Liah Yoo
Audited Community Profile@liahyoo·United States (US)
Cosmetic Formulation Educator & Beauty Brand FounderBeauty & CosmeticsDermatology / Medical SkincareUnited States (US)Safety: Low
Confidence: High (90%)
“Liah Yoo represents an exceptional partnership asset for clinical dermatological brands, biotech packaging innovators, and enterprise DTC services requiring defensible credibility. Her audience actively screens products on formulation integrity, making standard influencer marketing ineffective while maximizing the return on deeply technical, transparent integrations.”
Micro-Niches:Skincare Formulation ChemistryBarrier Repair & Clinical ActivesSustainable Cosmetic PackagingCosmetics Supply Chain Transparency
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileFemale-skewed, 25-34
Commercial Buyer IntentHigh Intent
Primary MarketUnited States
Secondary MarketsSouth Korea, United Kingdom, Malaysia
Audience Interests Taxonomy
Clinical Dermatology & Ingredient FormulationsSustainable Consumer Goods & PackagingBarrier Repair & Sensitive Skin SolutionsDirect-to-Consumer Brand Supply Chains
Content DNA & Top Themes
Format
Long-form video
Production
High
Consistency
High
Top Content Themes (% Affinity)
Cosmetic Formulation & Active Ingredients Analysis95%
Sustainable Packaging & Circular Supply Chain88%
Barrier Health & Sensitive Skincare Education85%
Direct-to-Consumer Business Transparency78%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United States (US)
Formula Verified via 16 Empirical Knots
YouTube
1.2M Subscribers
LF: 3.13%
YouTube Dedicated Video$19,900
Defended Range$15,900 – $24,900
YouTube 60s Integration$9,550
Defended Range$7,650 – $11,900
YouTube Short$2,700
Defended Range$2,150 – $3,375
248.9K Followers
ER: 0.65%
Instagram Reel (60-90s)$4,200
Defended Range$3,350 – $5,250
Instagram Carousel (3-5 Slides)$2,625
Defended Range$2,100 – $3,275
Instagram Static Post$2,125
Defended Range$1,700 – $2,650
Instagram Story (3-Frame Set)$1,050
Defended Range$840 – $1,325
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
Clinical skincare educator and beauty enterprise founder specializing in cosmetic formulation science and circular packaging logistics.
Commercial Superpower
Unassailable scientific credibility that converts skeptical, research-oriented consumers into high-LTV purchasers.
Audience Buying Mindset
Analytical, label-reading skincare consumers seeking objective, peer-reviewed validation before committing personal care budget.
The #1 Creative Landmine to Avoid
Mandating a script with vague marketing buzzwords ('miracle glow', 'instant fix') or withholding complete ingredient percentages and clinical test parameters.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United States (US)
[ Reach ]
Top-Funnel Educational Authority & Scientific Awareness
Top-of-funnel mass awareness and institutional brand authority built through in-depth scientific education
Strategy Angle: Deploys a dedicated long-form educational asset on YouTube to establish undeniable category leadership, amplified by short-form Instagram visual summaries.
Recommended Bundle Target
$21,700
Standalone Benchmark: $24,100(-10% Efficiency)
Defended Range: $17,400 – $27,100
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x 12-Minute Dedicated Formulation & Ingredient Deep Dive
Comprehensive studio teardown of the partner brand's core active formulation, explaining the underlying dermatological mechanism, stability testing, and optimal routine pairing.
Standalone Rate$19,900
Amplificationinstagram
1x 60-Second Visual Ingredient Breakdown
Fast-paced, high-density educational Reel summarizing the clinical takeaway from the YouTube anchor with graphic text overlays.
Standalone Rate$4,200
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Independent Scientific Validation
Brand must provide complete third-party clinical trial summaries and formulation concentration sheets 14 days prior to filming.
Risk: Failure to provide independent documentation will result in the creator declining formulation claims, undermining campaign authority.
#2 Non-Competing Product Focus
Sponsorship must center on categories non-competitive with core barrier hydration lines (e.g. specialized medical actives, clinical hair treatments, or enterprise SaaS).
Risk: Endorsing direct category competitors creates immediate founder conflict and diminishes audience trust.
#3 Zero Restrictive Scripting
Allow the creator to discuss formulation nuances, skin type suitability, and realistic expectation timeframes in her authentic instructional tone.
