Rag 'n' Bone Brown
Audited Community Profile@ragnbonebrown·United Kingdom (GB)
Custom Woodworker & DIY Renovation MakerTrades, DIY & CraftCustom Woodworking / Furniture CraftUnited Kingdom (GB)Safety: Low
Confidence: High (90%)
“Rag 'n' Bone Brown offers exceptional commercial credibility for tool manufacturers, home improvement brands, and renewable energy providers. His audience exhibits high purchasing intent for durable hardware, building materials, and workshop equipment.”
Micro-Niches:Upcycled Furniture MakingWorkshop Layout & StoragePower Tool BenchmarkingOff-Grid Workshop EnergyWood Finishing & Restoration
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileMale-skewed, 25-54
Commercial Buyer IntentHigh Intent
Primary MarketUnited Kingdom
Secondary MarketsUnited States, Canada, Australia
Audience Interests Taxonomy
Woodworking Machinery & Hand ToolsHome Improvement & InsulationRenewable Energy & Battery StorageTimber Finishes & SealantsWorkshop Organization
Content DNA & Top Themes
Format
Long-form video
Production
Medium-High
Consistency
High
Top Content Themes (% Affinity)
Woodworking & Upcycling Projects95%
Workshop Infrastructure & Tool Guides88%
Residential DIY Renovation82%
Energy Storage & Solar Problem Solving75%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United Kingdom (GB)
Formula Verified via 16 Empirical Knots
YouTube
345K Subscribers
LF: 3.94%
YouTube Dedicated Video£5,975
Defended Range£4,800 – £7,475
YouTube 60s Integration£2,875
Defended Range£2,300 – £3,600
YouTube Short£770
Defended Range£610 – £960
23.2K Followers
ER: 0.5%
Instagram Reel (60-90s)£350
Defended Range£280 – £440
Instagram Carousel (3-5 Slides)£240
Defended Range£190 – £300
Instagram Static Post£190
Defended Range£150 – £240
Instagram Story (3-Frame Set)£86
Defended Range£69 – £110
TikTok
27.5K Followers
ER: 1.76%
TikTok Video (Dedicated)£170
Defended Range£140 – £210
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
Practical British custom woodworker and DIY renovator known for down-to-earth problem-solving, workshop engineering, and upcycling discarded timber.
Commercial Superpower
Unfiltered workshop authenticity that transforms commercial product integrations into believable, essential solutions within complex builds.
Audience Buying Mindset
Viewers adopt a pragmatic maker mindset, seeking durable, cost-effective solutions for home projects and looking to validate tool purchases through real-world workshop trials.
The #1 Creative Landmine to Avoid
Imposing an overly polished, scripted corporate pitch that forces the creator to hide project mistakes or claim a tool is flawless without showing genuine workshop application.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United Kingdom (GB)
[ Reach ]
Mass Cultural Reach & Brand Association
Top-of-funnel mass awareness and brand authority within the UK and international maker community
Strategy Angle: Leverages the creator's flagship long-form YouTube viewership to anchor brand utility, supported by high-tempo short-form assets on Instagram and TikTok.
Recommended Bundle Target
£5,850
Standalone Benchmark: £6,500(-10% Efficiency)
Defended Range: £4,675 – £7,325
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Dedicated Workshop Project Build (12-18m)
Full end-to-end furniture fabrication or workshop improvement video detailing the brand's tooling/materials throughout the build process.
Standalone Rate£5,975
Short-Form Amplificationinstagram
1x Build Transformation Highlight Reel (60s)
Fast-cut process video showcasing the before-and-after transformation with prominent product in-use framing.
Standalone Rate£350
Short-Form Amplificationtiktok
1x Quick DIY Hack & Tool Showcase (30-45s)
Focused technical tip demonstrating how the sponsor's product resolves a common workshop friction point.
Standalone Rate£170
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Pragmatic Tone Mandate
Allow Keith to discuss the project hurdles naturally; forced corporate enthusiasm damages credibility.
Risk: High audience skepticism if the integration feels scripted or disconnected from genuine workshop realities.
#2 Clear Functional Demonstration
Ensure the product is seen performing actual work under load (cutting, sealing, powering) rather than resting on a workbench.
Risk: Reduced viewer retention and poor perceived utility if the product is treated as static set dressing.
