Nefis Yemek Tarifleri
Audited Community Profile@nefisyemektarifleri·Turkey (TR)
Culinary Recipe Publisher & Food Media PlatformFood & CulinaryWeeknight Meals / Meal PrepTurkey (TR)Safety: Low
Confidence: High (95%)
“Nefis Yemek Tarifleri offers consumer brands unmatched domestic penetration across Turkish households, acting as a trusted everyday kitchen advisor. Brands gain immediate credibility and retail velocity when products are built into their step-by-step culinary guides.”
Micro-Niches:Traditional Turkish Baking & PastryQuick Weeknight DinnersKitchen Appliance IntegrationsPractical Recipe Guides
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileFemale-skewed, 25-54
Commercial Buyer IntentHigh Intent
Primary MarketTurkey
Secondary MarketsGermany, Azerbaijan, United States
Audience Interests Taxonomy
Home CookingBaking & PastryKitchen AppliancesFamily Meal PlanningGrocery Shopping
Content DNA & Top Themes
Format
Long-form video
Production
High
Consistency
High
Top Content Themes (% Affinity)
Desserts & Traditional Sweets95%
Savory Pastries & Doughs (Börek, Poğaça, Mantı)90%
Quick Daily Snacks & Breakfast Ideas85%
Kitchen Gear & Smart Cleaning Devices75%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for Turkey (TR)
Formula Verified via 16 Empirical Knots
YouTube
6.5M Subscribers
LF: 1.38%
YouTube Dedicated Video₺291,000
Defended Range₺233,000 – ₺364,000
YouTube 60s Integration₺138,000
Defended Range₺110,000 – ₺172,000
YouTube Short₺70,100
Defended Range₺56,100 – ₺87,700
11.7M Followers
ER: 0.11%
Instagram Reel (60-90s)₺130,000
Defended Range₺104,000 – ₺163,000
Instagram Carousel (3-5 Slides)₺83,200
Defended Range₺66,500 – ₺104,000
Instagram Static Post₺62,000
Defended Range₺49,600 – ₺77,400
Instagram Story (3-Frame Set)₺31,200
Defended Range₺24,900 – ₺39,000
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
Turkey's largest digital food media publication, providing reliable everyday recipes and kitchen solutions to millions of households.
Commercial Superpower
Definitive ingredient and appliance validation that turns featured recipe components into immediate supermarket and e-commerce shopping list items.
Audience Buying Mindset
Action-oriented home cooks and family meal planners seeking guaranteed, repeatable culinary outcomes and trusted kitchen efficiency.
The #1 Creative Landmine to Avoid
Interrupting the instructional flow with disconnected, script-heavy corporate messaging that distracts from the recipe preparation process.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: Turkey (TR)
[ Reach ]
Mass Cultural Reach & Brand Association
Top-of-funnel mass awareness and national household reach across Turkey
Strategy Angle: Leverages the massive combined reach of YouTube and Instagram to position a food, beverage, or appliance brand at the center of everyday family cooking culture.
Recommended Bundle Target
₺379,000
Standalone Benchmark: ₺421,000(-10% Efficiency)
Defended Range: ₺303,000 – ₺474,000
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Dedicated Masterclass Recipe Video (8-10m)
Full-length step-by-step video featuring the sponsor's product as the core hero element of a classic Turkish dinner and dessert menu, optimized for long-term YouTube search.
Standalone Rate₺291,000
Cross-Platform Amplificationinstagram
1x High-Paced Recipe Teaser Reel (60s)
High-tempo 60-second vertical cutdown highlighting the mouthwatering key moments and directing traffic to the full YouTube tutorial and app recipe card.
Standalone Rate₺130,000
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Culinary Practicality
Ensure the featured brand integration solves a tangible kitchen step (e.g. perfect texture, time saving, effortless cleaning).
Risk: Gimmicky brand placements without clear utility lead to audience skepticism and poor recipe adoption.
#2 Exact Measurement Transparency
Display exact product quantities and usage instructions clearly on screen and in description boxes.
Risk: Ambiguous usage instructions prevent viewers from successfully replicating the dish, reducing product repeat purchases.
#3 Format Authenticity
Maintain the established instructional voiceover tone and signature overhead visual framing.
Risk: Stiff commercial scripts disrupt the familiar editorial pacing and trigger viewer drop-off.
