Maya Graves
Audited Community Profile@mayagraves·United States (US)
Motherhood & Lifestyle Video DocumentarianFamily & ParentingParenting / Co-Parenting AdviceUnited States (US)Safety: Low
Confidence: High (92%)
“Maya Graves provides consumer brands direct access to an engaged community of millennial mothers and household decision-makers. Her long-form YouTube integrations achieve high contextual resonance across FMCG, home goods, and maternal wellness categories.”
Micro-Niches:Stay-at-Home Motherhood RoutinesToddler Parenting & Meal PrepHome Organization & Room MakeoversPostpartum Health & High-Protein Wellness
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileFemale-skewed, 25-44
Commercial Buyer IntentHigh Intent
Primary MarketUnited States
Secondary MarketsCanada, United Kingdom
Audience Interests Taxonomy
Motherhood & Toddler ParentingHome Decor & Space OrganizationHealthy Family Cooking & Meal PrepSelf-Care & Postpartum FitnessFaith-Based Intentional Living
Content DNA & Top Themes
Format
Long-form video
Production
Medium-High
Consistency
High
Top Content Themes (% Affinity)
Motherhood & Family Routines95%
Maternal Wellness & Healthy Habits88%
Home Makeovers & Organization82%
Faith & Intentional Mindset78%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United States (US)
Formula Verified via 16 Empirical Knots
YouTube
695K Subscribers
LF: 4.58%
YouTube Dedicated Video$11,600
Defended Range$9,300 – $14,500
YouTube 60s Integration$5,575
Defended Range$4,475 – $6,975
YouTube Short$2,200
Defended Range$1,775 – $2,775
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
US-based motherhood and lifestyle documentarian producing episodic long-form vlogs focused on intentional parenting, home management, and wellness.
Commercial Superpower
Contextual integration authority that normalizes product usage within realistic daily routines, driving high physical retail discovery and online purchasing intent.
Audience Buying Mindset
Viewers engage as active homemakers and mothers seeking realistic inspiration, practical time-saving solutions, and trustworthy recommendations for family living.
The #1 Creative Landmine to Avoid
Mandating scripted, teleprompter-style commercial copy that interrupts the relaxed, conversational flow of her episodic vlog format.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United States (US)
[ Reach ]
Episodic Anchor Awareness & Brand Association
Top-of-funnel household brand awareness and emotional alignment with intentional family living
Strategy Angle: Leverages Maya's episodic long-form vlog format to establish high-retention brand association within dedicated daily life routines.
Recommended Bundle Target
$12,400
Standalone Benchmark: $13,800(-10% Efficiency)
Defended Range: $9,925 – $15,500
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Integrationyoutube
1x Dedicated Routine & Room Transformation Feature (12-18m)
Full thematic integration centered on a domestic refresh or day-in-the-life milestone where the brand is the core enabler of the routine.
Standalone Rate$11,600
Short-Form Amplificationyoutube
1x High-Pacing Routine Highlight Short (30-60s)
Fast-paced YouTube Short capturing the core product benefit and application within a tight daily routine sequence.
Standalone Rate$2,200
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Routine Integration Authenticity
Embed product within an authentic domestic workflow (e.g., breakfast prep, nursery organization) rather than a standalone commercial cutaway.
Risk: Abrupt format transitions trigger audience skip behavior and reduce average view duration.
#2 Retail Availability Emphasis
Include explicit verbal and visual references to retail availability (e.g., major grocery or home improvement aisles) if applicable.
Risk: Failing to specify purchasing channels diminishes in-store point-of-sale conversion velocity.
#3 Platform Exclusivity Compliance
Deploy campaign assets strictly across YouTube inventory, optimizing for 16:9 long-form and 9:16 Shorts viewing formats.
Risk: Attempting multi-platform distribution on inactive channels leads to failed delivery obligations.
[ Paid Creative ]
Direct-Response Organic Short-Form Creative
Top RecommendationMiddle-of-funnel direct-response testing utilizing native short-form video hooks
Strategy Angle: Deploys punchy, high-hook YouTube Shorts designed to test distinct value propositions across busy maternal demographics.
