Matt SB
Audited Community Profile@mattsb87·United Kingdom (GB)
Football Fan Pundit & Matchday AnalystSports & AthleticsTeam Sports / League AnalysisUnited Kingdom (GB)Safety: Low
Confidence: High (90%)
“Matt SB provides brands with direct, predictable access to dedicated UK football supporters across the Premier League and EFL Championship calendar. Best suited for high-frequency mid-roll integrations across sports tech, grooming, snack foods, and fan accessories.”
Micro-Niches:Premier League Match PredictionsEFL Championship AnalysisCoventry City Fan ReactionsRelegation & Title Race Debates
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileMale-skewed, 18-34
Commercial Buyer IntentModerate Intent
Primary MarketUnited Kingdom
Secondary MarketsAustralia, Canada, Ireland
Audience Interests Taxonomy
English Premier LeagueEFL ChampionshipSports Memorabilia & MerchandiseFantasy Football (FPL)Sports Gaming & SimulationMen's Grooming & Apparel
Content DNA & Top Themes
Format
Long-form video
Production
Medium
Consistency
High
Top Content Themes (% Affinity)
Premier League & EFL Match Predictions95%
Post-Match Analysis & Team Grading90%
Fan Culture & Club Specific Vlogs82%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United Kingdom (GB)
Formula Verified via 16 Empirical Knots
YouTube
134K Subscribers
LF: 3.78%
YouTube Dedicated Video£2,200
Defended Range£1,750 – £2,750
YouTube 60s Integration£1,025
Defended Range£820 – £1,275
YouTube Short£380
Defended Range£310 – £480
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
UK-based football analyst and fan pundit producing regular match previews, reviews, and tactical debates for Premier League and EFL supporters.
Commercial Superpower
Predictable weekly view velocity tied to the live sports calendar, providing brands with reliable episodic exposure to an engaged domestic male audience.
Audience Buying Mindset
Viewers tune in as part of their weekly pre-match ritual to benchmark their own predictions, engage in fan banter, and debate weekend fixture outcomes.
The #1 Creative Landmine to Avoid
Imposing rigid, overly corporate scripts that interrupt the casual flow of matchday debates or mandating unnatural sports endorsements.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United Kingdom (GB)
[ Reach ]
Mass Cultural Reach & Brand Association
Top-of-funnel mass awareness across key Premier League matchday prediction uploads
Strategy Angle: Leverages peak weekly viewership before major weekend fixtures to maximize brand visibility among domestic football fans.
Recommended Bundle Target
£2,650
Standalone Benchmark: £2,950(-10% Efficiency)
Defended Range: £2,125 – £3,325
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Dedicated Season Preview & Matchday Special (8-12m)
Comprehensive brand-integrated video analyzing upcoming season milestones, major derby fixtures, and tactical trends.
Standalone Rate£2,200
Social Amplificationyoutube
2x Bite-Sized Matchday Prediction YouTube Shorts
High-velocity vertical prediction clips highlighting key player matchups with organic sponsor branding overlay.
Standalone Rate£760
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Match Calendar Alignment
Schedule video release 24 to 48 hours prior to high-profile weekend fixtures to capture peak organic search and recommendation traffic.
Risk: Publishing during off-days or post-match results in significantly reduced initial click-through rates.
#2 Conversational Brand Weave
Allow the creator to introduce the sponsor naturally within the flow of the discussion rather than cutting abruptly to a dry teleprompter read.
Risk: Stiff corporate messaging leads to immediate viewer retention drops and negative comment sentiment.
#3 Clear Visual Placement
Display the physical product or branded digital interface on screen during the entire dedicated segment.
Risk: Audio-only mentions result in poor brand recall among visual-first viewers.
[ Paid Creative ]
High-CTR Performance Creative & Whitelisting
Top RecommendationHigh-engagement short-form video assets engineered for paid YouTube ad placements
Strategy Angle: Deploys punchy, high-hook conversational formats designed to drive immediate click-through on digital sports and consumer products.
Recommended Bundle Target
£760
Standalone Benchmark: £840(-10% Efficiency)
Defended Range: £610 – £950
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Productionyoutube
2x High-Hook Native Product Review YouTube Shorts (30-60s)
Problem-solution vertical video framing that transitions from a relatable football weekend dilemma into the product solution.
Standalone Rate£760
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
Matchday Rush Pain-Pointyoutube
""If your weekend routine is as chaotic as a 95th-minute relegation battle, you need to sort this out before kickoff...""
Connects the hectic weekend football schedule to the simplicity and convenience of the sponsor's service.
The Essential Kit Debateyoutube
""Everyone argues about the starting eleven, but nobody talks about the one thing you actually need sorted every matchday...""
Uses fan debate style to position the brand as an undeniable non-negotiable for sports enthusiasts.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Sub-3-Second Verbal Hook
Deliver the primary hook within the first 3 seconds of the short-form video to stop feed scrolling immediately.
Risk: Slow intros cause immediate viewer swipe-aways, destroying cost-per-view efficiency.
#2 On-Screen Promo Code Display
Include clear, large text captions showing the vanity code 'MATTSB10' throughout the call to action.
Risk: Audio-only discount codes yield significantly lower direct checkout conversions.
#3 Authentic Setting
Film within the established studio or matchday viewing background to preserve creator authenticity.
Risk: Sterile studio backdrops reduce viewer trust and look like generic advertisements.
[ Conversion ]
Direct Response & Vanity Voucher Attribution
Top RecommendationBottom-of-funnel conversions and trackable sales via mid-roll video integrations
Strategy Angle: Capitalizes on viewer retention during long-form match analysis to deliver a targeted, high-converting product pitch with a dedicated discount code.
