Maych TV
Audited Community Profile@maychtv·United Kingdom (GB)
Football Fan Pundit & Matchday DocumentarianSports & AthleticsTeam Sports / League AnalysisUnited Kingdom (GB)Safety: Low
Confidence: High (90%)
“Paul Machin provides brands direct, credible access to a concentrated UK and international football supporter demographic. His strongest commercial value lies in contextual matchday integrations, streaming tool endorsements, and performance-driven paid social assets.”
Micro-Niches:Premier League Supporter CultureLiverpool FC Match VlogsFootball Fan Debates & Tactical Reactions
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileMale-skewed, 18-44
Commercial Buyer IntentModerate Intent
Primary MarketUnited Kingdom
Secondary MarketsIreland, United States, Australia
Audience Interests Taxonomy
English Premier LeagueEuropean Football & Champions LeagueSports Apparel & Fan MerchandiseSports Tech & Streaming Services
Content DNA & Top Themes
Format
Long-form video
Production
Medium-High
Consistency
High
Top Content Themes (% Affinity)
Liverpool FC Matchday Vlogs95%
Tactical & Transfer Punditry88%
Fan Culture & Supporter Community82%
Pop Culture & Independent Publishing65%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United Kingdom (GB)
Formula Verified via 16 Empirical Knots
YouTube
165K Subscribers
LF: 2.69%
YouTube Dedicated Video£2,200
Defended Range£1,750 – £2,750
YouTube 60s Integration£980
Defended Range£780 – £1,225
YouTube Short£410
Defended Range£330 – £510
38.2K Followers
ER: 0.87%
Instagram Reel (60-90s)£630
Defended Range£510 – £790
Instagram Carousel (3-5 Slides)£420
Defended Range£340 – £530
Instagram Static Post£340
Defended Range£270 – £430
Instagram Story (3-Frame Set)£150
Defended Range£120 – £190
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
UK football fan pundit and matchday vlogger delivering authentic stadium-to-studio commentary on the Premier League.
Commercial Superpower
Terrace-level credibility and deep community trust among dedicated UK sports enthusiasts.
Audience Buying Mindset
Viewers seek unvarnished, passionate fan reactions to validate their matchday emotional investment and engage in tactical debate.
The #1 Creative Landmine to Avoid
Forcing rigid, corporate teleprompter reads that disrupt the organic flow of authentic football supporter banter.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United Kingdom (GB)
[ Reach ]
Matchday Culture & Fan Awareness Takeover
Top-of-funnel brand visibility integrated natively into high-traffic Premier League matchday content
Strategy Angle: Leverages the emotional high point of a major fixture vlog to secure maximum attention and positive brand association from sports fans.
Recommended Bundle Target
£2,550
Standalone Benchmark: £2,825(-10% Efficiency)
Defended Range: £2,050 – £3,200
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Dedicated Big-Match Feature Vlog (12-15m)
Full matchday documentary following pre-match travel, stadium atmosphere, and post-game breakdown, featuring native brand presentation as the matchday enabler.
Standalone Rate£2,200
Amplificationinstagram
1x Matchday Atmosphere Fast-Cut Reel (45-60s)
High-tempo stadium energy reel featuring dynamic crowd visuals, match highlights recap, and subtle branded transition card.
Standalone Rate£630
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Editorial Alignment
Position the product within the natural flow of match preparation rather than pausing content for a disconnected advert.
Risk: Disrupting the matchday narrative causes audience drop-off and negative comment sentiment.
#2 Fixture Flexibility
Allow a 48-hour publishing window buffer to adjust for unexpected fixture rescheduling or adverse match outcomes.
Risk: Publishing an upbeat commercial read immediately following a severe club defeat harms conversion credibility.
#3 Platform Exclusivity
Ensure no competing sports or lifestyle brand integrations appear within the same matchday upload.
Risk: Dilutes campaign recall among high-intent sports consumers.