Risk: Enforcing promotional ad copy leads to immediate audience backlash in comments regarding perceived loss of neutrality.
[ Paid Creative ]
Clinical Performance Creative & Whitelisting Suite
Top RecommendationMiddle-of-funnel direct acquisition via authentic, founder-led social proof ads across Meta networks
Strategy Angle: Transforms high-trust educational hooks into high-converting paid social ads, leveraging partnership access to bypass typical consumer ad fatigue.
Recommended Bundle Target
$11,300
Standalone Benchmark: $12,600(-10% Efficiency)
Defended Range: $9,050 – $14,100
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Testinginstagram
2x High-Intent Educational UGC Reels (45s)
Two distinct concept variations addressing specific customer skincare pain points, filmed natively in 9:16 vertical resolution.
Standalone Rate$8,400
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
The Ingredient Label Auditinstagram
""Before you spend $50 on another serum, look at the first five ingredients on this label. Here is why this formula actually delivers on its clinical claims.""
Directly confronts deceptive cosmetic marketing by analyzing the partner brand's transparent ingredient deck.
The Barrier Repair Friction Pointinstagram
""If your skin is stinging every time you apply moisturizer, you are using the wrong active concentration. Let's fix that right now.""
Diagnoses common skincare routine errors and positions the partner product as the corrective solution.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Hook Integrity
Paid creative hooks must remain educational and problem-focused rather than adopting standard direct-response infomercial tropes.
Risk: Overly commercial ad creative suffers from severe CTR degradation across educated millennial demographics.
#2 Strict Claim Substantiation
All visual on-screen text overlays must reflect FDA-compliant cosmetic claims and verified clinical percentages.
Risk: Exaggerated claims risk regulatory non-compliance and reputational damage for both parties.
#3 Whitelisting Spend Cap Notification
Brand media buyers must ensure ads remain targeted to relevant beauty and wellness audience segments to preserve creator domain authority.
Risk: Broad, untargeted ad spend damages the creator's organic engagement benchmarks.
[ Conversion ]
Direct Response & Trackable Purchase Attribution
Bottom-of-funnel sales conversions and direct revenue attribution via native long-form integration
Strategy Angle: Integrates an authentic 90-second routine demonstration into an evergreen YouTube video, backed by trackable vanity discount codes and cross-platform story reminders.
Recommended Bundle Target
$9,550
Standalone Benchmark: $10,600(-10% Efficiency)
Defended Range: $7,650 – $11,900
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Pitchyoutube
1x 90-Second Contextual Mid-Roll Integration
Seamlessly weaves the partner product into a broader routine optimization video, detailing exact texture, application technique, and clinical results.
Standalone Rate$9,550
Direct Conversion Pushinstagram
1x 3-Frame Instagram Story Sequence with Direct Link
Frame 1: Before/After texture breakdown; Frame 2: Formulation highlight; Frame 3: Direct sticker link with vanity attribution code LIAH15.
Standalone Rate$1,050
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Mandatory Texture & Sensory Demonstration
Product sample must be provided 3 weeks prior to filming to ensure genuine texture and skin absorption footage.
Risk: Generic green-screen presentations without genuine product interaction fail to convert this audience.
#2 Frictionless Attribution Flow
Vanity code 'LIAH15' must auto-apply at checkout via the primary referral URL.
Risk: Manual checkout friction significantly reduces tracked attribution efficiency.
#3 Fair Comparison Parameters
Integration must describe exactly who the product is suited for (e.g. dry, combination, sensitive) without claiming universal efficacy.
Risk: Universal claims trigger return requests and customer dissatisfaction among mismatched skin profiles.
[ Content Library ]
Enterprise Asset Library & Clinical Production Stems
Production-grade digital asset creation and commercial licensing for brand-owned marketing channels
Strategy Angle: Procures high-fidelity macro photography, 4K product application footage, and digital usage rights for brand e-commerce and retail landing pages.
Recommended Bundle Target
$26,900
Standalone Benchmark: $26,900(Standard Benchmark)
Defended Range: $21,500 – $33,600
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Productionyoutube
1x 4K Clean Brand Product Explainer (16:9 Master)
Studio-grade master video detailing the brand's formulation philosophy, ingredient sourcing, and clinical trial results.
