RBT
Audited Community Profile@rbt·United States (US)
Sports Gaming & NFL Simulation CreatorGaming & EsportsGame Reviews / Lore / GuidesUnited States (US)Safety: Low
Confidence: High (92%)
“RBT provides media buyers with a dependable channel for reaching 18-34 US sports and gaming consumers through integrated YouTube mid-rolls and high-engagement short-form assets. The channel performs best on performance-driven sports betting, gaming hardware, and male lifestyle brand acquisitions.”
Micro-Niches:Madden NFL Franchise RebuildsCollege Football SimulationsSports Betting & Daily FantasyConsole Gaming Challenges
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileMale-skewed, 18-34
Commercial Buyer IntentModerate Intent
Primary MarketUnited States
Secondary MarketsCanada, United Kingdom
Audience Interests Taxonomy
NFL FootballMadden NFL GamingSports Betting & Fantasy LeaguesConsole Hardware & PeripheralsAthletic Streetwear & Snacks
Content DNA & Top Themes
Format
Long-form video
Production
Medium-High
Consistency
High
Top Content Themes (% Affinity)
Madden NFL Franchise & Career Rebuilds95%
College Football & NFL Season Discussions88%
Sports Wagering & Fantasy Sports Promotions78%
Cross-Platform Gaming Reactions & Memes72%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United States (US)
Formula Verified via 16 Empirical Knots
YouTube
1.5M Subscribers
LF: 1.71%
YouTube Dedicated Video$18,000
Defended Range$14,400 – $22,500
YouTube 60s Integration$8,250
Defended Range$6,600 – $10,300
YouTube Short$2,975
Defended Range$2,375 – $3,700
84.3K Followers
ER: 8.84%
Instagram Reel (60-90s)$2,425
Defended Range$1,950 – $3,050
Instagram Carousel (3-5 Slides)$1,600
Defended Range$1,275 – $2,000
Instagram Static Post$1,325
Defended Range$1,075 – $1,675
Instagram Story (3-Frame Set)$610
Defended Range$490 – $760
TikTok
223.4K Followers
ER: 8.11%
TikTok Video (Dedicated)$2,425
Defended Range$1,925 – $3,025
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
Prominent American sports gaming creator specializing in Madden NFL gameplay challenges, team rebuilds, and sports commentary across YouTube, TikTok, and Instagram.
Commercial Superpower
Proven ability to convert dedicated gaming viewership into measurable sign-ups and affiliate code activations within sports and gaming verticals.
Audience Buying Mindset
Viewers tune in for episodic entertainment, sports roster hypotheticals, and relatable gaming commentary, responding strongly to practical gaming gear and promotional wagering bonuses.
The #1 Creative Landmine to Avoid
Imposing rigid corporate telemarketing scripts that disrupt gameplay narrative flow, triggering negative comment sentiment and decreased CTR.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United States (US)
[ Reach ]
Mass Cultural Reach & Brand Association
Top-of-funnel mass awareness and cultural association
Strategy Angle: Leverage RBT's high-velocity YouTube uploads and short-form channels during the active sports season to capture peak audience attention across all active channels.
Recommended Bundle Target
$20,600
Standalone Benchmark: $22,900(-10% Efficiency)
Defended Range: $16,500 – $25,800
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Dedicated Gameplay Challenge Video (15-20m)
Seamlessly built around a themed gaming challenge or hardware setup with natural brand integration at the hook and mid-video climax.
Standalone Rate$18,000
Short-Form Amplificationtiktok
1x High-Energy TikTok Challenge Cutdown (45s)
Fast-paced highlight sequence of the primary challenge moment featuring on-screen brand tagging and pinned comment CTA.
Standalone Rate$2,425
Community Extensioninstagram
1x Behind-the-Scenes Reel (30-45s)
Casual setup and reaction footage highlighting the brand integration in a native, organic creator setting.
Standalone Rate$2,425
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Format Authenticity
Allow the creator to integrate the brand organically into the gaming narrative rather than pausing the video for an isolated commercial.
Risk: Stiff isolated ads cause viewer drop-off and reduce total retention during the sponsored segment.
#2 Platform-Native Framing
Ensure short-form deliverables are cropped and edited natively with dynamic captions and non-corporate pacing.
Risk: Repurposing horizontal assets directly to TikTok or Reels reduces algorithmic distribution.
#3 Timely Deployment
Schedule release dates around key sports calendar milestones (e.g., NFL kickoff, playoff weeks, draft weekend).
