Pieface
Audited Community Profile@pieface23·United Kingdom (GB)
Gaming Streamer & UK Lifestyle Challenge CreatorGaming & EsportsLive Variety GamingUnited Kingdom (GB)Safety: Low
Confidence: High (90%)
“Jack McDermott (Pieface) provides effective commercial access to UK 18-34 males across gaming, FMCG, and casual food sectors. His commercial value lies in self-deprecating, experiential integrations rather than polished corporate endorsements.”
Micro-Niches:EA Sports FC / FIFA Ultimate TeamUK Travel & Food Road TestsComedic Real-Life ChallengesBritish Football Banter
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileMale-skewed, 18-34
Commercial Buyer IntentModerate Intent
Primary MarketUnited Kingdom
Secondary MarketsIreland, Australia, United States
Audience Interests Taxonomy
EA Sports FC / FIFAPremier League & EFL FootballFast Food & Casual DiningBritish Internet Culture & Sidemen-Adjacent ContentGaming Hardware & Energy Drinks
Content DNA & Top Themes
Format
Long-form video
Production
Medium
Consistency
Moderate
Top Content Themes (% Affinity)
EA Sports FC & Gaming Reactions92%
UK Food & Roadside Service Tests88%
Creator Ecosystem Collaborations81%
British Football Culture & Banter76%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United Kingdom (GB)
Formula Verified via 16 Empirical Knots
YouTube
634K Subscribers
LF: 3.22%
YouTube Dedicated Video£4,075
Defended Range£3,250 – £5,100
YouTube 60s Integration£1,950
Defended Range£1,575 – £2,450
YouTube Short£760
Defended Range£610 – £950
334.9K Followers
ER: 1.58%
Instagram Reel (60-90s)£2,525
Defended Range£2,025 – £3,150
Instagram Carousel (3-5 Slides)£1,600
Defended Range£1,275 – £2,000
Instagram Static Post£1,275
Defended Range£1,025 – £1,575
Instagram Story (3-Frame Set)£630
Defended Range£510 – £790
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
Mid-tier UK gaming personality and comedic challenge vlogger known for EA Sports FC content and relatable British consumer road tests.
Commercial Superpower
Ability to deliver brand messaging through authentic self-deprecating humor without alienating his core community.
Audience Buying Mindset
Viewers engage for honest, working-class humor and entertainment, seeking straightforward, unpretentious opinions on everyday consumer products.
The #1 Creative Landmine to Avoid
Mandating a stiff, corporate teleprompter script that strips away conversational banter and invites audience mockery.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United Kingdom (GB)
[ Reach ]
Mass Cultural Reach & Brand Association
Top-of-funnel brand awareness and cultural association across UK gaming and lifestyle demographics
Strategy Angle: Pairing a dedicated YouTube challenge vlog with cross-platform vertical distribution captures both high-retention long-form viewers and rapid short-form impressions.
Recommended Bundle Target
£6,625
Standalone Benchmark: £7,350(-10% Efficiency)
Defended Range: £5,300 – £8,275
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Dedicated Challenge/Road-Test Video (15-20m)
A full-length comedic road test or challenge vlog organically structured around the sponsor's product or service ecosystem.
Standalone Rate£4,075
Social Amplificationinstagram
1x Highlight Reel Cutdown (45-60s)
High-energy comedic clip capturing the primary brand integration moment optimized for Instagram feed distribution.
Standalone Rate£2,525
Short-Form Discoveryyoutube
1x Vertical Reaction Short (30-45s)
Fast-paced YouTube Short capturing a spontaneous product reaction or comedic skit from the shoot.
Standalone Rate£760
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Preserve Unfiltered Tone
Allow the creator to deliver talking points in his natural, colloquial speaking style.
Risk: Rigid corporate scripting causes viewer disengagement and cynical comment sentiment.
#2 Contextual Integration
Embed product usage directly into the narrative context of the video challenge rather than as a disconnected pitch.