Standalone Rate$19,900
Concrete Digital Asset Buyout Specifications
✓10x 4K high-resolution studio macro stills of formula texture, droplet viscosity, and packaging details with clean backplates.
✓15x uncompressed 4K ProRes 60fps skin application and swatch video clips delivered via secure transfer.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Strict Asset Scope Definition
Usage rights are limited strictly to digital e-commerce storefronts and paid social ads; excludes traditional broadcast television or OOH print.
Risk: Exceeding agreed licensing scope triggers standard intellectual property non-compliance penalties.
#2 Editorial Color Integrity
Brand may not apply heavy, skin-smoothing filters to raw B-roll assets in a manner that distorts real skin texture.
Risk: Altering footage to misrepresent formulation performance directly violates truth-in-advertising guidelines.
#3 Asset Review Turnaround
Brand review feedback on master deliverables must be consolidated and delivered within 5 business days.
Risk: Fragmented revisions delay production deployment and increase post-production overhead.
[ Full-Funnel ]
Full-Funnel Omnichannel Product Launch Takeover
360-degree omnichannel flagship product launch uniting long-form education, paid whitelisting, and direct conversion
Strategy Angle: Maximizes launch impact by synchronizing an in-depth YouTube anchor video, continuous Instagram frequency, and a 60-day paid acquisition engine.
Recommended Bundle Target
$40,000
Standalone Benchmark: $47,000(-15% Efficiency)
Defended Range: $32,000 – $50,000
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Prestige Anchoryoutube
1x Dedicated Launch Anchor Video (10-12m)
Flagship launch video exploring the scientific problem, formulation breakthrough, and complete usage guide for the new product.
Standalone Rate$19,900
Cultural Frequencyinstagram
2x Omnichannel Launch Reels (60s)
Two complementary Reels highlighting key clinical findings, packaging sustainability, and routine integration.
Standalone Rate$8,400
Direct Attributioninstagram
1x Launch Day 4-Frame Story Takeover with Direct Link
Interactive Q&A sequence addressing audience formulation questions with direct swipe-up attribution links.
Standalone Rate$1,050
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Launch Date Synchronization
All content publishing dates must synchronize strictly with global retail and e-commerce inventory availability.
Risk: Driving high-intent traffic to out-of-stock retail landing pages causes permanent conversion leakage.
#2 Pre-Launch Formulation Briefing
Creator must receive access to brand formulation chemists and R&D leads during pre-production briefing.
Risk: Superficial brief delivery results in generic messaging that fails to leverage the creator's technical depth.
#3 Multi-Platform Asset Alignment
Messaging across YouTube, Instagram feed, and Instagram Stories must maintain unified clinical and scientific positioning.
Risk: Inconsistent claims across touchpoints dilute brand authority and consumer conversion confidence.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentHigh
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
Clinical & Dermatologist-Tested SkincareSustainable Packaging & Circular Economy ServicesBio-based Materials & Consumer BiotechnologyDTC Business & Productivity Software
Key Strategic Strengths & Brand Fit
• Scientific Formulation Authority
Possesses exceptional audience trust in evaluating active ingredients, molecular barrier repair, and cosmetic chemistry without relying on unscientific marketing buzzwords.
• High-Intent Commercial Conversion
Followers exhibit acute purchase intent, actively treating recommendations as vetted procurement guidance for their personal skincare regimens.
• Supply Chain & ESG Credibility
Authentic operational experience in material engineering and home-compostable packaging provides unmatched defensibility for eco-conscious brand narratives.
Procurement Considerations & Safety
• Category Exclusivity Friction
As the founder of KraveBeauty, direct endorsements of overlapping hero products (e.g., barrier moisturizers, gentle cleansers) present commercial brand conflict.
• Resistance to Superficial Claims
Audience and creator routinely scrutinize superficial PR claims; campaigns lacking third-party clinical backing or complete ingredient disclosure face editorial rejection.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubei spent 3 years making this moisturizer made from strawberry waste and it's fully home compostable
43,221
YouTubeI tried 5 k-beauty azelaic acid products so you don’t have to
122,681
YouTubeUnderrated and Overrated Skincare Ingredients
33,475
YouTubeBeauty Supply Chain 101
6,275
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with Liah Yoo
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.