La5ty
Audited Community Profile@la5ty·United Kingdom (GB)
EA Sports FC & Football Gaming CreatorGaming & EsportsGame Reviews / Lore / GuidesUnited Kingdom (GB)Safety: Low
Confidence: High (90%)
“La5ty provides dependable media value for brands targeting young adult male gaming and sports demographics in the UK. His multi-platform presence across YouTube, Instagram, and TikTok allows for integrated campaigns combining contextual long-form gameplay integration with targeted short-form social creative.”
Micro-Niches:EA Sports FC Ultimate TeamRoad To Glory (RTG) SeriesSquad Building Challenges (SBC)Premier League & UK Football Culture
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileMale-skewed, 18-34
Commercial Buyer IntentModerate Intent
Primary MarketUnited Kingdom
Secondary MarketsUnited States, Ireland, Australia
Audience Interests Taxonomy
EA Sports FC / FIFA GamingPremier League FootballGaming Peripherals & Console TechSnack & Energy Drink FMCGSports Apparel
Content DNA & Top Themes
Format
Long-form video
Production
Medium-High
Consistency
High
Top Content Themes (% Affinity)
EA Sports FC Gameplay & RTG Progression95%
Pack Openings & In-Game Economy90%
Premier League Matchday & Football Fandom75%
Gaming Setup & Tech Hardware60%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United Kingdom (GB)
Formula Verified via 16 Empirical Knots
YouTube
569K Subscribers
LF: 2.32%
YouTube Dedicated Video£4,650
Defended Range£3,725 – £5,800
YouTube 60s Integration£2,125
Defended Range£1,700 – £2,650
YouTube Short£920
Defended Range£740 – £1,150
40.2K Followers
ER: 6.82%
Instagram Reel (60-90s)£940
Defended Range£750 – £1,175
Instagram Carousel (3-5 Slides)£630
Defended Range£500 – £780
Instagram Static Post£510
Defended Range£410 – £640
Instagram Story (3-Frame Set)£230
Defended Range£180 – £290
TikTok
12.7K Followers
ER: 4.52%
TikTok Video (Dedicated)£200
Defended Range£160 – £250
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
Mid-tier UK sports gaming creator and football enthusiast specializing in long-form EA Sports FC Road To Glory series and gaming lifestyle content.
Commercial Superpower
Predictable episodic viewership and high community trust within a highly coveted, hard-to-reach UK male youth-to-adult gaming demographic.
Audience Buying Mindset
Viewers tune in for relaxed, reliable gaming companionship and tactical squad-building insights during their daily entertainment routines.
The #1 Creative Landmine to Avoid
Imposing scripted corporate telemarketing pitches that disrupt the organic flow of the gameplay narrative or force unnatural enthusiasm.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United Kingdom (GB)
[ Reach ]
Mass Cultural Reach & Brand Association
Top-of-funnel mass awareness across gaming and UK sports communities
Strategy Angle: Deploys a hero YouTube gameplay integration paired with high-frequency short-form distribution across Instagram Reels and TikTok to maximize multi-touchpoint impressions.
Recommended Bundle Target
£2,950
Standalone Benchmark: £3,275(-10% Efficiency)
Defended Range: £2,350 – £3,700
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Integrated 90s RTG Mid-Roll Sponsorship
A native, seamlessly edited 90-second segment integrated directly into a flagship Road To Glory episode, demonstrating product utility during weekend league prep.
Standalone Rate£2,125
Short-Form Amplificationtiktok
1x High-Energy TikTok Setup Highlight (30-45s)
Fast-paced vertical short showing the sponsor's hardware or service integrated into La5ty's daily gaming setup with clear visual branding.
Standalone Rate£200
Social Amplificationinstagram
1x Behind-the-Scenes Gaming Reel (30-60s)
Authentic desk setup / matchday preparation Reel highlighting the product with direct tag and profile link.
Standalone Rate£940
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Maintain Native Tone
Allow the creator to integrate the talking points using conversational UK gaming language rather than verbatim corporate scripts.
Risk: Overly rigid scripts result in viewer skips and negative comment sentiment regarding forced commercialization.
#2 Episode Placement Timing
Position the integrated segment between the opening team overview and the first competitive match for maximum retention.
Risk: Placing sponsorships at the very end of long-form gaming videos causes 60-70% drop-off in delivered impressions.
#3 Cross-Platform Timing
Coordinate TikTok and Instagram posts within 24 hours of the YouTube upload to compound brand recall.
Risk: Scattered release dates dilute multi-channel frequency and diminish campaign momentum.