[ Paid Creative ]
Direct-Response Sports Performance Creative
Top RecommendationHigh-converting paid social ads running via Partnership Ads to capture sports and lifestyle consumers
Strategy Angle: Uses authentic, direct-to-camera creator delivery to overcome commercial ad fatigue across paid social channels.
Recommended Bundle Target
£1,700
Standalone Benchmark: £1,900(-10% Efficiency)
Defended Range: £1,350 – £2,125
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Testinginstagram
2x Direct-to-Camera Problem/Solution Performance Reels (30-45s)
Punchy vertical video ads addressing common fan pain points (streaming lag, travel organization, grooming) with clear, authentic demonstration.
Standalone Rate£1,250
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
Away Day Hassle Solverinstagram
""If you've ever spent four hours on the M6 trying to get to an away game, you know this pain...""
Connects with the relatable frustration of football travel before introducing the brand as the essential travel solution.
Matchday Streaming Fixinstagram
""There is nothing worse than your stream buffering right as the ball hits the back of the net. Here is how I sorted it...""
Direct pain-point hook highlighting digital reliability for live sports consumption.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Hook Pacing
Deliver the core verbal hook within the first 3 seconds without logos or long intro sequences.
Risk: Slow intros lead to immediate paid feed drop-off on Meta platforms.
#2 Native Text Overlays
Use platform-native fonts and caption styles rather than heavily polished post-production graphics.
Risk: High-gloss corporate graphics trigger instant ad blindness in social feeds.
#3 Actionable Call-to-Action
Direct users explicitly to the link in bio or shop button with an exclusive creator incentive code.
Risk: Vague closing statements reduce click-through and purchase conversion rates.
[ Conversion ]
High-Intent Direct Response & Attribution
Bottom-of-funnel direct-response acquisitions tracked via dedicated promo codes and link placement
Strategy Angle: Pairs a high-retention YouTube mid-roll with multi-frame Instagram Stories to drive trackable voucher activations.
Recommended Bundle Target
£1,025
Standalone Benchmark: £1,125(-10% Efficiency)
Defended Range: £820 – £1,275
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Mid-Roll Integrationyoutube
1x Integrated 90-Second Mid-Roll Segment
Seamless in-video segment during a tactical review video explaining product benefits with clear on-screen visual overlay and code prompt.
Standalone Rate£980
Direct Conversion Pushinstagram
1x 3-Frame Instagram Story Conversion Flow
Direct-to-camera problem outline, product demonstration slide with swipe-up/sticker link, and final voucher code discount reminder.
Standalone Rate£150
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Clear Offer Framing
State the exclusive discount code verbally twice and reinforce it with on-screen graphical text.
Risk: Ambiguous discount mechanics reduce checkout conversion efficiency.
#2 Placement Timing
Insert the YouTube mid-roll between distinct talking points around the 4 to 6-minute mark of the video.
Risk: Placing reads in the opening 60 seconds harms organic viewer retention.
#3 Frictionless Link Routing
Ensure tracking links lead directly to a dedicated landing page pre-populated with code MAYCH15.
Risk: Complex checkout navigation causes cart abandonment.
[ Content Library ]
Supporter Lifestyle Content Library & Commercial Buyout
High-quality brand asset generation for brand-owned marketing channels, website product pages, and digital ad catalog
Strategy Angle: Leverages creator's natural on-camera ability and matchday environment to generate authentic assets for brand use.
Recommended Bundle Target
£2,975
Standalone Benchmark: £2,975(Standard Benchmark)
Defended Range: £2,375 – £3,725
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Custom Asset Productionyoutube
1x Full 4K Matchday Lifestyle Feature (Brand Master)
High-production brand story asset filmed in 4K capturing authentic UK supporter rituals, styled naturally with brand apparel/hardware.
Standalone Rate£2,200
Concrete Digital Asset Buyout Specifications
✓10x High-Resolution 4K Matchday Supporter Stills with Clean Backgrounds
✓15x 4K ProRes Raw B-Roll Clips (Stadium walk-up, product interaction, matchday travel)
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Asset Technical Standards
All b-roll and master video deliverables must be captured in 4K at 24/50fps with professional audio mastering.