[ Paid Creative ]
High-CTR Performance Creative & Whitelisting
Top RecommendationMiddle-of-funnel direct acquisition for retail grocery, food e-commerce, and kitchen tech
Strategy Angle: Combines high-intent, hook-driven culinary UGC with targeted Meta Partnership whitelisting to scale direct sales across engaged Turkish homemakers.
Recommended Bundle Target
₺351,000
Standalone Benchmark: ₺390,000(-10% Efficiency)
Defended Range: ₺281,000 – ₺439,000
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Testinginstagram
2x High-Hook Culinary Solution Reels (30-45s)
Two fast-paced problem-solution video assets focused on rapid prep hacks and appliance demonstrations with clear on-screen calls-to-action.
Standalone Rate₺260,000
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
The 10-Minute Weeknight Dinner Hackinstagram
""Akşama ne pişireceğim diye düşünüyorsanız, sadece 10 dakikada hazırlayabileceğiniz bu tarife bayılacaksınız!""
Directly tackles the daily dinnertime friction by presenting a fast, foolproof meal powered by the sponsor's product.
Mess-Free Kitchen Showcaseinstagram
""Mutfakta en çok vakit alan şey yemek yapmak değil, sonrasındaki temizlik! Bakın bunu nasıl 2 dakikada çözüyoruz...""
Visual contrast showing high-intensity cooking followed by effortless appliance or cleaning product performance.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Immediate Visual Payoff
The first 3 seconds must display the finished, appetizing dish or key problem to immediately hook scrolling viewers.
Risk: Slow narrative build-ups reduce 3-second hook retention and inflate paid CPMs.
#2 Clear CTA Framing
End creative with explicit instructions to swipe up, use the discount voucher, or download the brand app.
Risk: Passive endings without clear direction lower overall click-through rates and conversion volume.
#3 Native Caption Structure
Include the complete ingredient breakdown alongside the promotional offer in the ad copy.
Risk: Omitting the written recipe frustrates users who save the ad, degrading ad relevance scores.
[ Conversion ]
Direct Response & Vanity Voucher Attribution
Bottom-of-funnel direct product sales and measurable promotion attribution
Strategy Angle: Drives immediate checkout conversion by combining dedicated video mid-roll pitches with dynamic Instagram Story swipe-up tracking.
Recommended Bundle Target
₺152,000
Standalone Benchmark: ₺169,000(-10% Efficiency)
Defended Range: ₺122,000 – ₺190,000
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Mid-Roll Integrationyoutube
1x Contextual 90-Second In-Recipe Mid-Roll
A natural 90-second segment within a high-traffic recipe video showcasing product unboxing, live recipe usage, and special discount terms.
Standalone Rate₺138,000
Attribution Spikeinstagram
1x 4-Frame Interactive Story Sequence with Direct Link
Four sequential Story frames featuring BTS footage, the final plated dish, direct link sticker, and vanity voucher code NEFIS10.
Standalone Rate₺31,200
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Seamless Workflow Placement
Position the integrated pitch exactly at the point of product usage in the recipe rather than as an abrupt commercial break.
Risk: Disjointed mid-rolls cause viewer retention drop-offs and skip rates.
#2 Voucher Visibility
Ensure voucher code NEFIS10 is permanently displayed on screen in clear typography during the entire pitch segment.
Risk: Viewers miss verbal-only voucher codes, compromising attribution accuracy.
#3 Stock & Fulfillment Alignment
Coordinate campaign go-live dates with distributor inventory levels across all major Turkish sales channels.
Risk: Sudden demand spikes caused by the channel can quickly exhaust stock, wasting conversion momentum.
[ Content Library ]
Asset Library Buyout & Production Stems
High-production culinary asset acquisition for brand-owned marketing ecosystems
Strategy Angle: Provides brand procurement with premium food photography, recipe video masters, and commercial digital usage rights without hosting internal studio shoots.
Recommended Bundle Target
₺393,000
Standalone Benchmark: ₺393,000(Standard Benchmark)
Defended Range: ₺314,000 – ₺491,000
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Production Masteryoutube
1x 4K Clean Studio Recipe Video (16:9)
Full 4K commercial-grade recipe master shot in professional studio conditions with color-corrected clean culinary plates.
