Lyon Reeve
Audited Community Profile@lyonreeve·United Kingdom (GB)
Beauty & Makeup Transformation CreatorBeauty & CosmeticsDrugstore Makeup / Cosmetic SwatchesUnited Kingdom (GB)Safety: Low
Confidence: High (90%)
“Lyon Reeve provides mass-market cosmetic and skincare brands with highly visual, technique-driven product integration across a 1.4M+ YouTube subscriber base. Best utilized for direct application proof, high-CTR performance ads, and inclusive beauty initiatives targeting UK and global consumers.”
Micro-Niches:Gender-Affirming MakeupDrugstore Cosmetic HacksSFX & Character TransformationsFace Contouring & Structural Techniques
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileFemale-skewed, 18-34
Commercial Buyer IntentModerate Intent
Primary MarketUnited Kingdom
Secondary MarketsUnited States, Canada
Audience Interests Taxonomy
Drugstore CosmeticsMakeup Artistry & SFXTransgender & LGBTQ+ Beauty SupportSkincare Routine EssentialsBudget Beauty Hacks
Content DNA & Top Themes
Format
Short-form video
Production
Medium-High
Consistency
High
Top Content Themes (% Affinity)
Drugstore Beauty Hacks & Single-Product Application92%
Structural Contouring & Feminization Tutorials88%
Thematic & SFX Character Transformations85%
Skincare Prep & Cleansing Verification78%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United Kingdom (GB)
Formula Verified via 16 Empirical Knots
YouTube
1.4M Subscribers
LF: 4.54%
YouTube Dedicated Video£14,100
Defended Range£11,300 – £17,600
YouTube 60s Integration£6,750
Defended Range£5,400 – £8,450
YouTube Short£1,675
Defended Range£1,350 – £2,100
193K Followers
ER: 0.39%
Instagram Reel (60-90s)£1,775
Defended Range£1,425 – £2,225
Instagram Carousel (3-5 Slides)£1,125
Defended Range£900 – £1,400
Instagram Static Post£900
Defended Range£720 – £1,125
Instagram Story (3-Frame Set)£440
Defended Range£350 – £550
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
UK-based beauty educator and transformation creator specializing in accessible makeup hacks, high-contrast visual routines, and gender-affirming structural techniques.
Commercial Superpower
Immediate visual validation: delivers clear, unedited-looking before-and-after structural transformations that prove formula performance in under 30 seconds.
Audience Buying Mindset
Viewers consume content seeking practical, demystified cosmetic solutions for complex aesthetic challenges, prioritizing accessible price-performance over prestige exclusivity.
The #1 Creative Landmine to Avoid
Forcing overly corporate, scripted brand claims that restrict spontaneous on-skin demonstration and candid product handling.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United Kingdom (GB)
[ Reach ]
Mass Cultural Reach & Brand Association
Top-of-funnel mass awareness and brand alignment via dedicated long-form educational integration and short-form amplification.
Strategy Angle: Capitalizes on Lyon's 1.43M YouTube subscriber base and strong short-form discoverability to establish product relevance across mainstream beauty audiences.
Recommended Bundle Target
£14,300
Standalone Benchmark: £15,900(-10% Efficiency)
Defended Range: £11,400 – £17,900
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Full Transformation & Masterclass Video (8-12m)
Comprehensive step-by-step masterclass demonstrating full-face application with hero brand integration as the core structural product.
Standalone Rate£14,100
Short-Form Amplificationinstagram
1x High-Impact Transformation Reel (60s)
Dynamic cutdown capturing the immediate visual contrast before and after product application with clear brand tagging.
Standalone Rate£1,775
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Demonstration Autonomy
Allow natural on-skin application and blending techniques without mandating artificial studio filtering.
Risk: Over-polished visual execution damages credibility and lowers viewer trust in product efficacy.
#2 Clear Shade & Formula Transparency
Explicitly identify exact shade names, skin type suitability, and application tools in video overlays.
Risk: Failure to specify shades results in comment friction and lost conversion velocity.