Recommended Bundle Target
£2,025
Standalone Benchmark: £2,250(-10% Efficiency)
Defended Range: £1,625 – £2,525
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Mid-Roll Integrationyoutube
2x 60-90s Seamless Mid-Roll Integration in Weekly Prediction Shows
Dedicated sponsor integration placed right before marquee match predictions, featuring hands-on demonstration and vanity offer.
Standalone Rate£2,050
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Strategic Chapter Placement
Place the 60-90s integration at the 4-6 minute mark between the two most anticipated fixture predictions.
Risk: Placing ads in the opening 60 seconds triggers viewer drop-off; placing at the very end yields low exposure.
#2 Hands-On Visual Demonstration
The creator must physically show the app UI or product in hand during the mid-roll explanation.
Risk: Static title cards generate weak conversion rates compared to live demonstrations.
#3 Explicit Dual Call-to-Action
Verbally instruct viewers to check the description link and the pinned comment for the exclusive discount.
Risk: Vague references like 'link somewhere below' reduce click-through rates by up to 40%.
[ Content Library ]
Asset Library Buyout & Production Stems
Production-grade video stems and review assets for brand-owned marketing channels
Strategy Angle: Generates authentic testimonial and product demonstration assets for the brand to deploy across customer acquisition funnels.
Recommended Bundle Target
£2,975
Standalone Benchmark: £2,975(Standard Benchmark)
Defended Range: £2,375 – £3,725
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Creationyoutube
1x 4K Studio Product Review & Unboxing (16:9)
Comprehensive studio unboxing and feature walkthrough filmed in 4K resolution with clean audio stems.
Standalone Rate£2,200
Concrete Digital Asset Buyout Specifications
✓1x 3-minute 4K (3840x2160) unboxing and feature demonstration master video (ProRes/H.264)
✓5x 4K B-roll clips showing product handling, interface navigation, and unboxing details
✓1x 24-bit 48kHz clean voiceover master file without background music
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 High-Fidelity Audio Standards
Deliver clean studio microphone audio with zero background hiss or room echo for seamless repurposing.
Risk: Poor room acoustics require costly post-production cleanup by the brand.
#2 Clean Unbranded Backplates
Ensure studio background does not display third-party copyrighted logos during product close-ups.
Risk: Presence of competing sports brands invalidates commercial usage rights.
#3 Raw Deliverable Handoff
Deliver raw uncompressed files within 5 business days of video approval via secure cloud transfer.
Risk: Delays in asset transfer stall downstream marketing campaign timelines.
[ Full-Funnel ]
Full-Funnel Omnichannel Takeover
Flagship 360-degree seasonal sponsorship dominating key fixture weekends
Strategy Angle: Combines high-visibility dedicated video anchors, recurring mid-roll integrations, and category exclusivity to establish definitive brand presence.
Recommended Bundle Target
£5,750
Standalone Benchmark: £6,375(-10% Efficiency)
Defended Range: £4,600 – £7,200
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Flagship Anchoryoutube
1x Dedicated Season/Matchday Special Anchor Video (10-15m)
Comprehensive marquee video covering high-stakes weekend fixtures with primary brand co-presentation.
Standalone Rate£2,200
Mid-Roll Frequencyyoutube
2x Sequential 60s Mid-Roll Integrations in Follow-Up Reviews
Consecutive weekly mid-roll integrations reinforcing the launch message across post-match review videos.
Standalone Rate£2,050
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Strict Category Exclusivity Enforcement
Ensure no competitor brands in the designated vertical are mentioned or featured across any uploads during the 30-day window.
Risk: Competitor crossover creates brand confusion and dilutes launch impact.
#2 Multi-Video Narrative Continuity
Develop an evolving narrative across the dedicated video and follow-up integrations rather than repeating identical copy verbatim.
Risk: Repetitive copy across sequential videos results in viewer ad blindness.
#3 Anchor Date Coordination
Time the dedicated launch video with a recognized marquee fixture (e.g., Manchester Derby or Super Sunday).
Risk: Launching on quiet matchweeks results in suboptimal organic reach and baseline exposure.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentModerate
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
Sports Apparel & Football FootwearFantasy Sports & Stats Tracking AppsMen's Grooming & Personal CareBeverages & Snack Foods (Matchday Occasions)Consumer Tech & Streaming Hardware
Key Strategic Strengths & Brand Fit
• High Ritualistic Viewing Frequency
Upload schedules mapped to the Premier League fixture calendar guarantee predictable weekly touchpoints with a loyal core audience.
• Concentrated UK Demographic
Clean geographic focus in the United Kingdom provides regional advertisers with minimal ad spend wastage on irrelevant international reach.
• Native Mid-Roll Receptivity
Audience accepts standard 60-90s mid-roll sponsor segments when placed naturally between match prediction segments.
Procurement Considerations & Safety
• Single-Platform Concentration
Creator's primary active distribution is anchored on YouTube; multi-platform social campaigns should utilize cross-platform digital rights or YouTube Shorts repurposing.
• Matchday Seasonal Fluctuations
Viewership tracks the domestic football season; international breaks and summer off-season require evergreen football topic angles.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeLATE IPSWICH WIN! CHELSEA SCORE 5! & MAN UTD STINK! PL REVIEW
319
YouTubePREMIER LEAGUE WEEK 6 PREDICTIONS
66,368
YouTubeCHAMPIONSHIP WEEK 9 PREDICTIONS
30,914
YouTubePREDICTING HIGHER OR LOWER IN 5 GAMES TIME!!
23,573
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with Matt SB
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.