[ Paid Creative ]
High-CTR Performance Creative & Whitelisting
Top RecommendationMiddle-of-funnel direct acquisition via paid media amplification on Meta and TikTok
Strategy Angle: Combines authentic UGC-style hook variations with 60-day advertising access tokens to scale high-performing creator-led acquisition ads directly to gaming and sports target audiences.
Recommended Bundle Target
£2,825
Standalone Benchmark: £3,125(-10% Efficiency)
Defended Range: £2,250 – £3,525
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Asset Productioninstagram
2x Direct-to-Camera Problem/Solution UGC Reels
Vertical creative focusing on common gamer pain points (input lag, fatigue, disorganized setup) and presenting the sponsor product as the direct solution.
Standalone Rate£1,875
Short-Form Acquisitiontiktok
1x High-Hook TikTok Direct-Response Ad
Fast visual hook leveraging gaming routine aesthetic to drive immediate clicks and app installs/store visits.
Standalone Rate£200
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
The Weekend League Grind Solutioninstagram
""If you're still grinding twenty games of Champs with a setup that gives you neck cramp or lag, stop scrolling for two seconds...""
Directly addresses competitive gaming fatigue before introducing the sponsor's ergonomic or hardware product as an essential upgrade.
The Real Setup Upgradetiktok
""Mate, I've swapped out three different parts of my desk setup this month, and this is the only one that genuinely made a difference...""
Pragmatic, peer-to-peer recommendation style driving credibility for tech or lifestyle accessories.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Clear Product Visual in First 3 Seconds
Ensure the physical product or app interface is visible in frame while the spoken hook delivers.
Risk: Delayed product reveals increase drop-off rate on paid acquisition feeds before brand recall occurs.
#2 Native Platform Formatting
Deliver clean 9:16 vertical video with native typography safe zones respected for UI overlays.
Risk: Cropped text or obscured buttons reduce paid click-through conversion rates.
#3 Authentic Environment
Shoot ads in the genuine gaming room setup rather than artificial studio settings.
Risk: Sterile studio backdrops diminish UGC credibility and trigger immediate ad-blindness.
[ Conversion ]
Direct Response & Vanity Voucher Attribution
Bottom-of-funnel trackable sales and measurable return on ad spend
Strategy Angle: Leverages high-intent episodic placement and direct interactive Instagram Story sequences with exclusive voucher incentives to drive measurable checkout volume.
Recommended Bundle Target
£2,300
Standalone Benchmark: £2,550(-10% Efficiency)
Defended Range: £1,850 – £2,875
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Pitchyoutube
1x Integrated 60-90s Conversion Mid-Roll
Action-oriented sponsorship segment highlighting a limited-time promotional discount code 'LASTY15' with clear on-screen graphic instructions.
Standalone Rate£2,125
Direct-Response Sequenceinstagram
1x 3-Frame Instagram Story Conversion Funnel
Frame 1: Context/Problem statement. Frame 2: Product demonstration in use. Frame 3: Direct link sticker with voucher code 'LASTY15'.
Standalone Rate£230
Short-Form Direct Responsetiktok
1x TikTok Offer & Bio-Link Integration
Fast 30s demonstration prompting viewers to access the exclusive partnership link via bio or search code.
Standalone Rate£200
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Frictionless URL Delivery
Utilize short, memorable vanity URLs and distinct discount codes (e.g. LASTY10) displayed clearly on screen.
Risk: Complex tracking URLs lead to significant attribution loss as viewers bypass links.
#2 Urgency Triggering
Frame the discount code around a specific time window or weekend gaming event.
Risk: Open-ended, perpetual codes reduce immediate purchase urgency and lower conversion velocity.
#3 Story Link Optimization
Ensure the Instagram Story link sticker uses a clear action-oriented label such as 'Claim 15% Off Here'.
Risk: Generic 'Link' stickers result in lower outbound tap-through rates.
[ Content Library ]
Asset Library Buyout & Production Stems
Production of prosumer creator-led assets for brand-owned marketing channels
Strategy Angle: Generates a comprehensive suite of clean studio b-roll, high-resolution lifestyle imagery, and digital assets for brand website PDPs and owned paid media channels.
Recommended Bundle Target
£6,275
Standalone Benchmark: £6,275(Standard Benchmark)
Defended Range: £5,025 – £7,850
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Productionyoutube
1x Dedicated 4K Hardware / Product Integration (16:9)
Full standalone feature and benchmark demonstration produced in clean 4K, delivered with clean audio stems and raw b-roll package.