Recommended Bundle Target
$4,750
Standalone Benchmark: $5,275(-10% Efficiency)
Defended Range: $3,800 – $5,950
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Testingyoutube
2x Problem-Solution Maternal Hack Shorts (30-45s)
Two distinct short-form concepts focusing on time efficiency, maternal wellness, or home organization solutions.
Standalone Rate$4,400
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
The 5-Minute Morning Resetyoutube
""If your morning routine with toddlers feels like complete chaos, this one simple shift changed everything for me...""
Directly addresses maternal morning overwhelm before presenting the product as an essential streamline solution.
The Clean Swap Testyoutube
""I spent months trying to find a cleaner option for my family that actually works, and here is what happened when I tested this...""
Focuses on ingredient quality, ease of use, and practical family safety.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 First-3-Second Visual Hook
Open the Short immediately with an active physical action (pouring, organizing, unboxing) paired with the verbatim verbal hook.
Risk: Slow narrative ramp-ups cause immediate short-form viewer swipe-away.
#2 Clear On-Screen Text Callout
Ensure key benefits, retail locations, and promotional codes are rendered with clear on-screen typography.
Risk: Audio-only calls-to-action fail to convert viewers watching without sound.
#3 Zero High-Pressure Sales Tone
Maintain an honest recommendation tone rather than an infomercial delivery.
Risk: Aggressive sales language conflicts with creator brand equity and harms conversion.
[ Conversion ]
Native Mid-Roll & Trackable Attribution
Top RecommendationBottom-of-funnel customer acquisition with trackable promotional vanity attribution
Strategy Angle: Combines a seamless 90-second mid-roll integration in a highly anticipated weekly vlog with direct description attribution.
Recommended Bundle Target
$6,125
Standalone Benchmark: $6,125(Standard Benchmark)
Defended Range: $4,900 – $7,650
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Pitchyoutube
1x Integrated Mid-Roll Segment (90-120s)
Contextual mid-roll segment embedded naturally within a weekly vlog, featuring direct product demonstration and clear call-to-action.
Standalone Rate$5,575
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Natural Segment Transition
Transition organically from the preceding vlog topic into the product read using a real-life contextual bridge.
Risk: Jarring cutaways encourage viewers to utilize YouTube scrub/skip features.
#2 Dual Attribution Reinforcement
Display the vanity code MAYA15 as an on-screen graphic while verbally articulating the discount value and expiration.
Risk: Omitting visual reinforcement reduces promo code retention and direct checkout volume.
#3 Authentic Personal Experience
Allow talent to express personal feedback on flavor, ease of assembly, or daily routine impact in her own words.
Risk: Rigid corporate talking points decrease viewer trust and lower click-through rates.
[ Content Library ]
Clean Brand Asset Production & Usage Buyout
Creation of high-production domestic product assets for brand-owned marketing channels
Strategy Angle: Leverages Maya's warm home aesthetic and video production capabilities to supply high-utility assets for brand website and e-commerce use.
Recommended Bundle Target
$15,700
Standalone Benchmark: $15,700(Standard Benchmark)
Defended Range: $12,600 – $19,600
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Creationyoutube
1x 4K High-Production Lifestyle Walkthrough (16:9)
High-resolution domestic walkthrough demonstrating product setup, daily usage, and aesthetic integration in a home environment.
Standalone Rate$11,600
Concrete Digital Asset Buyout Specifications
✓8x 4K high-resolution staged product stills in warm, natural kitchen/living room lighting
✓10-15 minutes of unedited 4K 60fps domestic b-roll capturing hands-on product usage and aesthetic staging
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Clean Staging Standards
Ensure domestic shooting environments maintain uncluttered backgrounds and optimal natural lighting for e-commerce repurposing.
Risk: Visually cluttered footage reduces asset utility for brand-owned digital properties.