Risk: Abrupt, isolated sponsor segments experience higher viewer drop-off.
#3 Clear Deliverable Deadlines
Confirm production milestones at least 7 days prior to upload to align with episodic shooting schedules.
Risk: Delays in production can disrupt campaign launch timing.
[ Paid Creative ]
High-CTR Performance Creative & Whitelisting
Top RecommendationMiddle-of-funnel customer acquisition utilizing creator-led UGC ads for Meta paid media
Strategy Angle: Leverages creator credibility and direct-to-camera delivery to drive high-CTR performance ads with whitelisted distribution.
Recommended Bundle Target
£6,825
Standalone Benchmark: £7,575(-10% Efficiency)
Defended Range: £5,450 – £8,525
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Testinginstagram
2x Direct-Response Performance UGC Reels (30-45s)
Hook-optimized vertical ad concepts focusing on everyday convenience, problem solving, and direct consumer value.
Standalone Rate£5,050
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
The Unfiltered Road Testinstagram
""Right, you lot know I don't mince my words when it comes to spending proper money on food...""
Direct-to-camera candid review testing whether the product justifies the cost during a busy day.
Gaming Session Problem-Solverinstagram
""I've just spent four hours raging at Weekend League, and this is the only thing currently saving my sanity...""
Relatable gaming setup problem-and-solution hook highlighting speed and convenience.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Early Hook Delivery
Deliver the commercial hook within the first 3 seconds using authentic vocal inflections.
Risk: Slow intros result in high scroll-away rates on paid feeds.
#2 Visual Proof Points
Include clear product b-roll and hands-on interaction during the spoken explanation.
Risk: Static talking-head creative yields lower click-through conversion.
#3 Visible Call to Action
Display text overlays containing the voucher code PIE20 throughout the final 10 seconds.
Risk: Unclear attribution instructions reduce measurable direct-response ROAS.
[ Conversion ]
Direct Response & Vanity Voucher Attribution
Bottom-of-funnel conversions and trackable return on ad spend via integrated promotional codes
Strategy Angle: Pairs a high-intent mid-roll integration in a long-form vlog with interactive Instagram Story link stickers for immediate conversion.
Recommended Bundle Target
£2,325
Standalone Benchmark: £2,575(-10% Efficiency)
Defended Range: £1,850 – £2,900
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Pitchyoutube
1x Dedicated 90s Mid-Roll Integration
A seamlessly woven 90-second mid-roll segment detailing product benefits with clear on-screen code callout.
Standalone Rate£1,950
Direct Conversioninstagram
1x 3-Frame Story Sequence with Link Sticker
Sequential Instagram Stories showing behind-the-scenes product use followed by a direct tap link sticker.
Standalone Rate£630
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Explicit Value Proposition
State the exact discount percentage and code clearly within the first 30 seconds of the pitch.
Risk: Vague promotional mechanics cause checkout drop-off.
#2 Native Bridge
Connect the sponsor segment to the topic of the surrounding video scene.
Risk: Jarring transitions encourage viewers to skip the sponsored chapter.
#3 Tracking Link Verification
Verify all UTM tracking parameters and affiliate codes 48 hours prior to publish.
Risk: Broken attribution links invalidate conversion measurement.
[ Content Library ]
Asset Library Buyout & Production Stems
Creation of high-utility digital creative assets for brand-owned marketing channels
Strategy Angle: Provides brand marketing teams with high-resolution stills, raw video b-roll, and clean product endorsement cuts for digital channels.
Recommended Bundle Target
£5,500
Standalone Benchmark: £5,500(Standard Benchmark)
Defended Range: £4,400 – £6,875
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Productionyoutube
1x Full Brand Product Showcase Video (16:9)
Complete dedicated demonstration video delivered with clean, master-quality files for brand archiving.