Standalone Rate£4,650
Concrete Digital Asset Buyout Specifications
✓10x High-Resolution 4K Desk & Product Setup Stills (JPEG + RAW)
✓15x 4K Clean Uncut B-Roll Clips of Product Unboxing & Gameplay Handling (ProRes)
✓Uncompressed 24-bit Voiceover Audio Stems of Key Benefit Reads (WAV)
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Asset Specification Compliance
All b-roll and stills must be captured under controlled lighting with high color fidelity.
Risk: Sub-par resolution or poor audio limits brand utility on owned commercial landing pages.
#2 Clean Brand Backplates
Ensure no competitor logos, unapproved third-party brands, or distracting elements are present in the asset background.
Risk: Background IP conflicts invalidate assets for commercial deployment on retail PDPs.
#3 Timely Asset Delivery
Raw assets must be delivered via secure cloud transfer within 5 business days of video sign-off.
Risk: Production delays stall planned brand product launches and paid acquisition calendar.
[ Full-Funnel ]
Full-Funnel Omnichannel Takeover
Omnichannel market penetration uniting top-of-funnel reach, paid amplification, and direct conversion across all platforms
Strategy Angle: An all-inclusive 360-degree campaign leveraging La5ty's entire verified ecosystem (YouTube, Instagram, TikTok) with category exclusivity and paid whitelisting to dominate the gaming category.
Recommended Bundle Target
£9,775
Standalone Benchmark: £11,500(-15% Efficiency)
Defended Range: £7,825 – £12,200
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Dedicated Flagship Benchmark & Setup Video (8-12m)
Comprehensive dedicated YouTube video integrating the brand as the primary thematic focus of the gaming episode or setup overhaul.
Standalone Rate£4,650
Social Amplificationinstagram
2x High-Impact Instagram Lifestyle Reels (60s)
Two dedicated vertical video assets highlighting product integration during matchday preparation and daily gaming routines.
Standalone Rate£1,875
Short-Form Discoverytiktok
2x Viral Setup & Challenge TikToks (30-45s)
Two high-tempo TikTok videos demonstrating key product features and interactive community engagement.
Standalone Rate£400
Conversion Pushinstagram
2x Interactive Story Sequences with Link Stickers
Two multi-frame story sequences published at campaign launch and final 48-hour push with direct tracking stickers.
Standalone Rate£460
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Staggered Launch Flighting
Execute the campaign across a structured 3-week flight: Week 1 YouTube Anchor & TikTok 1, Week 2 Meta Reels & Story 1, Week 3 TikTok 2 & Story 2 Retargeting.
Risk: Dumping all deliverables simultaneously creates transient spikes without sustained brand consideration.
#2 Competitive Separation
Enforce strict verification that no adjacent category products are mentioned or displayed within 48 hours of any campaign deliverable.
Risk: Category cross-contamination dilutes exclusivity value and confuses audience association.
#3 Coordinated Paid Media Launch
Activate Meta whitelisted ads within 48 hours of the organic Instagram Reels going live to leverage initial organic algorithmic momentum.
Risk: Delayed whitelisting activation results in higher paid media CPMs and missed retargeting windows.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentModerate
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
Gaming Hardware & Console PeripheralsSports Apparel & Football MerchandisingEnergy Drinks & FMCG Snack BrandsGaming Monitors & Ergonomic FurnitureFinTech / Digital Payment Solutions for Gamers
Key Strategic Strengths & Brand Fit
• Longitudinal Community Trust
Maintains an established, highly loyal multi-year audience following continuous multi-episode series, ensuring consistent sponsor impression delivery.
• Active Cross-Platform Footprint
Demonstrates healthy multi-channel distribution across YouTube (569k), Instagram (40k, 6.8% ER), and TikTok (12.7k), enabling balanced funnel coverage.
• Clear Demographic Alignment
Concentrated UK and anglophone male gaming demographic (18–34), providing precise targeting for gaming gear, sports lifestyle, and FMCG brands.
Procurement Considerations & Safety
• Niche Cyclicality
Viewership naturally correlates with the EA Sports FC product cycle, peaking during Q3/Q4 launches and major seasonal updates.
• Ad-Fatigue Sensitivity
Gaming audiences exhibit resistance to generic corporate scripts; sponsorships require organic, conversational integration into game preparation or setup routines.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeI Opened The 86 MAX HERO PACK on the RTG and...!! FC 27 Road To Glory #25
10,388
YouTubeI SPENT BIG ON THIS NEW PLAYER!! FC 27 Road To Glory #24
20,926
YouTubeWHAT A PACK!! FC 27 Road To Glory #23
25,537
YouTubeI SPENT IT ALL ON A NEW TEAM!! FC 27 Road To Glory #22
22,790
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with La5ty
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.