Original Flava
Audited Community Profile@originalflava·United Kingdom (GB)
Culinary Creators & Cookbook AuthorsFood & CulinaryWeeknight Meals / Meal PrepUnited Kingdom (GB)Safety: Low
Confidence: High (91%)
“Original Flava offers mainstream UK culinary credibility with proven cookbook sales and broadcast experience. Ideal for FMCG grocery brands, cookware manufacturers, and kitchen appliance companies seeking high-trust recipe integrations.”
Micro-Niches:Caribbean CuisineWeeknight Meal PrepCookbook PublishingFamily Cooking
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileBalanced, 25-44
Commercial Buyer IntentModerate Intent
Primary MarketUnited Kingdom
Secondary MarketsUnited States, Jamaica, Ireland
Audience Interests Taxonomy
Home Cooking & RecipesCaribbean & International CuisineKitchen Appliances & CookwareSupermarket Retail & Pantry StaplesMeal Planning & Prep
Content DNA & Top Themes
Format
Long-form video
Production
Medium-High
Consistency
High
Top Content Themes (% Affinity)
Caribbean Home Cooking & Fusion95%
Weeknight Dinners & Meal Prep88%
Cookbook & Live Media Appearances78%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United Kingdom (GB)
Formula Verified via 16 Empirical Knots
YouTube
67.2K Subscribers
LF: 3.18%
YouTube Dedicated Video£900
Defended Range£720 – £1,125
YouTube 60s Integration£400
Defended Range£320 – £490
YouTube Short£210
Defended Range£170 – £260
0 Followers
ER: 2.15%
Instagram Reel (60-90s)£16
Defended Range£13 – £20
Instagram Carousel (3-5 Slides)£12
Defended Range£9 – £15
Instagram Static Post£10
Defended Range£8 – £12
Instagram Story (3-Frame Set)£6
Defended Range£5 – £7
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
UK-based culinary duo and cookbook authors delivering accessible Caribbean home recipes and weeknight cooking tutorials.
Commercial Superpower
High commercial trust in the kitchen, bridging authentic Caribbean heritage cooking with mainstream UK supermarket accessibility.
Audience Buying Mindset
Viewers look for flavorful, easy-to-replicate dinner ideas and trusted advice on which ingredients and cookware deliver authentic results.
The #1 Creative Landmine to Avoid
Forcing synthetic or low-quality food ingredients into traditional recipes that compromise cultural authenticity and taste credibility.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United Kingdom (GB)
[ Reach ]
Mass Cultural Reach & Brand Association
Top-of-funnel brand awareness and culinary association across YouTube and Instagram
Strategy Angle: Leverages a dedicated long-form recipe episode anchored on YouTube, amplified by dynamic Instagram Reels to drive maximum cross-platform viewer engagement.
Recommended Bundle Target
£990
Standalone Benchmark: £1,100(-10% Efficiency)
Defended Range: £790 – £1,250
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Dedicated Caribbean Weeknight Recipe Video (8-12m)
Full episodic cooking tutorial centered around a complete meal build, highlighting sponsor pantry items and cookware seamlessly throughout prep.
Standalone Rate£900
Cross-Platform Amplificationyoutube
1x High-Paced 60s Recipe Highlight Reel
Fast-cut, appetizing vertical breakdown of the dish with on-screen ingredient tags and pinned creator comment directing to the full tutorial.
Standalone Rate£210
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Maintain Flavor Integrity
Ensure the sponsored product fits naturally into Caribbean seasoning profiles or everyday cooking workflows.
Risk: Disjointed product usage distracts viewers and diminishes recipe adoption rates.
#2 Preserve Duo Banter
Allow Craig and Shaun to deliver cooking instructions in their natural conversational cadence without rigid script reading.
Risk: Stiff presentation dampens audience enthusiasm and reduces watch time.
#3 Clear Ingredient Availability
Explicitly state where viewers can purchase the featured item in UK retail stores or online.
