Liam Harrison
Audited Community Profile@liamharrisontraining·United Kingdom (GB)
Combat Sports Athlete & Technical Striking AnalystSports & AthleticsCombat Sports / Motorsports / F1United Kingdom (GB)Safety: Low
Confidence: High (92%)
“Liam Harrison offers direct commercial credibility for performance sports, athletic nutrition, and recovery brands targeting high-intent combat athletes and fitness consumers across the UK, US, and international fight communities.”
Micro-Niches:Muay Thai & Kickboxing AnalysisCombat Sports Fight Camp ConditioningONE Championship Match BreakdownsStriking Mechanics & Sparring
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileMale-skewed, 18-34
Commercial Buyer IntentHigh Intent
Primary MarketUnited Kingdom
Secondary MarketsUnited States, Australia
Audience Interests Taxonomy
Muay Thai & KickboxingCombat Sports & MMAStrength & ConditioningSports Nutrition & RecoveryPerformance Apparel & Equipment
Content DNA & Top Themes
Format
Long-form video
Production
Medium-High
Consistency
High
Top Content Themes (% Affinity)
Muay Thai & Kickboxing Fight Breakdowns95%
Professional Fighter Conditioning & Sparring88%
Combat Sports Industry Commentary & Interviews82%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United Kingdom (GB)
Formula Verified via 16 Empirical Knots
YouTube
143K Subscribers
LF: 3.11%
YouTube Dedicated Video£1,925
Defended Range£1,550 – £2,400
YouTube 60s Integration£870
Defended Range£700 – £1,100
YouTube Short£380
Defended Range£300 – £470
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
Elite professional Muay Thai world champion and technical combat analyst producing high-retention fight breakdowns and training logs.
Commercial Superpower
Uncompromising athletic credibility: products tested and recommended carry the endorsement weight of a world-title veteran.
Audience Buying Mindset
Dedicated combat practitioners and hardcore fight fans seeking technical mastery, authentic athletic conditioning insights, and professional-grade gear recommendations.
The #1 Creative Landmine to Avoid
Imposing scripted, non-endemic marketing copy that dilutes his candid, no-nonsense fighter delivery.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United Kingdom (GB)
[ Reach ]
Combat Authority Episodic Anchor
Establish authoritative brand association and high-attention exposure across the global martial arts community
Strategy Angle: Leverages high-retention long-form episodic video to deliver comprehensive, credible brand positioning backed by championship-tier athletic endorsement.
Recommended Bundle Target
£2,400
Standalone Benchmark: £2,675(-10% Efficiency)
Defended Range: £1,925 – £3,000
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Dedicated Fight-Camp Preparation & Gear Integration (10-14m)
Full-length training session breakdown featuring seamless organic product utilization during sparring prep, strength conditioning, and post-session recovery analysis.
Standalone Rate£1,925
Amplificationyoutube
2x High-Impact Striking Technique Shorts (45-60s)
Vertical breakdown clips showcasing explosive pad-work and technical combinations with branded gear prominently featured in action.
Standalone Rate£760
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Gym-Floor Contextual Integration
Demonstrate the product in genuine training or post-workout recovery environments rather than an artificial studio setup.
Risk: Artificial product displays disconnect the endorsement from the creator's core athletic credibility.
#2 Preserve Unfiltered Vernacular
Permit natural northern English phrasing and direct fighter vernacular when explaining product benefits.
Risk: Stiff corporate language leads to viewer drop-off during sponsor segments.
#3 Technical Benefit Articulation
Focus on tangible performance attributes such as joint support, recovery speed, durability, or nutritional density.
Risk: Superficial claims fail to persuade technical combat practitioners who scrutinize gear efficacy.
[ Paid Creative ]
Performance Striking Shorts & Paid Acquisition Asset Suite
Top RecommendationDeliver high-CTR short-form performance creative engineered for athletic and fitness acquisition funnels
Strategy Angle: Deploys short-form YouTube assets designed to capture immediate attention through technical combat hooks and direct-to-camera athletic problem-solving.
