REEV
Audited Community Profile@reev·United Kingdom (GB)
Sports Entertainment & Athletic Challenge CreatorSports & AthleticsAction Sports / Athlete EntertainmentUnited Kingdom (GB)Safety: Low
Confidence: High (92%)
“REEV offers brand partners a highly engaged young male audience across the UK and Anglosphere, driving proven performance in sports nutrition, athletic apparel, and gaming verticals. His strength lies in seamless narrative integration into high-stakes physical challenges and group travel vlogs.”
Micro-Niches:Football & Sports CultureEndurance & Running ChallengesCollaborative Travel VloggingSports Nutrition & Hydration
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileMale-skewed, 18-34
Commercial Buyer IntentModerate Intent
Primary MarketUnited Kingdom
Secondary MarketsUnited States, Australia, Ireland
Audience Interests Taxonomy
Football & Premier LeagueAthletic Training & RunningSports Gaming & ConsolesFunctional Nutrition & Meal ReplacementActive Lifestyle Travel
Content DNA & Top Themes
Format
Long-form video
Production
High
Consistency
High
Top Content Themes (% Affinity)
Athletic & Endurance Challenges92%
Football & Sports Culture88%
Creator Group Travel82%
Lifestyle & Nutrition Integration75%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United Kingdom (GB)
Formula Verified via 16 Empirical Knots
YouTube
982K Subscribers
LF: 3.02%
YouTube Dedicated Video£12,400
Defended Range£9,900 – £15,500
YouTube 60s Integration£5,950
Defended Range£4,750 – £7,425
YouTube Short£1,400
Defended Range£1,125 – £1,750
215.5K Followers
ER: 21.41%
Instagram Reel (60-90s)£2,950
Defended Range£2,350 – £3,675
Instagram Carousel (3-5 Slides)£1,850
Defended Range£1,475 – £2,300
Instagram Static Post£1,500
Defended Range£1,200 – £1,875
Instagram Story (3-Frame Set)£730
Defended Range£590 – £920
TikTok
73.2K Followers
ER: 12.9%
TikTok Video (Dedicated)£830
Defended Range£660 – £1,025
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
Mid-tier UK sports entertainment and athletic challenge creator recognized for high-production endurance vlogs and collective football travel.
Commercial Superpower
Ability to integrate functional consumables and athletic gear directly into genuine physical challenges without triggering audience commercial fatigue.
Audience Buying Mindset
Viewers look to the creator for dynamic peer group camaraderie, motivational athletic challenges, and relatable validation of sports lifestyle products.
The #1 Creative Landmine to Avoid
Mandating a rigid, corporate script that separates the brand from the physical reality or collaborative banter of the video.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United Kingdom (GB)
[ Reach ]
Mass Cultural Reach & Brand Association
Top-of-funnel mass awareness and cultural association across sports and creator culture
Strategy Angle: Deploys a hero long-form challenge anchor on YouTube paired with cross-platform amplification on Instagram and TikTok to capture broad demographic awareness.
Recommended Bundle Target
£14,600
Standalone Benchmark: £16,200(-10% Efficiency)
Defended Range: £11,700 – £18,300
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Dedicated Athletic Challenge Episode (15-20m)
Full dedicated video centered around a high-stakes physical challenge or endurance milestone with seamless brand integration throughout the narrative arc.
Standalone Rate£12,400
Short-Form Amplificationtiktok
1x Challenge Highlight Reel (45-60s)
Fast-paced TikTok cut isolating the most dramatic or humorous moment of the athletic challenge with native on-screen brand mention.
Standalone Rate£830
Social Extensioninstagram
1x Cinematic Training Montage (30-45s)
High-production Instagram Reel highlighting physical preparation, incorporating product visuals during athletic exertion.
Standalone Rate£2,950
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Narrative Physical Embedding
Integrate the product during an active phase of the challenge (e.g., mid-run hydration, pre-match meal prep) rather than a static intro read.
Risk: Static reads in challenge formats experience immediate 20-30% retention drops.
#2 Organic Conversational Delivery
Allow natural peer banter and spontaneous creator reactions when discussing product utility.
Risk: Stiff corporate language alienates the UK sports lifestyle audience.