Risk: Failure to provide buying locations results in customer friction and lost retail lift.
[ Paid Creative ]
High-CTR Performance Creative & Whitelisting
Top RecommendationDirect-response paid acquisition ads optimized for Meta feed conversions
Strategy Angle: Deploys short-form culinary hooks addressing weeknight dinner fatigue, paired with 60-day partnership ad rights to scale verified conversion funnels.
Recommended Bundle Target
£570
Standalone Benchmark: £630(-10% Efficiency)
Defended Range: £460 – £710
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Testingyoutube
2x High-Hook Culinary UGC Reels (30-45s)
Action-oriented short-form ads demonstrating a fast cooking hack or time-saving ingredient application with direct CTA.
Standalone Rate£420
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
Weeknight Dinner Rut Solutioninstagram
""Bored of the same three dinners every week? We are making this 20-minute jerk glazed chicken that changes everything.""
Directly tackles dinner boredom before introducing the client's sauce or cookware as the effortless weeknight solution.
Pantry Flavor Upgradeinstagram
""If your seasoned rice is turning out dry, you're missing this one key ingredient right here.""
Calls out a common home cooking error and demonstrates the sponsor's product providing instant flavor depth.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Immediate Visual Hook
The opening 3 seconds must showcase the finished bubbling dish or sizzling pan alongside the spoken hook.
Risk: Slow intros cause high scroll-away rates on paid feeds.
#2 Prominent Product Action Shot
Show the product being poured, chopped, or utilized within the first 10 seconds of video runtime.
Risk: Delayed product reveals lower click-through and purchase attribution.
#3 Unambiguous Call to Action
Direct viewers clearly to tap the button below to claim discount code FLAVA10.
Risk: Vague closing instructions reduce paid ad conversion efficiency.
[ Conversion ]
Direct Response & Vanity Voucher Attribution
Bottom-of-funnel customer acquisition with trackable discount codes
Strategy Angle: Combines a high-intent mid-roll recipe integration on YouTube with an interactive Instagram Story sequence to capture immediate checkout conversions.
Recommended Bundle Target
£550
Standalone Benchmark: £610(-10% Efficiency)
Defended Range: £440 – £690
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Pitchyoutube
1x Dedicated 90s Mid-Roll Recipe Integration
Integrated cooking segment showcasing the product in mid-preparation, detailing value proposition and display of vanity code FLAVA15.
Standalone Rate£400
Direct Conversion Pushyoutube
1x 3-Frame Instagram Story Direct-Link Sequence
Story series showing finished recipe, discount code graphic, and direct interactive swipe-up/link sticker to the brand checkout page.
Standalone Rate£210
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Demonstrate Tangible Benefit
Highlight how the product saves time, reduces cleaning, or elevates flavor during the 90s integration.
Risk: Generic promotional talk fails to trigger immediate consumer buying behavior.
#2 Persistent Code Overlay
Keep the discount code 'FLAVA15' and URL visible on-screen for the entirety of the integration window.
Risk: Brief graphic flashes lead to lost code attribution.
#3 Direct Story Framing
Ensure the Instagram Story sequence clearly frames the discount as a limited-time opportunity.
Risk: Lack of urgency results in low story link-click rates.
[ Content Library ]
Asset Library Buyout & Production Stems
High-resolution culinary asset generation for brand digital channels and packaging
Strategy Angle: Provides brand marketing teams with high-resolution studio food photography, 4K recipe footage, and commercial usage rights for product detail pages.
Recommended Bundle Target
£1,225
Standalone Benchmark: £1,225(Standard Benchmark)
Defended Range: £980 – £1,525
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Productionyoutube
1x 4K Clean Overhead Culinary Video (16:9)
Professional overhead cooking video focused purely on product application and plating, produced with clean audio and without host voiceover.
