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United Kingdom (GB)
[ Reach ]
Mass Cultural Reach & Brand Association
Top-of-funnel brand awareness through high-trust visual storytelling
Strategy Angle: Integrate product naturally into an ambitious original art project to maximize watch-time and brand affinity among creative demographics.
Recommended Bundle Target
£15,500
Standalone Benchmark: £17,200(-10% Efficiency)
Defended Range: £12,400 – £19,400
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Dedicated Creative Art Project Documentary (8-12m)
A long-form project video built around an ambitious artistic build (e.g., custom printmaking or studio renovation) centered on the sponsor's tools.
Standalone Rate£14,000
Amplificationyoutube
2x YouTube Shorts Craft Highlights (30-60s)
Short-form clips capturing time-lapse craft reveals and key creative moments from the main project video.
Standalone Rate£3,150
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Maintain Project Autonomy
Allow PJ to select the specific art piece or build concept to preserve authentic creative execution.
Risk: Over-constraining the concept results in stiff delivery and reduced audience watch-time.
#2 Visual Integration Over Verbal Scripts
Demonstrate the product in physical action during the creative montage rather than relying solely on talking points.
Risk: Excessive verbal reading breaks the narrative visual rhythm of craft content.
#3 Clear Link Placement
Place product landing page links above the fold in the video description box.
Risk: Buried description links lead to reduced referral traffic click-through rates.
[ Paid Creative ]
High-CTR Performance Creative & Whitelisting
Top RecommendationMiddle-of-funnel performance creative built around visual art execution
Strategy Angle: Utilize short-form visual hooks focused on creative problem-solving and studio experimentation for ad testing.
Recommended Bundle Target
£3,275
Standalone Benchmark: £3,625(-10% Efficiency)
Defended Range: £2,625 – £4,100
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Testingyoutube
2x High-Hook Creative Shorts (30-45s)
Dedicated short-form cuts focusing on quick visual reveals, printmaking pulls, and studio craft hooks.
Standalone Rate£3,150
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
The Unplanned Studio Testyoutube
""I'm about to try something in the studio today that I've never attempted before...""
Leans into authentic creative experimentation, introducing the product as the key enabling tool.
Overcoming The Craft Frictionyoutube
""Everyone told me this printmaking idea was way too tedious, but watch what happens...""
Highlights product efficiency by solving a common creative frustration visually.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Prioritize Visual Hooks
Ensure the first 3 seconds show high-contrast visual action rather than a stationary introduction.
Risk: Slow visual intros result in immediate drop-off on short-form feeds.
#2 Native Spoken Delivery
Keep voiceover delivery in PJ's natural, understated UK conversational tone.
Risk: Overly hyped promotional tones trigger ad resistance among viewers.
#3 Tactile Sound Design
Preserve natural studio ASMR audio (carving, painting brushstrokes) in the audio mix.
Risk: Replacing raw craft audio with stock music lowers viewer engagement quality.
[ Conversion ]
Direct Response & Vanity Voucher Attribution
Bottom-of-funnel sales attribution driven by in-video product demonstration
Strategy Angle: Pair a dedicated mid-roll integration with a trackable vanity voucher code to capture high-intent purchases from active creators.
Recommended Bundle Target
£7,450
Standalone Benchmark: £8,275(-10% Efficiency)
Defended Range: £5,950 – £9,325
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Integrationyoutube
1x Dedicated 90s In-Video Mid-Roll Integration
Structured mid-roll segment within a long-form vlog demonstrating product features and offering a discount code.
Standalone Rate£6,700
Short-Form Reminderyoutube
1x YouTube Short Discount Call-To-Action
Companion short-form video summarizing product benefits with direct text overlay for the voucher code.
Standalone Rate£1,575
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Clear Offer Value
Provide a minimum 10-15% discount code using the prefix 'PJ' to incentivize immediate checkout.
Risk: Weak incentive structures lead to low immediate purchase conversions.
#2 Seamless Narrative Bridge
Transition into the mid-roll from a relevant point in the main video's creative process.
Risk: Abrupt, contextless ad drops increase viewer skip rates.
#3 On-Screen Discount Graphic
Display the vanity code on screen with clear typography during the verbal call-to-action.
