Open Goal
Audited Community Profile@opengoal·United Kingdom (GB)
Sports Media Network & Football Podcast ShowSports & AthleticsTeam Sports / League AnalysisUnited Kingdom (GB)Safety: Moderate
Confidence: High (92%)
“Open Goal offers direct access to an engaged UK male demographic through multi-host panel shows and high-profile footballer interviews. Optimal for sports betting, consumer FMCG, apparel, and direct-response consumer brands looking for authentic colloquial integration.”
Micro-Niches:Scottish Football (SPFL)Premier League CommentaryFootballer Long-Form InterviewsSupporter Culture & Travel Vlogs
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileMale-skewed, 18-44
Commercial Buyer IntentModerate Intent
Primary MarketUnited Kingdom
Secondary MarketsIreland, Australia, United States
Audience Interests Taxonomy
Scottish Premiership & English Premier League FootballSports Betting & Match PredictionsPub Culture & Away Day TravelMen's Grooming & Casual Apparel
Content DNA & Top Themes
Format
Long-form video
Production
Medium-High
Consistency
High
Top Content Themes (% Affinity)
Scottish Premiership Matchweek Previews95%
Headliner Ex-Player Interviews92%
International Fan Vlogs & Away Days84%
Panel Humour & Dressing Room Anecdotes88%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United Kingdom (GB)
Formula Verified via 16 Empirical Knots
YouTube
161K Subscribers
LF: 1%
YouTube Dedicated Video£2,025
Defended Range£1,625 – £2,525
YouTube 60s Integration£760
Defended Range£610 – £950
YouTube Short£400
Defended Range£320 – £500
110.6K Followers
ER: 1%
Instagram Reel (60-90s)£1,525
Defended Range£1,225 – £1,900
Instagram Carousel (3-5 Slides)£990
Defended Range£790 – £1,225
Instagram Static Post£820
Defended Range£660 – £1,025
Instagram Story (3-Frame Set)£380
Defended Range£300 – £470
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
Prominent UK digital football media channel and multi-host studio podcast anchored by ex-professional players and sports broadcasters.
Commercial Superpower
Direct cultural resonance with UK football enthusiasts, driving high trust and organic conversational integration for consumer-facing brands.
Audience Buying Mindset
Viewers tune in for authentic, unfiltered football banter, weekend match predictions, and nostalgic dressing-room storytelling without broadcast-television sanitization.
The #1 Creative Landmine to Avoid
Imposing rigid corporate teleprompter copy that sanitizes the hosts' natural Scottish conversational cadence, triggering audience pushback.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United Kingdom (GB)
[ Reach ]
Mass Cultural Reach & Brand Association
Top-of-funnel mass awareness across UK sports and football enthusiasts
Strategy Angle: Leverages flagship studio preview episodes and Instagram video distribution to deliver broad brand association during high-traffic matchweeks.
Recommended Bundle Target
£2,050
Standalone Benchmark: £2,275(-10% Efficiency)
Defended Range: £1,650 – £2,575
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x 90s Opening Segment Host-Read on Weekly Match Preview Show
Native organic discussion by Si Ferry and the panel linking the brand's proposition to weekend match preparations and supporter routines.
Standalone Rate£760
Social Amplificationinstagram
1x Co-Branded Banter Highlight Reel (45-60s)
Humorous studio clip or behind-the-scenes moment featuring prominent on-screen brand bug and contextual caption CTA.
Standalone Rate£1,525
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Vernacular Freedom
Permit the panel to adapt bullet points into their natural conversational Scottish and British sports cadence.
Risk: Stiff corporate scripts create noticeable friction and diminish viewer trust.
#2 Fixture Alignment
Schedule upload release dates to precede marquee weekend derbies or European match nights for maximum view velocity.
Risk: Releasing content on off-peak midweek slots reduces initial 24-hour reach momentum.
#3 Clear Regulatory Disclaimers
If advertising age-restricted or regulated categories (betting/alcohol), mandate clear on-screen visual compliance cards.
Risk: Non-compliance risks regulatory flagging under UK advertising standards.
[ Paid Creative ]
High-CTR Performance Creative & Whitelisting
Top RecommendationDirect-response customer acquisition and Meta paid social campaign scaling
Strategy Angle: Deploys short-form video creative featuring the hosts addressing common consumer pain points, backed by paid partnership whitelisting.
Recommended Bundle Target
£4,125
Standalone Benchmark: £4,575(-10% Efficiency)
Defended Range: £3,300 – £5,150
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Testinginstagram
2x Direct-to-Camera Banter & Product Problem-Solver Reels (30-45s)
Fast-paced vertical videos framing the product as the essential matchday or everyday solution for fans.
Standalone Rate£3,050
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
Matchday Hassle Interceptinstagram
""Right lads, how many times have you been caught out five minutes before kick-off trying to sort this out? Listen up...""
Directly calls out pre-match stress before introducing the brand's mobile service/product as the immediate fix.
Dressing Room Essentialsinstagram
""The boys on the panel were giving me stick about this last week, but honestly, it’s completely changed the routine...""
Leverages peer social proof and humorous self-deprecation to validate a grooming or lifestyle product.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Hook Pacing
Deliver the brand hook within the first 3 seconds before the viewer can scroll past.
Risk: Slow narrative exposition leads to high drop-off rates on paid social feeds.
#2 Native Framing
Shoot in the Open Goal studio setting or training ground environment to match organic feed aesthetic.
Risk: Overly polished studio advertising aesthetics flag as banner ads and reduce click-through rates.
#3 Frictionless CTA
Ensure the vanity code GOAL20 and swipe-up button are highlighted both audibly and with bold text overlays.
Risk: Vague calls-to-action reduce attributable conversion efficiency.