#3 Platform Synchronization
Coordinate YouTube long-form release simultaneously with Instagram short-form teaser to maximize cross-platform reach.
Risk: Staggered posting dilutes launch momentum and algorithmic discovery.
[ Paid Creative ]
High-CTR Performance Creative & Whitelisting
Top RecommendationMiddle-of-funnel paid acquisition leveraging creator authenticity to drive low-CPA conversions on Meta platforms.
Strategy Angle: Deploys punchy, problem-solving visual hooks directly into Meta Partnership Ads to capture beauty shoppers actively seeking coverage, wear-time, or removal solutions.
Recommended Bundle Target
£4,800
Standalone Benchmark: £5,325(-10% Efficiency)
Defended Range: £3,850 – £6,000
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Testinginstagram
2x Problem-Solution Performance UGC Reels (30-45s)
Two distinct concept variations addressing specific application pain-points with immediate visual payoff.
Standalone Rate£3,550
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
The 10-Second Coverage Testinstagram
""If you’re still struggling to cover dark circles without it creasing in two minutes, watch this exact technique.""
Directly addresses cakey under-eye application before demonstrating smooth, seamless blending with the sponsor product.
The Friction-Free Removal Challengeinstagram
""Taking off heavy waterproof makeup usually destroys my skin barrier, but look how easily this breaks down.""
Visual stress-test showing instant breakdown of heavy SFX/pigment with a single cotton-pad swipe.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Immediate Visual Hook Mandate
The product or the core aesthetic problem must appear on screen within the first 2 seconds of playback.
Risk: Slow narrative intros lead to immediate drop-off and higher paid acquisition CPVs.
#2 Lighting Consistency
Maintain standard daylight or neutral ring-light exposure to showcase true pigment payoff.
Risk: Discoloration from improper white balance generates customer return complaints.
#3 Direct Call-to-Action Integration
Incorporate clear on-screen visual banners indicating discount codes and designated retail availability.
Risk: Missing visual CTAs reduce link-click CTR on paid placements.
[ Conversion ]
Direct Response & Vanity Voucher Attribution
Bottom-of-funnel customer acquisition driven by time-sensitive promotional codes and dedicated product spotlighting.
Strategy Angle: Combines high-intent YouTube long-form integrated placement with direct Instagram Story swipe-up sequences to capture immediate checkout conversions.
Recommended Bundle Target
£6,475
Standalone Benchmark: £7,200(-10% Efficiency)
Defended Range: £5,175 – £8,100
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Pitchyoutube
1x Dedicated 90s Mid-Roll Integration
Focused tutorial integration demonstrating product application within a high-traffic organic tutorial upload.
Standalone Rate£6,750
Direct Attributioninstagram
1x 3-Frame Story Sequence with Direct Link
Frame 1: Problem/Teaser, Frame 2: Real-time application demo, Frame 3: Clear CTA with vanity code LYON15 and swipe-up link.
Standalone Rate£440
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Vanity Code Prominence
Display the vanity voucher code 'LYON15' in persistent on-screen text during the entire 90s YouTube segment.
Risk: Auditory-only code mentions drastically lower checkout redemption rates.
#2 Frictionless Link Formatting
Ensure Story link stickers directly route to mobile-optimized product landing pages with auto-applied discount tokens.
Risk: Multi-click landing page friction creates cart abandonment.
#3 Stock Availability Assurance
Ensure featured SKU and top shade varieties are fully stocked in the target UK distribution channels prior to go-live.
Risk: Out-of-stock items during the first 48 hours permanently destroy campaign ROI.
[ Content Library ]
Asset Library Buyout & Production Stems
Creation of studio-grade visual demonstration assets and digital usage rights for brand-owned marketing channels.
Strategy Angle: Supplies the brand with high-definition application footage, macro texture stills, and digital PDP usage rights without incurring agency production overhead.
Recommended Bundle Target
£4,075
Standalone Benchmark: £4,525(-10% Efficiency)
Defended Range: £3,250 – £5,100
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Productionyoutube
2x Clean Macro Application Shorts (9:16)
High-framerate, clean-background close-ups of product texture, swatch application, and skin blendability.