Risk: Substandard resolution prevents effective multi-platform repurposing.
#2 Natural Product Styling
Integrate products organically into matchday scenarios without uncharacteristic high-fashion posing.
Risk: Artificial staging undermines the authentic fan aesthetic required for digital conversion.
#3 Clean Media Handoff
Provide raw media files via cloud transfer within 5 business days of shoot completion.
Risk: Production delays stall planned brand marketing and retail launch cycles.
[ Full-Funnel ]
Full-Season Omnichannel Sports Campaign
360-degree seasonal flagship partnership combining marquee long-form reach, social frequency, and paid social performance
Strategy Angle: Delivers complete full-funnel dominance during key football milestones (season launch, derby fixtures, cup runs).
Recommended Bundle Target
£5,875
Standalone Benchmark: £6,900(-15% Efficiency)
Defended Range: £4,700 – £7,350
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Marquee Anchoryoutube
1x Dedicated Season Milestone Feature Vlog (12-15m)
High-production hero vlog anchoring a major rivalry matchday or cup fixture with comprehensive brand integration.
Standalone Rate£2,200
Secondary Long-Form Integrationyoutube
1x Integrated Mid-Roll in Follow-Up Tactical Review
Follow-up 90-second integration in the subsequent tactical analysis video reinforcing campaign messaging and offer mechanics.
Standalone Rate£980
Social Distributioninstagram
2x High-Impact Instagram Matchday Reels (60s)
Dynamic short-form social videos highlighting stadium atmosphere and match reactions co-branded with campaign styling.
Standalone Rate£1,250
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Phased Content Release
Coordinate YouTube long-form releases with same-day Instagram Reels amplification to maximize cross-platform frequency.
Risk: Scattered posting schedules diminish cumulative omnichannel awareness.
#2 Exclusivity Enforcement
Maintain total category lockout for competing brands across all published content for the agreed 30-day window.
Risk: Competitive clutter weakens brand recall and message retention.
#3 Standardized Promo Attribution
Ensure consistent promotion of voucher code MAYCH15 across all video descriptions, pinned comments, and story links.
Risk: Inconsistent promo codes create attribution leakage across measurement channels.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentModerate
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
Sports Apparel & FootwearSports Tech, VPN & Streaming PlatformsMen's Grooming & LifestyleTravel, Transport & Hospitality ServicesSports Betting & Fantasy Sports Platforms
Key Strategic Strengths & Brand Fit
• Supporter Authenticity & Trust
Long-standing credibility within the UK football community provides organic authority that scripted corporate ambassadors cannot replicate.
• Demographic Concentration
High concentration of active male viewers (18-44) with discretionary spend on football tickets, merchandise, subscriptions, and lifestyle goods.
• Calendar-Driven Repeat Viewership
Predictable fixture calendar guarantees recurring audience touchpoints throughout the 9-month European football season.
Procurement Considerations & Safety
• Club-Specific Audience Segmentation
Content heavily centers on Liverpool FC, limiting appeal among partisan rival supporter bases (e.g., Manchester United or Everton fans).
• Result-Dependent Audience Sentiment
Post-match engagement volume and tone fluctuate based on on-pitch team results, requiring flexible release windows for brand integrations.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeNever Forget What Man City's CHEATING Cost Us | Liverpool Fan Reaction
67,128
YouTubeSZOBOSZLAI SCORES A STUNNING GOAL!!! LIVERPOOL 3-1 TOTTENHAM | MATCH VLOG
51,088
YouTubeALEXIS MAC ALLISTER BANGER WINS IT! LIVERPOOL 2-1 ATLETICO | CHAMPIONS LEAGUE MATCH VLOG
54,568
YouTubeISAK AND MUÑOZ GRAB A POINT! | LIVERPOOL 2-2 FOREST | MATCH VLOG
11,017
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with Maych TV
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SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.