Recommended Bundle Target
£1,250
Standalone Benchmark: £1,375(-10% Efficiency)
Defended Range: £1,000 – £1,575
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Performance Creativeyoutube
3x Direct-Response Athletic Problem-Solving Shorts (30-45s)
High-velocity vertical shorts addressing recovery deficits, training fatigue, and gear durability with concise direct-to-camera demonstrations.
Standalone Rate£1,150
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
The 20-Year Joint Recovery Real Talkyoutube
""Look, after twenty years of smashing shin-on-shin and throwing knees at world champions, your joints will let you know about it if you don't take recovery seriously...""
Directly links decades of professional elite ring wear-and-tear to the critical necessity of the partner's recovery solution.
Fight Camp Conditioning Standardyoutube
""If this gear can't survive five five-minute rounds of Bad Company sparring, it's not going anywhere near my kit bag. Here is why this passes the test...""
Applies an uncompromising durability benchmark that validates equipment reliability under extreme athletic strain.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Zero Staged Drama
Keep hooks grounded in genuine athletic physical demands rather than hyperbolic infomercial scripts.
Risk: Combat audiences immediately spot and criticize manufactured marketing situations.
#2 Immediate Visual Validation
Pair opening dialogue directly with b-roll of high-intensity training or real-time recovery application.
Risk: Static talking-head hooks produce lower retention on short-form feeds.
#3 Clean Technical CTA
Close with a direct, unambiguous command pointing viewers to the description link and vanity discount code.
Risk: Vague calls-to-action reduce attribution efficiency.
[ Conversion ]
Episodic Mid-Roll Direct Response & Attribution Engine
Drive direct-response transactions and measurable ROAS via dedicated host integrations in top-performing analysis episodes
Strategy Angle: Embeds native, high-trust 90-second mid-roll integrations inside the high-retention 'Muay Thai Magazine' series paired with trackable vanity codes.
Recommended Bundle Target
£1,925
Standalone Benchmark: £2,125(-10% Efficiency)
Defended Range: £1,550 – £2,400
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Native Episodic Pitchyoutube
2x 90-Second Native Mid-Roll in Muay Thai Magazine
Host-delivered mid-roll segment seamlessly embedded during high-interest fight analysis breaks, connecting athletic maintenance to the sponsor solution.
Standalone Rate£1,750
Attribution Anchoryoutube
1x Exclusive Offer Summary Short (30s)
Focused direct-response short highlighting time-limited offer terms and vanity discount code 'HITMAN15'.
Standalone Rate£380
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Natural Editorial Segue
Transition into the mid-roll from fight endurance or physical durability discussions to maintain contextual relevance.
Risk: Abrupt, jarring ad cuts cause viewers to skip ahead 90 seconds.
#2 Clear Incentive Articulation
Explicitly state the exact percentage saving and the vanity voucher code both verbally and via on-screen graphics.
Risk: Unclear discount structures suppress direct checkout conversion.
#3 Stock & Logistics Assurance
Ensure inventory fulfillment channels are calibrated for UK, US, and Australian shipping before episode publishing.
Risk: Stockouts during initial 48-hour video velocity lead to lost sales attribution.
[ Content Library ]
Pro-Tier Athletic Asset Buyout & Production Stems
Acquire premium athletic training media assets and commercial usage rights for brand-owned marketing ecosystems
Strategy Angle: Captures studio-grade 4K training, sparring, and recovery b-roll of an elite world champion for deployment across brand paid channels and web properties.
Recommended Bundle Target
£2,600
Standalone Benchmark: £2,600(Standard Benchmark)
Defended Range: £2,075 – £3,250
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Productionyoutube
1x 4K High-Production Training & Recovery Master Video (16:9)
Cinematic documentary-style gym session capturing elite striking conditioning with clean product placement and high-frame-rate action.
Standalone Rate£1,925
Concrete Digital Asset Buyout Specifications
✓10x 4K high-resolution action stills of product application during sparring sessions with clean backplates
✓5x 4K 60fps slow-motion unedited b-roll sequences of striking impact and recovery device usage
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Authentic Fight-Gym Aesthetic
Maintain the raw, gritty visual atmosphere of Bad Company Gym rather than sanitizing the production environment.