Risk: Off-cycle releases yield 20-30% lower baseline reach.
[ Paid Creative ]
High-CTR Performance Creative & Whitelisting
Top RecommendationMiddle-of-funnel conversion ads for Meta and TikTok paid acquisition
Strategy Angle: Harness RBT's high-trust face-to-camera delivery and 8%+ short-form engagement rates to generate high-converting paid social creative assets for direct-to-consumer acquisition.
Recommended Bundle Target
$9,800
Standalone Benchmark: $10,900(-10% Efficiency)
Defended Range: $7,850 – $12,300
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Testinginstagram
2x Problem-Solution UGC Style Reels (30-45s)
Direct-to-camera hook addressing common gaming/sports pain points, followed by product demonstration and direct CTA.
Standalone Rate$4,850
Short-Form Acquisitiontiktok
1x TikTok Direct-Response Ad (30s)
High-energy unboxing and setup video engineered specifically for TikTok paid media scaling with clear on-screen offer.
Standalone Rate$2,425
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
The Game Day Upgrade Hookinstagram
""If your setup still looks like this on game day, you're literally costing yourself the win. Look at what I switched to this week...""
Directly compares an outdated or sluggish user experience with the sponsor's upgraded solution before showcasing immediate performance benefits.
The Bankroll Multiplier Hooktiktok
""Stop making the exact same rookie mistakes every single Sunday. Here is the easiest way to lock in bonus value before kickoff...""
Leverages sports analytical authority to position the partner platform as the smarter, higher-value choice for weekly sports fans.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Hook Pacing
The primary value proposition and visual disruptor must appear within the first 3.5 seconds.
Risk: Slow visual introductions lead to high swipe-away rates and depressed CTR on paid spend.
#2 Clean Whitelisting Access
Ensure business manager partnership authorizations are completed at least 5 business days prior to campaign launch.
Risk: Delays in advertiser access stall campaign scheduling and waste seasonal momentum.
#3 Clear Offer Display
Promotional codes must be clearly visible via on-screen graphics throughout the final 10 seconds of each creative.
Risk: Vague audio-only CTAs result in lower attribution and missed conversions.
[ Conversion ]
Direct Response & Vanity Voucher Attribution
Bottom-of-funnel sales conversions and trackable return on ad spend
Strategy Angle: Utilize integrated YouTube segments paired with multi-platform story and bio distribution to drive high-intent code redemptions and measurable sales volume.
Recommended Bundle Target
$17,100
Standalone Benchmark: $20,100(-15% Efficiency)
Defended Range: $13,700 – $21,400
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Pitchyoutube
2x Dedicated 90s Mid-Roll Integration
Embedded naturally at the midpoint of high-retention franchise rebuild episodes with direct demonstration of promo code RBT.
Standalone Rate$16,500
Direct Traffic Linkinstagram
2x 3-Frame Story Sequence with Link Sticker
Direct link sticker placement with limited-time discount messaging to create urgency and drive click-through volume.
Standalone Rate$1,225
Short-Form Pushtiktok
1x Offer-Driven TikTok Breakdown (30-45s)
Concise product highlight reinforcing the code RBT discount and driving followers to the link in bio.
Standalone Rate$2,425
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Frictionless Checkout
Maintain an explicit, memorable vanity code (CODE: RBT) matching the creator's universal brand name.
Risk: Complex alpha-numeric codes lead to high cart abandonment and lost attribution.
#2 Mid-Roll Placement Timing
Place YouTube integrations immediately following an engaging gameplay cliffhanger rather than at the very end of the video.
Risk: End-roll placements experience 60-70% drop-off compared to mid-rolls.
#3 Mobile-Optimized Landing Pages
Ensure brand destination pages are optimized for instant mobile checkout with pre-populated promo codes.
Risk: Slow mobile page load times severely degrade conversion from Instagram and TikTok traffic.
[ Content Library ]
Asset Library Buyout & Production Stems
High-production brand asset creation for brand-owned marketing channels
Strategy Angle: Acquire clean, professional creator assets, B-roll, and studio product captures for internal brand marketing, web product pages, and digital ad funnels.
Recommended Bundle Target
$24,700
Standalone Benchmark: $27,400(-10% Efficiency)
Defended Range: $19,800 – $30,900
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Productionyoutube
1x 4K Clean Studio Product Showcase Video (16:9)
High-resolution studio overview displaying product functionality, build quality, and setup aesthetics in creator studio environment.