Standalone Rate₺291,000
Concrete Digital Asset Buyout Specifications
✓15x 4K Studio Macro Food & Ingredient Stills with Clean Backplates
✓25x High-Frame-Rate 4K Cooking Action Clips (Pouring, Chopping, Plating)
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Studio Lighting Standards
Maintain bright, natural kitchen lighting that highlights true ingredient textures and appetizing color balances.
Risk: Poor food lighting diminishes product perceived quality and makes assets unusable on commercial PDPs.
#2 Brand Asset Labeling
Deliver all raw B-roll and audio stems organized with standardized shot tags and timestamped cue sheets.
Risk: Disorganized media handoffs delay brand post-production cycles.
#3 Clean Culinary Styling
Ensure clean surfaces, crisp edges, and standardized cookware devoid of competing third-party brand marks.
Risk: Visible competing cookware logos restrict the commercial utility of the acquired asset package.
[ Full-Funnel ]
Full-Funnel Omnichannel Takeover
360-degree flagship campaign driving awareness, paid acquisition, and direct retail pull-through
Strategy Angle: The definitive commercial package pairing YouTube long-form authority with high-velocity Instagram distribution and 60-day paid partnership whitelisting.
Recommended Bundle Target
₺808,000
Standalone Benchmark: ₺950,000(-15% Efficiency)
Defended Range: ₺646,000 – ₺1,010,000
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Anchor Authorityyoutube
1x Dedicated Flagship Recipe Video (8-12m)
Comprehensive culinary tutorial showcasing full product capabilities as the central anchor of a seasonal feast.
Standalone Rate₺291,000
Social Amplificationinstagram
2x High-Impact Instagram Reels (60s)
Two complementary short-form recipe videos demonstrating quick-prep and dessert applications with prominent brand placement.
Standalone Rate₺260,000
Interactive Trafficinstagram
2x Dual Interactive 4-Frame Story Sequences
Two separate launch-day and follow-up Story sets driving viewers directly to retailer links with interactive poll and link stickers.
Standalone Rate₺62,400
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Multi-Touch Synchronicity
Coordinate YouTube long-form upload, Instagram Reels, and initial Story sequence within the same 6-hour commercial window.
Risk: Scattered release schedules dilute multi-touch cross-platform momentum and reduce launch impact.
#2 Cross-Platform CTA Continuity
Use consistent promotional voucher code NEFIS10 and identical tracking UTM structures across YouTube and Instagram.
Risk: Discrepancies in discount messaging create buyer confusion and depress direct conversions.
#3 Recipe Reliability Verification
Test and confirm all recipe proportions prior to shoot to guarantee repeatable cooking results for home viewers.
Risk: Failed audience recipe replications generate negative comment sentiment that directly damages brand reputation.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentHigh
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
FMCG Food & Pantry IngredientsKitchen Appliances & CookwareSmart Home Cleaning DevicesSupermarket Retail & Delivery Apps
Key Strategic Strengths & Brand Fit
• Mass Domestic Market Scale
Combines over 6.5M YouTube subscribers and 11.7M Instagram followers, representing one of the largest food media footprints in Turkey.
• High-Trust Utility & Saves
Content functions as a permanent recipe repository, generating long-term shelf life, continuous search views, and high bookmarking rates.
• Direct Commerce & FMCG Conversion
Audience actively buys featured ingredients and equipment to replicate recipes exactly as demonstrated on screen.
Procurement Considerations & Safety
• Instagram Like-to-Follower Ratio
Instagram public like engagement rate is modest (0.11%) due to massive legacy account size; campaign value is primarily driven by saves, impressions, and video views.
• Format Rigidity
Commercial sponsors must fit strictly into natural culinary workflows; disruptive, non-endemic commercial messaging outside the kitchen environment will face audience detachment.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeYoğurt Tatlısı Tarifi 😍 Tam Ölçülü Şerbetli Borcam Tatlısı 🙌🏻
48,409
YouTubePişmeyen Limonlu Cheesecake Tarifi 🍋
189,213
YouTubeMavi Haşhaşlı Revani Tarifi 😋 Bir De Böyle Deneyin! 💯
95,238
YouTubeViral Tatlı Spoonful Tarifi 🥄 Mutlaka Deneyin! ✅
361,164
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with Nefis Yemek Tarifleri
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.