Standalone Rate£4,075
Concrete Digital Asset Buyout Specifications
✓10x High-Resolution 4K Product Staging Stills in Real-World Environments
✓15 Minutes of Uncut 4K Product Handling and Authentic Reaction Video Stems
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Asset Specification Compliance
Shoot all digital assets in 4K resolution at 60fps with clear audio capture.
Risk: Substandard technical quality limits downstream digital ad utility.
#2 Clear Product Framing
Ensure clean background staging with zero competing brand logos in frame.
Risk: Third-party trademark presence prevents brand ad usage.
#3 Timely Asset Transfer
Deliver raw files via cloud storage within 5 business days of filming completion.
Risk: Delays bottleneck internal brand creative editing schedules.
[ Full-Funnel ]
Full-Funnel Omnichannel Takeover
360-degree omnichannel brand launch combining top-of-funnel reach, whitelisted acquisition, and direct-response conversion
Strategy Angle: Delivers maximum multi-touchpoint frequency across YouTube and Instagram, locking out category competitors and saturating the target demographic.
Recommended Bundle Target
£13,700
Standalone Benchmark: £16,100(-15% Efficiency)
Defended Range: £11,000 – £17,100
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Prestige Anchoryoutube
1x Dedicated Flagship Challenge Video (15-20m)
Primary long-form hero integration placing the brand at the center of a major challenge concept.
Standalone Rate£4,075
Social Frequencyinstagram
2x Multi-Angle Short-Form Reels (60s)
Two distinct comedic short-form cuts supporting the campaign launch across Instagram feeds.
Standalone Rate£5,050
Conversion Pushinstagram
2x 3-Frame Interactive Story Sequences
Two separate story pulses deployed at launch and mid-campaign featuring direct link stickers.
Standalone Rate£1,250
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Synchronized Flight Schedule
Coordinate YouTube long-form release and first Instagram Reel within a 24-hour window.
Risk: Staggered launches diminish omnichannel momentum and audience recall.
#2 Strict Category Protection
Enforce category exclusivity clauses across all social profiles during the campaign period.
Risk: Adjacent promotions dilute brand message clarity and consumer trust.
#3 Pre-Approval Workflow
Submit all video cuts and story frames for compliance review 72 hours before live dates.
Risk: Unreviewed content risks non-compliance with UK ASA advertising guidelines.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentModerate
Brand Suitability RatingHigh for mainstream FMCG, QSR, and gaming brands; low for high-end luxury, formal corporate B2B, or premium lifestyle segments.
Brand Safety LevelLow Risk
Recommended Sponsor Categories
Fast-Moving Consumer Goods (FMCG) & SnacksFood Delivery & Quick-Service Restaurants (QSR)Gaming Peripherals & Console AccessoriesSports Betting & Football Media Platforms (18+ compliant)Automotive Accessories & Travel Convenience Services
Key Strategic Strengths & Brand Fit
• Relatability & Commercial Trust
Maintains an unpretentious, working-class persona that makes consumer recommendations feel authentic rather than commercially manufactured.
• Cross-Format Adaptability
Capable of bridging long-form YouTube episodic entertainment with high-energy vertical clips across Instagram Reels and YouTube Shorts.
• Strong UK Demographic Concentration
Offers highly concentrated geographic penetration among UK young adult male consumers (18-34).
Procurement Considerations & Safety
• Aversion to Scripted Telemarketing
Audience actively mocks rigid corporate talking points; commercial messaging must allow creator personalization to avoid backlash.
• Ticket-Size Ceiling
Audience demographic is optimized for mass FMCG, subscription apps, and consumer gaming items rather than high-ticket luxury goods.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeBehind the Scenes of Max v 100
15,976
YouTubeI Tried Calfreezy's Youtuber Burger...
33,263
YouTubeI Tried Gordon Ramsay's FAMOUS Breakfast...
39,561
YouTubeI Found the BEST London Underground Station
23,618
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with Pieface
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.