Standalone Rate$18,000
Short-Form Librarytiktok
2x Raw UGC Product Demonstrations (9:16)
Unedited and formatted vertical reaction assets suitable for dynamic testing in paid ad libraries.
Standalone Rate$4,850
Concrete Digital Asset Buyout Specifications
✓10x 4K Studio Macro Product Stills featuring hardware in use with clean backplates
✓5x 4K Clean 60fps B-Roll Clips (15-30s each) showcasing unboxing, hands-on usage, and desk setup
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Asset Specification Clearances
Provide full technical delivery requirements (resolution, color profile, framerate) prior to the shoot date.
Risk: Post-production re-shoots cause significant scheduling delays and budget friction.
#2 Clean Brand Backplates
Ensure competitor gaming accessories or logos are removed from the camera background during asset capture.
Risk: Background brand conflicts invalidate assets for commercial e-commerce deployment.
#3 Strict Term Enforcement
Limit brand usage to the agreed 90-day window unless a contract extension is formally executed.
Risk: Unlicensed usage past the contract term exposes the brand to retrospective licensing claims.
[ Full-Funnel ]
Full-Funnel Omnichannel Takeover
360-degree flagship campaign uniting reach, paid creative, and direct attribution
Strategy Angle: A coordinated omnichannel push utilizing YouTube long-form anchors, Instagram Stories, TikTok videos, and Meta whitelisting for major seasonal launches.
Recommended Bundle Target
$58,200
Standalone Benchmark: $68,500(-15% Efficiency)
Defended Range: $46,600 – $72,800
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Prestige Anchoryoutube
1x Flagship Dedicated Campaign Video (15-20m)
High-production challenge anchor tying the brand directly to a major NFL franchise storyline or high-stakes simulation.
Standalone Rate$18,000
Mid-Funnel Frequencyyoutube
2x Sustained Mid-Roll Integrations (60-90s)
Follow-up integrations in subsequent weekly uploads maintaining promotional momentum and reinforcing the offer code.
Standalone Rate$16,500
Short-Form Amplificationtiktok
2x High-Impact TikTok Videos (30-60s)
Dynamic short-form highlights and setup reviews capturing TikTok's algorithmic feed traffic.
Standalone Rate$4,850
Social Frequencyinstagram
2x Instagram Reels & BTS Cuts (30-45s)
Engaging visual Reels reinforcing brand benefits to the creator's core Instagram demographic.
Standalone Rate$4,850
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Synchronized Multi-Platform Release
Coordinate the primary YouTube hero video and social cutdowns to go live within a 24-hour launch window.
Risk: Staggered releases dilute the launch spike and weaken cross-channel conversion velocity.
#2 Exclusivity Scope Precision
Define category exclusivity narrowly (e.g., 'direct-to-consumer wireless gaming headsets' rather than 'all tech').
Risk: Overly broad exclusivity clauses cause negotiations to stall or trigger substantial rate surcharges.
#3 Real-Time Optimization
Review early performance data within 72 hours to allocate paid boosting behind the highest-CTR creative variation.
Risk: Static unmanaged ad spend results in sub-optimal return on media investment.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentHigh
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
Sports Betting & Daily Fantasy PlatformsConsole & PC Gaming HardwareEnergy Drinks & FMCG Snack BrandsMen's Grooming & ApparelConsumer Electronics & Headsets
Key Strategic Strengths & Brand Fit
• Core Audience Loyalty & Cadence
Consistent 5-6 uploads per week during peak sports seasons establishes high daily impressions and dependable reach across a committed male gaming demographic.
• Proven Direct-Response Track Record
Established history of delivering attributed conversions for sports gaming titles and high-CAC sportsbook acquisition campaigns using trackable vanity codes.
• High Multi-Platform Short-Form Engagement
Engagement rates exceeding 8% on both Instagram and TikTok enable complementary paid creative and organic amplification alongside YouTube anchors.
Procurement Considerations & Safety
• Seasonal Audience Fluctuations
Viewership and user intent peak significantly between August and February during the NFL season, with moderate dips during the spring sports off-season.
• Category Exclusivity Constraints
Active long-term partnerships with sports betting and football gaming titles require strict review of competitor blackout clauses.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeI Built the FASTEST NFL Team!
117,021
YouTubeI Rebuild the Patriots...
111,787
YouTubeI Played the Career of KAMARIO TAYLOR From College to NFL!
85,100
YouTubeI Saved Cam Ward's Career...
101,545
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with RBT
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.