#3 Short-Form Platform Optimization
Ensure TikTok and Reels cuts feature distinct sound design and native caption styling.
Risk: Repurposing unedited horizontal footage into 9:16 degrades algorithmic reach on short-form platforms.
[ Paid Creative ]
High-CTR Performance Creative & Whitelisting
Top RecommendationMiddle-of-funnel customer acquisition through whitelisted creator-led ad units
Strategy Angle: Combines high-converting native short-form assets across Instagram and TikTok with paid media access tokens to optimize customer acquisition costs.
Recommended Bundle Target
£9,100
Standalone Benchmark: £10,100(-10% Efficiency)
Defended Range: £7,275 – £11,400
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Performance Creativeinstagram
2x Direct-Response Problem/Solution Reels (30-45s)
Native UGC-style vertical videos focusing on everyday training fatigue, routine optimization, and practical product benefits.
Standalone Rate£5,900
TikTok Ad Testingtiktok
1x Fast-Paced Routine Breakdown (30s)
High-tempo TikTok short demonstrating product usage within a packed travel and workout schedule.
Standalone Rate£830
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
Endurance Fatigue Interceptinstagram
""Right, if you're training for a half-marathon or just trying not to completely crash by 3 PM, this is the one change I made...""
Directly targets daily athletic fatigue and busy schedules, establishing product as the essential nutritional or training shortcut.
Travel Pack Reality Checktiktok
""Every time we travel for a shoot, this is the absolute first thing that goes straight into the kit bag—no debate.""
Leverages the creator's constant travel lifestyle to demonstrate product portability and reliability under pressure.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Immediate Spoken Hook
The product value proposition or problem trigger must occur within the first 3 seconds of spoken audio.
Risk: Delayed hooks result in steep scroll-away rates on paid ad placements.
#2 Clear On-Screen Value Prop
Feature high-contrast bold captions highlighting the core discount offer and specific vanity code.
Risk: Sound-off mobile viewers will bypass the direct-response call to action.
#3 Exclusivity Window Adherence
Maintain category exclusivity across active wear or nutritional consumables during the 60-day whitelisting flight.
Risk: Running competitor ads dilutes paid acquisition efficiency and creator credibility.
[ Conversion ]
Direct Response & Vanity Voucher Attribution
Bottom-of-funnel customer acquisition with trackable promotional codes
Strategy Angle: Capitalizes on high audience purchase intent via an integrated YouTube segment reinforced by direct Instagram Story swipe-up sequences.
Recommended Bundle Target
£6,650
Standalone Benchmark: £7,400(-10% Efficiency)
Defended Range: £5,325 – £8,325
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Mid-Roll Integrationyoutube
1x 90-Second Seamless Mid-Roll Integration
Narratively connected sponsorship segment placed at a peak engagement moment of an endurance or sports challenge video.
Standalone Rate£5,950
Conversion Pushinstagram
2x 3-Frame Story Sequence with Direct Link
Sequential story frames illustrating real-time product use, key benefits, and a direct interactive link sticker using code 'REEV'.
Standalone Rate£1,450
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Contextual Segment Placement
Position the integrated mid-roll right after a high-exertion scene where the product naturally provides utility.
Risk: Abrupt cuts to commercial reads trigger viewer skip behavior.
#2 Clear Vanity Code Verbalization
Verbalize code 'REEV' at least twice and display clear on-screen graphic overlay throughout the ad segment.
Risk: Weak verbal CTAs reduce direct discount code attribution by over 40%.
#3 Story Sticker Alignment
Place link stickers centrally with unambiguous descriptive text indicating exact savings.
Risk: Ambiguous link stickers generate low tap-through rates on ephemeral story frames.
[ Content Library ]
Asset Library Buyout & Production Stems
Creation of prosumer-grade sports lifestyle assets for brand-owned marketing channels
Strategy Angle: Leverages the creator's high visual production capabilities to generate premium action stills and clean 4K footage for product detail pages and catalog marketing.
Recommended Bundle Target
£16,800
Standalone Benchmark: £16,800(Standard Benchmark)
Defended Range: £13,400 – £21,000
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Productionyoutube
1x 4K Clean Brand Product Feature (16:9)
Full 4K cinematic showcase demonstrating product performance in outdoor and athletic training conditions.