[ Conversion ]
Direct Response & Vanity Voucher Attribution
Bottom-of-funnel customer acquisition, direct sales, and trackable ROAS
Strategy Angle: Combines a dedicated mid-roll segment during a headline YouTube interview with timed Instagram Story direct-link sequences.
Recommended Bundle Target
£1,025
Standalone Benchmark: £1,150(-10% Efficiency)
Defended Range: £820 – £1,275
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Pitchyoutube
1x 60-90s Dedicated Mid-Roll Integration with On-Screen Promo Code
Host Si Ferry directly demonstrates or introduces the product offering, directing viewers to the link in the video description.
Standalone Rate£760
Direct Conversioninstagram
1x 3-Frame Instagram Story Sequence with Link Sticker
Sequential narrative showing host endorsement, limited-time discount breakdown, and direct checkout link sticker.
Standalone Rate£380
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Exclusive Incentive
Provide a competitive promotional offer (e.g. 15-20% discount or free trial credit) attached to code GOAL.
Risk: Generic, non-discounted pitches fail to drive immediate checkout urgency.
#2 Link Prominence
Place the tracking URL in the first two lines of the YouTube description above the fold.
Risk: Burying links beneath episode timestamps diminishes click volume.
#3 Story Urgency
Frame the Instagram Story sequence around a time-limited 48-hour promotional window.
Risk: Without perceived urgency, story viewers view passively without tapping the link sticker.
[ Content Library ]
Asset Library Buyout & Production Stems
Creation of high-energy video assets and photography for brand-owned marketing channels
Strategy Angle: Utilizes Open Goal's production studio and recognizable talent to generate versatile video and visual assets for brand PDPs and social channels.
Recommended Bundle Target
£2,425
Standalone Benchmark: £2,425(Standard Benchmark)
Defended Range: £1,950 – £3,025
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Productionyoutube
1x Dedicated Studio Product Review & Challenge Video (5-8m)
A bespoke studio challenge or product testing feature featuring the hosts in branded apparel with clean product integration.
Standalone Rate£2,025
Concrete Digital Asset Buyout Specifications
✓10x High-Resolution Studio Stills of Talent with Product
✓3x 30s Clean Vertical Video Hooks (4K, Raw Audio + Backplates)
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Pre-Approved Scripting Framework
Supply a clear storyboard outline for studio challenge rules while allowing natural comedic banter.
Risk: Overly ambiguous briefs result in extra pickup shoots and timeline delays.
#2 Clean Audio Delivery
Record master stems with dedicated broadcast-grade lavaliers to ensure clean ad voiceovers.
Risk: Cross-talk and background studio bleed compromise repurposing quality.
#3 Brand Placement Visibility
Ensure clean desk placement and unblocked logo visibility during all hero takes.
Risk: Accidental obscuring of the product limits asset utility for e-commerce PDPs.
[ Full-Funnel ]
Full-Funnel Omnichannel Takeover
360-degree commercial sponsorship integrating reach, paid amplification, and conversion tracking
Strategy Angle: Maximizes brand share of voice across all active Open Goal channels during peak football calendar moments.
Recommended Bundle Target
£6,025
Standalone Benchmark: £7,100(-15% Efficiency)
Defended Range: £4,825 – £7,525
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Prestige Anchoryoutube
2x Headline Episode Presenting Partner Integrations (2x Episodes)
Top-and-tail sponsorship branding and integrated mid-roll host reads across two consecutive marquee matchweek preview shows.
Standalone Rate£1,525
Social Amplificationinstagram
2x Co-Branded Matchweek Highlight Reels (60s)
High-engagement social clips featuring prominent on-screen brand alignment and descriptive caption copy.
Standalone Rate£3,050
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Sequential Messaging
Phase Week 1 messaging around brand discovery and Week 2 around direct promotional conversion.
Risk: Repeating identical talking points across multiple episodes leads to diminishing viewer attention.
#2 Cross-Platform Synchronization
Coordinate Instagram Reel releases within 2 hours of the YouTube episode premiere for amplified reach.
Risk: Desynchronized distribution fragments campaign impact and social discussion.
#3 Exclusivity Enforcement
Audit all preceding and following guest content to guarantee zero competitive sponsor overlap.
Risk: Adjoining competitor mentions dilute brand recall and return on investment.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentModerate
Brand Suitability RatingModerate
Brand Safety LevelModerate Risk
Recommended Sponsor Categories
Sports Entertainment & WageringMen's Grooming & Personal CareCasual Streetwear & FootwearBeverages & Snack FoodsAutomotive & Tooling
Key Strategic Strengths & Brand Fit
• Demographic Concentration
Unrivaled reach into the male 18-44 UK sports demographic, particularly across Scotland and northern British football markets.
• Host-Read Authenticity
Hosts deliver commercial messages with natural colloquial pacing, minimizing ad-fatigue and corporate stiffness.
• High Long-Form Dwell Time
Consistent 45-to-90-minute episodes generate sustained attention for integrated mid-roll messages.
Procurement Considerations & Safety
• Brand Safety & Language
Dialogue features conversational profanity and locker-room humor; unsuitable for ultra-conservative corporate brands requiring strict clean-feed compliance.
• Regional Audience Skew
Primary reach is concentrated in the UK market with strong Scottish bias; global consumer campaigns will experience localized traffic concentration.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeCould Motherwell’s International Break Advantage Help Against Celtic?
4,618
YouTubeMartin O’Neill Is Staying At Celtic - But What Needs To Change?
9,415
YouTubeMARTIN O'NEILL STAYING ON AT CELTIC AS RANGERS EYE TOP SPOT + SCOTLAND BEATEN | Right In The Coupon
73,749
YouTubeSteven Gerrard Looks Back On The Infamous Slip For Liverpool v Chelsea!
13,522
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with Open Goal
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.