Standalone Rate£3,350
Concrete Digital Asset Buyout Specifications
✓10x 4K high-resolution studio stills showing shade swatches on diverse undertones and macro skin finish.
✓5x 4K 60fps clean product texture application clips (10-15s each) without background music.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Clean Framing Standards
Capture macro B-roll against clean, neutral backgrounds free of third-party competitor branding.
Risk: Competitor product visibility voids e-commerce PDP suitability.
#2 Uncompressed Delivery Protocol
Deliver raw B-roll and stills via uncompressed cloud storage within 5 business days of filming.
Risk: Compressed social-native exports reduce utility for high-resolution desktop web assets.
#3 Explicit Shade Documentation
Include a text metadata sheet detailing exact SKU names, shades, and application tools used for each asset file.
Risk: Misattribution of shades on PDP pages creates customer service disputes.
[ Full-Funnel ]
Full-Funnel Omnichannel Takeover
Complete market activation combining top-of-funnel prestige content, middle-funnel paid whitelisting, and direct conversion tracking.
Strategy Angle: Maximizes campaign impact during key retail launches or seasonal events across all active platforms (YouTube, Instagram) with category exclusivity.
Recommended Bundle Target
£25,500
Standalone Benchmark: £28,300(-10% Efficiency)
Defended Range: £20,400 – £31,900
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Prestige Anchoryoutube
1x Dedicated Masterclass & Transformation Video (10-12m)
Deep-dive educational tutorial focusing on complex structural makeup techniques featuring the sponsor product line.
Standalone Rate£14,100
Short-Form Frequencyinstagram
2x Viral Transformation & Hack Reels (45-60s)
High-velocity transformation assets highlighting product speed, coverage, and blend performance.
Standalone Rate£3,550
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Sequential Omnichannel Deployment
Execute YouTube dedicated anchor on Day 1, followed by Instagram Reel #1 on Day 3 and Reel #2 on Day 7.
Risk: Dumping all campaign deliverables simultaneously collapses total reach duration.
#2 Strict Category Isolation
Verify that no conflicting category products appear anywhere in the background or routine during the 30-day window.
Risk: Visual product clashes dilute campaign authority and breach exclusivity agreements.
#3 Rapid Whitelisting Activation
Ensure Meta Partnership Ad codes are generated and approved within 24 hours of organic asset publication.
Risk: Delays in paid amplification miss early organic momentum and increase acquisition costs.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentHigh
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
High-Street & Mass-Market CosmeticsDTC Color Cosmetics & PigmentsSkincare & Cleansing SolutionsBeauty Tools & Synthetic Brushes
Key Strategic Strengths & Brand Fit
• High-Contrast Visual Demonstrations
Proven ability to clearly communicate product efficacy and coverage through immediate split-screen and before-and-after visual formats.
• Niche Pedagogical Authority
Established credibility in facial structural adjustment and feminization techniques, creating strong emotional investment and trust among underserved demographic segments.
• Multi-Brand Integration Velocity
Natural, organic habit of integrating multiple beauty SKUs per video without audience pushback against commercial product tagging.
Procurement Considerations & Safety
• Audience Price-Sensitivity Threshold
Audience affinity indexes heavily toward drugstore and accessible price tiers (£5–£25 AOV); luxury price points above £60 may face lower direct conversion rates.
• Instagram Engagement Baseline
Instagram profile exhibits lower static engagement compared to YouTube subscriber scale; commercial packages must prioritize YouTube assets and short-form video formats over static feed posts.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeLet’s do my makeup 💙 #makeuptrends #makeuptutorial
45,314
YouTubeFEMINIZE your Face with Makeup In Depth Tips - Transgender Tutorial
216,171
YouTubenormal makeup into a Halloween look in 5 minutes 👻 @MakeupRevolution @nyxcosmetics @MorpheOfficial
6,675
YouTubeBrb let me shapeshift 👩🏻🦳👩🏻 @nyxcosmetics @rimmellondon @NARSCosmeticsofficial #genderfluid
28,475
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with Lyon Reeve
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.