#2 Format Delivery Specifications
Deliver all raw and finalized assets in uncompressed 4K ProRes or high-bitrate MP4 formats with clean audio stems.
Risk: Compressed files limit brand editorial flexibility during downstream cutdown production.
#3 No Third-Party Trademarks
Ensure no visible competitor logos or non-cleared third-party trademarks appear in the background of dedicated b-roll.
Risk: Trademark conflicts prevent brand legal clearance for digital website hosting.
[ Full-Funnel ]
Full-Funnel Maternal Lifestyle Takeover
Comprehensive product launch combining awareness, direct attribution, and category exclusivity
Strategy Angle: Provides total category dominance across Maya's YouTube footprint, uniting long-form storytelling, short-form discoverability, and competitive blackout.
Recommended Bundle Target
$27,500
Standalone Benchmark: $32,400(-15% Efficiency)
Defended Range: $22,000 – $34,400
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Dedicated Lifestyle Transformation Vlog (15-20m)
Anchor video showcasing a major home or routine transformation centered around the sponsor's product ecosystem.
Standalone Rate$11,600
Sustained Mid-Rollyoutube
1x Follow-Up Integrated Vlog Mid-Roll (90s)
Follow-up integration published 14 days later demonstrating ongoing usage, routine progress, and long-term results.
Standalone Rate$5,575
Short-Form Amplificationyoutube
2x Dual YouTube Shorts Launch Clips (30-60s)
Two standalone short-form assets highlighting specific pain points and driving traffic to the main long-form videos.
Standalone Rate$4,400
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Cohesive Narrative Staggering
Space deliverables across a 30-day window (Anchor Video on Day 1, Shorts on Days 7 and 14, Follow-Up Mid-Roll on Day 21) to maximize touchpoint frequency.
Risk: Clustering all deliverables within a single week leads to audience fatigue and diminishing returns.
#2 Multi-Angle Product Education
Feature different practical use cases across the initial dedicated video and the follow-up integration to educate viewers progressively.
Risk: Repetitive messaging reduces engagement on subsequent campaign deliverables.
#3 Exclusivity Scope Definition
Clearly define restricted competitor brands and sub-categories in contract riders prior to campaign execution.
Risk: Ambiguous exclusivity parameters lead to commercial disputes and brand misalignment.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentHigh
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
CPG & Functional Foods / BeveragesParenting & Baby / Toddler EssentialsHome Appliances & KitchenwareClean Beauty & Maternal WellnessHome Organization & Storage Solutions
Key Strategic Strengths & Brand Fit
• High-Trust Maternal Demographics
Maintains an active, highly receptive audience of domestic primary household decision-makers with high purchase authority across FMCG, home goods, and children's essentials.
• Seamless Narrative Integration
Integrates commercial sponsors directly into real-life routine contexts (e.g., morning coffee preparation, meal planning, nursery upgrades) rather than isolated commercial reads.
• Retail-Store Footprint Activation
Proven capability to drive physical retail traffic and point-of-sale discovery for consumer brand partners expanding into major supermarket and department store chains.
Procurement Considerations & Safety
• Platform Concentration
Commercial value is concentrated exclusively on YouTube; omnichannel campaigns requiring Instagram or TikTok activation cannot be executed on this talent profile.
• Commercial Frequency Sensitivity
Audience values authenticity and personal vulnerability; over-indexing on consecutive sponsored videos without organic storytelling risks community fatigue.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeWEEKLY VLOG| Lord…I Hate My Period + Family Photo Shoot + Dream Closet OTW & Ezra Got His Hair Cut!
56,138
YouTubeMY PROV 31 WOMAN SELF CARE | Less Consuming & More Intentional Living *this WILL change your life*
46,701
YouTubeWHAT I EAT IN A DAY TO LOSE WEIGHT| Simple High-Protein Meals That Helped Me Lose 70lbs As A Mom!
87,631
YouTubeDAILY VLOG| Fall Is Here Hunny + Family Day Out + Fall Decor Shopping & Decorating + Mom Shoe Haul!
115,422
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with Maya Graves
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.