Standalone Rate£12,400
Concrete Digital Asset Buyout Specifications
✓10x 4K high-resolution action and macro hardware/apparel stills on athletic track and gym backplates
✓5x 30-second uncompressed 4K b-roll clips of athletic motion, unboxing, and functional product handling
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Color-Grade Consistency
Provide both color-graded pro versions and flat Log profiles for brand in-house adaptation.
Risk: Locked color profiles limit brand creative teams from integrating footage into existing campaign palettes.
#2 Clean Macro Framing
Ensure brand logos and product interfaces remain sharply in focus and free of motion blur during action shots.
Risk: Unusable product close-ups require costly secondary shoot days.
#3 Asset Delivery Timeline
Deliver raw digital files via high-speed cloud storage within 7 business days of principal filming.
Risk: Delays in asset handover disrupt scheduled retail and paid marketing launch dates.
[ Full-Funnel ]
Full-Funnel Omnichannel Takeover
Flagship 360-degree brand launch combining top-of-funnel reach, whitelisted performance, and direct conversion across all platforms
Strategy Angle: Maximizes brand share of voice by activating YouTube, Instagram, and TikTok simultaneously with robust exclusivity and paid amplification.
Recommended Bundle Target
£27,200
Standalone Benchmark: £32,000(-15% Efficiency)
Defended Range: £21,800 – £34,000
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Dedicated Flagship Athletic Challenge (15-20m)
Centerpiece YouTube episode chronicling a major physical feat powered directly by the brand.
Standalone Rate£12,400
Short-Form Omnichanneltiktok
2x Viral Challenge Cuts & Behind-The-Scenes (30-60s)
Two dedicated TikTok short-form videos highlighting key challenge milestones and genuine product reactions.
Standalone Rate£1,650
Visual Social Anchorinstagram
2x Cinematic Training Reels & Story Sequences
Two high-engagement Reels paired with sequential Instagram Stories directing traffic to the campaign landing page.
Standalone Rate£5,900
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Synchronized Multi-Platform Release
Coordinate the YouTube release, initial Instagram Reel, and TikTok launch within a 24-hour window.
Risk: Staggered releases dilute cross-platform momentum and reduce overall brand search lift.
#2 Unified Attribution Tracking
Utilize standardized UTM parameters and the single vanity voucher code 'REEV' across all video descriptions and stickers.
Risk: Disparate tracking mechanisms fragment attribution data across marketing channels.
#3 Strict Exclusivity Compliance
Enforce thorough brand screening to prevent incidental competitor footwear, apparel, or beverages appearing in raw challenge b-roll.
Risk: Incidental competitor exposure undermines commercial exclusivity agreements.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentModerate
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
Sports Nutrition & HydrationActivewear & Running FootwearSports Tech & GPS WearablesGaming Consoles & TitlesTravel Booking & Airline Platforms
Key Strategic Strengths & Brand Fit
• Cross-Platform Ensemble Synergy
Regular collaborations with top-tier UK creators amplify organic reach and introduce featured brands to overlapping demographic segments.
• High-Intent Athletic Credibility
Legitimate participation in marathons, intense fitness transformations, and field sports gives authenticity to performance gear and nutrition endorsements.
• Exceptional Instagram Engagement
Demonstrates benchmark engagement exceeding 20% on Instagram, translating to strong story click-through and whitelisting ad performance.
Procurement Considerations & Safety
• Demographic Purchasing Power
Audience skews toward younger adult males (18-28); conversion efficiency peaks at mid-tier price points ($20–$120 AOV) rather than luxury offerings.
• Format Native Demands
Brand integrations must fit into active challenge narratives; overt corporate scripted mid-rolls risk lower retention.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeI Tried EXTREME YouTuber Cheat Meals! ft. AB, Calfreezy
265,922
YouTubeWe Followed England for the WHOLE World Cup!
37,803
YouTubeWe Ran the LORD OF THE RINGS Marathon!
279,161
YouTubeI Tried AUSTRALIAN Fast Food!
623,899
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with REEV
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.