Standalone Rate£900
Concrete Digital Asset Buyout Specifications
✓12x 4K high-resolution color-graded raw stills of finished dishes and product action shots
✓10x uncompressed 4K slow-motion B-roll clips (sauce drizzle, skillet sear, ingredient toss)
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Flawless Food Plating
All dishes must be styled with professional culinary standards including vibrant garnishes and clean plate edges.
Risk: Sloppy plating reduces visual value and usability across e-commerce channels.
#2 Crisp Product Label Visibility
Brand packaging must remain clean, free of grease splatters, and perfectly lit in all macro shots.
Risk: Obscured branding renders digital assets unsuitable for official marketing campaigns.
#3 Standardized Delivery Specs
Deliver assets in ProRes 422 4K alongside high-resolution RAW photo files via secure cloud transfer.
Risk: Compressed files limit subsequent video editing and graphic design workflows.
[ Full-Funnel ]
Full-Funnel Omnichannel Takeover
Complete 360-degree brand launch combining authority, direct response, and paid scale
Strategy Angle: Maximizes brand impact by combining long-form YouTube authority, short-form Instagram reach, category exclusivity, and 60-day whitelisting.
Recommended Bundle Target
£2,375
Standalone Benchmark: £2,800(-15% Efficiency)
Defended Range: £1,900 – £2,975
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Prestige Anchoryoutube
1x Dedicated Caribbean Flagship Recipe Episode (8-12m)
High-production YouTube recipe episode demonstrating the partner product as the central feature of an authentic Caribbean dinner party.
Standalone Rate£900
Social Frequencyyoutube
2x Multi-Angle Short-Form Recipe Reels (60s)
Two distinct short-form recipe concepts showcasing quick application and direct call-to-action on Instagram.
Standalone Rate£420
Conversion Pushyoutube
2x 3-Frame Story Sequences with Link Stickers
Time-spaced story sequences offering behind-the-scenes cooking clips and trackable discount voucher links.
Standalone Rate£420
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Synchronized Multi-Platform Flighting
Coordinate YouTube long-form publication within 24 hours of the first Instagram Reel launch.
Risk: Dispersed scheduling weakens omnichannel launch momentum.
#2 Consistent Vanity Branding
Ensure voucher code FLAVA10 is uniform across all video graphics, story links, and descriptions.
Risk: Conflicting promotional codes lead to consumer attribution drop-off.
#3 Pre-Approved Whitelisting Creative
Finalize ad copy and target links prior to video live dates to enable immediate paid amplification.
Risk: Delays in whitelisting setup waste peak organic launch engagement.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentModerate
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
Supermarket Retail & FMCG GroceriesKitchen Appliances & CookwareSpecialty Seasonings & SaucesMeal Kit ServicesFood Storage & Meal Prep Solutions
Key Strategic Strengths & Brand Fit
• Culinary Authority & Media Credibility
Established television presence (ITV This Morning) and successful cookbook publishing history provide strong consumer trust for food retail brands.
• High Ingredient Receptivity
Audience actively inspects recipes for exact ingredients and kitchen tools, driving natural consideration for FMCG and kitchenware sponsors.
• Distinct Duo Dynamic
Engaging, collaborative host presentation keeps cooking instructional segments lively and accessible for amateur home cooks.
Procurement Considerations & Safety
• Channel Reach Scale
Active monthly long-form view velocity sits in the mid-tier range, making commercial pricing optimal for targeted FMCG/appliance integration rather than broad mass-awareness CPM buys.
• Authenticity Guardrails
Audience is protective of Caribbean culinary integrity; forced commercial substitutions that compromise dish tradition risk viewer pushback.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeOriginal Flava’s Craig & Shaun cook Jamaican Beef Saturday soup | ITV’s This Morning
13,740
YouTubeHoney Garlic CHICKEN & RICE | ORIGINAL FLAVA cooking show
2,531
YouTubeCreamy Jerk Chicken Pasta | ORIGINAL FLAVA cooking show
3,743
YouTubeShrimp Seasoned Rice | PERFECT MEAL PREP | ORIGINAL FLAVA cooking show
4,932
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with Original Flava
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.