Risk: Relying only on spoken codes reduces attribution accuracy.
[ Content Library ]
Asset Library Buyout & Production Stems
High-production asset generation for brand-owned distribution channels
Strategy Angle: Leverage PJ's visual styling to produce clean brand assets and photography for product landing pages and social channels.
Recommended Bundle Target
£16,800
Standalone Benchmark: £16,800(Standard Benchmark)
Defended Range: £13,400 – £21,000
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Productionyoutube
1x 4K Clean Studio Product Showcase Video (16:9)
High-resolution showcase video displaying product application in a clean studio setting without channel watermarks.
Standalone Rate£14,000
Concrete Digital Asset Buyout Specifications
✓15x 4K High-Res Studio Macro Photography Stills of Product in Use
✓1x Uncompressed Master Audio Track & Ambient Studio Sound Stems
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Standardized Lighting Requirements
Align on color temperature and studio lighting parameters prior to asset shoot.
Risk: Mismatched color profiles increase post-production editing costs for internal brand teams.
#2 Unbranded Product Framing
Provide secondary angles with neutral studio backdrops for flexible web banner placement.
Risk: Overly specific background elements restrict asset reusability.
#3 Raw Delivery Specifications
Deliver flat profile footage (LOG/ProRes) alongside color-graded masters.
Risk: Baked-in heavy color grades limit internal brand team adjustments.
[ Full-Funnel ]
Full-Funnel Omnichannel Takeover
Flagship product release combining long-form showcase, short-form reach, and exclusivity
Strategy Angle: Maximize market impact for major product launches through an integrated multi-video campaign anchor backed by niche exclusivity.
Recommended Bundle Target
£32,400
Standalone Benchmark: £38,100(-15% Efficiency)
Defended Range: £25,900 – £40,500
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Flagship Anchoryoutube
1x Dedicated Flagship Project Video (10-15m)
Major studio build video centering entirely on a flagship creative project enabled by the launching product.
Standalone Rate£14,000
Mid-Roll Integrationyoutube
1x Follow-Up Integrated Video Segment (90s)
Secondary mid-roll integration in a subsequent upload demonstrating product longevity and project updates.
Standalone Rate£6,700
Short-Form Campaignyoutube
3x YouTube Shorts Product Launch Series
Trio of short-form videos covering project teasers, behind-the-scenes techniques, and final reveals.
Standalone Rate£4,725
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Synchronized Launch Timing
Schedule video release within 2 hours of the official public brand announcement.
Risk: Out-of-sync video drops reduce initial launch traffic momentum.
#2 Category Exclusivity Scope
Define exact brand competitor lists within the contract agreement.
Risk: Vague exclusivity terms cause friction regarding adjacent tool sponsorships.
#3 Community Engagement Monitoring
Ensure PJ actively responds to top comments during the first 3 hours post-upload.
Risk: Unanswered viewer queries regarding product specs reduce community conversion potential.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentModerate
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
Art & Craft SuppliesCreative Software & AppsStudio Furniture & OrganizationPrintmaking Materials
Key Strategic Strengths & Brand Fit
• High Creative Authority & Audience Trust
Subscribers view PJ as an authentic artistic mentor, ensuring low friction for native art supply and software integrations.
• Engaged Core Niche Audience
Comment sentiment reflects high loyalty and focused interest in creative techniques and studio gear.
• Tactile Studio Visual Production
High aesthetic quality in visual editing and physical crafting demonstrations, well-suited for showing physical and digital tools in action.
Procurement Considerations & Safety
• Active View Velocity vs Subscriber Scale
Valuations should benchmark against active 30-day view velocity (~41k median) rather than the legacy subscriber total of 1.28M.
• Single Verified Platform Footprint
Active commercial presence is concentrated exclusively on YouTube; activations cannot rely on Instagram or TikTok deliverables.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeHolding The RAREST Cards In Yu-Gi-Oh!
6,551
YouTubeDestroying My Old Art
38,778
YouTubeOrganising My Chaos Shed - DIY Woodworking Project
58,686
YouTubeThe Pokémon Rap Except I Painted All The Pokémon
15,732
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with KickThePj
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.