Risk: Over-polished, sterile fitness aesthetics reduce the genuine athletic impact of the assets.
#2 Clean Brand Focal Points
Ensure product labeling and functional components remain sharply in focus during high-speed movement sequences.
Risk: Motion blur on the product reduces utility for paid asset slicing.
#3 Pre-Approved Motion Directives
Coordinate specific training movements (pad rounds, bag work, recovery massage) prior to shoot day to optimize capture efficiency.
Risk: Unstructured gym filming leads to missing critical product interaction angles.
[ Full-Funnel ]
Full-Funnel Combat Category Sponsorship Takeover
Execute an all-encompassing commercial campaign establishing brand dominance across the creator's long-form and short-form ecosystem
Strategy Angle: Combines dedicated long-form training integration, recurring episodic mid-rolls, performance shorts, and category exclusivity to maximize reach, credibility, and revenue attribution.
Recommended Bundle Target
£6,125
Standalone Benchmark: £7,200(-15% Efficiency)
Defended Range: £4,900 – £7,650
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Flagship Anchoryoutube
1x Dedicated Fight-Camp Masterclass & Product Testing (12-15m)
Comprehensive training documentary detailing complete physical preparation, technical sparring analysis, and integrated product reliance.
Standalone Rate£1,925
Episodic Sustained Frequencyyoutube
2x Native 90s Integrations in Muay Thai Magazine
Two sequential episodic sponsorships maintaining continuous audience exposure throughout key international fight weeks.
Standalone Rate£1,750
Short-Form Acquisitionyoutube
3x High-Impact Striking Shorts (45-60s)
Technical vertical clips driving direct-response traffic to link-in-description offers.
Standalone Rate£1,150
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Sequential Campaign Phasing
Launch the dedicated flagship video first to establish technical proof, followed by episodic mid-rolls to reinforce conversion.
Risk: Premature mid-rolls without established flagship context yield lower conversion efficiency.
#2 Rigorous Category Definition
Clearly define competitive parameters in the partnership agreement to avoid disputes regarding adjacent sports categories.
Risk: Ambiguous exclusivity terms cause friction around general apparel versus specialized combat gear.
#3 Dedicated Tracking Architecture
Implement custom UTM parameters and unique episodic voucher codes across each deliverable format.
Risk: Aggregated attribution fails to isolate format-specific ROAS.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentHigh
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
Combat Sports & Martial Arts EquipmentAthletic Recovery & Bio-Performance DevicesSports Nutrition & Hydration SupplementsDurable Performance Training Apparel
Key Strategic Strengths & Brand Fit
• Athletic Credibility & Technical Authority
Multi-time world champion status provides uncompromised technical credibility when endorsing performance training, recovery, and athletic gear.
• High-Intent Practitioner Audience
Audience base contains a concentrated ratio of active combat athletes and gym-goers who actively invest in high-performance equipment and nutrition.
• Long-Form Episodic Retention
Regular studio series ('Muay Thai Magazine') provides consistent, contextual ad inventory with predictable viewer return rates.
Procurement Considerations & Safety
• Niche Audience Boundary
Viewership is highly focused on combat sports and athletic training; mass-market non-endemic lifestyle FMCG campaigns may experience lower relative engagement.
• Platform Concentration
Active footprint is primarily concentrated on YouTube long-form content, requiring brand campaigns to optimize for desktop and TV/mobile long-form placements.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTube“He won with a BROKEN arm!?” | Muay Thai Magazine #6
5,722
YouTubeONE Championship Just Announced a MONSTER Tournament | Muay Thai Magazine #5
7,157
YouTube“I’M GOING TO STOP PETCHMORAKOT” – Dani Rodriguez | Muay Thai Magazine
7,300
YouTubeYokkao, KOs & a Muay Thai masterclass | Muay Thai Magazine #3
6,307
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with Liam Harrison
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.