#3 Multi-Platform Asset Synchronization
Publish the short-form assets within 48 hours of the long-form YouTube release to capitalize on search momentum.
Risk: Diluted brand recall across fragmented platform audiences.
[ Paid Creative ]
High-CTR Performance Creative & Whitelisting
Top RecommendationMiddle-of-funnel customer acquisition utilizing authentic creator-led problem-solving hooks for Meta and TikTok paid ads
Strategy Angle: Deploys Keith's relatable, authoritative workshop presence into paid direct-response ad sets to convert active DIYers and homeowners.
Recommended Bundle Target
£1,175
Standalone Benchmark: £1,300(-10% Efficiency)
Defended Range: £940 – £1,475
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Testinginstagram
2x Direct-Response Workshop Problem/Solution Reels (30-45s)
Direct problem-interrupt creatives focused on real workshop issues and how the featured product solves them efficiently.
Standalone Rate£700
Creative Testingtiktok
1x Fast-Paced Tool Demonstration & Verdict (30s)
Punchy, action-first vertical video highlighting key features, speed of execution, and practical utility.
Standalone Rate£170
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
The Workshop Power Bottleneckinstagram
""If you run a workshop or do DIY at home, you already know the pain of watching your electricity meter spin out of control...""
Directly addresses rising energy costs before demonstrating how modular battery storage captures daytime solar power for heavy tools.
The Finish Disaster Preventertiktok
""Most people completely ruin their timber projects right at the very end because they picked the wrong finish for the job...""
Tackles common maker mistakes regarding oil vs wax vs varnish and establishes the sponsor product as the foolproof standard.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Action-First Pacing
Begin video immediately on physical workshop action or bold visual statement within the first 2 seconds.
Risk: Drop in click-through rates if intro is slowed down by generic greeting.
#2 Contextual Text Overlays
Use bold, concise technical annotations highlighting key product specs (e.g. wattage, drying time, capacity) on screen.
Risk: Loss of silent-scroller attention on social feeds.
#3 Native CTA Delivery
Keep call-to-action focused on link-in-bio and discount codes rather than broad brand slogans.
Risk: Friction in user path-to-purchase resulting in elevated customer acquisition costs.
[ Conversion ]
Direct Response & Vanity Voucher Attribution
Bottom-of-funnel conversion and trackable sales generation through proven mid-roll problem integrations
Strategy Angle: Leverages deeply engaged long-form viewers and active Instagram/TikTok stories to drive immediate voucher redemption and affiliate conversions.
Recommended Bundle Target
£2,825
Standalone Benchmark: £3,125(-10% Efficiency)
Defended Range: £2,250 – £3,525
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Pitchyoutube
1x Dedicated 90-120s Mid-Roll Integration
Seamlessly structured mid-roll within a major woodworking or renovation video connecting the project challenge directly to the sponsor.
Standalone Rate£2,875
Conversion Pushinstagram
1x 3-Frame Instagram Story Sequence with Link Sticker
Frame 1: Behind-the-scenes problem; Frame 2: Product solution; Frame 3: Direct swipe-up/link sticker with voucher code BROWN10.
Standalone Rate£86
Short-Form CTAtiktok
1x Direct Product Review & Discount Breakdown (45s)
Concise product evaluation walking viewers through specs, warranty, and voucher code application.
Standalone Rate£170
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Seamless Mid-Roll Entry
Bridge the main video topic directly into the integration (e.g. transitioning from dust control to workshop air filtration).
Risk: Viewer skip rates spike if ad transition feels jarring or disconnected.
#2 Unambiguous Code Placement
Display the vanity code 'BROWN10' clearly on screen with voiceover mention and top-of-description placement.
Risk: Lost attribution data and lower conversion volume.
#3 Audience Transparency
Ensure YouTube's 'Includes paid promotion' tag is enabled alongside clear verbal sponsorship acknowledgment.
Risk: Negative comment sentiment regarding covert product placement.
[ Content Library ]
Asset Library Buyout & Production Stems
Creation of pro-grade workshop demonstration assets and imagery for brand-owned marketing channels and product pages
Strategy Angle: Acquires authentic, high-resolution workshop photography and clean b-roll footage capturing the product operating in a genuine maker environment.
Recommended Bundle Target
£8,075
Standalone Benchmark: £8,075(Standard Benchmark)
Defended Range: £6,450 – £10,100
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Productionyoutube
1x 4K Clean Workshop Product Demonstration Video (16:9)
Full unbranded 4K workflow video demonstrating product operation, setup, and maintenance for brand owned channels.
Standalone Rate£5,975
Concrete Digital Asset Buyout Specifications
✓12x High-Resolution 4K Workshop Stills (Product In-Use, Clean Angles, and Finished Results)
✓20x Raw 4K 60fps B-Roll Video Clips (Macro Blade Engagement, Surface Application, Dust Extraction)
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Authentic Setting Standards
All imagery must be captured in an active, authentic workshop environment; do not sanitize background tooling.
Risk: Loss of authentic trade appeal if assets appear staged in an artificial corporate setting.
#2 Format Diversity
Deliver assets in both horizontal 16:9 and vertical 9:16 aspect ratios for omnichannel utility.
Risk: Inability to deploy assets across responsive web and vertical ad channels without awkward cropping.
#3 Safety Protocol Adherence
All footage must strictly adhere to UK workshop safety practices (eye/ear protection, blade guards in place).
Risk: Brand liability and regulatory compliance friction in advertising usage.
[ Full-Funnel ]
Full-Funnel Omnichannel Takeover
Dominant cross-platform product launch uniting long-form credibility, viral short-form distribution, and paid whitelisting
Strategy Angle: A complete 360-degree takeover across YouTube, Instagram, and TikTok designed to establish categorical dominance during a major tool, material, or energy hardware release.
Recommended Bundle Target
£9,425
Standalone Benchmark: £11,100(-15% Efficiency)
Defended Range: £7,550 – £11,800
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Prestige Anchoryoutube
1x Dedicated Flagship Project Launch Video (15-20m)
Comprehensive centerpiece YouTube project video putting the new product through exhaustive workshop testing.
Standalone Rate£5,975
Social Amplificationinstagram
2x Launch Milestone & Behind-The-Scenes Reels (60s)
Dual vertical videos highlighting key innovations, workflow speed enhancements, and project reveal.
Standalone Rate£700
Short-Form Viralitytiktok
2x High-Impact Demonstration & Feature Deep-Dive (45s)
TikTok-native breakdown highlighting specific unique selling points and testing under heavy workshop load.
Standalone Rate£340
Direct Conversioninstagram
2x Launch Story Sequences with Live Link Stickers
Timed Story drops at video release and 48 hours post-launch promoting exclusive launch discounts.
Standalone Rate£170
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Synchronized Omnichannel Rollout
Coordinate simultaneous release across YouTube, Instagram, and TikTok to maximize algorithmic momentum.
Risk: Fragmented campaign impact if platform releases are desynchronized.
#2 Exclusivity Enforcement
Ensure clear mutual agreement on competing brand definitions prior to campaign commencement.
Risk: Audience brand confusion if competing tools appear in secondary project content.
#3 Real-Time Audience Engagement
Creator actively responds to technical inquiries in comment sections during the first 4 hours post-launch.
Risk: Unanswered technical questions leading to lost conversion opportunities.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentHigh
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
Power Tools & Workshop MachineryHome Improvement & Building MaterialsWood Coatings, Adhesives & SealantsPortable Power Stations & Solar StorageWorkwear & Safety Gear
Key Strategic Strengths & Brand Fit
• Genuine Practical Credibility
Viewers trust Keith's recommendations because products are tested under real workshop strain rather than showcased in sterile studio environments.
• High-Intent Buyer Audience
The subscriber base consists predominantly of active homeowners and makers with continuous procurement cycles for tools, fasteners, and workshop gear.
• Native Cross-Platform Utility
Ability to translate 20-minute comprehensive build engineering into highly digestible 45-second short-form problem-solving reels across Instagram and TikTok.
Procurement Considerations & Safety
• Commercial Disclosure Sensitivity
Audience values transparent sponsorship handling; sudden, uncontextualized product plugs receive immediate constructive pushback in YouTube comments.
• Regional Purchase Variance
While audience is UK-heavy, a notable US minority exists; brands must account for international shipping and power voltage differences in product offerings.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTube£51,000 Later… Was It Worth It?
94,795
YouTubeFixing 5 Problems I’ve Been Ignoring
127,824
YouTubeI Take Wood From People's Bins (JUNK HUNT EP6)
310,032
YouTubeEvery Table Saw Trick I Know
77,137
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with Rag 'n' Bone Brown
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.